Highnoon

What Highnoon does

Highnoon has been consolidated into Go Fish Digital, a 350-person full-service digital marketing agency operating under the Agital parent group. The firm delivers integrated strategy, creative, paid media, digital PR and technology services across owned, earned and paid channels to enterprise and mid-market clients, with six U.S. offices (Raleigh HQ, Washington DC, Phoenix, Boston, San Diego, Jacksonville). Core service lines span Generative Engine Optimization (GEO) for AI search, traditional SEO, Paid Search/PPC, Paid Social, Social Commerce (including TikTok Shop), Digital PR, Online Reputation Management, Creative Services (brand identity, campaign development, design, photo/video, website development), Email Marketing, Conversion Rate Optimization, Programmatic/CTV and Offline Media. Revenue is generated through custom-priced, multi-year professional-services engagements with enterprise and mid-market buyers, supplemented by a small SMB long tail.

Name

Highnoon

Legal name

Go Fish Digital

Website

https://highnoon.co

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Go Fish Digital (formerly Highnoon) is a 350-person full-service digital marketing agency offering GEO, SEO, paid media, creative, digital PR and proprietary Barracuda AI tooling to enterprise and mid-market clients across eCommerce, technology, government, real estate, and other verticals in the United States.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Social Customer Service & Conversational Sales Platforms (CRAFANAL)

Keywords

• Digital marketing services
• Search engine optimization
• Paid media management
• Generative engine optimization
• Creative agency services

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency offering integrated strategy, creative, media, and technology services. Revenue generated through professional services engagements including SEO, paid media, creative development, and digital PR campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Highnoon (now Go Fish Digital) is a full-service digital marketing agency providing integrated marketing services across owned, earned, and paid media. The agency delivers Generative Engine Optimization (GEO), SEO, Paid Search/PPC, Paid Social, Social Commerce, Digital PR, Online Reputation Management, and Creative Services to enterprise and mid-market clients across multiple industries. The proprietary Barracuda AI tool powers competitive intelligence and strategy optimization.

Product overview

Go Fish Digital (formerly Highnoon) is a full-service digital marketing agency offering integrated marketing services across owned, earned, and paid media channels. The core offering includes Generative Engine Optimization (GEO), SEO, Paid Search/PPC, Paid Social, and Social Commerce services. Supporting services include Digital PR, Online Reputation Management, Creative (Brand Identity, Campaign Development, Design, Photo & Video, Website Development), Email Marketing, Conversion Rate Optimization, and Integrated Marketing Strategy. The proprietary Barracuda AI tool powers competitive intelligence and strategy optimization. Services are delivered across platforms including Google Ads, Meta, TikTok Shop, Shopify, Klaviyo, and BigCommerce. The agency operates multiple office locations (Boston, DC, Phoenix, Raleigh, San Diego, Jacksonville) serving clients across industries including eCommerce, Technology, Government, Education, and Real Estate.

Differentiator

Problem solved

Functional benefit

Brands

• Barracuda: Proprietary AI-driven strategy tool that provides competitive edge by turning real-time insights into faster decisions and smarter strategy.

Products and services

• Generative Engine Optimization (GEO) Builds brand visibility across AI-driven search platforms including ChatGPT, Claude, Perplexity, and Google AI Mode using Barracuda AI insights and AI-optimized content strategy. Targets enterprise and mid-market brands seeking discoverability in next-generation search.
• Search Engine Optimization (SEO) Improves organic presence across Google and beyond through technical foundations, search-focused content, and ongoing optimization for sustained organic growth. Designed for enterprise and mid-market clients seeking long-term search visibility.
• Paid Search (PPC) Captures high-intent traffic through precision-built PPC campaigns on Google Ads and Bing Ads, designed to convert without wasted spend. Targeted at enterprise and mid-market advertisers seeking measurable ROAS.
• Paid Social Reaches audiences on Meta, TikTok, LinkedIn, and other social platforms to build awareness and drive measurable results through paid social campaigns for enterprise and mid-market brands.
• Social Commerce Builds seamless shopping experiences on TikTok Shop, Instagram storefronts, YouTube Shopping, and other social commerce platforms, converting social engagement into direct sales for eCommerce brands.
• Digital PR Lands high-authority coverage with content designed to attract journalists, amplify reach, and earn quality backlinks for improved SEO authority. Serves brands seeking earned media exposure and link equity.
• Online Reputation Management Takes control of digital footprint by managing search results, reviews, and brand sentiment across all major platforms. Targeted at brands needing proactive reputation oversight.
• Creative Services Turns strategy into compelling ideas including brand identity, campaign development, design, performance creative, website design and development, and photo/video production for enterprise and mid-market clients.
• Email Marketing Creates targeted, personalized email campaigns that nurture leads, drive repeat purchases, and support every stage of the funnel using Klaviyo integration. Serves eCommerce and DTC brands.
• Conversion Rate Optimization Optimizes conversion paths and user experience to maximize measurable outcomes from existing traffic for brands seeking to lift on-site performance.
• Programmatic & CTV Reaches audiences through programmatic advertising and Connected TV for scalable brand and performance campaigns. Targeted at brands seeking broader reach beyond search and social.
• Barracuda AI Strategy Tool Proprietary AI-driven strategy tool that turns real-time insights into faster decisions and smarter strategy. Reduces paid media build time, customizes content for audiences and Google, monitors AI presence, and provides page-level SEO research for agency clients and internal teams.

Quantifiable outcome

• 47% average organic traffic lift from AI-optimized SEO campaigns
• +4 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core, secondary and infrastructure.

• GooglecoreTechnology or IntegrationCertified Google Partner with specialized expertise in Google Ads, Search, Shopping, and YouTube advertising. Agency demonstrates platform mastery through case studies including Performance Max campaigns and Google AI Overview optimization.
• Meta (Facebook/Instagram)coreTechnology or IntegrationCertified Meta partner managing campaigns across Facebook, Instagram, and related Meta properties. Agency leverages Meta's advertising platform for social commerce and paid social campaigns.
• TikTokcoreTechnology or IntegrationTikTok marketing partner specializing in TikTok Shop campaigns and social commerce. Agency helped Willow Boutique become second brand to ever make a purchase on TikTok Shop US.
• Microsoft Advertising (Bing)secondaryTechnology or IntegrationCertified Bing Ads partner managing campaigns across Microsoft Search Network. Agency demonstrates platform capabilities through case studies on Bing advertising performance.
• BigCommercecoreTechnology or IntegrationStrategic platform partnership for eCommerce website development and migration. Successfully migrated SkyGeek from Yahoo to BigCommerce with immediate growth post-launch.
• KlaviyocoreTechnology or IntegrationEmail and SMS marketing platform integration partner. Agency leverages Klaviyo for email automation, segmentation, and SMS campaigns for clients including SkyGeek and FlipBelt.
• ShopifycoreTechnology or IntegrationeCommerce platform partnership for Shopify store optimization and marketing. Agency manages campaigns for Shopify merchants including Down & Feather Co.
• AmazonsecondaryChannel Partner/ Reseller/ DistributorMarketplace integration for driving sales across Amazon, Walmart, and Target through optimized listings and performance-focused execution.
• WalmartsecondaryChannel Partner/ Reseller/ DistributorMarketplace channel partner for retail media and product listings across Walmart's advertising ecosystem.
• TargetsecondaryChannel Partner/ Reseller/ DistributorMarketplace channel partner for retail media advertising and product distribution.
• AWS (Amazon Web Services)infrastructureTechnology or IntegrationCloud infrastructure provider for Go Fish Digital's hosted services and data management. AWS holds SOC, HIPAA/HITRUST, PCI, and SOC 2 Type 2 compliance certifications.
• Google CloudinfrastructureTechnology or IntegrationCloud infrastructure partner for Go Fish Digital's technology services. Google Cloud provides security and compliance certifications for hosted environments.
• Microsoft AzureinfrastructureTechnology or IntegrationCloud infrastructure provider supporting Go Fish Digital's service delivery with enterprise-grade security and compliance certifications.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Croud: Digital marketing agency with proprietary Croud tech platform supporting paid search, SEO, programmatic, and social. Comparable in technology-enabled service delivery model and multi-channel paid media focus.
• Rise Interactive: Performance marketing agency focused on media, analytics, and customer acquisition for mid-market and enterprise. Comparable on data-driven paid media execution and ROAS-focused eCommerce client roster.
• Jellyfish: Global digital marketing agency combining media, creative, data, and technology with proprietary tools. Overlaps on enterprise field sales, platform partnerships (Google, Meta), and integrated paid+owned service lines.
• Brainlabs: Digital media agency specializing in programmatic, paid search, and paid social with proprietary technology and data science. Comparable on data-driven performance marketing and global enterprise client base.
• Wpromote: Mid-to-large U.S. digital marketing agency offering integrated paid media, SEO, creative, and digital PR. Comparable to Go Fish Digital in full-service positioning, enterprise client focus, and proprietary tooling investments.
• Adlucent: Performance marketing agency with strong retail and eCommerce focus spanning paid search, paid social, and Amazon advertising. Comparable on commerce-led client base and platform-partner-heavy delivery model.
• DAC Group: Performance marketing agency with paid media, SEO, and analytics capabilities serving multi-location enterprise clients. Comparable on data-driven media planning and full-funnel digital strategy delivery.
• Tinuiti: Performance marketing agency offering paid search, paid social, SEO, and commerce media across Amazon, Google, Meta, and TikTok. Directly comparable in channel breadth, platform partnership stack, and eCommerce vertical depth.
• iProsper Group: Digital marketing agency offering paid media, SEO, content, and analytics with strong retail and DTC focus. Comparable on integrated paid+owned offering and quantifiable customer outcome reporting.

Others

• Agital (Parent): Parent conglomerate of Go Fish Digital offering digital marketing, technology, and analytics services across multiple delivery brands. Comparable as the parent ecosystem providing shared services and cross-sell leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GoFishDigital
• YouTubeyoutube.com/user/GoFishDigital
• Facebookfacebook.com/meethighnoon
• LinkedInlinkedin.com/company/go-fish-digital
• Instagraminstagram.com/gofishdigital

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highnoon