Unity Dental
- Company typePrivate
- Founded-
- HeadquartersBurwood East, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Unity Dental firmographics
Firmographics- Name
- Unity Dental
- Legal name
- Unity Dental
- Website
- https://unitydental.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Unity Dental industry classification
Industry- Product category
- Dental Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
- akta.pro secondary industries
- Comprehensive Orthodontic Clinics (HLABABAA), Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
Keywords
Where Unity Dental is headquartered
LocationHeadquarters
- HQ city
- Burwood East
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Unity Dental business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dental Service Fees: Fee-for-service dental treatments including examinations, cleanings, orthodontics, implants, cosmetic procedures, and emergency care. Services priced individually with starting prices ranging from $200 to $5500 depending on procedure complexity.
- Health Fund Claims (HICAPS): On-site HICAPS processing for private health insurance claims across multiple health funds including MBF, BUPA, Medibank, and CBHS. Patients pay gap or no gap depending on coverage.
- Government Dental Schemes: Bulk billing Medicare for Child Dental Benefit Scheme (CDBS) children. Accepts Victorian Emergency Dental Scheme (VEDS), Victorian General Dental Scheme (VGDS), Victorian Denture Scheme (VDS), and Department of Veterans' Affairs patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Teeth Whitening - Take-home kit with custom trays |
| Unit Pricing | Pay-as-you-go | Wisdom Teeth Removal - Consultation and x-rays recommended first |
| Unit Pricing | Pay-as-you-go | Root Canal Treatments |
| Unit Pricing | Pay-as-you-go | Veneers, Crowns & Bridges |
| Unit Pricing | Pay-as-you-go | Dental Implants - Simple/Generic category |
| Unit Pricing | Pay-as-you-go | Dental Implants - Regular category |
| Unit Pricing | Pay-as-you-go | Dental Implants - Complex category |
| Unit Pricing | Pay-as-you-go | Orthodontics - Fixed braces treatment |
| Other | Pay-as-you-go | No Gap Exam, X-Rays & Clean |
| Other | Pay-as-you-go | Child Dental Benefit Scheme (CDBS) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Unity Dental product offering
Product offeringCore offering
Unity Dental is a single-location dental clinic in Burwood East, Melbourne offering comprehensive dental services including general dentistry (examinations, cleanings, fillings, digital x-rays), cosmetic dentistry (teeth whitening, veneers, crowns, bridges), restorative treatments (dental implants using Friadent/Ankylos and NobelReplace systems, dentures), orthodontics (fixed braces and clear aligners), and surgical services (wisdom teeth removal, root canal therapy). The practice is a preferred provider for major health funds and accepts government dental schemes including CDBS, VEDS, VGDS, VDS, and Department of Veterans' Affairs patients.
Product overview
Unity Dental is a single-location dental clinic offering a comprehensive suite of dental services. The core offering includes General Dentistry (examinations, cleanings, fillings, digital x-rays), Cosmetic Dentistry (Teeth Whitening, Veneers/Crowns/Bridges), Restorative Dentistry (Dental Implants, Dentures), Orthodontics (braces and aligners), and Surgical Services (Wisdom Teeth Removal, Root Canal Treatments). The clinic operates a dedicated Unity Dental Implant Centre for specialised implant procedures. They also offer a No Gap Dental program providing bulk-billed services under the Child Dental Benefit Scheme. The practice utilises advanced technology including digital x-rays, Intra Oral Cameras, ceiling-mounted TVs, and Laser Dentistry.
Differentiator
Problem solved
Functional benefit
Products and services
- Teeth Whitening
Quantifiable outcome
- 4.8 out of 5.0 Google rating based on 155 reviews
- +1 more outcomes
Companies that use Unity Dental
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Unity Dental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
Unity Dental partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- BUPAcorePreferred provider agreement allowing BUPA members to receive dental services with lower out-of-pocket costs. BUPA members can access known, reduced expenses when attending Unity Dental practices.
- MedibankcoreMedibank Members Choice provider status. Members assured of lower out-of-pocket costs when receiving dental treatment at Unity Dental.
- CBHScoreCBHS health fund members can benefit from lower out-of-pocket expenses when accessing dental services as preferred provider.
- MBFcoreMBF Membercare provider. Members receive known, lower out-of-pocket expenses when attending Unity Dental for dental services.
- Medicare (Child Dental Benefit Scheme)coreBulk billing agreement with Medicare for children eligible under Child Dental Benefit Scheme (CDBS). Each child eligible for up to $1132 over 2 calendar years with no out-of-pocket expenses.
- Department of Veterans' Affairs (DVA)coreAccepts patients covered under Department of Veterans' Affairs health arrangements. Veterans and their dependents can access dental services with DVA coverage.
- Victorian Emergency Dental Scheme (VEDS)coreParticipating provider for Victorian Emergency Dental Scheme providing emergency dental treatment to eligible patients.
- Victorian General Dental Scheme (VGDS)coreParticipating provider for Victorian General Dental Scheme offering general dental services to eligible Victorians.
- Victorian Denture Scheme (VDS)coreParticipating provider for Victorian Denture Scheme offering denture services to eligible patients.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Unity Dental competitors and assessment
Company assessmentDirect peers
- National Dental Care: Network of Australian dental practices offering general, cosmetic, and specialist services including implants and orthodontics. Directly comparable in service mix, health fund partnerships, and multi-site group model.
- Totally Smiles: Australian dental group with multiple clinics providing general, cosmetic, and specialist dentistry. Comparable multi-site group model with health fund affiliations and broad service offering.
- Maven Dental Group: Australian dental group operating multiple general and specialist dental clinics nationwide. Comparable as a multi-site dental services operator offering implants, orthodontics, and cosmetic dentistry under similar preferred-provider arrangements.
- Pacific Smiles Group: Australian operator of multi-dentist dental clinics under the Pacific Smiles Dental and nib Dental Care brands. Highly comparable as a group dental practice model with health fund preferred-provider arrangements and government scheme participation.
- Smile Solutions: Large Melbourne-based multi-dentist practice offering comprehensive general, cosmetic, orthodontic, and implant services. Strongly comparable as a high-volume Melbourne practice competing for similar suburban patient demand.
- Dental Care Professionals: Group of Australian dental clinics offering comprehensive services including implants and orthodontics. Comparable multi-dentist model serving suburban catchments with similar health fund and government scheme participation.
- My Dental Group: Multi-location Australian dental practice group offering general, cosmetic, implant, and orthodontic services. Comparable service mix, health fund preferred-provider participation, and suburban patient focus.
- Primary Dental: Australian dental group practice offering general, cosmetic, and emergency services with health fund partnerships. Comparable in scope of services, patient segments, and government scheme acceptance.
Broad incumbents
- Bupa Dental: Dental arm of Bupa Australia with extensive clinic network leveraging health fund membership. Comparable preferred-provider economics and patient acquisition channel, but operating at significantly larger scale than Unity Dental.
Others
- NDC (National Dental Care): Australian dental group practice and DSO providing operational support to affiliated practices. Comparable service portfolio including implants, orthodontics, and cosmetic work with strong health fund partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Unity Dental social profiles
Digital presenceUnity Dental compliance and trust
Trust signalCompliance5 records
Unity Dental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unity Dental leadership team
Management profileNumber of profiles
Profiles6 records
Unity Dental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unity Dental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unity Dental
What does Unity Dental do?
Unity Dental is a single-location dental clinic in Burwood East, Melbourne offering comprehensive dental services including general dentistry (examinations, cleanings, fillings, digital x-rays), cosmetic dentistry (teeth whitening, veneers, crowns, bridges), restorative treatments (dental implants using Friadent/Ankylos and NobelReplace systems, dentures), orthodontics (fixed braces and clear aligners), and surgical services (wisdom teeth removal, root canal therapy). The practice is a preferred provider for major health funds and accepts government dental schemes including CDBS, VEDS, VGDS, VDS, and Department of Veterans' Affairs patients.
Is Unity Dental a public or private company?
Unity Dental is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unity Dental founded?
Unity Dental was founded in -1. It employs 11 to 50 people.
Where is Unity Dental based?
Unity Dental is headquartered in Burwood East, Australia, in the Oceania region.
How does Unity Dental make money?
Three revenue lines are on record. Dental Service Fees are the primary driver. The others are health Fund Claims (HICAPS) and government Dental Schemes.
Who are Unity Dental's main competitors?
Direct peers on record are National Dental Care, Totally Smiles, Maven Dental Group, Pacific Smiles Group, Smile Solutions, Dental Care Professionals, My Dental Group and Primary Dental. Bupa Dental is listed as a broad incumbent. NDC (National Dental Care) is listed as an others.
Does Unity Dental have an API?
No public API is recorded for Unity Dental.
What industry is Unity Dental in?
Unity Dental's product category is Dental Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices, with a secondary code of HLABABAA, Comprehensive Orthodontic Clinics. Its NAICS code is 621210 and its SIC code is 8011.