What WIBE does

Wibe is an Italy-based, pre-launch peer-to-peer rental marketplace connecting individuals who own underutilized items (Hosts) with those who need temporary access to them (Finders). The platform is designed around a horizontal segmentation across more than twenty product categories, including e-bikes, SUP boards, kayaks, ski gear, cameras, drones, projectors, tools, guitars, and DJ sets. The stated value proposition targets consumer pain points around overconsumption, citing that 30% of household items are used less than twice per year and that consumers spend roughly €2,400 per year on rarely-used goods. The company's terms of service are governed by Italian law with Milan as the competent forum, and its privacy and data hosting posture is EU-resident and GDPR-compliant, indicating an initial focus on the Italian and European markets.

Technically, Wibe is built as a web application (wibe-app.com) on a modern SaaS stack: Supabase for database, authentication, and EU data residency; Vercel for hosting and CDN; and Resend for transactional email. The product design includes integrated insurance on every rental, identity verification, and a post-rental review system intended to build a community trust layer. An upcoming feature, the Wibe AI Travel Copilot, is described as an in-app AI assistant that constructs personalized travel itineraries from a single user prompt, but is currently marked as 'coming soon' and not yet live. No app store presence, public API, or SDK is available.

The business model is a standard marketplace commission structure: Hosts set their own rental prices (an example shown is €45/day for a cargo e-bike) and Wibe takes a fee on each completed transaction, though the commission rate is not publicly disclosed. GTM is product-led and waitlist-driven, targeting both sides of the market equally through a single signup form. The company is still in formation ('in fase di costituzione'), has not publicly disclosed funding, management, or headcount, and is actively seeking pre-seed investment from investors aligned with circular economy and peer-to-peer themes.

Name

WIBE

Legal name

Wibe

Website

https://wibe-app.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Wibe is an Italy-based, pre-launch peer-to-peer rental marketplace connecting individual item owners (Hosts) with renters (Finders) across categories like sports equipment, electronics, and tools. It plans to monetize via transaction commissions, with integrated insurance, identity verification, and an upcoming AI travel copilot.

Ownership category

akta.pro rank

Headquarters

HQ city

Freeport

HQ country

Bahamas

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Peer-to-peer rental commissions: Wibe charges fees on peer-to-peer rental transactions between private individuals. The platform connects Hosts (item owners) with Finders (renters), taking a percentage or fixed fee on each completed rental. This is the primary revenue stream as a marketplace commission model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WIBE is a peer-to-peer rental marketplace that allows private individuals (Hosts) to rent out their underutilized items — such as bikes, kayaks, ski gear, electronics, tools, and outdoor equipment — to other private individuals (Finders). Every rental is backed by integrated insurance, mandatory identity verification, and a community-driven trust system designed to reduce risk for both parties. The platform also features an AI-powered Travel Copilot to help Finders plan trips and select items.

Product overview

Wibe is a peer-to-peer rental platform that enables users to rent items from people nearby without owning them. The core product is the Wibe Platform, which connects Hosts (item owners) with Finders (those seeking to rent). A notable upcoming feature is the Wibe AI Travel Copilot, an AI assistant that builds personalized travel experiences from user prompts. The platform supports a wide range of rental categories including sports equipment (bikes, kayaks, ski gear), electronics (cameras, drones, projectors), tools, and outdoor gear.

Differentiator

Problem solved

Functional benefit

Brands

• Wibe AI: AI-powered travel copilot feature within the app, described as 'un'IA che costruisce il tuo viaggio da un singolo prompt' (an AI that builds your trip from a single prompt). Marked as 'In arrivo' (Coming soon).

Products and services

• WIBE Peer-to-Peer Rental Marketplace Two-sided online marketplace that enables private individuals (Hosts) to list and rent out underutilized items — bikes, kayaks, ski gear, electronics, tools, outdoor equipment — to other private individuals (Finders), with integrated insurance, identity verification, and community trust features built into every transaction.
• WIBE AI Travel Copilot AI-powered travel assistant offered to Finders on the WIBE platform, designed to help users plan trips and identify items to rent for their travel needs.

Quantifiable outcome

• 38kg CO₂ saved per e-bike rental
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• SupabasecoreTechnology or IntegrationCloud database and authentication service provider. Handles database management and user authentication for Wibe. Hosting is located in EU data centers to ensure GDPR compliance. Acts as a critical infrastructure partner for the application's backend.
• VercelcoreTechnology or IntegrationWebsite hosting platform that hosts wibe-app.com. Provides edge computing and CDN services for fast global delivery of the web application.
• ResendcoreTechnology or IntegrationEmail delivery service for transactional emails. Handles sending of emails to waitlist users, investor inquiries, and other platform communications.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Turo: Global P2P car rental marketplace with insurance and trust verification systems. Comparable in P2P marketplace model, integrated insurance, and identity verification, though focused specifically on vehicles rather than general goods.
• Lendis: Germany-based equipment rental company offering household and office equipment on subscription to businesses and consumers. Comparable in equipment-rental category and European footprint, though B2B-skewed and broader in inventory scope.
• Outdoorsy: Global P2P marketplace for RVs, campervans, and outdoor adventure vehicles. Comparable in P2P sharing of recreational/travel assets, trust and insurance infrastructure, and outdoor/travel positioning, though narrower to motorized outdoor vehicles.
• Grover: Germany-based consumer electronics and tech rental subscription company operating B2C rather than P2P. Comparable in 'access over ownership' positioning and EU focus, but with deeper funding, brand recognition, and a non-marketplace operating model.

Direct peers

• Hurr: UK-based peer-to-peer fashion rental platform, positioning around circular consumption. Comparable to Wibe in P2P model and ESG-aligned brand narrative, though narrower in category (fashion only) and primarily UK-focused.
• Hygglo: Sweden-based P2P rental marketplace allowing neighbors to rent everyday items (electronics, sports, tools). Operates in the Nordics with a similar community-driven model to Wibe, making it a direct European peer and a likely expansion reference point.
• Fat Llama: UK-based peer-to-peer rental marketplace for a wide range of items (cameras, drones, tools, sports equipment). Closest direct competitor to Wibe in business model, category breadth, and target user, though Fat Llama's brand and inventory are concentrated in the UK.
• ShareGrid: US-based P2P rental marketplace for film, photo, and creative equipment (cameras, lenses, lighting). Directly comparable in trust-system, insurance, and category-specific P2P rental, even though its category focus is narrower than Wibe's general-goods approach.
• Peerby: Netherlands-based P2P rental platform focused on borrowing items between neighbors. Closely aligned with Wibe's community-network positioning and sustainability narrative, serving as a strong direct peer for measuring European P2P adoption dynamics.
• Spinlister: Global P2P rental marketplace for sports and outdoor equipment (bikes, surfboards, skis, snowboards). Overlaps directly with Wibe's recreational categories (kayaks, ski gear, snowboards, SUP) and is a relevant vertical peer, though narrower in category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights5 records

Customer concentration

• Xx.com/WIBEapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIBE