Maag

What Maag does

Maag s.r.o. is a privately-held Czech-Slovak tile and ceramic distributor founded in 1998 and headquartered in Brno. The company imports premium tiles, porcelain stoneware, and mosaics from Italian manufacturers and resells them through four showrooms located in Brno, Šumperk (Czech Republic), Bratislava, and Košice (Slovakia), supplemented by an e-commerce storefront at maag-czech.cz and a Bratislava warehouse. Its portfolio spans roughly 1,000 unique tile and facade designs across eight main categories (marble, stone, concrete, wood, decor/3D, mosaic, large-format, and Cersaie 2024 new arrivals) and 58+ named collections including Adaggio, Prestigio, Supreme Hedonism, Tele Di Marmo, and others. Products feature Italian-origin surface technologies such as Full Lappato, Silktech, Natural, Polished, Antislippery R11, and 3D textures, though Maag does not manufacture and instead relies on owner-led personal sourcing from Italian producers.

Name

Maag

Legal name

Maag s.r.o.

Website

https://maag-czech.cz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Maag s.r.o. is a Czech-Slovak tile and ceramic distributor founded in 1998, importing Italian tiles and selling them through four showrooms in Brno, Šumperk, Bratislava, and Košice to residential homeowners and commercial enterprises.

Ownership category

akta.pro rank

Product category

Ceramic Tile Distribution

NAICS

Other Building Material Dealers (444180)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Terrazzo & Decorative Aggregate Flooring (IMADAJAF)

Keywords

• Ceramic tile distribution
• Italian porcelain tiles
• Floor and wall tiles
• Tile showroom retail
• Large format slabs

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tile and Facade Sales: MAAG generates revenue through the direct sale of ceramic tiles, porcelain stoneware, mosaics, and related products. Products are sold by unit/square meter through physical showrooms and online shop. The company purchases from Italian manufacturers and resells to end customers in Czech Republic and Slovakia. Pricing varies by product line with discounts available on certain items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Maag s.r.o. imports and distributes Italian ceramic tiles, porcelain stoneware, mosaics, and facade products across Czech Republic and Slovakia through four physical showroom locations (Brno, Šumperk, Bratislava, Košice) and an e-commerce shop. The company offers nearly 1,000 unique tile and facade designs across marble, stone, concrete, wood, and decorative categories, with products personally selected by the owner from Italian manufacturers. Maag also provides project design support, free visualization services, and laying plans for purchases over 20,000 CZK, serving both residential renovation customers and commercial projects.

Product overview

MAAG is a Czech and Slovak tile and flooring retailer specializing in premium ceramic tiles, porcelain slabs, and natural stone materials for residential and commercial interiors and exteriors. The company operates showrooms in Brno, Šumperk (Czech Republic), Bratislava, and Košice (Slovakia) with over 25 years of market experience. Their product portfolio centers on eight main categories: Marble Design (MRAMOROVÝ DESIGN), Stone Design (KAMENNÝ DESIGN), Concrete Design (BETONOVÝ DESIGN), Wood Design (DŘEVO DESIGN), Decor and 3D Tiles (DEKOR A 3D OBKLADY), Mosaic (MOZAIKA), Large Format Tiles (VELKÉ FORMÁTY), and Cersaie 2024 New Arrivals. The offering includes over 58 distinct tile collections from Italian manufacturers such as Flaviker, Emilceramica, Ascot, Refin, and others, featuring materials that mimic marble, stone, concrete, wood, and metal. Large format porcelain slabs (up to 160x320cm) are available for countertops and feature walls. The company sources products personally from Italian manufacturers and offers free visualization and laying plans for purchases over 20,000 CZK. Related products include kitchen countertops and hidden induction cooktops through Designista, and sanitary ware through VIVASK partner.

Differentiator

Problem solved

Functional benefit

Brands

• Designista: Related brand for kitchen countertops (kuchyňské desky) and hidden induction cooking solutions (skrytá indukce), linked via www.designista.cz

Products and services

• Marble Design Tiles (MRAMOROVÝ DESIGN) Ceramic tiles and slabs with marble effect, featuring realistic veining patterns and polished or natural finishes for walls and floors in bathrooms and kitchens. Sourced from Italian manufacturers and personally selected by the company owner.
• Stone Design Tiles (KAMENNÝ DESIGN) Tiles designed to mimic natural stone surfaces, offering durability and aesthetic appeal for interior and exterior applications. Available in multiple formats and finishes from Italian manufacturers.
• Concrete Design Tiles (BETONOVÝ DESIGN) Ceramic tiles with concrete aesthetics, featuring minimalist surfaces with subtle texture variations and industrial-inspired looks for modern residential and commercial interiors.
• Wood Design Tiles (DŘEVO DESIGN) Porcelain tiles with realistic wood grain appearance, offering the warmth of wood with the durability of ceramic for residential and commercial spaces. Available in formats from 7.5x45cm to 40x170cm.
• Decor and 3D Tiles (DEKOR A 3D OBKLADY) Decorative tiles including three-dimensional wall tiles, mosaic patterns, and artistic surface treatments for accent walls and creative interior designs. Available in multiple formats including 5x40cm border tiles and 6x25cm cube format.
• Mosaic Tiles (MOZAIKA) Glass, stone, and ceramic mosaic tiles in various colors and patterns, suitable for bathrooms, pools, facades, and decorative wall applications. Available in collections including BAGUETTE, CRYSTAL 4, BLENDS, and ESA 48.
• Large Format Tiles (VELKÉ FORMÁTY) Extra-large ceramic slabs and tiles (up to 160x320cm) ideal for countertops, feature walls, and continuous surface applications in modern architecture. Featured in collections including HYPER, REBEL, and ULTRA MARMI.
• Cersaie 2024 New Arrivals (NOVINKY CERSAIE 2024) New tile collections presented at Cersaie 2024 international exhibition, featuring the latest trends in ceramic design including new marble, stone, and decorative lines. Available in formats up to 120x280cm.
• Kitchen Countertops (KUCHYŇSKÉ DESKY) Kitchen countertops available through related brand Designista, featuring the same design aesthetics as floor and wall tiles for cohesive interior design. Available for purchase via www.designista.cz.
• Hidden Induction Cooktops (SKRYTÁ INDUKCE) Hidden/flush-mounted induction cooktops offered through Designista partner for seamless kitchen design integration. Available for purchase via www.designista.cz.
• Sanitary Ware (SANITA) Bathroom sanitary ware and fixtures available through partner VIVASK for complete bathroom solutions. Accessible via www.vivask.sk.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• OBI: European DIY and home improvement retailer operating multiple locations across Czech Republic. Competes in the same end-customer segment for tile and renovation purchases, though OBI's assortment is far broader and less specialist.
• Bauhaus: Large European home improvement chain with a broad assortment including tiles, flooring, and bathroom products. Overlaps with MAAG's commercial and DIY customers but lacks MAAG's specialist tile curation.
• Hornbach: Pan-European home improvement and DIY retailer with a substantial tile and flooring department across Czech Republic and Slovakia. Competes with MAAG on assortment breadth and price, but is not a tile specialist.

Direct peers

• SIKO: Czech- and Slovak-headquartered specialty retailer of bathroom, tile, and interior products. Siko is the closest direct peer, competing for the same residential and commercial tile customer base with comparable Italian-sourced premium offerings.
• Koupelny Ptáček: Czech specialty retailer focused on bathrooms, tiles, and sanitary ware. Competes with MAAG in the same regional customer pool and is the parent group of PTÁČEK velkoobchod, the wholesale distribution arm serving installers and contractors across the region.
• PTÁČEK velkoobchod: Wholesale and retail distributor of tiles, sanitary ware, plumbing, and installation materials across Czech Republic and Slovakia. Closely comparable distribution-plus-showroom model targeting both installers and end consumers.

Others

• Emilceramica: Italian porcelain tile manufacturer whose collections are explicitly stocked by MAAG. As a brand on MAAG's shelves, Emilceramica is a supplier rather than a competitor, but its products set the design and quality benchmark for the category.
• Marazzi Group: One of the largest Italian ceramic tile manufacturers and a likely upstream supplier for premium tile distributors including MAAG. Comparable as a category leader but does not directly compete at retail; rather an ecosystem participant in the supply chain.

Emerging players

• SANITINO: Czech online specialist retailer of tiles, sanitary ware, and bathroom products. Competes with MAAG for digitally-native and price-sensitive residential customers, particularly in non-Big-Box online channels.

Regional players

• Ravak: Czech-based manufacturer and seller of acrylic bathtubs, shower enclosures, and bathroom products distributed through dealer networks across Central Europe. Adjacent in the bathroom-renovation purchase flow and an indirect competitor for the same customer's project budget.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maagsk
• Instagraminstagram.com/maagsro
• Xx.com/maagcz
• LinkedInlinkedin.com/company/maag-cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maag