VS International Properties

What VS International Properties does

VS International Properties LLC is a privately held Florida-based real estate brokerage founded in 2013 by Vanessa Serrano (Lic. Real Estate Broker with 25+ years of Florida market experience) that specializes in serving international buyers — primarily Latin American nationals from Venezuela, Colombia, Argentina, Brazil, Chile, Peru, Costa Rica, and Ecuador, plus Canada — seeking to purchase investment, vacation, and residential property in the Orlando and Miami markets. The company operates bilingual (Spanish/English) listing platforms (orlando.vsinternationalproperties.com and miami.vsinternationalproperties.com) under the corporate umbrella VS International Properties LLC, with a luxury sub-brand (VS Luxury Collection) covering high-end ($5M+) inventory and a sister company (Florida VS Property Management LLC) providing full-service rental administration including tenant placement, rent collection, maintenance coordination, HOA communication, and a 24/7 owner portal with monthly accounting.

The underlying technology stack is built on third-party SaaS integrations rather than proprietary AI or ML: IDX Boost powers the MLS property search across the Orlando and Miami markets, Property Panorama and Matterport provide 3D virtual tour capability, and a 24/7 owner portal delivers balance summaries, account statements, expense records, rental contracts, tenant reports, and ACH/credit-card payment processing. Distribution is executed through two physical offices (Orlando headquarters at 2151 Consulate Drive, Suite 14; Miami regional office at 1900 N Bayshore Drive 1A #115) plus a Chile-based sales representative, supported by Spanish-language content marketing (blog "Invierta en la Florida," Facebook, Instagram, Twitter, YouTube), SEO-optimized listings, free virtual consultations, and an email newsletter.

The business model combines (1) one-time real estate commissions on buyer and seller representation across a $110K (entry condos) to $5M+ (luxury estates) price spectrum, (2) recurring monthly property management fees via the sister company Florida VS Property Management, (3) professional services revenue from helping owners generate dollar-denominated rental income, and (4) referral/affiliate fees from allied professionals (CPAs, lawyers, insurance providers, mortgage lenders) arranged through formal partnerships. Revenue per transaction is tied to Florida property prices and the firm's stated 70% of buyers acquiring income-producing rentals, while the management book provides a more predictable recurring layer. Pricing for commissions and management fees is not publicly disclosed and is quote-based.

Name

VS International Properties

Legal name

VS International Properties LLC

Website

https://orlando.vsinternationalproperties.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

VS International Properties is a bilingual Florida real estate brokerage that helps Latin American and Canadian investors purchase, finance, and remotely manage investment properties in Orlando and Miami through virtual tours, allied professional services, and a sister property management company.

Ownership category

akta.pro rank

Product category

International Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Luxury & High-End Residential Brokerage (BPAJAAAC), Multifamily Brokerage (BPAJABAD)

Keywords

• International real estate brokerage
• Florida property sales
• Cross-border buyer representation
• Property management services
• Vacation rental management

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Commission: Commission-based revenue from buying and selling properties in Orlando and Miami. The company acts as the buyer and seller agent for international clients acquiring investment properties.
2. Property Management Fees: Monthly property management services through sister company Florida VS Property Management. Includes tenant placement, rent collection, maintenance, and accounting services.
3. Rental Income Generation: Services to help property owners generate monthly rental income in dollars. The company finds tenants and manages properties for international investors.
4. Ancillary Professional Services: Referral fees from allied professionals including accountants, lawyers, insurance providers, and financial advisors who serve international property buyers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

VS International Properties is a Florida-based real estate brokerage that represents international buyers and investors in the purchase of residential and investment properties in Florida. Beyond buyer representation, the firm provides property management and rental income services to support overseas owners throughout the ownership lifecycle.

Product overview

VS International Properties operates a bilingual (English/Spanish) real estate platform ecosystem serving international buyers seeking to invest in Florida properties. The core platform (orlando.vsinternationalproperties.com) is a full-featured listing and sales website offering property search by price range, community/neighborhood, and property type, alongside a dedicated Miami platform (miami.vsinternationalproperties.com) and a luxury sub-brand (vsluxurycollection.com). The platform is complemented by its sister company Florida VS Property Management for rental administration, and by ancillary service modules covering financing assistance, virtual home buying, legal consulting, accounting/tax advisory, property insurance, and dollar-denominated rental income generation. The ecosystem targets international buyers — primarily from Latin America, Canada, and Venezuela — with comprehensive end-to-end support from property search through rental management.

Differentiator

Problem solved

Functional benefit

Brands

• VS Luxury Collection: Luxury property collection featuring high-value real estate listings in the Orlando and Miami areas.

Products and services

• International Buyer Representation Bilingual brokerage service guiding international buyers through the purchase of residential and investment properties in Florida, from property search through closing.
• Property Management Ongoing management service for overseas property owners, supported by an owner portal for visibility into property status and operations.
• Rental Income Management

Quantifiable outcome

• Properties can be purchased with 20-40% down payment by foreign buyers
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Florida VS Property Management LLCcoreStrategic or Co-development PartnerSister company providing full-service property management for properties in Orlando and Miami. Handles tenant placement, rent collection, maintenance, and accounting. Allows international property owners to generate rental income without managing properties remotely.
• The Real Estate Marketing Group (TREM Group)coreTechnology or IntegrationWebsite development and technology partner providing the IDX Boost platform for MLS property listings, virtual tour integration, and digital marketing tools powering the company's online presence.
• Certified Public Accountants (CPAs)supportingOthersAllied certified public accountants providing accounting and tax preparation services for international property owners, including tax planning and annual filing.
• Legal ConsultantssupportingOthersLegal consultants with expertise in Florida real estate law, providing contract drafting, review, property validation, ITIN registration, and LLC formation services.
• Insurance ProviderssupportingOthersInsurance partners offering property insurance policies covering fire, flooding, hurricanes, and personal liability protection for international property owners in Florida.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coldwell Banker: Global residential real estate brand with extensive Florida footprint. Competes for the same international investor pool with established relocation and global luxury programs.
• Compass: National technology-driven real estate brokerage with growing presence in Florida. Represents competitive pressure on VS International's tech-enabled platform approach and international agent recruitment.
• The Keyes Company: Florida-headquartered residential brokerage with deep Florida market coverage. Competes in the same Orlando and Miami markets as VS International but with a broader, less internationally focused clientele.
• Douglas Elliman: Large residential brokerage with significant Florida presence and an international-flagship focus. Competes for high-net-worth and Latin American buyers in luxury segments where VS International's VS Luxury Collection also operates.
• RE/MAX: Large global real estate franchise network with multiple Florida offices and a strong international buyer program. Competes broadly across price tiers that VS International also services.
• ONE Sotheby's International Realty: South Florida luxury real estate firm affiliated with the Sotheby's international network. Overlaps with VS International's luxury sub-brand (VS Luxury Collection) in serving high-net-worth international investors.
• Berkshire Hathaway HomeServices: National franchise brand with strong Florida operations. Competes in the Orlando and Miami markets and offers its own international referral network that overlaps with VS International's Latin American buyer pipeline.

Direct peers

• Cervera Real Estate: Miami-based brokerage with a strong international-buyer practice, particularly from Latin America. Competes directly in the same Florida metros with bilingual agents and pre-construction sales expertise.
• Fortune International Realty: Miami-headquartered brokerage serving international luxury buyers, including significant Latin American clientele. Operates a similar buyer-representation and investment-property focus in the South Florida market that VS International also targets.

Emerging players

• Engel & Völkers: European-rooted luxury brokerage expanding in Florida with cross-border investor focus. Targets the same high-end international buyer demographic, particularly European and Latin American investors seeking US real estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VS_Properties
• YouTubeyoutube.com/channel/UCA69suGTEQ5_i1QyYiNfI5w
• Facebookfacebook.com/VSInternationalPropertiesLLC
• Instagraminstagram.com/vsinternationalproperties
• LinkedInlinkedin.com/company/vsinternationalproperties

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VS International Properties