Real Cup

What Real Cup does

Real Cup is an Argentine consumer wellness brand that designs, manufactures, and commercializes reusable menstrual cups under the legal entity CAIMAN SRL. Founded as a brand in September 2020 and headquartered in Buenos Aires, the company serves individuals who menstruate — primarily in Argentina with distribution extending into several South American countries — alongside a secondary channel of wholesale reseller partners, NGOs, and public-sector institutions reached through educational and donation programs.

The company's core product is a reusable menstrual cup molded from TPE (thermoplastic elastomer), a hypoallergenic material described as surgical plastic, designed to be inserted into the vaginal canal and provide up to 12 hours of continuous protection via a vacuum-seal mechanism. Real Cup offers four sizes and three presentations, including the SET DÚO bundle that ships two sizes in one box to address fit discovery. The product carries multiple third-party validations: ANMAT registration as a non-medical product (IF-2020-42977927-APN-INPM#ANMAT), vegan certification, dermal/hypoallergenic testing on humans, and laboratory analysis confirming the absence of latex, phthalates, PVC, silicone, and heavy metals. The stated five-year product lifespan is positioned against single-use disposable alternatives.

Real Cup generates revenue through direct-to-consumer sales via its e-commerce storefront (realcup.com.ar) and through wholesale/reseller channels, with free shipping within Capital Federal and Greater Buenos Aires and interprovincial dispatch via customer-nominated express carriers. Pricing is not publicly disclosed; wholesale terms are negotiated through WhatsApp. The company augments its commercial motion with a content-and-community layer — the #RLC ("Reales, Libres y Cómodas") movement, an educational blog, tutorials, and partnerships with medical professionals (notably brand ambassador Dra. Lourdes Guida) and community organizations (Hospital Pirovano, Maternidad Estela de Carlotto, Moreno sin violencias, Rotary Club Caballito, Club Almagro) — under which cups are donated and educational workshops delivered.

Name

Real Cup

Legal name

CAIMAN SRL

Website

https://realcup.com.ar

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Cup, a brand of Argentine SME CAIMAN SRL, manufactures and sells reusable TPE menstrual cups direct-to-consumer and via wholesale in Argentina and select South American markets, supplemented by donation-driven menstrual-health education programs.

Ownership category

akta.pro rank

Product category

Reusable Menstrual Hygiene Products

SIC

Miscellaneous Plastics Products (3080)

akta.pro industry

PRIMARYCRABAIAE

Menstrual Cups

Consumer Products & Retail/Beauty & Personal Care/Feminine Care

Keywords

• Reusable menstrual cups
• Feminine hygiene products
• Menstrual care products
• Sustainable period products
• TPE menstrual cups

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Real Cup generates revenue through the direct sale of menstrual cups. They offer products in multiple presentations including a Duo Set containing 2 sizes in 1 box. Sales are conducted via their e-commerce platform with wholesale channels available for resellers.
2. Wholesale/B2B Sales: The company operates exclusively as a manufacturer and conducts only wholesale sales nationwide. They provide free shipping within Capital Federal and Greater Buenos Aires, with interprovincial orders dispatched to the customer's nominated express company.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Real Cup manufactures and sells reusable menstrual cups made from hypoallergenic TPE (thermoplastic elastomer / surgical plastic). The cups are sold in 4 sizes across 3 presentations, with a bundled Duo Set (2 sizes in 1 box) as the headline SKU. Products are sold directly to consumers via the company's e-commerce platform and through wholesale channels to resellers across Argentina and additional South American countries.

Product overview

Real Cup is a single-product brand focused on menstrual cup products, with its core offering being the Real Cup Menstrual Cup made from TPE (thermoplastic elastomer). The product portfolio includes the standard Real Cup available in 4 sizes and 3 presentations, and the SET DÚO bundle which includes 2 sizes in one package. The company also provides educational content through its blog and conducts community impact initiatives around menstrual health awareness.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Cup Menstrual Cup A reusable menstrual cup made of TPE (thermoplastic elastomer / surgical plastic), inserted into the vaginal canal to collect menstrual flow. Available in 4 different sizes and 3 presentations, with up to 12 hours of continuous protection, vacuum seal leak prevention, and a 5-year product lifespan with proper care. Targeted at individuals who menstruate from their first period onward, regardless of sexual activity history.
• SET DÚO A bundle offering that includes 2 different sizes of the Real Cup menstrual cup in a single box, allowing users to identify which size is ideal for their body without committing to a single size purchase. Targeted at first-time and exploring users of reusable menstrual cups.

Quantifiable outcome

• Replaces millions of tampons and pads discarded annually
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Moreno sin violenciascoreStrategic or Co-development Partner · 3 October 2022Collaborative partnership for menstrual health education and cup donations. Together conducted training sessions at Maternidad Estela de Carlotto and the May 28 Menstrual Hygiene Day campaign (20M). The organization acts as community promoters delivering educational talks on menstrual cup usage.
• Hospital PirovanominorStrategic or Co-development Partner · 31 December 2021Educational partnership where Real Cup provided informational talks about menstrual cup usage and donated cups to hospital medical staff.
• Club AlmagrominorStrategic or Co-development PartnerConducted sensitization workshop on menstrual hygiene and sports, highlighting benefits of menstrual cup use during athletic activities. Partnered with CA Estudiantes for the event.
• Rotary Club CaballitominorStrategic or Co-development PartnerCommunity partnership for menstrual hygiene education and cup donations. Real Cup's gynecologist Dr. Lourdes Guida provided professional educational sessions alongside donations.
• Dra. Lourdes GuidacoreOthersOfficial gynecologist and brand ambassador providing professional medical knowledge and credibility. Contributes technical and professional expertise to educational content and community presentations.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Ruby Cup: Ruby Cup sells reusable menstrual cups globally with a strong social impact program (Buy One, Give One) that donates cups to girls in East Africa. Direct competitor to Real Cup with similar mission-driven branding and reusable cup product, while also competing in institutional/NGO distribution channels.
• Pixie Cup: Pixie Cup sells reusable menstrual cups and has a notable social impact program donating cups to menstruators in need. Direct competitor to Real Cup with similar mission-driven branding and tiered product offerings.
• DivaCup: DivaCup is the most recognized global menstrual cup brand, offering reusable silicone cups in multiple sizes. Direct competitor to Real Cup in the same product category with similar DTC and retail distribution, though with significantly larger global brand awareness and marketing reach.
• INTIMINA (OrganiCup): INTIMINA sells the OrganiCup and a broader portfolio of intimate wellness products including menstrual cups. Direct competitor to Real Cup with broader product scope and stronger global brand presence across multiple feminine care categories.
• Mooncup: Mooncup is one of the original menstrual cup brands, distributing reusable cups globally since the early 2000s. Direct competitor to Real Cup offering similar reusable menstrual hygiene products with a focus on medical-grade silicone.
• Saalt: Saalt offers reusable menstrual cups and period underwear, directly competing with Real Cup in the reusable menstrual cup category. Distinguishes itself through sustainability positioning and B-Corp certification, similar to Real Cup's environmental messaging.
• Lena Cup: Lena Cup sells reusable menstrual cups in multiple sizes with a focus on firmness options for different user needs. Direct competitor in the same product category as Real Cup, though primarily distributed in US/English-language markets.

Regional players

• My Cup: My Cup is an Australian menstrual cup brand offering reusable cups with similar size variations. Comparable to Real Cup as a regional-focused reusable cup brand, though primarily serving the Australian/NZ market rather than South America.

Broad incumbents

• The Honey Pot: The Honey Pot is a broader feminine care brand offering cleansers, wipes, pads, and menstrual cups. Comparable to Real Cup through its menstrual cup offering while operating as a broader feminine hygiene portfolio company with stronger US retail presence.
• Rael: Rael is a holistic feminine care brand offering organic pads, tampons, menstrual cups, and skincare. Comparable to Real Cup through its cup product line and similar clean/natural positioning, though it operates as a multi-category brand with broader US/Asian distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/realcup_oficial
• YouTubeyoutube.com/channel/UCaL-qEL-AD1L6-KeOt1_DSw
• Facebookfacebook.com/realcup.arg
• LinkedInlinkedin.com/company/realcup-argentina
• Instagraminstagram.com/realcup.arg
• TikToktiktok.com/@realcup.arg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Cup