Art + Loom
Art + Loom is a Miami-based luxury custom rug and wallpaper maker that hand-crafts made-to-order area rugs for affluent homeowners and interior designers, sold via DTC e-commerce, a Trade program, and showrooms in Miami and New York.
- Company typePrivate
- Founded2012
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Art + Loom does
Art + Loom is a Miami-headquartered, privately held manufacturer of luxury custom hand-made area rugs and complementary wallpapers, founded in 2012 by Samantha Gallacher. The company produces made-to-order rugs with full customization across dimensions, shape, color, and pile height, using techniques that include hand-knotting at 60-120 knots per square inch, hand-tufting, and hand-looming (including the Sumac weave). Materials span New Zealand wool, Chinese silk, merino wool, allo, mohair, bamboo silk, viscose, linen, and nylon. The catalog includes more than 100 designs organized into named collections (Studio, Merino, Sumac, Texture, Tufted, Kolaz, Alpaca) and seasonal drops, an artist-collaboration line, a ready-to-ship in-stock rug offering, and a custom wallpaper line (Adurite, Terracotta Tiles, Lucent Layers, Ondula) that mirrors selected rug patterns.
The commercial model is direct-to-consumer and Trade-channel. Pricing is bespoke, varying by size, material selection, knot count, and design complexity, with revenue generated almost entirely through one-time rug sales (and wallpaper murals at 4-6 week lead time). Two primary customer segments are served: affluent residential consumers specifying sculptural floor coverings for luxury interiors, and interior designers and architects sourcing through a dedicated Trade program with priority access and trade pricing. Distribution runs through the company's own e-commerce storefront, physical showrooms in Miami (286 NE 39th St) and New York (20 W 20th St, opening May 8, 2026), and the Trade channel.
Brand building relies on Instagram-led installation imagery, features in LUXE, Modern Luxury, Architectural Digest, Vogue, Harper's Bazaar, and Elle Norway, and a roster of collaborations with artists including Shira Barzilay (Koketit, ~630K followers), Greg Ludlow, Jenna Krypell, Lauren Williams, Ali Budd, Hinojosa Design Studio, Thomas Hayes, and others. Named enterprise placements include the Four Seasons Amaala and projects with IG Workshop Interiors, Parlor Interiors, and Drew McSherkin Interiors. The company holds registered trademarks on its name and logo, is governed under Florida law as Art and Loom, operates with 1-10 employees per disclosed firmographics, and ships internationally. No revenue, headcount history, or funding disclosures are publicly available.
Art + Loom firmographics
Firmographics- Name
- Art + Loom
- Legal name
- Art and Loom
- Website
- https://artandloom.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Art + Loom is a Miami-based luxury custom rug and wallpaper maker that hand-crafts made-to-order area rugs for affluent homeowners and interior designers, sold via DTC e-commerce, a Trade program, and showrooms in Miami and New York.
- Ownership category
- akta.pro rank
Art + Loom industry classification
Industry- Product category
- Luxury Custom Rugs
- NAICS
- Carpet and Rug Mills (314110)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Area Rug Manufacturing (IMAOAJAC)
- akta.pro secondary industries
- Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)
Keywords
Where Art + Loom is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Art + Loom business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Custom Made-to-Order Rugs: Primary revenue stream from bespoke hand-crafted rugs ordered through the website. Customers select or customize designs with specific materials, sizes, colors, and pile heights. Lead times vary by complexity.
- In-Stock Rugs: Pre-made rugs available for immediate purchase from current inventory. Includes ready-to-ship designs like Cobble Sumac, Driftwood, Sequence, Sea, Avanzo, Adurite, and others.
- Custom Wallpapers: Custom wall murals sized to customer specifications with pattern adjustment based on provided dimensions. Vinyl face with woven laminated fabric backing, 4-6 week lead time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom rug pricing varies by specifications |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Art + Loom product offering
Product offeringCore offering
Art + Loom designs and manufactures luxury custom handcrafted rugs and coordinating custom wallpapers. Made-to-order area rugs are produced using hand-knotting (60-120 knots per square inch), hand-tufting, and hand-looming techniques from premium materials such as New Zealand wool, Chinese silk, merino wool, mohair, bamboo silk, viscose, and linen, with full customization of color, shape, size, and pile height. The company also produces signature artist collaboration collections and an integrated wallpaper line for interior application.
Product overview
Art + Loom is a luxury custom home goods company offering hand-made, fully customizable area rugs and wallpapers. The core product is luxury custom area rugs crafted from premium materials (New Zealand wool, silk, allo, mohair, bamboo silk, viscose, linen) using various techniques including hand-knotting and hand-looming. These rugs are made-to-order with customization available for color, shape, size, and pile height. The product portfolio is organized into named collections (Studio, Merino, Texture, Sumac, Tufted, Kolaz, Alpaca, and seasonal collections like Fall 2025 and Spring 2026), a ready-to-ship in-stock rugs line, an artist collaborations program featuring designs from multiple artists, and a complementary wallpapers collection (Adurite, Terracotta Tiles, Lucent Layers, Ondula) that brings rug patterns to wall coverings. The company operates showrooms in Miami and New York (opening 2026).
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Made-to-Order Area Rugs Fully customizable hand-knotted, hand-tufted, and hand-loomed area rugs made to order with specified color, shape, size, and pile height; produced in premium natural materials such as New Zealand wool, Chinese silk, merino, mohair, bamboo silk, viscose, and linen. Targeted at high-net-worth consumers, interior designers/architects (via the Trade program), and luxury hospitality clients; standard designs deliver within 2 weeks and bespoke commissions within 4-8 weeks.
- Custom Wallpapers Custom coordinating wallpapers designed to match Art + Loom rugs and intended for the same bespoke specification process; used by consumers, interior designers, and luxury hospitality clients to create integrated rug-and-wall interiors.
- In-Stock Rug Collections Ready-made rugs available in pre-set designs and sizes with fixed, collection-based pricing; positioned as a quicker-ship alternative to fully custom rugs for buyers who do not require bespoke specification.
- Artist and Designer Collaboration Collections Co-developed signature collections with named artists and designers (e.g., Mattia Bonetti, Samuel Amoia, Phillip Thomas), produced through Art + Loom's custom rug manufacturing process and offered to consumers, designers, and hospitality clients seeking curated design visions.
- Trade Program Dedicated service and pricing tier for interior designers and architects specifying Art + Loom custom rugs and wallpapers for client projects; provides trade pricing and design support on top of the core custom rug and wallpaper offerings.
Companies that use Art + Loom
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Art + Loom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Art + Loom partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Untold EditionsminorArt + Loom showroom located within Untold Editions gallery space in New York. Scheduled to open May 8th, 2026.
- Koketit (Shira Barzilay)coreIsraeli digital artist Shira Barzilay creates distinctive line-drawing artwork for limited edition rug collections. Her work has been featured in Vogue, Architectural Digest, Harper's Bazaar, and Elle Norway. Collaborations include Wild Things, Natural Disorder, Mixed Emotion, Woven Souls, Between Us, Andalusia, and others.
- Greg LudlowcoreCanadian artist with MFA from NSCAD University and five decades of painting and sculpture experience. Studios in London, Ontario and Los Angeles. Rugs include Layer Cake, Change in Weather, Montauk, Blooms, Excursion, and Balance.
- Thomas Hayes StudiominorArtist collaboration resulting in designs like Spin. Thomas Hayes brings distinctive design sensibility to rug collaborations.
- Jenna KrypellminorArtist collaboration featuring distinctive rug designs including Orbit and others from the artist's unique aesthetic.
- Lauren Williams ArtminorCollaboration resulting in custom rug designs including Driftwood, bringing artist's aesthetic to handcrafted floor art.
- Ali BuddminorDesigner collaboration featuring Joey Rug design and other custom collaborations.
- Hinojosa Design StudiominorDesign studio collaboration including Lava Bubbles design and other projects featuring Toro Hinojosa's work.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Art + Loom competitors and assessment
Company assessmentDirect peers
- The Rug Company: London-based maker of luxury handmade and custom-designed rugs with high-profile designer collaborations (e.g., Vivienne Westwood, Alexander McQueen). Directly comparable to Art + Loom on custom configurability, premium materials, and designer/celebrity client base.
- Stark Carpet: US-based luxury rug and carpet company with showrooms nationwide, deep designer trade program, and broad custom rug offering including hand-knotted and broadloom. Comparable to Art + Loom in designer channel and premium positioning, with greater scale.
- New Moon Rugs: Custom-made rug company offering fully customizable shapes, sizes and colors in hand-tufted constructions. Direct comparable to Art + Loom on made-to-order configurability and modern design aesthetic.
- Marc Phillips Rugs: Designer-focused custom rug brand with curated designer collaborations and showroom presence in design markets. Closely comparable to Art + Loom's Trade-program strategy and curated designer collections.
- Jaipur Rugs: India-based rug manufacturer with broad handmade rug catalog spanning hand-knotted and hand-tufted constructions across price tiers. Comparable to Art + Loom on handmade rug construction techniques and artisan supply chain, though at broader price points.
- Crosby Street Studios: New York custom rug maker offering made-to-order hand-knotted rugs with extensive customization and artist-designed collections. Closely aligned with Art + Loom on DTC custom model, Manhattan designer client base, and high-end price points.
- Wendy Morrison: UK-based designer of luxury hand-knotted and hand-tufted rugs with extensive artist/designer collections and global trade distribution. Comparable to Art + Loom on handmade construction, designer collaborations, and trade-focused go-to-market.
Broad incumbents
- West Elm: Mass-premium home furnishings retailer with a meaningful rug assortment including handwoven and artisan collections. Comparable on rug retail mechanics, but at lower price points and broader assortment than Art + Loom's bespoke model.
- RH (Restoration Hardware): Broad luxury home furnishings retailer with a substantial rug and soft furnishings assortment plus gallery showrooms. Adjacent competitor for high-end rugs but operating across full home category, not specializing in custom rugs.
Emerging players
- FLOR: Modular carpet tile brand offering customizable area rug configurations and designer patterns. Overlaps with Art + Loom on customization configurability and designer aesthetic, though anchored in commercial-grade modular tiles rather than handmade luxury rugs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Art + Loom social profiles
Digital presenceArt + Loom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art + Loom leadership team
Management profileNumber of profiles
Profiles1 record
Art + Loom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art + Loom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art + Loom
What does Art + Loom do?
Art + Loom designs and manufactures luxury custom handcrafted rugs and coordinating custom wallpapers. Made-to-order area rugs are produced using hand-knotting (60-120 knots per square inch), hand-tufting, and hand-looming techniques from premium materials such as New Zealand wool, Chinese silk, merino wool, mohair, bamboo silk, viscose, and linen, with full customization of color, shape, size, and pile height. The company also produces signature artist collaboration collections and an integrated wallpaper line for interior application.
Is Art + Loom a public or private company?
Art + Loom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Art + Loom founded?
Art + Loom was founded in 2012. It employs 1 to 10 people.
Where is Art + Loom based?
Art + Loom is headquartered in Miami, United States, in the North America region.
How does Art + Loom make money?
Three revenue lines are on record. Custom Made-to-Order Rugs are the primary driver. The others are in-Stock Rugs and custom Wallpapers.
Who are Art + Loom's main competitors?
Direct peers on record are The Rug Company, Stark Carpet, New Moon Rugs, Marc Phillips Rugs, Jaipur Rugs, Crosby Street Studios and Wendy Morrison. Broad incumbents are West Elm and RH (Restoration Hardware). FLOR is listed as an emerging player.
Does Art + Loom have an API?
No public API is recorded for Art + Loom.
What industry is Art + Loom in?
Art + Loom's product category is Luxury Custom Rugs. Its primary akta.pro industry code is IMAOAJAC, Area Rug Manufacturing, with a secondary code of IMAOAJAF, Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave). Its NAICS code is 314110 and its SIC code is 2273.