Lauren Williams Art + Home

What Lauren Williams Art + Home does

Lauren Williams Art + Home is a Dallas, Texas-based artist-founded textile art business established in 2018 by Lauren Williams and operationally led by her husband James Williams. The company's core offering is built around Canvas With Movement®, a registered trademark covering a technique in which hundreds of individual wool strands are suspended from a walnut wood plank and dyed in multiple layers; the resulting pieces cannot be replicated due to the organic behavior of each fiber during dyeing. The product portfolio includes original Canvas With Movement® tapestries, original paintings, gallery-wrapped Giclée canvas prints (e.g., 30x40 and 36x48 formats from $1,200), Mini Tapestries (12 inches wide), and premium limited-edition Sculptural Fibres pieces developed with Thomas Hayes Studio. Made-to-order custom rugs are produced in partnership with Art + Loom in Nepal at $105-$117 per square foot, and the brand has licensed its designs into home goods, notably a Parachute quilt collaboration featuring 'Dusk' and 'Dawn' colorways.

Name

Lauren Williams Art + Home

Legal name

Lauren Williams Art

Website

https://laurenwilliamsart.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Lauren Williams Art + Home is a Dallas-based, founder-led textile art business selling original Canvas With Movement® fiber tapestries, prints, custom rugs, and licensed home goods to affluent homeowners, interior designers, and hospitality clients worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Original Artwork Sales: Sale of original textile tapestries and paintings. Each piece is unique and handcrafted. Includes custom commissioned works where customers specify colors, sizes, and design elements.
2. Giclée Canvas Print Reproductions: Sale of high-quality reproductions of original artwork on gallery-wrapped canvas. Available in standard sizes (e.g., 30x40, 36x48 inches).
3. Custom Rugs: Collaboration with Art + Loom to produce made-to-order custom rugs. Prices are quoted per square foot ($105-$117/sq ft). Each rug is handknotted and may take up to 10 weeks for shipment.
4. Trade/Designer Program: Wholesale pricing program for interior designers and art consultants who incorporate Lauren Williams artwork into their design projects.
5. Licensed Product Collaborations: Bedding and home product collaborations (e.g., Parachute quilt collaboration) where artwork designs are licensed for product manufacturing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Lauren Williams Art + Home designs and sells handcrafted, one-of-a-kind Canvas With Movement® textile art, original paintings, giclée canvas prints, custom rugs (via Art + Loom), and licensed bedding collaborations (via Parachute). Each piece is handcrafted in Dallas using hundreds of individual wool strands suspended from a walnut plank, with multiple dye and paint layers applied to the hanging fibers. Sales occur through a direct e-commerce site plus a credentialed trade program for interior designers and hospitality projects.

Differentiator

Problem solved

Functional benefit

Brands

• Canvas With Movement®: Signature textile artworks where hundreds of wool strands are suspended from walnut wood planks, creating a canvas with movement. Multiple layers of dyes and paints execute designs on the hanging fibers.

Products and services

• Canvas With Movement® Original Tapestries One-of-a-kind, handcrafted textile artworks where hundreds of individual wool strands are suspended from a walnut plank and dyed with multiple layers of dyes and paints. Designed as statement wall pieces for residential and commercial interiors; sold via direct e-commerce, the trade program, and custom commissions.
• Mini Tapestries Collection Smaller-format (12 inches wide, varying heights) Canvas With Movement® tapestries suspended from walnut wood, with metallic details on select pieces. Offered as more accessible, smaller-scale original artworks.
• Handcrafted Giclée Canvas Prints Gallery-wrapped canvas reproductions of original artwork using high-quality giclée printing on a poly/cotton matte canvas with a bright-white finish, wide color gamut, and UV-protection laminate film. Available in standard sizes (e.g., 30x40, 36x48 inches).
• Custom Rugs (Art + Loom collaboration) Made-to-order, handknotted custom rugs produced in collaboration with Art + Loom using 100 knots/inch construction with multi pile heights in New Zealand wool and silk. Available in artwork-inspired designs such as Driftwood ($117/sq ft) and Revolution ($105/sq ft); quoted per square foot; ships in up to 10 weeks.
• Parachute x Lauren Williams Quilt Collaboration Tapestry-inspired quilt designs in two color schemes (Dusk and Dawn) developed through a licensing collaboration with Parachute. Designed to function as either wall art or bedding, marking the brand's first foray into bedding products.
• Sculptural Fibres Collection (Thomas Hayes Studio collaboration) Limited-edition sculptural fiber pieces suspending dyed tencel, wool, and bamboo fibers from hollow brass sculptures with wooden elements. Co-designed with Los Angeles-based furniture designer Thomas Hayes, whose sculptural forms anchor Lauren's dyed fibers.
• Custom Commissions Bespoke Canvas With Movement® commissions where clients specify colors, sizes, and design elements for tailored textile artwork. Examples include the custom Sunset circle tapestry commissioned by Tish Cyrus Interiors and Tower Drive / North Hampton projects by Cameron Getter Design.

Quantifiable outcome

• Artwork installed in projects worldwide including homes, hotels, restaurants, boutiques, and public spaces
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Thomas Hayes StudiocoreStrategic or Co-development Partner · 16 September 2021A year-in-the-making Sculptural Fibres collaboration with Los Angeles-based furniture designer Thomas Hayes. The collection suspends dyed tencel, wool, and bamboo fibers from hollow brass sculptures with wooden elements. Thomas designed the sculptural forms while Lauren created the fiber art. Limited edition pieces available exclusively online at LaurenWilliamsArt.com.
• Art + LoomcoreStrategic or Co-development Partner · 16 June 2020Lauren Williams and Art + Loom collaborated to create custom rugs featuring artwork-inspired designs. The collaboration produces handknotted rugs (100 knots/inch) in silk and wool fibers with varying pile heights. Available designs include 'Driftwood' ($117/sq ft), 'Angled Lines', 'Pill', 'Hendrix', and 'Revolution' ($105/sq ft). Each rug is made to order in Nepal and may take up to 10 weeks for shipment.
• ParachutecoreStrategic or Co-development Partner · 20 September 2018Parachute x Lauren Williams Art collaboration created tapestry-inspired quilt designs. Two color schemes were developed: 'Dusk' and 'Dawn', representing the duality of light and darkness. The quilts can be displayed on walls or used on beds, combining artwork with functionality. This was Lauren's first foray into bedding products.
• CuriosocoreChannel Partner/ Reseller/ DistributorDesign firm Curioso commissioned custom textile artwork for The Harbor Grand Hotel in Michigan. 22 custom pieces were created for hotel suites plus 2 original paintings for the lobby. The relationship began in 2017 with a 7-foot wide piece for a Miami hotel lobby. Curioso is an assemblage of architects and interior designers based in Chicago and Merida, Mexico.
• Various Interior Designers & Art ConsultantscoreChannel Partner/ Reseller/ DistributorFormal trade program for interior designers and art consultants. Members receive trade pricing, exclusive 'Designer Sneak Peek' access to new collections, and promotional support via blog, newsletters, Instagram and Facebook. Requires designer credentials (resale certificate, EIN, etc.) for approval.
• IndieWallsminorChannel Partner/ Reseller/ DistributorIndieWalls is referenced as the source for curated paintings at The Harbor Grand Hotel project by Curioso. They act as an art procurement service for commercial projects.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Great Big Canvas: Wall art retailer selling canvas prints and reproductions of artwork across multiple sizes. Directly comparable to Lauren Williams' giclée canvas print product line and direct-to-consumer e-commerce motion.
• Artfinder: Online marketplace for original art from independent artists, with a strong focus on home décor buyers and interior designers. Directly comparable in artist-direct sales model, original-only positioning, and interior-designer customer base.
• Lumas: Art editions retailer selling curated wall art (originals, limited editions, giclée prints) directly to consumers and design professionals. Closely comparable in product mix (originals + reproductions), price-point positioning, and gallery-style DTC merchandising.
• Society6: Artist marketplace where independent creators sell prints, home décor, and lifestyle products featuring their designs. Comparable in artist-direct model, print/home product mix, and broad appeal to home décor buyers, though at lower price points.
• Saatchi Art: Online art marketplace selling original artwork directly from artists to consumers and designers, with global fulfillment and trade programs. Directly comparable to Lauren Williams Art + Home's online-first, original-art DTC model serving residential and design clients.

Broad incumbents

• Parachute Home: Direct-to-consumer home brand selling bedding, bath, and rugs with a focus on natural materials and artisan craftsmanship. Comparable in DTC model, artisan positioning, and existing product collaboration with Lauren Williams (Parachute x LWA quilt).
• West Elm: Large-scale home décor retailer with curated wall art, textiles, and rugs sold through retail stores and online. Comparable as a competitor for the same interior designer and homeowner wallet, though West Elm offers mass-produced décor versus Lauren's handmade originals.
• Anthropologie Home: Lifestyle retailer with a strong bohemian/eclectic home assortment including textiles, wall art, and rugs. Comparable in targeting design-conscious female homeowners with artisanal, globally-inspired aesthetics, though at broader price points and scale.
• CB2: Modern home décor retailer offering wall art, rugs, and decorative textiles to design-forward consumers and interior designers. Comparable in serving interior designers and design-minded homeowners, though with mass-produced versus handmade products.

Emerging players

• IndieWalls: Art procurement service curating original artwork for commercial and hospitality projects. Already named as a channel partner on the Harbor Grand Hotel project, making it a directly comparable commercial/hospitality art sourcing partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/laurenwilliamsart
• LinkedInlinkedin.com/company/lauren-williams-art-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lauren Williams Art + Home