Wendy Morrison Design
Wendy Morrison Design is a UK-based luxury home textiles brand, founded in 2004, designing and selling handcrafted rugs, wallpaper, fabric, and cushions produced by artisans in India, Nepal, and Kashmir, served via DTC e-commerce, trade accounts, and international stockists.
- Company typePrivate
- Founded2004
- HeadquartersLondon, UK, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Wendy Morrison Design does
Wendy Morrison Design is a privately-held UK luxury home textiles brand founded in 2004 by former freelance fashion designer Wendy Morrison and now co-run with her husband Gregor Morrison. The company designs and sells handcrafted rugs, wallpaper, fabric, cushions, and wall hangings, serving high-end residential consumers, interior design professionals, and art collectors. Manufacturing is fully outsourced to artisan workshops: hand-tufted rugs in India (same partner since 2012), hand-knotted rugs in Nepal, and crewel embroidery in Kashmir, with prices ranging from $847 for entry-level hand-tufted pieces to $18,755+ for limited-edition hand-knotted rugs.
The business operates a multi-channel go-to-market. DTC e-commerce through wendymorrisondesign.com is supported by free 30-minute virtual consultations via Zoom, Skype, or Microsoft Teams, a Rug Visualiser room-preview tool, and a VIP Club loyalty program offering 10% off first orders. A dedicated Trade Account program targets interior designers with trade-only discounts, dedicated account managers, and exclusive events. Distribution is augmented by seven curated international stockists in the US (Nazmiyal, Couture Knots, DesignTEN1, Regency Royale, Tapis Decor, Watson Smith) and New Zealand (Little & Fox), with shipping to 12+ countries. A bespoke custom rug service requires a 50% deposit with lead times of approximately 16 weeks for hand-tufted and 5–6 months for hand-knotted orders.
The product portfolio spans roughly 60+ named designs across collections such as An Enchantment of Florals, Geisha Florals (limited edition of 7), Healing Florals, Moondance, Kujaku, Talisman, and Eternal Toile, plus wallpaper, fabric, and crewel accessories. The company is B Corp certified (April 2024, process begun 2021) and a Certified Label STEP Fair Trade Partner. Strategic collaborations have included John Lewis (2014–2018), Monoprix, Terry de Havilland, SKYLENCE, and Parete. Operations are registered in Scotland (Pathhead, Midlothian HQ; Musselburgh office), with a creative studio opening in the South of France. The company is bootstrapped — no external funding, no parent company.
Wendy Morrison Design firmographics
Firmographics- Name
- Wendy Morrison Design
- Legal name
- Wendy Morrison Design Limited
- Website
- https://wendymorrisondesign.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wendy Morrison Design is a UK-based luxury home textiles brand, founded in 2004, designing and selling handcrafted rugs, wallpaper, fabric, and cushions produced by artisans in India, Nepal, and Kashmir, served via DTC e-commerce, trade accounts, and international stockists.
- Ownership category
- akta.pro rank
Wendy Morrison Design industry classification
Industry- Product category
- Luxury Home Textiles
- NAICS
- Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Upholstery & Drapery Fabric Retail (CRALADAI)
- akta.pro secondary industry
- Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)
Keywords
Where Wendy Morrison Design is headquartered
LocationHeadquarters
- HQ city
- London, UK
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Wendy Morrison Design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Handmade Rugs and Runners: One-time purchase of handcrafted rugs including hand-tufted (India) and hand-knotted (Nepal) varieties. Hand-tufted lead time standard; hand-knotted premium with longer production times. Price range from $847 to $18,755+.
- Wallpaper: Luxury wallpaper sales with prices ranging from $263 to $578. Suitable for residential and commercial interiors.
- Fabric: Luxurious viscose and linen fabrics for curtains, blinds, and light upholstery. Prices around $140.
- Cushions and Wall Hangings: Crewel embroidered cushions and wall hangings crafted in Kashmir. Cushion prices around $175-$205.
- Custom Rug Orders: Bespoke custom rug service with 50% deposit upfront. Custom hand-tufted rugs approximately 16 weeks lead time; custom hand-knotted rugs approximately 5-6 months lead time.
- Gift Vouchers: Gift cards available from $70, providing flexible gifting options for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hand-Tufted Rugs - Entry level to mid-range |
| Unit Pricing | Pay-as-you-go | Hand-Knotted Rugs - Premium/Luxury |
| Unit Pricing | Pay-as-you-go | Hand-Tufted Runners - Entry level |
| Unit Pricing | Pay-as-you-go | Wallpaper - Per roll |
| Unit Pricing | Pay-as-you-go | Fabric - Per meter |
| Unit Pricing | Pay-as-you-go | Cushions - Per unit |
| Unit Pricing | Pay-as-you-go | Samples |
| Subscription | Annual | VIP Club Membership - Loyalty Program |
| Unit Pricing | Multi-year contract | Custom Rugs - Bespoke orders |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Wendy Morrison Design product offering
Product offeringCore offering
Wendy Morrison Design is a luxury home decor brand that designs and sells handcrafted rugs (hand-tufted in India, hand-knotted in Nepal), hand-embroidered crewel wall hangings and cushions (Kashmir), luxury wallpaper, and viscose/linen fabrics. The brand also operates a bespoke custom rug service, a Trade Account program for interior design professionals, and a direct-to-consumer e-commerce store with international shipping and VIP Club loyalty benefits.
Product overview
Wendy Morrison Design is a luxury home decor brand specializing in handcrafted designer rugs, wallpaper, fabric, and accessories. The product portfolio is organized into two primary manufacturing categories: hand-tufted rugs made in India and hand-knotted rugs made in Nepal, plus hand-embroidered crewel products made in Kashmir. The core offerings include Handmade Rugs (available as standard sizes or custom orders), Handmade Runners, Wallpaper, Wall Hangings, Fabric, and Cushions. The company offers approximately 60+ distinct rug designs across multiple collections including An Enchantment of Florals, Geisha Florals, Healing Florals, Moondance, Kujaku, Talisman, Eternal Toile, One Hundred Birds One Hundred Flowers, Mandela, and various animal print collections (Leopard, Zebra, Dragon). Complementary product lines include viscose and linen fabrics, cotton velvet, crewel embroidery cushions and wall hangings, and silk accessories (kimonos, scarves). Services include a Custom Rug Service with 16-week to 5-6 month lead times, a free Virtual Consultation, a Rug Visualiser tool for room visualization, and a Trade Account program for interior design professionals. The company also maintains a VIP Club membership with 10% first-order discounts and early sale access. Manufacturing partnerships include Label STEP fair trade certification and B Corp sustainability credentials.
Differentiator
Problem solved
Functional benefit
Products and services
- Handmade Rugs
Quantifiable outcome
- Handcrafted pieces designed to last and be passed from generation to next
Companies that use Wendy Morrison Design
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Wendy Morrison Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wendy Morrison Design partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- Label STEPcoreLabel STEP is the fair trade non-profit organization committed to the wellbeing of weavers and workers in the handmade carpet industry. Wendy Morrison Design is a Certified Label STEP Partner. The partnership ensures ethical production with prohibition of child labour, fair wages, safe working conditions, and eco-friendly production. Label STEP certification is carried on every rug.
- B Lab (B Corporation)coreB Lab is the non-profit organization that certifies B Corporations. Wendy Morrison Design achieved B Corp Certification in April 2024 (after starting process in 2021). Part of global community meeting high standards of social and environmental performance, accountability, and transparency.
- Terry de HavillandflagshipFashion collaboration with iconic British shoe designer. Talisman Collection - elegant colourful ankle boot inspired by award-winning Talisman rug design. Kujaku Collection - reimagining peacock design through exceptional craftsmanship in footwear.
- SKYLENCEflagshipWendy Morrison x SKYLENCE collaboration with Shanghai-born, UK-based fashion designer. Limited capsule collection bringing art into motion through Chinoiserie-inspired designs. Meeting of creative minds sharing curiosity, heritage, and respect for craft.
- PareteflagshipCollaboration with luxury wallpaper brand Parete. Result is Wendy Morrison x Parete Collection comprising six dramatically different wallpaper designs, each with unique look, feel and story. Partnership of creative exploration between artistic hearts and minds.
- MonoprixminorMajor French retailer collaboration creating product range including tableware, womenswear, and homeware pieces. Monoprix was first large store to collaborate with designers for limited edition fashion and homeware collections. Wendy stipulation was products she would use herself.
- John LewisminorEarly collaboration with UK department store (2014-2018). Wendy designed various collections inspired by boutique designs with sumptuous tones. Versatile colour palette with soft smoke shades and shiny finishes as part of John Lewis Design Collective.
- Couture KnotscoreBoutique rug specialist in Charlotte, North Carolina, USA. Stocking Wendy Morrison designs since 2023. Co-hosted event with Wendy and Gregor Morrison in April 2025 in North Carolina, southeastern USA.
- Nazmiyal Antique RugscoreNew York-based recognized global rug specialist. Stocks Wendy Morrison hand-knotted rug collection since 2023. Despite being on opposite sides of Atlantic, shared passion for craftsmanship connects both businesses.
- DesignTEN1minorBoutique partner in Amarillo, Texas, USA showcasing curated selection of Wendy Morrison products.
- Little & FoxminorBoutique partner in Napier, New Zealand offering curated selection of Wendy Morrison products to local market.
- Regency RoyaleminorBoutique partner in Salt Lake City, Utah, USA showcasing Wendy Morrison products.
- Tapis DecorminorBoutique partner in Minneapolis, Minnesota, USA offering curated selection of Wendy Morrison products.
- Watson SmithminorBoutique partner in Chicago, Illinois, USA showcasing Wendy Morrison products.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Wendy Morrison Design competitors and assessment
Company assessmentDirect peers
- Nanimarquina: Spanish designer rug brand selling handmade rugs with designer collaborations globally. Comparable in design-led positioning, handmade production, and international DTC + showroom distribution.
- House of Hackney: British maximalist home decor brand selling wallpaper, fabrics, and accessories with bold nature-inspired prints. Comparable in chinoiserie/maximalist aesthetic, DTC + trade channel, and premium positioning in prints and home textiles.
- Luke Irwin: British luxury hand-knotted rug maker specializing in bespoke and custom designs using traditional techniques. Direct comparison to Wendy Morrison on bespoke-made rugs, premium positioning, and decorator/trade channel.
- Odegard: New York-based luxury handmade rug company offering custom and bespoke hand-knotted rugs. Comparable artisanal production model, custom-configurability, and interior designer customer base.
- The Rug Company: London-based luxury hand-knotted and hand-tufted rug brand with celebrity designer collaborations and global showrooms. Comparable to Wendy Morrison in target customer (luxury interior designers and high-end consumers), handmade production model, and premium ASPs.
Broad incumbents
- Anthropologie: Large US retailer with an extensive home category including rugs, wallpaper-adjacent products, and textiles. Comparable in bohemian/maximalist aesthetic, though broader and more mass-market than Wendy Morrison.
- West Elm: Major US home retailer with a broad rug assortment including handcrafted and Fair Trade Certified options. Comparable in handmade rug assortment and B Corp/Fair Trade credentials, though far broader and more mass-premium.
- Soane Britain: British luxury furniture and fabric brand with a heritage aesthetic, including custom rugs and fabrics. Comparable in heritage craftsmanship, trade account programs, and bespoke British luxury design positioning.
Emerging players
- Oshima: UK and Norway-based maker of hand-knotted and hand-tufted designer rugs with a design-led ethos. Comparable artisanal production and Scandinavian/international designer sensibility, though smaller scale.
- Madeline Weinrib: Designer known for hand-block-printed rugs and textiles inspired by traditional motifs. Comparable in artisanal home decor, pattern-led design, and DTC luxury positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wendy Morrison Design social profiles
Digital presenceWendy Morrison Design compliance and trust
Trust signalCompliance2 records
Wendy Morrison Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wendy Morrison Design leadership team
Management profileNumber of profiles
Profiles2 records
Wendy Morrison Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wendy Morrison Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wendy Morrison Design
What does Wendy Morrison Design do?
Wendy Morrison Design is a luxury home decor brand that designs and sells handcrafted rugs (hand-tufted in India, hand-knotted in Nepal), hand-embroidered crewel wall hangings and cushions (Kashmir), luxury wallpaper, and viscose/linen fabrics. The brand also operates a bespoke custom rug service, a Trade Account program for interior design professionals, and a direct-to-consumer e-commerce store with international shipping and VIP Club loyalty benefits.
Is Wendy Morrison Design a public or private company?
Wendy Morrison Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wendy Morrison Design founded?
Wendy Morrison Design was founded in 2004. It employs 11 to 50 people.
Where is Wendy Morrison Design based?
Wendy Morrison Design is headquartered in London, UK, United Kingdom, in the Europe region.
How does Wendy Morrison Design make money?
Six revenue lines are on record. Handmade Rugs and Runners are the primary driver. The others are wallpaper, fabric, cushions and Wall Hangings, custom Rug Orders and gift Vouchers.
Who are Wendy Morrison Design's main competitors?
Direct peers on record are Nanimarquina, House of Hackney, Luke Irwin, Odegard and The Rug Company. Broad incumbents are Anthropologie, West Elm and Soane Britain. Emerging players are Oshima and Madeline Weinrib.
Does Wendy Morrison Design have an API?
No public API is recorded for Wendy Morrison Design.
What industry is Wendy Morrison Design in?
Wendy Morrison Design's product category is Luxury Home Textiles. Its primary akta.pro industry code is CRALADAI, Upholstery & Drapery Fabric Retail, with a secondary code of CRAIAKAD, Custom Drapery & Made-to-Measure Window Coverings Retail. Its NAICS code is 459130 and its SIC code is 2300.