Colors
COLORS Lighting is a privately held Chinese manufacturer of LED linear lighting products — strips, neon flex, linear luminaires, track lights, and downlights — sold to distributors, contractors, and lighting designers across 100+ countries, with two Chinese manufacturing bases and a project-led B2B model.
- Company typePrivate
- Founded2008
- HeadquartersShenzhen, China
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Colors does
COLORS Lighting is a privately held Chinese LED linear lighting solutions provider founded in 2008 and headquartered in Guzhen, Zhongshan. The company designs, manufactures, and sells a broad portfolio of LED strips (SMD, COF, CSP), silicone neon strips (including specialty sub-lines for sauna, underwater, and weather-fastness applications), linear luminaires, low-voltage and main-voltage track lights, and recessed downlights. Its technology platform centers on proprietary optical systems (Fibonacci Sequence and Fermat Optical Technology in the KING 2 Series delivering UGR<1 and 115LM/W), modular/split-design architecture for serviceability, IP65/IP67/IP68 waterproof construction for harsh environments, dual-chip parallel LED designs, and broad protocol support (DALI-2, Casambi, Tuya, DMX512, 0-10V, TRIAC).
The company operates a three-pronged B2B go-to-market model reaching 100+ countries through distributors, contractors, and lighting designers, supplemented by an owned B2B e-commerce store (colorsled.com) and direct enterprise engagement on flagship projects. Manufacturing is conducted at two dedicated Chinese bases in Yangzhou (light source) and Jiangmen (luminaires) totaling more than 50,000 square meters, with a 60+ person R&D team and 500+ group employees. The proprietary iDeaLuMia 9-stage service standard (Insight through Aftercare) is positioned as the delivery mechanism that bridges lighting design intent and installed reality, and is supported by DIALux software integration that places COLORS IES files and a plug-in into the global designer workflow. Revenue is generated primarily through hardware sales to channel partners and project-based customized lighting solutions, with 1,000+ premium projects completed across premium residential, boutique office, hospitality, commercial, cultural, health/recreation, and outdoor architectural segments.
Colors firmographics
Firmographics- Name
- Colors
- Legal name
- colorsled.com
- Website
- https://colorsled.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- COLORS Lighting is a privately held Chinese manufacturer of LED linear lighting products — strips, neon flex, linear luminaires, track lights, and downlights — sold to distributors, contractors, and lighting designers across 100+ countries, with two Chinese manufacturing bases and a project-led B2B model.
- Ownership category
- akta.pro rank
Colors industry classification
Industry- Product category
- LED Linear Lighting
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351), Electric Lighting Equipment Manufacturing (33513)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)
- akta.pro secondary industry
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
Keywords
Where Colors is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices3 records
Markets served
Colors business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- LED and Linear Lighting Product Sales: COLORS Lighting generates revenue primarily through the sale of LED linear lighting products including LED strips, neon strips, linear lights, track lights, and downlights to distributors, contractors, and designers globally. The company operates a B2B online store and serves projects in 100+ countries with a full-chain manufacturing capability.
- Customized Lighting Solutions and Professional Services: Professional lighting design support for key projects including pre-design planning, mid-term selection simulation, and post-installation commissioning. The iDeaLuMia service standard provides end-to-end support for bespoke lighting projects with 'Customized, Small-batch, Rapid, Versatile' manufacturing capability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B online store platform for direct product purchasing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Colors product offering
Product offeringCore offering
COLORS Lighting manufactures and sells LED linear lighting products including LED strips (SMD, COF, CSP), neon strips (Arch Neon Series with AF/AH/AN/AW/AC variants, Slim Neon, Magic 360 Series), linear lights, low-voltage and main-voltage track lights, and downlights (KING 2 Series, BROOK Series, QUEEN Series, GENIE 2S). The company provides the proprietary iDeaLuMia 9-stage professional lighting design and project delivery service to distributors, contractors, lighting designers, and project owners across 100+ countries. Products are produced at manufacturing bases in Yangzhou and Jiangmen, China, supporting small-batch rapid customization alongside large-scale production.
Product overview
COLORS Lighting is an LED linear lighting solutions provider specializing in integrated lighting for premium residential, office, hospitality, commercial, and outdoor spaces. The product portfolio includes LED Strips (SMD, COF, CSP), Neon Strips (Arch Neon Series with AF, AH, AN, AW, AC variants; Slim Neon; 360 Neon via Magic 360 Series), Linear Lights (LLS2.0, SLIM25/LINE25, LINE LINK), Track Lights (MicroTrack 11 low-voltage, Main-Voltage Track), Downlights (KING 2 Series, BROOK Series, QUEEN Series, GENIE 2S), Profile Systems, and Plug-in Systems. The company also offers the iDeaLuMia professional service framework for lighting design and project delivery. Products are exported to over 100 countries with manufacturing bases in Yangzhou and Jiangmen, China.
Differentiator
Problem solved
Functional benefit
Products and services
- SMD Strip Surface-mounted device LED strips for general architectural and commercial lighting applications. Targeted at lighting designers, contractors, and distributors.
- COF Strip Chip-on-film LED strips delivering high LED density and performance for compact and architectural lighting installations. Targeted at lighting designers, contractors, and distributors.
- CSP Strip Chip-scale package LED strips for compact lighting solutions where miniaturization and high efficiency are required. Targeted at lighting designers, contractors, and distributors.
- Arch Neon Series Silicone neon strip series including AF (Weather Fastness), AH (High Efficiency & Free Cutting), AN (Sauna), AW (Underwater), and AC (230V) variants for outdoor, sauna, swimming pool, and architectural installations. Targeted at lighting designers, contractors, and distributors serving premium projects.
- Slim Neon Slim profile silicone neon strips for space-constrained architectural installations where compact cross-sections are required. Targeted at lighting designers and contractors.
- Magic 360 Series Neon 360-degree flexible LED neon flex with omnidirectional illumination, available in NNR40, NNR25, NNR18, and NNR13 sizes with RGB, RGBW, SPI, tunable white, and other color options. Targeted at architectural and decorative installations.
- Linear Lights LED linear lighting fixtures for architectural and commercial applications including LLS2.0, LLS-CSKY, SLIM25/LLS-SLIM/LINE25 Series, and LINE LINK quick-connect systems. Targeted at lighting designers, contractors, and distributors for premium projects.
- MicroTrack 11 Series Low-Voltage Track Lighting 10.2mm ultra-thin low-voltage track lighting system with 48V/24V compatibility and integrated spotlight, linear, and decorative modules; supports Tuya, Casambi, and DALI-2 control. Targeted at premium residential, office, and commercial spaces.
- Main-Voltage Track Lighting
Quantifiable outcome
- 50,000+ sqm manufacturing footprint enabling flexible, small-batch rapid delivery alongside large-scale project capabilities
- +4 more outcomes
Companies that use Colors
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Colors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature8 records
Colors partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Distributor NetworkcoreCOLORS Lighting operates through a global network of distributors across 100+ countries and regions. The company recruits brand distributors globally through its Brand Distributor Recruitment Guide and has established partnerships with well-known international brands. Distributors receive access to the full product system, DIALux support tools, and the iDeaLuMia service standard framework.
- Lighting Designer and Architect PartnerscoreCOLORS Lighting partners with lighting designers and architects through the iDeaLuMia service standard, providing professional lighting design support for key projects including pre-design planning, mid-term selection simulation, and post-installation commissioning. The company cooperates with designers and engineers to deepen pre-sale product application programs.
- Contractor PartnerscorePartnership with contractors as part of the company's three-pronged B2B approach (alongside distributors and designers). Contractors benefit from the company's full-chain production capabilities, modular product design for easier installation, and technical support throughout project execution.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Colors competitors and assessment
Company assessmentBroad incumbents
- Philips Signify: Global lighting leader (Philips, Color Kinetics) with a much broader portfolio spanning consumer lamps, professional luminaires, and connected lighting. Comparable because it competes with COLORS in commercial and architectural LED linear/specifier lighting, though it does not specialize in LED strips/neon flex the way COLORS does.
- Osram (ams OSRAM): European-headquartered lighting and opto-semiconductor major with extensive LED component and luminaire offerings. Comparable as a broad incumbent in the architectural and commercial lighting space where COLORS competes, especially in Europe where COLORS claims a leading position.
Direct peers
- FSL (Foshan Electrical and Lighting): One of China's largest lighting manufacturers, producing LED lamps, fixtures, and components for residential and commercial markets. Comparable product breadth and channel model, with stronger brand recognition in standard lighting but less specialization in architectural linear solutions.
- WAC Lighting: US-based architectural and decorative lighting manufacturer with a strong designer/specifier channel and comparable portfolio of downlights, track systems, and linear fixtures. Closely comparable in the premium commercial and hospitality lighting segments where COLORS is active.
- Flexfire LEDs: US-based LED strip and linear lighting specialist focused on architectural and commercial applications. Closely comparable product niche (LED strips, neon-style flex, aluminum profiles) and similar emphasis on high-CRI, spec-grade quality for designers and architects.
- NVC Lighting: Hong Kong-listed Chinese lighting company with a comparable product portfolio in commercial and architectural LED luminaires and a similar distributor-led GTM model. Competes directly with COLORS in the mid-to-premium commercial lighting segment.
- Environmental Lights: US LED strip and lighting control specialist serving commercial, architectural, and entertainment markets. Comparable in LED strip, neon flex, and DMX/control integration, with a similar designer/specifier-focused go-to-market.
- Opple Lighting: Major Chinese LED lighting manufacturer with global distribution and a comparable product mix of LED strips, downlights, and commercial luminaires. Direct competitor serving overlapping residential, office, and commercial segments through similar B2B distribution channels.
- Bilton LED Technology: Austrian LED strip and linear lighting manufacturer focused on professional architectural and OEM applications. Comparable as a European-headquartered specialist in LED strips and neon flex with strong IP-protection and specifier relationships.
- GVA Lighting: Canadian LED linear lighting specialist known for high-output, large-scale architectural and façade illumination projects. Comparable in the architectural-exterior segment where COLORS highlights stadium and façade work (Xi'an stadium, Sheraton Zhaoqing).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Colors social profiles
Digital presenceColors compliance and trust
Trust signalCompliance10 records
Colors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colors leadership team
Management profileNumber of profiles
Colors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colors
What does Colors do?
COLORS Lighting manufactures and sells LED linear lighting products including LED strips (SMD, COF, CSP), neon strips (Arch Neon Series with AF/AH/AN/AW/AC variants, Slim Neon, Magic 360 Series), linear lights, low-voltage and main-voltage track lights, and downlights (KING 2 Series, BROOK Series, QUEEN Series, GENIE 2S). The company provides the proprietary iDeaLuMia 9-stage professional lighting design and project delivery service to distributors, contractors, lighting designers, and project owners across 100+ countries. Products are produced at manufacturing bases in Yangzhou and Jiangmen, China, supporting small-batch rapid customization alongside large-scale production.
Is Colors a public or private company?
Colors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Colors founded?
Colors was founded in 2008. It employs 501 to 1,000 people.
Where is Colors based?
Colors is headquartered in Shenzhen, China, in the Asia region.
How does Colors make money?
Two revenue lines are on record. LED and Linear Lighting Product Sales are the primary driver. The others are customized Lighting Solutions and Professional Services.
Who are Colors's main competitors?
Broad incumbents on record are Philips Signify and Osram (ams OSRAM). Direct peers are FSL (Foshan Electrical and Lighting), WAC Lighting, Flexfire LEDs, NVC Lighting, Environmental Lights, Opple Lighting, Bilton LED Technology and GVA Lighting.
Does Colors have an API?
No public API is recorded for Colors.
What industry is Colors in?
Colors's product category is LED Linear Lighting. Its primary akta.pro industry code is IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior), with a secondary code of IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights). Its NAICS code is 335132 and its SIC code is 3640.