What SupermarketNews does

SupermarketNews is a New Zealand-based B2B multi-media platform operated by Review Publishing Co Ltd, the country's oldest privately-owned media company founded in 1923 by the Barker family and currently led by the Mitchell family with Tania Walters as Managing Director. Headquartered in Parnell, Auckland, the publication serves the grocery, FMCG, and convenience/petrol retail sectors, targeting decision-makers at supermarket chains, FMCG manufacturers and distributors, convenience store operators, and artisan food and beverage producers. Its content distribution combines a primary digital platform at supermarketnews.co.nz, a monthly print and digital magazine, a weekly newsletter, social media channels, and a dedicated C-Store vertical for convenience and petrol retailers.

The product portfolio extends beyond editorial content to include annual specialised publications (Buyer's Guide, Beverage Report), a digital magazine archive, and the Inspire+ NZ Artisan Awards — New Zealand's largest food and beverage awards programme, established in 2008 and receiving over 1,000 entries in peak years. Reported engagement metrics include an average reader engagement time of 10 minutes 47 seconds per session and newsletter open rates more than double the industry average, while the print magazine is distributed through retail channels alongside major supermarket chains and through route/oil channels targeting convenience and fuel operators. International event partnerships with ANUGA, SIAL, and FHA extend global reach into Europe and Asia-Pacific, and the parent Review Publishing portfolio includes sister titles such as HOTEL, Restaurant & Cafe, FB Tech, and AgedPlus, enabling cross-portfolio advertiser packages.

The business operates a dual revenue model built on advertising and sponsorship across digital, print, and newsletter platforms — offered to FMCG brands, manufacturers, and retailers seeking to reach grocery industry decision-makers — and recurring subscription revenue from annual digital and print magazine subscriptions. Pricing is commercial-in-confidence, with terms that include prepayment for digital bookings, account terms for established advertisers, multi-year contracts, and a 15% commission for PMAA-accredited agencies. Revenue figures are not publicly disclosed. The company has remained privately held throughout its century of operation, with no venture funding, no M&A activity, and no reported leadership transitions beyond the Mitchell family's continued stewardship.

Name

SupermarketNews

Legal name

Review Publishing Co Ltd

Website

https://supermarketnews.co.nz

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

SupermarketNews is a New Zealand B2B multi-media platform, operated by Review Publishing Co Ltd since 1923, delivering news, analysis, and advertising reach to grocery, FMCG, and convenience retail decision-makers through digital, print, newsletter, and event channels including the Inspire+ NZ Artisan Awards.

Ownership category

akta.pro rank

Product category

Grocery and FMCG Trade Media

akta.pro primary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Grocery industry news
• FMCG trade media
• Retail B2B publishing
• Convenience store news
• Grocery trade magazine

Headquarters

HQ city

Parnell

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorship: Revenue generated from advertising bookings across digital, print, and newsletter platforms. The company offers media packages to FMCG brands, manufacturers, and retailers seeking to reach industry decision-makers. Payment terms include prepayment for digital bookings and account terms for established advertisers.
2. Subscription/Magazine Sales: Annual subscriptions include issues in digital or print format. The magazine archive contains monthly issues plus specialized publications like the Buyer's Guide, Beverage Report, and C-Store issues.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SupermarketNews is a B2B multi-platform media brand delivering news, analysis, and editorial coverage of the grocery, FMCG, convenience, and petrol-retail sectors across New Zealand. It monetises this audience through advertising and sponsorship packages sold to FMCG brands, manufacturers, and retailers, and through annual subscriptions to its print and digital magazine plus specialty publications. It also owns and operates the Inspire+ NZ Artisan Awards, New Zealand's largest food and beverage awards programme.

Product overview

SupermarketNews is a multi-platform B2B media brand (digital, print, and social) serving New Zealand's grocery, FMCG, convenience, and petrol sectors since 1923. The portfolio includes a monthly magazine with digital archive, annual Buyer’s Guide and Beverage Report publications, the Inspire+ NZ Artisan Awards programme, and a weekly newsletter. The company also publishes specialty C-Store Issues for the convenience retail sector.

Differentiator

Problem solved

Functional benefit

Products and services

• SupermarketNews Digital Platform New Zealand's B2B multi-platform media brand covering the grocery, FMCG, and convenience sectors via the supermarketnews.co.nz website, providing industry news, expert commentary, interviews, product launches, and market insights for grocery and convenience retail professionals.
• Monthly Magazine (Print and Digital) Monthly print and digital magazine featuring industry news, product launches, company profiles, and market analysis for grocery and convenience sector professionals, distributed through retail, route, and oil channels.
• Weekly Email Newsletter Weekly email newsletter delivering curated grocery, FMCG, and convenience-sector news to subscribers across New Zealand, Australia, USA, and other global markets, with open rates more than double the industry average.
• Buyer's Guide Annual comprehensive buyers guide featuring industry directories, product showcases, and reference information for grocery and convenience sector professionals.
• Beverage Report Annual in-depth report covering beverage industry trends, market analysis, and product innovations in the New Zealand and global beverage sector.
• C-Store Issue Specialty publication focusing on convenience store and petrol station sectors, covering industry news, trends, and product innovations for convenience and fuel retail operators.
• Inspire+ NZ Artisan Awards New Zealand's largest food and beverage awards programme celebrating innovation and excellence among artisan producers, with winners receiving high-impact editorial exposure across Review Publishing's multimedia platforms including SupermarketNews, Restaurant & Café, and F+B Tech.
• Multi-Platform Advertising Packages Sponsored advertising placements across SupermarketNews digital, print, and newsletter platforms sold to FMCG brands, manufacturers, distributors, and retailers seeking to reach grocery retail decision-makers, with quoted rates valid for 30 days.

Quantifiable outcome

• Average reader engagement time of 10 minutes and 47 seconds per content session
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Inspire+ NZ Artisan AwardscoreOthers · 1 January 2008Owned and operated by Review Publishing Co Ltd, the Inspire+ NZ Artisan Awards is New Zealand's largest food and beverage awards programme. Established in 2008, the awards celebrate innovation and excellence among artisan producers, providing winners with editorial exposure across Review Publishing's multimedia platforms including SupermarketNews, Restaurant & Café, and F+B Tech. Head Judge Tania Walters leads the judging panel.
• Review Publishing Co LtdcoreStrategic or Co-development PartnerSupermarketNews is a multi-platform media brand within the Review Publishing Co Ltd portfolio. Review Publishing is one of New Zealand's most respected publishing houses, established in 1923, and is the country's oldest privately-owned media company. The portfolio includes SupermarketNews, HOTEL, Restaurant & Cafe, AgedPlus, FB Tech, EDU, Apparel, and Fennec.
• ANUGAminorGTM or Marketing PartnerReview Publishing Co Ltd has global connections with international events including ANUGA, SIAL, and FHA. Tania Walters serves on the judging panel for the ANUGA Taste Innovation Show.
• SIALminorGTM or Marketing PartnerInternational food industry event partnership providing global reach for Review Publishing clients.
• FHA (Food & Hotel Asia)minorGTM or Marketing PartnerInternational hospitality and food service event partnership extending regional reach in Asia-Pacific.
• InztoreminorGTM or Marketing PartnerFeatured as a media partner or advertising partner on SupermarketNews platform.
• LabelminorGTM or Marketing PartnerPackaging label company featured as a sponsor or partner on the NZ Artisan Awards page.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Grocer: The UK's leading B2B trade title covering grocery retail, FMCG suppliers, and convenience. Directly comparable to SupermarketNews as a multi-decade print-and-digital B2B media brand targeting grocery industry decision-makers and monetizing via subscriptions and advertising.
• Winsight Grocery Business: US B2B media brand covering the grocery and convenience industries via digital, print, and events. Highly comparable in audience (grocery/FMCG decision-makers), product mix (multi-platform editorial + events), and revenue model (advertising and sponsorship).
• FoodNavigator: Global digital-first B2B publication covering food and beverage industry news for manufacturers, retailers, and ingredient suppliers. Comparable as a B2B trade media outlet monetized through advertising and events, with a similarly broad grocery/FMCG readership.
• Just-Food: Global B2B news and analysis service for the food industry covering retail, manufacturing, and category trends. Directly comparable as a subscription- and advertising-supported B2B trade media brand serving the same grocery/FMCG decision-maker audience.
• Retail World Magazine: Australia's B2B retail trade magazine covering grocery, FMCG, and broader retail categories. Closely comparable in geography (trans-Tasman), audience (retail buyers and brand managers), and format (multi-platform B2B retail media).
• Australian Food News: Australia's B2B online publication for the food and beverage industry, covering retail, manufacturing, and ingredients. Directly comparable as an Australasian B2B food/FMCG media outlet serving manufacturers, retailers, and suppliers with news and advertising.
• NZ Retail Magazine: New Zealand B2B trade publication serving retail industry professionals across grocery, fashion, and specialty retail. Comparable as a domestic B2B retail trade media title targeting overlapping audiences (retailers and FMCG brands) and competing for the same NZ advertiser wallet.

Others

• Circana (formerly IRI and NielsenIQ): Global market research and data analytics provider to the grocery, FMCG, and retail industries. Not a media peer, but an adjacent ecosystem player that competes for the same FMCG/retail marketing and insights budgets; often referenced alongside trade media in agency planning conversations.
• Hospitality Business Magazine: NZ B2B trade title covering the hospitality and food service industry. Not a direct competitor — same publisher family in some cases — but adjacent because advertisers and brands in NZ frequently allocate spend across SupermarketNews and hospitality trade titles to reach grocery + food service buyers.

Regional players

• Food Industry Asia: Asia-Pacific B2B media and events platform for the food and beverage industry, covering manufacturing, retail, and regulatory trends. Comparable in audience and business model, but anchored in Asia rather than Oceania, making it more of a regional counterpart than a head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nzsupermarket
• Facebookfacebook.com/NZsupermarketnews
• LinkedInlinkedin.com/company/supermarketnewsmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SupermarketNews