Thuis in Vastgoed

What Thuis in Vastgoed does

Thuis in Vastgoed is an Amsterdam-based residential real estate brokerage founded in 2000 by Gaby Balkema and Migiel Krijger and operating independently since 2005. The firm serves individual buyers, sellers, and investors across the Amsterdam metropolitan area, deliberately positioning itself as a boutique operation that caps its active portfolio at approximately 30 properties (15 per NVM-certified broker) to maintain personalized service quality.

The firm's core offerings are three integrated services: aankoopbegeleiding (buyer representation using a documented 18-step methodology), verkoopbemiddeling (seller representation including digital dossier preparation, photography, floor plans, and marketing), and taxatiediensten (NWWI-compliant property valuations following NEN 2580 measurement standards). Operational tools include 24/7 digital property monitoring dashboards for clients and digital dossier workflows, though the firm has no proprietary software, app, API, or AI/ML capabilities. The technology stack is essentially industry-standard brokerage tooling; differentiation rests on talent and reputation rather than technology.

Revenue is generated through transaction commissions on residential sales, fees for buyer representation, and professional fees for property valuations. Pricing is quote-based and not publicly disclosed. The firm holds NVM (Nederlandse Vereniging van Makelaars) certification and has built a strong reputation evidenced by 335+ Funda reviews averaging 9.4/10. Marketing is reputation-led via Funda, word-of-mouth referrals, organic social media, and content marketing, with no paid acquisition or volume-based distribution model.

Name

Thuis in Vastgoed

Legal name

Thuis in Vastgoed

Website

https://thuisinvastgoed.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Thuis in Vastgoed is an Amsterdam-based boutique residential real estate brokerage founded in 2000, providing buyer representation, seller representation, and NWWI-compliant property valuations to individual buyers, sellers, and investors across the Amsterdam metropolitan area.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYFSAEAJAJ

Real Estate Transaction Advisory & Due Diligence

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAOAH

Closing Coordination & Transaction Management (Broker/Agent Support)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Transaction Services (Escrow, Title & Closing Coordination)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property valuation
• Real estate appraisal

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from facilitating residential property sales. The firm takes a percentage of the transaction value as brokerage fee.
2. Property Appraisal Services: Fees charged for professional property valuations following NWWI guidelines, including document collection, NEN 2580 measurements, and market value determination.
3. Buyer Representation Services: Fees for representing buyers in the home purchasing process, including market analysis, negotiation strategy, and due diligence support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Thuis in Vastgoed is an NVM-certified Dutch real estate brokerage that helps residential clients in the Amsterdam metropolitan area buy, sell, and appraise homes. The firm offers buyer representation (aankoopbegeleiding) guided by a published 18-step methodology, seller brokerage (verkoopbemiddeling) with digital dossier preparation, photography, and marketing support, and property appraisal (taxatiediensten) conducted in line with NEN 2580 measurement norms and NWWI guidelines. It deliberately limits its portfolio to approximately 30 properties (15 per NVM broker) to ensure personalized, hands-on service.

Product overview

Thuis in Vastgoed is a traditional real estate brokerage firm offering three integrated core services: aankoopbegeleiding (buyer representation), verkoopbemiddeling (seller representation), and taxatiediensten (property valuation). Operating since 2000, the firm maintains a deliberately small-scale approach with approximately 15 properties per NVM-certified broker to ensure personalized service quality. The services are interconnected—buyers and sellers benefit from the firm's deep local market expertise accumulated across the Amsterdam region over 40+ combined years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Woning aankopen (Aankoopbegeleiding) Home purchasing guidance service in which experienced buyer's agents help individual clients navigate the Dutch home-buying process. Includes the firm's published 18-step methodology, pricing strategy consultation, market research, and ongoing coaching from initial search through key handover. Targeted at residential home buyers in the Amsterdam metropolitan area.
• Woning verkopen (Verkoopbemiddeling) Home-selling brokerage service delivering personalized representation for residential sellers, with comprehensive pre-launch preparation including digital dossier creation, property styling, professional photography, video, floor plans, measurement certificates, social-media marketing, and physical signage. Portfolio is deliberately capped at approximately 15 properties per NVM broker. Targeted at residential home owners in the Amsterdam metropolitan area.
• Woning taxeren (Taxatiediensten) Professional property valuation service conducted by an NVM-certified appraiser in accordance with NEN 2580 measurement norms and NWWI guidelines. Includes document collection, architectural assessment, on-site measurement, and market value determination based on 7 reference objects. Targeted at property owners in the Amsterdam metropolitan area needing valuations for sales, mortgage applications, refinancing, legal, or tax-reporting purposes.

Quantifiable outcome

• 9.4/10 average rating on Funda from 335+ reviews
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NVM (Nederlandse Vereniging van Makelaars)coreOthersNVM is the Dutch Association of Real Estate Brokers, the largest professional organization for real estate professionals in the Netherlands. Both Gaby Balkema and Migiel Krijger are NVM-certified brokers, which provides credibility, standards compliance, and access to NVM tools and networks.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Oosting Makelaars: Long-standing Amsterdam-area NVM residential brokerage offering aankoop-, verkoop- and taxatiebegeleiding. Directly comparable in service mix (buyer rep, seller rep, valuations), NVM certification, and local-Amsterdam geographic focus.
• Van Herk Makelaars Amsterdam: Amsterdam-based residential real estate brokerage with a similar full-service offering (aankoop, verkoop, taxatie). Comparable in target market (Amsterdam residential buyers/sellers), service mix, and NVM-aligned positioning.
• Voorma & Voorma Makelaars: Historic Amsterdam-based NVM-affiliated brokerage offering full-service residential real estate in Amsterdam and surrounding areas. Comparable as a similarly established, boutique-style Amsterdam brokerage serving the same client segments.
• Kuijs Reinder Kakes: Established NVM-affiliated residential and commercial real estate brokerage operating across the Amsterdam region. Directly comparable as a similarly-positioned, NVM-certified, mid-sized Dutch brokerage serving residential buyers and sellers in the same metropolitan market.
• Makelaarsland: Large-scale Dutch residential brokerage offering lower-fee, volume-driven sales and purchase services nationally including Amsterdam. Comparable as a direct competitor for residential mandate wins, though differentiated by scale, fee structure and digital-first positioning.

Broad incumbents

• Hoekstra & van Eck: Large Dutch residential brokerage franchise network with multiple offices across the Randstad including Amsterdam. Comparable as a broader incumbent in the same residential brokerage category, offering similar buyer/seller/valuation services at greater scale.
• Coldwell Banker Nederland: International residential real estate franchise operating in the Netherlands including Amsterdam. Comparable as a broader incumbent offering buyer and seller representation services in the same Dutch residential market.
• Engel & Völkers Amsterdam: International premium real estate brand with strong Amsterdam presence serving residential buyers and sellers in the upper price segment. Comparable as an overlapping provider of high-service residential brokerage in the Amsterdam market, though at a global premium-brand tier.
• Sotheby's International Realty Amsterdam: Luxury international real estate brokerage with Amsterdam representation for premium and high-net-worth residential transactions. Comparable as an overlapping buyer/seller representation provider for affluent Amsterdam-area residential clients.

Others

• NVM (Nederlandse Vereniging van Makelaars): The Dutch national professional association for real estate brokers, of which Thuis in Vastgoed's founders are members. Comparable as an ecosystem / industry-body counterpart — not a competitor, but the standards-setting organization whose certification framework underpins the firm's credibility and compliance posture.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Thuisinvastgoed
• Facebookfacebook.com/Thuisinvastgoed
• LinkedInlinkedin.com/company/thuis-in-vastgoed

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thuis in Vastgoed