Plantaway Foods
Plantaway Foods (Terra Verde Foods Pvt Ltd) is a Mumbai-based DTC plant-based food company founded in 2022 that sells 37+ meat analogues, dairy alternatives, dressings, and sugar-free gelato to urban Indian consumers via its own e-commerce site, major Indian marketplaces, quick-commerce platforms, and specialty retail.
- Company typePrivate
- Founded2022
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Plantaway Foods does
Plantaway Foods (legally Terra Verde Foods Pvt Ltd) is a Mumbai-based direct-to-consumer plant-based food company founded in 2022 that develops, markets, and distributes 100% vegetarian meat and dairy alternatives targeted at urban Indian consumers. The company's product portfolio spans 37+ SKUs across five categories: meat alternatives (pea-protein chicken and mutton analogues including seekh kebabs, burger patties, nuggets, keema, samosas, sausages, pepperoni, and fillets), dairy alternatives (barista-edition oat and almond milk, plant-based butter, cheddar and mozzarella cheese), plant-based dips and dressings (classic, spicy chipotle, and honey mustard mayonnaise), premium dairy-free gelato (sugar-free formulations in Sicilian pistachio, Belgian chocolate, strawberry shortcake, salted caramel, and Madagascar vanilla variants), and curated bundles. Underlying technology centers on plant-protein formulation using textured pea protein as the primary protein source, achieving 22–32g protein per serving with zero cholesterol and no preservatives.
The business operates a multi-channel go-to-market: a Shopify-powered direct e-commerce storefront (plantawayfoods.com) with same/next-day delivery and a ₹499 minimum order; marketplace listings on Amazon India, Flipkart, Swiggy Instamart, Zepto Now, and BigBasket; physical retail through specialty vegan stores (Vegan Dukan, VVegano) and premium grocery chains (Nature's Basket, Dorabjee's, Modern Bazaar, Q-Mart); and a dedicated HORECA (Hotels, Restaurants, Cafes) partnerships channel for B2B food service. Pricing is unit-based at ₹69–₹1,285 with bundle discounts of 10–67%. The company is bootstrapped with 1–10 employees and operates as an independent private limited company under India's Companies Act, 2013.
Plantaway Foods firmographics
Firmographics- Name
- Plantaway Foods
- Legal name
- Terra Verde Foods Pvt Ltd
- Website
- https://plantawayfoods.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plantaway Foods (Terra Verde Foods Pvt Ltd) is a Mumbai-based DTC plant-based food company founded in 2022 that sells 37+ meat analogues, dairy alternatives, dressings, and sugar-free gelato to urban Indian consumers via its own e-commerce site, major Indian marketplaces, quick-commerce platforms, and specialty retail.
- Ownership category
- akta.pro rank
Plantaway Foods industry classification
Industry- Product category
- Plant-Based Foods
- NAICS
- Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Plant-Based Prepared Meals & Convenience Foods Manufacturing (AFAKAGAL)
- akta.pro secondary industries
- Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE), Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG), Plant-Based & Alternative Dairy Cultures (Vegan Yogurt/Cheese, Fermented Plant Beverages) (AFAJAJAG), Frozen Plant-Based & Vegetarian Meals (CRADADAF)
Keywords
Where Plantaway Foods is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Plantaway Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Revenue generated through direct sales via plantawayfoods.com online store. Customers purchase individual products or bundles with prices ranging from ₹69 to ₹1,285. Offers same-day delivery for orders placed before 3 PM and next-day delivery for orders after 3 PM.
- Marketplace Sales: Sales through third-party marketplaces including Amazon India, Flipkart, Swiggy, and Zepto Now platforms where the company's products are listed and sold.
- Retail Distribution: Distribution through physical retail stores including BigBasket, Nature's Basket, Dorabjee's, Modern Bazaar, Indus Minute, Q-Mart, and other regional stores across India.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plant Based Chick'n Seekh Kebab - ₹375 for 160g pack |
| Unit Pricing | Pay-as-you-go | Plant Based Chick'n Burger Patty - ₹375 for 160g |
| Unit Pricing | Pay-as-you-go | Plant Based Cheddar - ₹325 for 250g |
| Unit Pricing | Pay-as-you-go | Plant Based Spicy Chipotle Mayonnaise - ₹279 for 250g |
| Unit Pricing | Pay-as-you-go | Oat Milk (Barista Edition) 200ml - ₹69 |
| Unit Pricing | Pay-as-you-go | Almond Milk (Barista Edition) 1000ml - ₹349 |
| Unit Pricing | Pay-as-you-go | Sicilian Pistachio Gelato Tub 400ml - ₹699 |
| Unit Pricing | Pay-as-you-go | Kebab Platter Bundle - ₹1,285 (reg. ₹1,428) |
| Unit Pricing | Pay-as-you-go | Bulk Orders |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels4 records
Plantaway Foods product offering
Product offeringCore offering
Plantaway Foods manufactures and sells 100% plant-based food products in India, including pea protein-based meat alternatives (kebabs, burger patties, nuggets, keema, sausages, pepperoni, fillets), dairy alternatives (barista-edition oat and almond milks, plant-based cheddar, mozzarella, and butter), plant-based dips and dressings (mayonnaise variants), and premium dairy-free gelato. The company operates a direct-to-consumer Shopify-powered e-commerce storefront at plantawayfoods.com and distributes through major Indian marketplaces, quick-commerce platforms, physical retail stores, and HORECA partners.
Product overview
Plantaway Foods is an Indian plant-based food company operating as a direct-to-consumer e-commerce platform (powered by Shopify) and also distributing through marketplace channels. The company offers four main product categories: Meat Alternatives (plant-based chicken and mutton products including seekh kebabs, burger patties, nuggets, keema, samosas, fillets, sausages, and pepperoni), Dairy Alternatives (barista-edition oat milk, almond milk, plant-based butter, cheddar, and mozzarella), Plant Based Dips & Dressings (mayonnaise, honey mustard, and spicy chipotle varieties), and Premium Dairy-free Gelatos (Sicilian Pistachio, Belgian Chocolate Royale, Strawberry Shortcake, Salted Caramel Crunch, The Darkest Chocolate, and Madagascar Vanilla in both tub and bar formats). The company also offers bundled product combinations. All products are 100% vegetarian with pea protein as the primary protein source, free from preservatives, and marketed as look-alike, taste-alike alternatives to traditional meat and dairy products. Terra Verde Foods Pvt Ltd is the operating entity, incorporated under the Companies Act, 2013, with headquarters in Mumbai.
Differentiator
Problem solved
Functional benefit
Products and services
- Plant Based Cheddar
Quantifiable outcome
- Zero cholesterol in all meat alternative products
- +2 more outcomes
Companies that use Plantaway Foods
Customer profileSegments2 records
Ideal customer profiles2 records
Plantaway Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Plantaway Foods partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- Amazon IndiacoreOfficial marketplace presence on Amazon India where Plantaway products are sold and distributed to Amazon's vast customer base across India.
- FlipkartcoreProduct distribution through Flipkart e-commerce platform, expanding reach toFlipkart's customer base in India.
- Swiggy (Instamart)coreQuick commerce delivery partnership through Swiggy Instamart for rapid delivery of plant-based gelato and pantry products to consumers.
- Zepto NowcoreQuick commerce partnership with Zepto Now for 10-minute delivery of Plantaway products in select cities.
- BigBasketmajorOnline grocery delivery partnership with BigBasket for plant-based product distribution to health-conscious consumers.
- Nature's BasketmajorPremium grocery store chain partnership offering Plantaway products to urban, health-conscious shoppers.
- Vegan DukanminorSpecialty vegan retailer partnership targeting vegan and plant-based food consumers.
- VVeganominorSpecialty vegan retailer partnership for distribution to vegan consumer segment.
- Dorabjee'sminorPremium supermarket chain in Mumbai offering Plantaway plant-based products.
- Modern BazaarminorPremium grocery retailer partnership for plant-based product distribution.
- Q-MartminorRegional grocery chain partnership for plant-based product availability.
- Indus MinuteminorQuick commerce partner for rapid delivery of Plantaway products.
- Loyal World MarketminorSpecialty food retailer partnership.
- SimpliminorQuick commerce delivery partner.
- FreshminorOnline grocery delivery partner.
- Benzer FoodsminorRegional pharmacy and health store chain partnership.
- MangominorRegional grocery retailer partnership.
- HORECA (Hotels, Restaurants, Cafes)majorDedicated B2B channel partnership program for commercial food service establishments including hotels, restaurants, cafes, and catering companies seeking plant-based menu options.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Plantaway Foods competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Plantaway Foods social profiles
Digital presencePlantaway Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plantaway Foods leadership team
Management profileNumber of profiles
Profiles1 record
Plantaway Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plantaway Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plantaway Foods
What does Plantaway Foods do?
Plantaway Foods manufactures and sells 100% plant-based food products in India, including pea protein-based meat alternatives (kebabs, burger patties, nuggets, keema, sausages, pepperoni, fillets), dairy alternatives (barista-edition oat and almond milks, plant-based cheddar, mozzarella, and butter), plant-based dips and dressings (mayonnaise variants), and premium dairy-free gelato. The company operates a direct-to-consumer Shopify-powered e-commerce storefront at plantawayfoods.com and distributes through major Indian marketplaces, quick-commerce platforms, physical retail stores, and HORECA partners.
Is Plantaway Foods a public or private company?
Plantaway Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plantaway Foods founded?
Plantaway Foods was founded in 2022. It employs 1 to 10 people.
Where is Plantaway Foods based?
Plantaway Foods is headquartered in Mumbai, India, in the Asia region.
How does Plantaway Foods make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are marketplace Sales and retail Distribution.
Does Plantaway Foods have an API?
No public API is recorded for Plantaway Foods.
What industry is Plantaway Foods in?
Plantaway Foods's product category is Plant-Based Foods. Its primary akta.pro industry code is AFAKAGAL, Plant-Based Prepared Meals & Convenience Foods Manufacturing, with a secondary code of AFAHAJAE, Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties). Its NAICS code is 3113 and its SIC code is 2000.