Vegan Dukan
- Company typePrivate
- Founded2019
- HeadquartersBengaluru, India
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Vegan Dukan firmographics
Firmographics- Name
- Vegan Dukan
- Legal name
- One Dukan Pvt Ltd
- Website
- https://vegandukan.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Vegan Dukan industry classification
Industry- Product category
- Online Vegan Marketplace
- NAICS
- Meat Retailers (445240)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Plant-Based & Vegetarian Meals (CRADADAF)
- akta.pro secondary industries
- Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ), Dry Kibble (Dog & Cat) (CRADAFAA)
Keywords
Where Vegan Dukan is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Vegan Dukan business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct product sales: One-time purchase revenue from selling vegan products across categories (dairy-free, mock meat, chocolates, snacks, supplements, personal care, pet care, merchandise) via the vegandukan.com Shopify storefront. Per-unit pricing in INR with free-delivery thresholds (Rs 700 in Bangalore; Rs 2000 across India) and COD available.
- Subscription / recurring orders: Recurring subscription packs with automated monthly billing, customizable frequency, and per-cycle savings. Pause or cancel anytime. Example subscriptions include Tofu Guys (Tofu + SoCurd) Free Delivery Subscriptions.
- Affiliate / referral commissions: Affiliate program offering 10% commission to partners, with infrastructure provided by Staqlab — represents a partner-driven revenue and customer-acquisition channel.
- Marketplace / multi-brand aggregation: Vegan Dukan aggregates 977+ SKUs from 30+ third-party vegan brands (Vezlay, Tofu Guys, Peace on Plate, PLAN B, Anuttama, Darkins, Carra, Jus'Trufs, Sihi, COSMIX, Origin Nutrition, Vlado's Himalayan Organics, Millie's, Plant Yum, Veganday, etc.), generating revenue through margin on resold/curated inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription packs — recurring delivery with per-cycle savings, automated monthly billing, customizable frequency, pause/cancel anytime. |
| Unit Pricing | Pay-as-you-go | One-time product purchases — 977+ SKUs across dairy-free, mock meat, chocolates, snacks, supplements, personal care, pet care, and merchandise. |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Vegan Dukan product offering
Product offeringCore offering
Vegan Dukan is an Indian online marketplace operated by One Dukan Pvt Ltd that aggregates 977+ vegan and cruelty-free SKUs from 30+ third-party brands across dairy-free, mock meat, chocolates, snacks, supplements, personal care, pet care, and apparel categories. The platform serves customers pan-India via direct-to-consumer e-commerce with subscription-based recurring orders, Bangalore-localized fulfillment, and its own private-label ranges (notably Tofu Guys fresh tofu and SoCurd plant-based curd).
Product overview
Vegan Dukan (owned and operated by One Dukan Pvt Ltd) is a single online marketplace platform, not a multi-module SaaS suite, that aggregates 2,000+ vegan and cruelty-free SKUs from 40+ partner brands into a unified storefront for the Indian market. The platform is organized around eight merchandising categories — Dairy-Free, Mock Meat, Chocolates & Snacks, Protein & Supplements, Grocery, Personal Care, Pet Care, and Vegan Merch (VD + Zestee T-shirts) — and surfaces the company's own private-label brands Tofu Guys (Bangalore-only fresh tofu, SoCurd plant-based curd, and a Tofu + SoCurd subscription with free delivery), Ultx (dairy-free whitener, plant-based soya curd kit and curd culture), Soyvita (plant-based creamer with probiotics and malt-based beverage powder), Plant Yum (coconut milk powder, oats creamer, tea premixes, cake premixes), Yogutty (cashew yogurt), and the in-house VD/Zestee apparel lines. Across the catalog, Vegan Dukan resells curated third-party brands such as Carra, Darkins, Jus'Trufs, Sihi, Anuttama, ZUGAR, BAR, Oh My Vegan and Toska (chocolates); Cosmix, Origin Nutrition, Indus Hemp, Atrimed Plant Science, Health Horizons, Hemp Horizons, Vlado's Himalayan Organics, Pod Nutrition, Health Veda Organics, The Misfits (supplements and protein); Vezlay, Peace on Plate, Testo, PROT (mock meat); Alla's Posh Flavors, Simplifry, Homecraft, Veganday/PlantCa, Jus Amazin, 137 degrees, OATEY (dairy-free); Millie's Vegan Cheese, PLAN B (cheese alternatives); Nourish You, Ecotyl (snacks/seeds); PSO (cookies); and FURRMATE (pet care). The Subscription Delivery Service is the only add-on module layered on top of the marketplace, enabling automated recurring orders with cycle-based savings.
Differentiator
Problem solved
Functional benefit
Brands
- Zestee: Vegan lifestyle apparel brand; Zestee women and men t-shirt collections are sold under the Vegan Dukan site umbrella.
Products and services
- Dairy-Free Collection
Quantifiable outcome
- 25K+ active clients
- +5 more outcomes
Companies that use Vegan Dukan
Customer profileSegments5 records
Ideal customer profiles4 records
Vegan Dukan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Vegan Dukan partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Staqlab (Affiliatery)coreStaqlab powers Vegan Dukan's affiliate / referral program via vegandukan.affiliatery.staqlab.com. Affiliates earn 10% commission on referred sales; the program is listed in both 'Important Links' and 'Top Shopping Links' in the footer.
- NectorcoreNector provides product reviews and ratings widgets across Vegan Dukan product pages (e.g., Tofu Guys, Vezlay, Plan B, Yogutty, Posh Flavors items show review scores).
- DelhiverycoreDelhivery is one of Vegan Dukan's primary third-party logistics providers for shipping products across India; most shipments use Delhivery, with surface as the default mode and optional air freight on request.
- ExpressBeescoreExpressBees is one of Vegan Dukan's primary third-party logistics providers for shipping products across India alongside Delhivery; used for standard delivery with tracking-number emails sent to customers.
- India PostminorIndia Post is used for delivering orders to remote areas where Delhivery and ExpressBees do not serve, as a fallback logistics partner.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Vegan Dukan competitors and assessment
Company assessmentDirect peers
- The Vegan Kind: The Vegan Kind is a UK-based online vegan marketplace and subscription box offering curated vegan products across food, beauty, and household categories. Directly comparable to Vegan Dukan in curation-led e-commerce model and vegan-category focus, though operating in the UK market.
- PlantX Life: PlantX Life is a Canada-based online plant-based marketplace aggregating 10,000+ vegan/plant-based SKUs across multiple brands with a similar DTC e-commerce model. Closely comparable to Vegan Dukan in marketplace aggregation, multi-category plant-based focus, and curated retail positioning.
- Vegancuts: Vegancuts is a US-based online vegan marketplace and snack/makeup subscription offering curated cruelty-free products. Comparable to Vegan Dukan in subscription-plus-marketplace mechanics and curated vegan product assortment.
- Vegan Essentials: Vegan Essentials is a US-based online retailer specializing in 100% vegan products across food, supplements, personal care, and pet care. Closely mirrors Vegan Dukan's curated one-stop-shop vegan marketplace model with comparable category breadth.
Broad incumbents
- Licious: Licious is a leading India-based D2C specialty food brand and online retailer in meat and seafood. Comparable to Vegan Dukan as a category-specialist online food retailer in India with subscription/recurring delivery, pan-India cold-chain, and brand-led positioning.
- Country Delight: Country Delight is an India-based online dairy and fresh foods delivery platform with subscription mechanics. Comparable to Vegan Dukan in D2C subscription-driven fresh food delivery model in India, though focused on dairy rather than plant-based alternatives.
- FreshToHome: FreshToHome is an India-based online meat, seafood, and fresh foods retailer with cold-chain fulfillment. Comparable to Vegan Dukan as a category-specialist online food retailer in India with pan-India cold-chain logistics and curated assortment.
Emerging players
- Imagine Meats: Imagine Meats is an India-based plant-based meat brand offering soya and pea protein-based mock meat products. Comparable to Vegan Dukan's mock meat category as a direct brand competitor/supplier, though operates as a single brand rather than an aggregator.
- Blue Tribe Foods: Blue Tribe Foods is an India-based plant-based meat brand offering mock chicken, mutton, and other vegan alternatives. Comparable to Vegan Dukan as a plant-based brand in the Indian market and a potential partner brand on the marketplace.
- GoodDot: GoodDot is an India-based plant-based meat brand offering vegetarian/vegan meat alternatives across India. Comparable to Vegan Dukan as an Indian plant-based brand operating in the same category, and a potential partner brand listed on the marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vegan Dukan social profiles
Digital presenceVegan Dukan compliance and trust
Trust signalCompliance2 records
Vegan Dukan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vegan Dukan leadership team
Management profileNumber of profiles
Vegan Dukan subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vegan Dukan funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vegan Dukan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vegan Dukan
What does Vegan Dukan do?
Vegan Dukan is an Indian online marketplace operated by One Dukan Pvt Ltd that aggregates 977+ vegan and cruelty-free SKUs from 30+ third-party brands across dairy-free, mock meat, chocolates, snacks, supplements, personal care, pet care, and apparel categories. The platform serves customers pan-India via direct-to-consumer e-commerce with subscription-based recurring orders, Bangalore-localized fulfillment, and its own private-label ranges (notably Tofu Guys fresh tofu and SoCurd plant-based curd).
Is Vegan Dukan a public or private company?
Vegan Dukan is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vegan Dukan founded?
Vegan Dukan was founded in 2019. It employs 1 to 10 people.
Where is Vegan Dukan based?
Vegan Dukan is headquartered in Bengaluru, India, in the Asia region.
How does Vegan Dukan make money?
Four revenue lines are on record. Direct product sales are the primary driver. The others are subscription / recurring orders, affiliate / referral commissions and marketplace / multi-brand aggregation.
Who are Vegan Dukan's main competitors?
Direct peers on record are The Vegan Kind, PlantX Life, Vegancuts and Vegan Essentials. Broad incumbents are Licious, Country Delight and FreshToHome. Emerging players are Imagine Meats, Blue Tribe Foods and GoodDot.
Does Vegan Dukan have an API?
No public API is recorded for Vegan Dukan.
What industry is Vegan Dukan in?
Vegan Dukan's product category is Online Vegan Marketplace. Its primary akta.pro industry code is CRADADAF, Frozen Plant-Based & Vegetarian Meals, with a secondary code of CRADAOAJ, Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids). Its NAICS code is 445240 and its SIC code is 2000.