PawsTime

Name

PawsTime

Legal name

PawsTime

Website

https://pawstime.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

PawsTime is a veterinary-focused message-on-hold service that creates customized audio messaging programs for animal hospitals across the United States and Canada, offering monthly subscription content, remote-updatable playback hardware, and supplementary marketing materials.

Ownership category

akta.pro rank

Product category

Veterinary Marketing Services

akta.pro primary industry

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

Keywords

• Veterinary message on hold
• On-hold messaging
• Veterinary client communication
• Audio marketing services
• Pet healthcare marketing

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly PawdCast Subscription: Monthly subscription service providing customized on-hold message playlists that automatically update each month, including companion email marketing resources. Includes unlimited edits and remote hardware monitoring.
2. Seasonal Traditional Package: One-time upfront purchase of 4 quarterly custom on-hold message productions with playback hardware included. Practices rotate productions seasonally and can make edits for additional fees.
3. Industry Partner Sponsorships: Pharmaceutical, pet food, pet insurance and other veterinary industry companies sponsor PawdCast programs for their key veterinary accounts, paying for the service on behalf of practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PawsTime creates and delivers customized message-on-hold audio programming exclusively for veterinary practices. Its core offering is the monthly PawdCast subscription service, which provides automatically updated seasonal audio content, personalized scripts based on one-on-one phone interviews, and companion marketing materials (emails, HotSpot infographics, social media content). One-time Seasonal Traditional Packages for Primary Care and ER & Referral practices, plus a sponsorship-based Industry Partners Program, round out the offering.

Product overview

PawsTime is a veterinary-specific message-on-hold service provider offering two main product lines: the monthly PawdCast programs (including Primary Care Monthly PawdCast, Feline-Only Monthly PawdCast, and the Industry Partners sponsorship program) which provide automatically updating monthly content, and the Seasonal Traditional Package (available for both Primary Care and ER & Referral practices) which offers quarterly content rotation with a one-time fee. The company also offers a Client Portal for customer content access and partners with PetDesk Phones for integrated communication solutions. All products include hardware (digital playback units), professional scriptwriting, voice-over recording, and ongoing technical support, with the monthly PawdCast programs also providing value-added marketing resources including HotSpot infographics, social media content, and practice-building articles.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Monthly PawdCast Subscription-based monthly on-hold audio program for primary care veterinary practices. Provides continuously refreshed seasonal content, customized scripts derived from one-on-one phone interviews with the practice, and bundled marketing collateral (emails, HotSpot infographics, social media posts) for client and staff use.
• Feline-Only Monthly PawdCast Subscription-based monthly on-hold audio program designed specifically for feline-only veterinary practices. Delivers feline-focused seasonal content and customized scripts that reinforce cat-specific services, products, and education for callers on hold.
• Seasonal Traditional Package (Primary Care) One-time seasonal on-hold audio package for primary care veterinary practices that want a content refresh without committing to a monthly subscription. Includes custom scripting based on the practice's profile and seasonal messaging.
• Seasonal Traditional Package (ER & Referral) One-time seasonal on-hold audio package tailored for emergency and specialty referral veterinary hospitals, addressing their higher call volumes and more complex messaging needs without a monthly subscription.
• Industry Partners Program Sponsorship offering for veterinary industry partners (e.g., pharmaceutical, pet food, pet insurance, and other animal-health vendors) to place sponsored content inside PawsTime's monthly PawdCast on-hold programming as a channel to reach veterinary practices and pet owners.

Quantifiable outcome

• Nearly 98% of clients whose sponsorships are not renewed choose to continue the program at their own expense, demonstrating high perceived value and effectiveness
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• PetDesk PhonescoreTechnology or IntegrationPetDesk Phones integration enables veterinary practices to use PawsTime message-on-hold alongside PetDesk's phone communication platform. The partnership is marketed as 'The Perfect Client Communication Duo' combining PawsTime's on-hold education with PetDesk's phone system capabilities for enhanced client communication management.
• Veterinary Industry Partners (Pharmaceutical, Pet Food, Pet Insurance Companies)coreGTM or Marketing PartnerIndustry partners including pharmaceutical companies, pet food manufacturers, and pet insurance providers sponsor PawdCast programs for their key veterinary practice accounts. Partners can designate 2 spots per quarter about their products and receive 60-day expiration notices for sponsorship renewals. Nearly 98% of clients whose sponsorships are not renewed continue the program at their own expense.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• PhoneOnHold Marketing: PhoneOnHold Marketing is a long-standing general MOH provider offering customized on-hold messages and music for multiple verticals. Comparable to PawsTime as a direct competitor in on-hold messaging, but without the veterinary specialization that PawsTime has built since 2008.

Emerging players

• VetCove: VetCove is a B2B platform serving veterinary practices and their industry vendors (pharma, distributors). It overlaps with PawsTime's industry partner sponsorship concept, providing vendor access to vet accounts, and competes for the same industry marketing budgets.
• Petriage: Petriage is a pet health technology company offering telehealth and client engagement tools for veterinary practices. It overlaps with PawsTime in the broader veterinary client communication category, though it focuses on telemedicine triage rather than phone-hold messaging.
• iVET360: iVET360 provides marketing and client communication services specifically to veterinary practices, including phone scripting and client engagement. It competes with PawsTime for the same veterinary marketing budget, but via a managed services model rather than subscription audio content.
• WhiskerCloud: WhiskerCloud is a veterinary-focused digital marketing agency offering websites, SEO, and client engagement services. It overlaps with PawsTime in helping vet practices market to pet owners, though it covers a broader digital marketing stack rather than on-hold messaging specifically.

Broad incumbents

• Weave: Weave is a large, established veterinary and dental client communication platform offering VoIP phones, two-way texting, and patient engagement tools. It overlaps with PawsTime in on-hold/phone-based practice communication and competes for the same vet practice communication budget, but at much broader scope and scale.
• OnHold.com (Music On Hold Marketing): OnHold.com is an established, multi-vertical MOH provider offering voice, music, and on-hold messaging services. It competes for the same on-hold messaging dollars but lacks PawsTime's veterinary-specific scripts, industry partners, and PetDesk integration.
• SoundBite Messaging: SoundBite Messaging is a custom on-hold messaging provider with experience across healthcare and other industries. It is comparable to PawsTime's core audio-on-hold production capability, though it is broader and less differentiated for the veterinary vertical.
• Captive Audience: Captive Audience is a general-purpose message-on-hold and telephony marketing provider. It competes with PawsTime in the underlying MOH category but lacks PawsTime's exclusive veterinary focus and content specialization.

Direct peers

• PetDesk: PetDesk offers a pet/vet client communication suite including a phone system (PetDesk Phones), which PawsTime explicitly integrates and co-markets with. They compete for the same veterinary practice communication wallet and represent both a partner and a potential competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pawstimeforvets

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PawsTime