Captive Audience Marketing

What Captive Audience Marketing does

Captive Audience Marketing, Inc. is a privately held digital marketing agency headquartered in Riverside, California, founded in 1985. The company provides a bundled suite of audio and visual marketing services targeted primarily at small and mid-sized businesses in the United States, with a long tail of local customers across healthcare, dental, veterinary, insurance, legal, real estate, hospitality, religious, and professional services verticals. Its core offering is custom on-hold messaging production, supported by a library of over 600,000 business-approved songs and a multi-language voice talent roster spanning more than 20 languages.

The product portfolio includes Marketing On Hold (custom audio for telephone hold times), Auto Attendant and IVR voice prompts, video voice-overs, custom website design and maintenance, digital signage delivered through a dedicated app on Amazon Fire TV Stick, and overhead music streaming via the FLEX Player platform with 100+ curated channels. The company also sells proprietary on-hold playback hardware (Premier USB1200, ProDigital USB40-B, ProDigital Envoy Repeater) manufactured in the USA. Technology integrations include Twilio for SMS/MMS/RCS messaging and the Amazon Fire TV App Store as a distribution channel for the digital signage product.

The business operates on a subscription model for most services — monthly recurring for websites, overhead music, and digital signage (the latter limited to four content changes per year on the base tier), and quarterly for on-hold messaging updates. Equipment is sold separately as one-time hardware purchases, and professional services such as video voice-overs and IVR prompt production are billed on a project basis. Pricing is entirely quote-based with no public tier disclosures, and the company emphasizes no long-term contracts and multi-location discounts. Go-to-market is direct-to-consumer through the company website, a toll-free phone number, Calendly-based consultation scheduling with sales contact Jason Sohl, and an active Google review profile. The company has 1-10 employees, no disclosed external funding, and operates as a founder/owner-operated business.

Name

Captive Audience Marketing

Legal name

Captive Audience Marketing, Inc.

Website

https://captive-audience.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Captive Audience Marketing is a privately held Riverside, California-based digital marketing agency, founded in 1985, providing on-hold messaging, IVR voice prompts, video voice-overs, websites, Fire TV Stick digital signage, and overhead music streaming to small and mid-sized US businesses on subscription and quote-based terms.

Ownership category

akta.pro rank

Product category

Business Audio Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Sound Recording Studios (51224)

SIC

Wholesale-Hardware (5072)

akta.pro primary industry

On-Demand Music Streaming (Interactive) (MPAIACAA)

Keywords

• On-hold messaging services
• Business audio production
• Overhead music streaming
• Digital signage solutions
• Voice over production

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. On-Hold Messaging Services: Custom audio production and delivery for telephone on-hold marketing. Includes professional voice talent selection, script development, and equipment sales. Monthly subscription available for quarterly updates.
2. Website Development: Custom website design and development services. Month-to-month service model with ongoing maintenance and updates.
3. Overhead Music Streaming: Monthly subscription streaming service for background music in business environments. Includes FLEX Player hardware and 100+ channel options.
4. Digital Signage: Subscription service for digital signage content on Fire TV Stick. Includes app access and up to 4 content changes per year.
5. Auto Attendant/IVR Voice Prompts: Professional voice recording services for phone system auto attendant menus in multiple languages
6. Video Voice-Overs: Professional voice actor services for video narration, including script polishing and studio recording
7. Equipment Sales: Sale of digital audio players (USB1200, USB40-B, Envoy Repeater) for on-hold message playback. One-time hardware purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Captive Audience Marketing produces and delivers professional on-hold audio messaging, auto attendant/IVR voice prompts, and video voice-overs, and pairs these content services with proprietary USB on-hold player hardware, streaming overhead music, Fire TV Stick-based digital signage, and small-business website design and maintenance. Most offerings run on a recurring monthly or quarterly subscription, with hardware sold as a one-time purchase and voice-production work billed as a professional service.

Product overview

Captive Audience Marketing offers a unified suite of audio and digital marketing solutions for small businesses, centered on professional voice content production and playback equipment. The core portfolio includes Marketing On Hold (custom on-hold audio with voice and music), Auto Attendant & IVR Prompts (automated phone greeting systems), Video Voice Overs (human-performed narration), Digital Signs (Fire TV Stick-based signage), and Overhead Music (100+ streaming channels via FLEX Player). These content services are supported by hardware products including Premier USB1200, ProDigital USB40-B, and ProDigital Envoy Repeater on-hold players, with complementary Website design services and a library of announcer voices across multiple languages. The company operates on a subscription model with equipment sold separately, providing an integrated approach to business audio marketing and digital communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing On Hold Custom audio messages and music played to business phone callers while on hold, designed to market products, share promotions, and reduce caller hang-ups during wait times. Targeted at small and mid-sized businesses across healthcare, insurance, professional services, dental, veterinary, and other verticals.
• Auto Attendant & IVR Prompts Professional automated phone greetings and interactive voice response menu recordings that route callers through menu options and provide a polished first impression. Offered in multiple languages for both small businesses and Fortune 500 enterprises with 20+ language phone systems.
• Video Voice Overs Professional human voice-over narration services for video content such as YouTube videos, corporate videos, and multimedia presentations, featuring real voice actors, optional script polishing, and multilingual delivery.
• Business Websites Custom responsive, mobile-friendly business website design and ongoing maintenance service for small and mid-sized businesses, billed month-to-month with no long-term contract and supporting ongoing content updates.
• Digital Signs (Fire TV Stick) Cloud-based digital signage application loaded on Amazon Fire TV Stick that enables remote content updates for in-store menus, promotions, and announcements, sold as a subscription including up to 4 content changes per year.
• Overhead Music Streaming Monthly subscription streaming background music service for businesses featuring 100+ curated channels across different moods and genres, delivered via FLEX Player streaming hardware with managed or self-managed options and multi-location discounts.
• Premier USB1200 On-Hold Player Digital on-hold audio player hardware supporting MP3 format with built-in test speaker, flash memory storage, and USB flash drive loading, sold as a one-time hardware purchase for on-hold message playback.
• ProDigital USB40-B On-Hold Player Digital message-on-hold player hardware with flash memory storage that retains audio files during power loss, built-in test speaker, and USB flash drive loading for program updates.
• ProDigital Envoy Repeater Compact digital on-hold audio player with MP3 format support, USB flash drive loading, and online account-based program delivery for on-hold message playback.

Quantifiable outcome

• 69% of business telephone callers are placed on hold - marketing on hold targets this captive audience

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Voices.com: Voices.com is the largest online marketplace for professional voice-over services, connecting businesses with voice talent for on-hold messaging, IVR prompts, and video narration. It competes with Captive Audience's voice production and video voice-over services by offering an on-demand marketplace model.
• Rockbot: Rockbot provides cloud-based background music, video, and digital signage for businesses, with a strong presence in restaurants, retail, and fitness. It overlaps directly with Captive Audience's overhead music and digital signage offerings while bringing a more modern, app-driven user experience.

Broad incumbents

• Mood Media: Mood Media is the largest global provider of in-store media solutions including background music, digital signage, and scent marketing, serving enterprise customers across retail, hospitality, and healthcare. It competes broadly with Captive Audience in overhead music and digital signage but at a much larger scale and with a wider service portfolio.
• Jamendo Licensing: Jamendo Licensing is a large independent music licensing platform providing royalty-free music for commercial use including background music in business environments. It competes with Captive Audience's overhead music catalog by offering businesses access to a large library of licensed tracks for in-store use.

Regional players

• Imagesound: Imagesound is a UK-based provider of in-store music, messaging on hold, and audio branding for businesses, with comparable products to Captive Audience's overhead music and on-hold services. It serves primarily European markets but competes in the same B2B commercial audio space.

Direct peers

• Captive Communications: Captive Communications is a direct competitor offering on-hold messaging, auto-attendant, and voice prompt services to businesses, with a similar name and parallel product offering. The two companies target overlapping SMB customers seeking professional phone audio solutions.
• Easy On Hold: Easy On Hold is a direct competitor offering on-hold messaging production, custom voice-overs, and telephone audio equipment for SMBs, closely matching Captive Audience's core product portfolio and SMB target customer. Both companies target businesses seeking professional phone presence and offer hardware players for audio playback.
• Cloud Cover Music: Cloud Cover Music is a direct competitor providing licensed background music and messaging-on-hold services for businesses via cloud-based streaming, closely matching Captive Audience's overhead music and on-hold products. The company serves a similar SMB and multi-location customer base with subscription-based music licensing.
• Soundtrack Your Brand: Soundtrack Your Brand is a Spotify-backed B2B music streaming service providing background music for businesses, directly comparable to Captive Audience's overhead music streaming product. It offers curated playlists and music channels for commercial environments with cloud-based management, similar to the FLEX Player service.
• OnHold.com: OnHold.com is a direct competitor specializing in on-hold messaging, auto-attendant greetings, and voice-over services for businesses, with a comparable SMB-focused product offering. The company competes head-to-head with Captive Audience for the same small and mid-sized business customers seeking professional telephone audio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/captive-audience-marketing-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Captive Audience Marketing