redirection
redirection.io is a Paris-based SaaS platform that manages URL redirections, real-time traffic logs, and technical SEO audits for websites, serving SEO managers, eCommerce operators, and web agencies via freemium subscriptions, managed instances, and edge platform integrations.
- Company typePrivate
- Founded2017
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What redirection does
redirection.io is a Paris-based SaaS provider of URL redirection management and real-time traffic monitoring software, created and operated by the French web agency JoliCode. The platform combines a proprietary compiled-binary redirection engine, libredirectionio, with native nginx and Apache 2 modules to apply URL redirect rules at high throughput, alongside real-time traffic logging, HTTP error alerting, an integrated technical SEO crawler that reports on 60+ page-level indicators, and a recipes library of one-click redirect and security templates. Deployment options include fully managed SaaS, hybrid SaaS with a customer-hosted agent, and full on-premise installation, with additional edge deployments on Cloudflare Workers, Vercel Middleware, Fastly Compute@Edge, Upsun, and Clever Cloud.
Revenue is generated through tiered SaaS subscriptions, including a lifetime Free plan, a Starter tier at €20 per month or €200 per year, and a Pro tier from €150 per month, supplemented by usage-based charges for crawler credits (€22 to €650 per package), managed-instance buckets (€7 to €15 per 100GB per month), and additional log-line quotas. On-premise licenses, professional services covering redirection plan design, onboarding, training, and on-demand feature development, and one-time or subscription crawler credit purchases round out the revenue model. The go-to-market combines product-led growth, with self-serve registration, a 15-day free trial with no credit card required, and a portfolio of free SEO validation tools as top-of-funnel acquisition, with enterprise field sales for Pro plans, larger projects, and on-premise deployments, plus an OEM and embedded agent distribution channel.
The platform primarily serves SEO managers and digital marketers responsible for redirect and error management without developer involvement, business and eCommerce websites operating at scale with large rule sets, and web agencies and consultancies managing multiple client sites. A single enterprise reference customer is publicly disclosed, Orpi France, a real estate network using redirection.io to monitor traffic and reduce 404 errors after a multi-site redesign. All customer data is hosted in France, with backups stored in separate French data centers.
redirection firmographics
Firmographics- Name
- redirection
- Legal name
- redirection.io
- Website
- https://redirection.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- redirection.io is a Paris-based SaaS platform that manages URL redirections, real-time traffic logs, and technical SEO audits for websites, serving SEO managers, eCommerce operators, and web agencies via freemium subscriptions, managed instances, and edge platform integrations.
- Ownership category
- akta.pro rank
redirection industry classification
Industry- Product category
- Web Traffic Management and URL Redirection Software
- NAICS
- Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)
Keywords
Where redirection is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
redirection business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Plans: redirection.io generates revenue primarily through tiered SaaS subscription plans (Free, Starter, Pro) priced per project per month or year. Plans are differentiated by number of redirect rules, log retention duration, log line quotas, feature access, and support level. Additional managed instance buckets and extra traffic are charged per 100GB per month.
- Managed Instances: Managed instances are offered as an add-on or standalone all-in-one redirection.io solution, hosted and operated by redirection.io. Priced per managed instance and monthly traffic quota. Additional instances and traffic buckets available at tiered pricing (€7–€15/month per 100GB bucket).
- Crawler Credits: Crawl credits for the technical SEO crawler are sold as one-time purchases or monthly/annual subscriptions. Packages range from 50,000 credits (€22 one-time / €20/month) up to 2,000,000 credits (€650 one-time / €575/month).
- Professional Services: Professional services are offered for custom requirements: assistance designing URL redirection plans, full onboarding and training, consulting on integration, instances administration training, and on-demand feature development.
- On-Premise Licenses: On-premise deployment is available as a pricing option, with custom quotes provided upon contact. This represents a self-hosted license model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for testing the product |
| Subscription | Annual | Simple redirect solution for small websites |
| Subscription | Monthly | Business/eCommerce plan with professional requirements |
| Usage-based | Monthly | Managed instances add-on pricing |
| Unit Pricing | Monthly | Crawl credits packages |
| Usage-based | Monthly | Additional log lines pricing |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
redirection product offering
Product offeringCore offering
redirection.io is a URL redirection management and web traffic logging platform that applies redirect rules in seconds, monitors website traffic in real time, alerts on HTTP errors, configures meta tags and security headers, and separates search engines from bad bots. The platform is built on a proprietary compiled binary agent (libredirectionio) capable of handling 500,000+ redirect rules and 20,000+ HTTP redirection requests per second, and is delivered as SaaS, hybrid, or on-premise deployments.
Product overview
redirection.io is a URL redirection service and traffic management platform, offered both as a SaaS service and on-premise deployment. The core offering consists of the redirection.io Agent (compiled binary handling 20k+ requests/second) with native integrations for nginx (libnginx-mod-redirectionio) and Apache 2 (libapache2-mod-redirectionio). Additional modules include the Technical SEO Crawler (60+ indicators per page), Redirect Mapping Generator, and Web Analytics. The platform offers free validation tools (Web App Manifest, Structured Data, Sitemap, robots.txt), a Recipes feature for pre-configured rules, and Managed Instances for fully hosted deployment. Pricing tiers are Free (10 rules, 1-day logs), Starter (€20/mo, 1000 rules, 3-month stats), and Pro (€150+/mo, 2M rules, 6-month stats, API access, professional support).
Differentiator
Problem solved
Functional benefit
Products and services
- redirection.io URL Redirection Platform SaaS platform that logs website traffic in real time, applies redirect rules in seconds, monitors for HTTP errors, and optimizes SEO performance for businesses and eCommerce websites.
- Technical SEO Crawler Website crawler that analyzes pages and reports on 60+ quality indicators for SEO optimization, performance, and content issues; sold via crawl credit packages.
- Redirect Mapping Generator
Quantifiable outcome
- 30% expected traffic drop after website redesign without redirects
- +3 more outcomes
Companies that use redirection
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
redirection technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature13 records
redirection partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
redirection competitors and assessment
Company assessmentDirect peers
- Botify: Botify is an enterprise SEO platform that helps large websites optimize crawl budgets, monitor redirects, and run technical SEO at scale. It directly competes with redirection.io for enterprise SEO use cases, particularly around redirect management and large-scale log/traffic analysis.
- Screaming Frog: Screaming Frog SEO Spider is a website crawler widely used by SEO professionals for technical audits. Both tools target the same SEO manager persona and overlap in website analysis, quality indicators, and crawl-driven SEO insights.
- OnCrawl: OnCrawl is an SEO crawler and log analyzer purpose-built for enterprise websites. It offers comparable capabilities to redirection.io's Technical SEO Crawler and real-time logs, targeting similar enterprise customers and agencies.
Broad incumbents
- Cloudflare: Cloudflare is a global CDN and edge computing platform that offers built-in URL forwarding, page rules, and bulk redirect capabilities. It competes with redirection.io at the edge layer for redirect execution and is simultaneously a distribution channel through the Cloudflare Workers integration.
- Fastly: Fastly is a CDN and edge compute platform offering redirect capabilities through VCL and Compute@Edge. It competes with redirection.io for edge redirect execution while also serving as a distribution partner via the Fastly Compute@Edge integration.
- Vercel: Vercel is a frontend cloud platform with middleware-based redirects and rewrites as a core feature. While primarily developer-focused, it offers comparable URL redirection capabilities and is both a competitor and integration partner via Vercel Middleware.
- Ahrefs: Ahrefs is a leading SEO platform with site audit, crawler, and rank tracking capabilities. As a broad SEO suite, it competes with redirection.io's SEO features (Technical SEO Crawler, Web Analytics) and addresses the same SEO manager buyer persona.
- Semrush: Semrush is a comprehensive digital marketing platform with technical SEO auditing, site crawling, and traffic analytics features. As a broad incumbent, it competes with redirection.io in SEO tooling and targets the same marketing and SEO buyer personas.
- Akamai: Akamai is a global CDN and edge platform offering edge redirects and URL rewriting capabilities. As a broad incumbent in web infrastructure, it competes with redirection.io at the enterprise level with significantly larger scale and global reach.
Emerging players
- Sitebulb: Sitebulb is a technical SEO audit crawler delivered as a desktop application. It overlaps with redirection.io's crawler and SEO tooling for technical SEO professionals, with a more desktop-oriented delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
redirection social profiles
Digital presenceredirection financial estimates
Financial estimateRevenue estimate
Valuation estimate
redirection leadership team
Management profileNumber of profiles
Profiles1 record
redirection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
redirection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about redirection
What does redirection do?
redirection.io is a URL redirection management and web traffic logging platform that applies redirect rules in seconds, monitors website traffic in real time, alerts on HTTP errors, configures meta tags and security headers, and separates search engines from bad bots. The platform is built on a proprietary compiled binary agent (libredirectionio) capable of handling 500,000+ redirect rules and 20,000+ HTTP redirection requests per second, and is delivered as SaaS, hybrid, or on-premise deployments.
Is redirection a public or private company?
redirection is a private company. It is classified as corporate owned and is currently operating.
When was redirection founded?
redirection was founded in 2017. It employs 1 to 10 people.
Where is redirection based?
redirection is headquartered in Paris, France, in the Europe region.
How does redirection make money?
Five revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are managed Instances, crawler Credits, professional Services and on-Premise Licenses.
Who are redirection's main competitors?
Direct peers on record are Botify, Screaming Frog and OnCrawl. Broad incumbents are Cloudflare, Fastly, Vercel, Ahrefs, Semrush and Akamai. Sitebulb is listed as an emerging player.
Does redirection have an API?
Yes. redirection.io provides a public API that allows developers to manage projects and rules programmatically. The API is available on Pro plans and enables operations such as creating, updating, and deleting redirection rules, as well as accessing traffic logs and managing project settings. Developer documentation is at redirection.io/documentation/developer-documentation/public-api.
What industry is redirection in?
redirection's product category is Web Traffic Management and URL Redirection Software. Its primary akta.pro industry code is BPAEAKAO, Managed DevOps / Platform Operations (Run & Operate). Its NAICS code is 541513 and its SIC code is 7370.