Prescott Resort and Conference Center

What Prescott Resort and Conference Center does

Prescott Resort and Conference Center is a full-service resort and conference property located on a mountain top at 1500 East State Route 69 in Prescott, Arizona. The property is owned by the Yavapai-Prescott Indian Tribe and managed under agreement with Grace Hospitality, a boutique hotel operator focused on Southwest properties. It comprises 160 guest rooms and suites across six accommodation tiers (Premium Guest Room, Premium Suite, Deluxe Suite, Deluxe Guest Room, Yavapai Suite, and ADA-accessible rooms), all featuring private balconies with mountain views, complimentary WiFi, and Southwestern design elements inspired by Yavapai-Prescott heritage. The resort is positioned as the only full-service resort in the Prescott area, offering spa, salon, heated indoor pool, fitness center, and three dining venues (Eagle's Nest Restaurant, Icha Maajoh Restaurant, and Valo Coffee roastery) plus room service.

The property's event and conference business is anchored by 17,000 sq ft of flexible indoor and outdoor meeting space, headlined by the 6,440 sq ft Goldwater Ballroom — one of the largest ballrooms in Northern Arizona, accommodating up to 1,000 guests in reception style and equipped with built-in fiber-optic infrastructure for hybrid meetings. Additional venues include Granite Mountain (2,006 sq ft), the Icha Maajoh Room (2,536 sq ft), a 4,200 sq ft outdoor gazebo, and numerous smaller meeting rooms. Wedding packages serve ceremonies and receptions across these venues, and the adjacent tribe-owned Bucky's Casino provides co-located gaming entertainment for guests.

The revenue model spans five streams: guest room accommodations (160 keys), meetings and events venue rental, wedding packages, food and beverage operations across three on-site outlets, and spa/salon services through the on-property Mystique Salon and Spa. Distribution is direct-to-consumer via the resort's website (prescottresort.com), a centralized reservation phone line (855-957-4637), and a Request-for-Proposal process for corporate meetings, weddings, and group bookings. Marketing reaches leisure, corporate, and wedding segments through direct website booking, organic social channels (Facebook, Twitter, Instagram), email newsletters, TripAdvisor review signals, and event calendars. Pricing is unit-based for dining and packages ($11-$42 range), with seasonal and membership discounts (AAA/AARP) for rooms. The resort employs 11-50 staff according to firmographic data, suggesting the figure reflects management rather than total operational headcount.

Name

Prescott Resort and Conference Center

Legal name

Prescott Resort and Conference Center

Website

https://prescottresort.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Prescott Resort and Conference Center is a 160-room full-service resort in Prescott, Arizona, owned by the Yavapai-Prescott Indian Tribe and managed by Grace Hospitality. It serves leisure travelers, corporate groups, and wedding parties with lodging, dining, spa, and 17,000 sq ft of event space.

Ownership category

akta.pro rank

Product category

Resort and Conference Center Hospitality

NAICS

Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGALAC

Resort Convention Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

SECONDARYTHAGAAAJ

Ski & Mountain Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Resort accommodations
• Conference event venues
• Wedding venue packages
• Hospitality dining services
• Spa wellness amenities

Headquarters

HQ city

Prescott

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Guest Room Accommodations: Revenue from 160 guest rooms and suites including Premium Guest Rooms, Premium Suites, Deluxe Suites, Yavapai Suite, and accessible rooms. Room bookings are the primary revenue stream.
2. Meetings & Events Venue Rental: Revenue from renting 17,000 sq ft of flexible meeting and event space including the Goldwater Ballroom (6,440 sq ft), multiple meeting rooms, pre-function spaces, conference suites, and outdoor gazebo. Accommodates up to 1,000 guests.
3. Wedding Packages & Venue Rental: Revenue from wedding packages and venue rentals including Goldwater Ballroom (up to 300 guests), Granite Mountain (up to 80 guests), and Icha Maajoh Room (up to 80 guests). Packages include tables, chairs, linens, dance floors, and complimentary honeymoon suite.
4. Food & Beverage Operations: Revenue from on-site dining venues: Eagle's Nest Restaurant (dinner, 4pm-9pm Tue-Sat) with lobby bar, Icha Maajoh restaurant (breakfast, lunch, dinner), Valo Coffee roastery, and room service. Menus feature Southwestern cuisine with items ranging from $11-$42.
5. Spa & Salon Services: Revenue from Mystique Salon and Spa offering beauty services including hairstyling, nails, rejuvenating facials, massages, body wrap treatments, indoor sauna, and jacuzzi.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Prescott Resort and Conference Center operates a 160-room full-service resort on a mountaintop in Prescott, Arizona, offering guest accommodations, on-site dining, 17,000 square feet of meeting and event space, wedding packages, and a spa, salon, and indoor pool. The property is the only full-service resort in the Prescott area and is owned by the Yavapai-Prescott Indian Tribe, whose heritage and artwork are featured throughout the property.

Product overview

Prescott Resort and Conference Center is a full-service resort hotel offering a comprehensive portfolio of lodging, dining, event, and wellness services. The property features 160 guest rooms and suites across six accommodation types (Premium Guest Room, Premium Suite, Deluxe Suite, Deluxe Guest Room, Yavapai Suite, and Accessible Rooms), each with private balconies and mountain views. Event capabilities include 17,000 sq. ft. of flexible meeting space with the 6,440 sq. ft. Goldwater Ballroom accommodating up to 1,000 guests, multiple smaller meeting rooms, and outdoor gazebo. Dining options span three venues: Eagle's Nest Restaurant (dinner with bar), Icha Maajoh Restaurant (breakfast/lunch/dinner), and Valo Coffee roastery. On-site amenities include Mystique Salon and Spa with sauna and jacuzzi, indoor heated pool, and fitness center. The resort is owned by the Yavapai-Prescott Indian Tribe and is the only full-service resort in Prescott, Arizona.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Guest Room Newly renovated guest room with 1 King or 2 Queen beds, 280 thread-count linens, walk-in shower, private balcony with mountain views, flat-screen TV, and work desk, accommodating 3-4 guests.
• Premium Suite Spacious suite over 440 sq ft with 1 King or 2 Queen beds, separate parlor with sleeper sofa, two flat-screen TVs, private balcony with mountain or city views, accommodating up to 4 guests.
• Deluxe Suite Suite over 440 sq ft with 1 King or 2 Queen beds, premium linens, private balcony, two flat-screen TVs, work desk, and separate parlor with sleeper sofa.
• Deluxe Guest Room Guest room with King or Queen bed, Southwestern furnishings and Prescott-area artwork, private balcony with mountain views, flat-screen TV, and work desk.
• Yavapai Suite Luxury suite with greater space than the Deluxe Suite, featuring unique Southwestern-style furnishings and traditional Prescott-area artwork, panoramic Arizona scenery views, private balcony, flat-screen TV, work desk, and separate parlor with sofa; reservable by phone only.
• Accessible Rooms ADA-accessible accommodations offering all Deluxe Guest Room amenities plus accessible features such as accessible bathrooms with grab bars; King room accommodates 2 guests and King Suite with sofa bed accommodates 4 guests.
• Goldwater Ballroom 6,440 sq ft ballroom accommodating up to 1,000 guests with reception-style seating, one of the largest ballrooms in Northern Arizona, featuring fiber optics for hybrid meeting capabilities; suitable for large conferences, trade shows, and receptions.
• Granite Mountain Meeting Room 2,006 sq ft flexible meeting room accommodating up to 80 guests, suitable for corporate meetings, luncheons, family reunions, or weddings, adjacent to Eagle's Nest restaurant.
• Icha Maajoh Meeting Room 2,536 sq ft private meeting room with floor-to-ceiling windows and views of Downtown Prescott, accommodating up to 80 guests and available for wedding receptions.
• Meeting Room Venues Selection of smaller meeting rooms including Arizona, Bradshaw, Chino, Clarkdale, Coomer Room, Copper Basin, Prescott, Sedona, and Verde rooms, with various capacities and configurations as part of the resort's 17,000 sq ft of meeting and event space.
• Gazebo Outdoor Venue 4,200 sq ft outdoor venue accommodating up to 250 guests for outdoor events and gatherings.
• Wedding Packages Comprehensive wedding packages and venues including Goldwater Ballroom (up to 300 guests), Granite Mountain (up to 80 guests), and Icha Maajoh Room (up to 80 guests); packages include tables, chairs, linens, dance floor, complimentary honeymoon suite, and optional stage for band or DJ.
• Eagle's Nest Restaurant Restaurant and lobby bar with panoramic views of the Prescott skyline, offering dinner service Tuesday-Saturday 4pm-9pm, featuring shareables, hand-crafted sandwiches, and desserts, with live music on select evenings.
• Icha Maajoh Restaurant Full-service restaurant offering breakfast and lunch Tuesday-Sunday 7am-2pm and dinner Friday and Saturday 4:30pm-9pm, featuring a Southwestern-inspired menu including house specialties, Benedicts, hot items, and dinner entrees such as Prime Rib and seafood.
• Valo Coffee Roastery On-site coffee roastery offering fresh coffee including cappuccinos, cold brews, and lattes, open daily 6:30am-1:30pm.
• Mystique Salon and Spa Full-service spa offering hairstyling, nails, rejuvenating facials, massages, and body wrap treatments, with facilities including an indoor sauna and jacuzzi.

Quantifiable outcome

• Goldwater Ballroom accommodates up to 1,000 guests for reception-style events
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Mystique Salon and SpacoreStrategic or Co-development PartnerOn-property spa and salon operated by Mystique. Offers beauty services including hairstyling and nails, rejuvenating facials, massages, and body wrap treatments. Features state-of-the-art facilities including an indoor sauna and jacuzzi.
• Bucky's CasinominorStrategic or Co-development PartnerAdjacent casino owned and operated by the Yavapai-Prescott Indian Tribe. Visitors can play hot slots and live-action Blackjack. Located adjacent to the resort, providing additional entertainment options for guests.
• Grace HospitalitycoreStrategic or Co-development PartnerHotel management company that manages Prescott Resort and its portfolio of boutique hotels including Junipine Resort, Inn at Eagle Mountain, Bespoke Inn, Hotel Carmel, and Lodge at 5600. Focuses on Southwest hospitality.
• Yavapai-Prescott Indian TribecoreOthersThe Yavapai-Prescott Indian Tribe owns Prescott Resort. The tribe consists of approximately 159 members who have lived in central and western Arizona for hundreds of years. Their heritage, culture, and customs inspire each detail of the resort, from artwork in the lobby to symbols throughout guest rooms.
• Partner Hotels (Bespoke Inn, Jupine, Inn at Eagle Mountain, Hotel Carmel, Lodge at 5600)minorGTM or Marketing PartnerPortfolio of boutique hotels under Grace Hospitality showcasing Southwest spirit. Prescott Resort markets these partner properties to guests on their 'Meet Our Partner Hotels' page, providing cross-promotional visibility.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Enchantment Resort: Full-service Sedona-area resort with extensive meeting and event capabilities and a full spa offering. Competes for the same destination wedding and corporate retreat demand in Northern Arizona.
• Hassayampa Inn: Historic boutique hotel also operating in Prescott, AZ, directly competing for leisure and small-event business. Most comparable local geography peer and the primary lodging alternative within Prescott city limits.
• Royal Palms Resort and Spa: Historic resort property in Phoenix offering full-service amenities, multiple F&B outlets, event venues, and spa. Comparable in cultural-heritage positioning, full-service resort operations, and group/wedding mix.
• Lodge at 5600 Pine: Sedona full-service boutique lodge managed by Grace Hospitality alongside Prescott Resort. Comparable on operating structure, boutique event-led business model, and Arizona Southwest positioning.
• Sanctuary on Camelback Mountain: Luxury full-service Arizona mountain resort with spa, multiple dining outlets, and event space in Paradise Valley. Closest comparable peer in terms of full-service resort product, mountain setting, and premium wedding/corporate group mix.
• L'Auberge de Sedona: Boutique luxury Arizona resort in Sedona offering rooms, dining, spa, and wedding venues in a scenic natural setting. Comparable on culture-immersive leisure positioning, premium ADR, and event revenue mix.
• Junipine Resort: Sedona-area boutique full-service resort managed by Grace Hospitality under the same operating group as Prescott Resort. Sister property providing cross-portfolio referral relevance and operational comparability.
• Hotel Valley Ho: Boutique full-service Scottsdale resort with on-site dining, meeting space, and event capabilities. Comparable as a regional, design-forward Arizona resort targeting leisure and group business outside of major brand chains.

Broad incumbents

• Hilton Sedona Resort at Bell Rock: Brand-affiliated full-service Arizona resort with substantial meeting space, multiple restaurants, and spa in Sedona. A scaled incumbent competing with Prescott Resort for Northern Arizona corporate and leisure demand.
• The Phoenician: Large luxury resort in Scottsdale operated within a broader hospitality portfolio, offering extensive conference facilities, dining, and spa. Differs from Prescott Resort by scale and brand reach but directly competes for large Arizona-based group and wedding bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PrescottResort
• Facebookfacebook.com/PrescottResortConferenceCtr
• Instagraminstagram.com/theprescottresort
• LinkedInlinkedin.com/company/prescott-resort-and-conference-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prescott Resort and Conference Center