Junipine Resort

What Junipine Resort does

Junipine Resort is a privately-held boutique hospitality property located on a 12-acre estate along Oak Creek Canyon in Sedona, Arizona, approximately eight miles north of the city's Uptown district. The resort manages a portfolio of individually-owned 'creekhome' vacation rental units offered under five product configurations: Creek View, Creek View with Hot Tub, Forest View, Forest View with Hot Tub, and ADA-accessible Creekhome, each sleeping 2-6 guests with wood-burning fireplaces, fully equipped kitchens, private decks, satellite TV, complimentary Wi-Fi, and a DVD library. The property is positioned as a hybrid between a full-service resort and an Airbnb-style private rental, marketed primarily to nature-oriented leisure travelers, couples, families, and small group event bookings.

The business operates three revenue streams: overnight accommodation rentals, on-site dining at 'The Table at Junipine' (a full-service restaurant serving Arizona cuisine with seasonal, locally foraged menus Wednesday through Sunday, with menu items priced $8-$42 and cocktails $15-$22), and event venue rental anchored by the Creekside Gazebo for weddings, family reunions, and corporate retreats of 10-40 guests. Distribution is direct-to-consumer via junipine.com with direct-book.com integration, toll-free phone reservations (800-742-7463), and walk-ins, supplemented by OpenTable for restaurant bookings and a curated local partner network (Pink Jeep Tours, Great West Adventures, Sedona New Day Spa, Fat Tire Bike Shop).

The property is operated under Grace Hospitality, a hotel management company that also manages Prescott Resort, Inn at Eagle Mountain, Bespoke Inn Scottsdale, Hotel Carmel, and Lodge at 5600. The resort employs approximately 12 people and markets through its own website, Facebook, Twitter, Instagram, TripAdvisor, and email newsletter, emphasizing its certified sustainable status, EV charging infrastructure, and proximity to West Fork Trail and Slide Rock State Park. No revenue, ADR, or occupancy figures are publicly disclosed.

Name

Junipine Resort

Legal name

Junipine Resort

Website

https://junipine.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Junipine Resort is a privately-held boutique resort in Sedona, Arizona managing individually-owned creekhome vacation rentals, an on-site Arizona-cuisine restaurant, and a creekside event venue, serving nature-oriented leisure travelers, couples, families, and small group events under Grace Hospitality management.

Ownership category

akta.pro rank

Product category

Boutique Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGAIAG

River & Wetland Lodges (Delta/Okavango-style)

Travel & Hospitality/Lodging & Accommodation/Lodges (Nature, Safari, Wilderness)

Keywords

• Boutique resort accommodations
• Creekside vacation rentals
• Nature retreat lodging
• Event venue hosting
• On-site restaurant dining

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation Rentals: Overnight stays in one and two-bedroom creekhomes featuring wood-burning fireplaces, fully equipped kitchens, private decks, and stunning creek or forest views. Accommodations sleep 2-6 guests per unit.
2. On-Site Dining - The Table at Junipine: Full-service restaurant offering Arizona cuisine with seasonal menus featuring locally sourced ingredients, craft cocktails, wines, and locally made craft beers. Lunch served 11am-3pm, dinner 4pm-8pm, Wednesday through Sunday.
3. Event Venue Rental: Private event hosting including weddings, family reunions, and corporate retreats at the Creekside Gazebo and event spaces accommodating groups of 10-40 guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Junipine Resort is a privately operated boutique resort on a 12-acre creekside estate in Oak Creek Canyon, Sedona, Arizona. It rents individually appointed one- and two-bedroom "creekhome" vacation units featuring wood-burning fireplaces, fully equipped kitchens, private wraparound decks, and complimentary Wi-Fi. The property also operates The Table at Junipine, a full-service on-site restaurant serving Arizona cuisine, and rents the Creekside Gazebo and event patio for weddings, family reunions, and corporate retreats of 10 to 100 guests.

Product overview

Junipine Resort is a hospitality property offering a portfolio of creekside vacation rental accommodations called 'creekhomes,' along with on-site dining and event venue services. The core accommodation products include five distinct creekhome types: Creek View, Creek View with Hot Tub, Forest View, Forest View with Hot Tub, and ADA-accessible Creekhome. Each creekhome features amenities such as wood-burning fireplaces, fully equipped kitchens, outdoor decks, and complimentary Wi-Fi. The resort also operates The Table at Junipine, an on-site restaurant serving Arizona Cuisine with seasonal menus. Event venues include the Creekside Gazebo for intimate weddings and various spaces for family reunions and retreats. The property is managed under Grace Hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• The Table at Junipine: On-site restaurant offering Arizona Cuisine with seasonal menus featuring locally sourced and foraged ingredients.

Products and services

• Creek View Creekhome One- or two-bedroom creekside accommodation in Oak Creek Canyon for families and friends, sleeping 2-6 guests, with scenic Red Rock and creek views from a private wraparound deck and wood-burning fireplaces.
• Creek View with Hot Tub Private creekhome with spacious bedrooms, en-suite bathrooms, upscale amenities, and a hot tub on a private redwood deck overlooking Red Rocks and Oak Creek, sleeping 2-6 guests.
• Forest View Creekhome Two-bedroom, two-bathroom villa with picturesque forest views, master bedroom with king bed and en-suite bathroom, second bedroom with two queen beds, wood-burning fireplace, and private wraparound deck.
• Forest View with Hot Tub Upscale two-bedroom, two-bathroom creekhome with wood-burning fireplaces, fully equipped kitchen, and private hot tub on an expansive redwood deck in a forest setting.
• ADA-Accessible Creekhome Accessible Forest View creekhome accommodation featuring a master bedroom with king bed and roll-in shower, designed to accommodate guests with disabilities.
• The Table at Junipine Restaurant On-site full-service restaurant celebrating Arizona Cuisine with seasonal menus featuring locally foraged wild foods, produce from the resort's garden, and ethically sourced meats and seafood. Open Wednesday-Sunday for lunch (11am-3pm) and dinner (4pm-8pm); serves resort guests and external visitors.
• Creekside Gazebo and Event Venue Rustic creekside gazebo and event patio nestled beside Oak Creek in towering pines, hosting intimate weddings, family reunions, corporate retreats, and special events for groups of 10-40 guests (up to 100 per property homepage copy).

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Grace HospitalitycoreStrategic or Co-development PartnerGrace Hospitality is a hotel management company that manages Junipine Resort as part of its portfolio of Southwest hotels. The company focuses on fostering valued long-term relationships with guests and outstanding hospitality. Junipine is featured alongside partner properties including Prescott Resort, Inn at Eagle Mountain, Bespoke Inn Scottsdale, Hotel Carmel, and Lodge at 5600.
• Pink Jeep ToursminorGTM or Marketing PartnerRecommended tour operator for Red Rock exploration featured on the Things to Do section of Junipine's website. Offers unique tours of the Red Rocks with knowledgeable guides.
• Great West Adventures CominorGTM or Marketing PartnerRecommended Grand Canyon tour operator featured on Junipine's website. Offers combo tours including Indian ruins, Colorado River rafting, and helicopter flights over the Grand Canyon.
• Sedona New Day SpaminorGTM or Marketing PartnerRecommended local spa partner located 11.5 miles from the resort. Junipine also offers two in-house massage therapists who can perform services in guest creekhomes.
• Fat Tire Bike ShopminorGTM or Marketing PartnerRecommended bike rental and guide service located in Uptown Sedona with quality rentals and experienced guides for Sedona trail network access.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hotel Carmel: Grace Hospitality-managed boutique hotel; relevant portfolio peer for benchmarking operating practices, distribution synergies, and Southwest leisure positioning.
• Prescott Resort & Conference Center: Grace Hospitality-managed Arizona resort with full-service lodging, F&B, and event space. Comparable as a portfolio peer under shared management and similar Southwest leisure/corporate traveler mix.
• Lodge at 5600: Grace Hospitality-managed boutique property in the Southwest. Operates as a portfolio peer with similar size, target audience, and management infrastructure.
• Amara Resort and Spa: Boutique Sedona resort with on-site dining, spa services, and event hosting. Closely comparable in size, positioning, and target customer (nature-seeking leisure and small-group travelers).
• L'Auberge de Sedona: Luxury boutique resort also located on Oak Creek in Sedona, offering creekside cottages and full-service amenities. Directly comparable in product (private cottage-style accommodations), customer (leisure travelers seeking nature immersion), and micro-market.
• Inn at Eagle Mountain: Boutique Arizona hotel also managed by Grace Hospitality. Sister property under the same operating platform with comparable positioning toward nature-immersive leisure travel.
• Enchantment Resort: Full-service Sedona resort in Boynton Canyon offering upscale accommodations, multiple restaurants, spa, and event venues. Comparable luxury leisure traveler focus and event/wedding revenue mix, though at larger scale.
• Bespoke Inn Scottsdale: Grace Hospitality-managed boutique property in Scottsdale. Portfolio peer with comparable upscale-boutique positioning and F&B/event offerings.

Broad incumbents

• Hilton Sedona Resort at Bell Rock: Larger branded resort in the Sedona market with extensive meeting/event facilities, multiple F&B outlets, and golf. Overlaps in destination leisure and group business but operates at materially larger scale under a global brand.

Emerging players

• Under Canvas (Sedona/Grand Canyon): Glamping operator with locations near major U.S. national parks targeting nature-immersive leisure travelers. Competes for the same experiential, unplugged-in-nature guest segment that Junipine serves, though with a different accommodation format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/junipineresort
• Facebookfacebook.com/JunipineResort
• Instagraminstagram.com/junipineresort
• LinkedInlinkedin.com/company/junipine-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junipine Resort