Red Elephant Digital Media

What Red Elephant Digital Media does

Red Elephant Digital Media is a privately held, Indiana-based digital agency that designs, develops, hosts, and supports custom WordPress websites for small and mid-sized businesses, healthcare organizations, government and public-sector agencies, nonprofits, and select enterprise accounts including Fortune 500 manufacturers. The firm operates from offices in Muncie and West Lafayette, Indiana, was spun off from CS Kern Inc. in January 2019, and is led by founder and President Victor Whitehead, who previously directed CS Kern's web services division dating back to 1997.

The company's core technology stack is custom WordPress development, with WooCommerce powering eCommerce builds, integrations across Stripe, PayPal, Authorize.net, and Converge/Elavon for payments, UPS/FedEx/USPS for shipping, Microsoft 365 for email, Gravity Forms for registration and donations, and Google Maps and Token Transit for transit-specific deployments. Hosting is differentiated by an eco-friendly cloud platform with autoscaling, a 99.5% uptime guarantee, daily backups, SSL, security firewall, 5-minute uptime monitoring, and 100% renewable energy with a PUE of 1.12. Supporting offerings include HIPAA-compliant forms for healthcare clients, custom design via Adobe Creative Suite, accessibility features, and a free website audit tool used for lead generation.

Red Elephant's revenue mix combines one-time professional services (custom website design, WordPress development, WooCommerce eCommerce builds) with recurring subscription streams (cloud hosting, email hosting, and annual website management and support with block-hour purchasing that expires 12 months from invoice). Pricing is quote-based and not publicly disclosed. Distribution is direct-sales-led through the company website, contact forms, the free audit tool, and organic social channels (LinkedIn, Facebook), with a partnership-style positioning that frames the firm as an extension of the client's in-house team. Multiple dotCOMM and AVA Digital Awards recognitions across 2023-2025 support brand positioning, though the firm competes in a fragmented WordPress services market with no disclosed proprietary technology moat beyond custom code quality and hosting sustainability.

Name

Red Elephant Digital Media

Legal name

Red Elephant Digital Media

Website

https://redelephantdigital.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Elephant Digital Media is a privately held Indiana-based digital agency that designs, develops, hosts, and supports custom WordPress websites and WooCommerce stores for SMBs, healthcare organizations, government agencies, nonprofits, and select enterprise clients.

Ownership category

akta.pro rank

Product category

Web Design and Development Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Custom WordPress design
• Web development services
• ECommerce development
• Website hosting services
• Digital marketing agency

Headquarters

HQ city

Muncie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Design & Development: Custom website design and development services creating bespoke WordPress websites for clients across various industries.
2. Website Hosting: Cloud-based hosting services with shared and dedicated options, offering 99.5% uptime guarantee and eco-friendly renewable energy powered servers.
3. Email Hosting: Professional email hosting services with custom domain email addresses, scalable storage options, and Microsoft 365 integration.
4. Website Management & Support: Annual maintenance plans with block-hour purchasing at discounted rates, and as-needed website maintenance and support services.
5. eCommerce Development: WooCommerce-powered online store development with payment processing, shipping management, and inventory control integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Red Elephant Digital Media is a custom WordPress web design, development, and hosting agency that builds bespoke websites for clients across industries including healthcare, government, manufacturing, retail, and nonprofits. Their core offering spans custom website design, WordPress and WooCommerce eCommerce development, cloud-based eco-friendly hosting, professional email hosting, and ongoing website management and support services. They position themselves as a digital partner handling everything from brand discovery and design through launch, hosting, and ongoing maintenance.

Product overview

Red Elephant Digital Media is a custom WordPress web design and development company offering an integrated suite of digital services. The core product portfolio consists of Custom Website Design, WordPress Websites, eCommerce Websites (built on WooCommerce), and Website Hosting. Supporting modules include Website Management & Support, Email Hosting, Free Website Audit, Brand Management Services, HIPAA-Compliant Forms, Shipping Management, Autoscaling Technology, Security Firewall & Monitoring, and Microsoft 365 Integration. All websites are built on the WordPress platform with custom development, and hosting features autoscaling technology powered by 100% renewable energy.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Website Design Custom WordPress website design tailored to each client's brand, featuring brand discovery, design questionnaire, framework sessions, wireframes, and high-fidelity mockups using Adobe Creative Suite. Built for businesses seeking bespoke digital presence without cookie-cutter templates.
• WordPress Websites Custom WordPress website development using the world's most popular CMS, including responsive design, SEO optimization, and integration with hosting and ongoing maintenance services. Designed for businesses across healthcare, government, manufacturing, retail, and nonprofit sectors.
• eCommerce Websites (WooCommerce) Custom eCommerce websites built on the WooCommerce platform with integrated payment gateways (Stripe, PayPal, Authorize.net, Converge/Elavon), shipping management, real-time inventory control, and PCI-compliant transactions. Targeted at retailers and product-based businesses needing online selling capabilities.
• Website Hosting Eco-friendly cloud-based hosting with 99.5% uptime guarantee, autoscaling technology, SSL certificates, security firewall, uptime monitoring, and daily backups. Powered by 100% renewable energy with shared and dedicated options. Available for clients of Red Elephant and standalone hosting customers.
• Website Management and Support Annual maintenance plans with block-hour purchasing at discounted rates, plus as-needed website maintenance and support including adding features, updating content, creating page layouts, SEO optimization, troubleshooting, and WooCommerce management. Designed for clients who prefer to outsource website upkeep.
• Email Hosting Professional email hosting with custom domain addresses, scalable storage options, customizable plans from single mailbox to multiple accounts, and Microsoft 365 integration (Outlook, Word, Excel, Teams). Targeted at businesses needing branded email communications.

Named customers37 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

19 partnerships are on record, tiered minor and core.

• IndyGominorOthersClient project featured in portfolio of work. Public transportation organization in Indianapolis.
• Owens CorningminorOthersGlobal manufacturer for whom Red Elephant built AttiCat product landing page for Canadian division.
• Indiana Treasurer of StateminorOthersState government client featured in portfolio of work.
• Longitudinal Early-Onset Alzheimer's Disease Study (LEADS)minorOthersResearch study client featured in portfolio.
• Stant CorporationminorOthersManufacturing company client. Website redesign won AVA Digital Awards recognition.
• Meridian Health ServicesminorOthersHealthcare services provider client featured in portfolio.
• Lowery's Home Made CandiesminorOthersFamily-owned candy company since 1941. E-commerce website won dotCOMM Awards honorable mention.
• B & I Federal Credit UnionminorOthersCredit union client featured in portfolio.
• Wee Wisdom Nursery SchoolminorOthersEducation client featured in portfolio.
• PPG Real Estate ServicesminorOthersReal estate services client featured in portfolio.
• StripecoreTechnology or IntegrationPayment gateway integration for WooCommerce e-commerce websites. Enables secure credit card processing for online stores.
• PayPalcoreTechnology or IntegrationPayment gateway integration for WooCommerce e-commerce websites. Alternative payment option for customers.
• Authorize.netcoreTechnology or IntegrationPayment gateway integration for secure and reliable credit card processing.
• Converge/ElavoncoreTechnology or IntegrationPayment solution with advanced security features integrated for e-commerce clients.
• Microsoft 365coreTechnology or IntegrationEmail hosting integration providing Outlook, Word, Excel, Teams and other productivity applications for business email solutions.
• Google MapscoreTechnology or IntegrationIntegrated into South Bend Transpo website for trip planning functionality.
• WooCommercecoreTechnology or IntegrationPrimary e-commerce platform for building online stores. Integrated into client websites for product management, payment processing, and shipping.
• Green Web FoundationminorOthersCertifies that hosted websites meet sustainability standards and don't contribute to climate change.
• Gravity FormscoreTechnology or IntegrationForm plugin used for client websites requiring registration, donations, and volunteer opportunity forms.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• WebFX: Full-service digital marketing agency offering custom website design, development, SEO, and hosting for SMB and mid-market clients across multiple verticals. Operates in the same custom-build, retainer-support model as Red Elephant Digital Media.
• Straight North: Full-service digital marketing firm providing custom website development, SEO, and integrated marketing services primarily to B2B and SMB clients — similar Midwest and US-wide footprint and SMB-heavy customer mix.
• Blue Fountain Media: Digital agency offering custom website design and development, branding, and digital marketing for SMB through enterprise. Comparable creative-development-plus-marketing model targeting similar verticals.
• SmartSites: Digital agency offering custom website design, development, SEO, and paid media across SMB and mid-market segments. Closely aligned in service breadth and project-to-retainer motion.
• Coalition Technologies: Web design and eCommerce development agency specializing in WooCommerce, Magento, and custom WordPress builds for retail and brand clients. Comparable in its eCommerce integration depth and marketing-led service stack.
• Disruptive Advertising: Digital marketing agency combining website design, SEO, and CRO with paid-media management for SMB and mid-market clients. Similar full-funnel digital services and SMB-heavy book of business.
• Lounge Lizard Web Design: Boutique digital agency focused on custom website design, development, and brand strategy for SMB and mid-market clients. Competes head-to-head for the same project-based engagements with retainer support.
• Thrive Internet Marketing Agency: Digital marketing agency delivering custom WordPress and WooCommerce website builds, SEO, and ongoing management for SMBs and enterprises — directly overlapping Red Elephant's core service portfolio and go-to-market motion.

Broad incumbents

• GoDaddy: Domain registrar, hosting provider, and DIY website builder targeting the same small-business base as Red Elephant. Represents the low-end competitive threat via commoditized website and hosting products, and a reference channel for SMB clients considering in-house solutions.
• WP Engine: Managed WordPress hosting platform with broader enterprise focus and bundled design/agency services. Competitor for the hosting layer of Red Elephant's stack and an incumbent for clients evaluating higher-end managed WordPress infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/redelephantdigital
• LinkedInlinkedin.com/company/red-elephant-digital-media
• Xx.com/RedElephantDig1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Elephant Digital Media