First Choice Community Healthcare

What First Choice Community Healthcare does

First Choice Community Healthcare (FCCH) is a 501(c)(3) non-profit, Federally Qualified Health Center founded in the early 1970s in central New Mexico, operating nine delivery sites — seven health centers across Albuquerque (South Valley, Alameda, Alamosa, South Broadway, plus Rio Grande High School-based center), Los Lunas, and Edgewood — staffed by more than 450 employees. As of 2018, the organization served more than 53,000 individuals and families annually, delivering primary care regardless of insurance status or ability to pay through a sliding-fee discount program and accepting Medicaid, Medicare, private insurance, and self-pay patients.

FCCH operates a Patient-Centered Medical Home (PCMH) model accredited by The Joint Commission, with an integrated portfolio of twelve core clinical services: primary care, dental, behavioral health, women's health, school-based health, lifestyle medicine, substance use disorder treatment, pharmacy (including the 340B SunRx program), lab, health education, specialty care (notably Hepatitis C via Project ECHO with UNM), and telehealth (telephone and video/audio visits). The underlying technology stack comprises an electronic health record system adopted in 2013, a secure patient portal, an online bill-payment platform, and a telehealth modality — none of which represent proprietary or AI-driven capabilities.

Revenue is generated through three streams: patient service revenue from insured and self-pay patients, federal FQHC grant funding from HHS/HRSA under Section 330, and sliding-fee co-payments calibrated to household income and size. Strategic and operational partnerships with HRSA, the New Mexico Department of Health, the University of New Mexico Health Sciences Center, Bernalillo County, the City of Albuquerque, and several community organizations support referrals, public-health programs, and specialty care access. Governance rests with a Community-Based Board of Directors, with patient-majority representation typical of the FQHC model.

Name

First Choice Community Healthcare

Legal name

First Choice Community Healthcare, Inc.

Website

https://fcch.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

First Choice Community Healthcare is a non-profit Federally Qualified Health Center operating nine sites across central New Mexico, providing primary, dental, behavioral, and specialty care to more than 53,000 patients annually regardless of insurance status.

Ownership category

akta.pro rank

Product category

Community Health Center / Federally Qualified Health Center (FQHC) Primary Care

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Value-Based Primary Care Organizations (Risk-Bearing) (HLAFAGAF)

akta.pro secondary industries

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN), Independent Primary Care Practices (HLAFAGAA), Integrated Primary Care in Behavioral Health Settings (HLAFAGAM)

Keywords

• Community health center
• Federally qualified health center
• Primary care services
• Behavioral health services
• Sliding fee discount

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Services Revenue: Revenue from providing healthcare services to patients with insurance (Medicaid, Medicare, private insurance) and self-pay patients
2. Federal FQHC Grant Funding: Health center grantee under 42 USC 245b receiving HHS funding and Federal Public Health Service deemed status
3. Sliding Fee Discount Program: Discounted services based on household income and size for uninsured and underinsured patients

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

First Choice Community Healthcare is a non-profit Federally Qualified Health Center that provides comprehensive, affordable primary medical, dental, behavioral health, pharmacy, lab, specialty care, and telehealth services across nine locations in central New Mexico. Care is delivered under a PCMH (Patient-Centered Medical Home) model regardless of patients' insurance status or ability to pay, supported by a Sliding Fee Discount Program and the SunRx 340B drug pricing program.

Product overview

First Choice Community Healthcare is a Federally Qualified Health Center (FQHC) operating as a unified network of nine health centers throughout central New Mexico. The organization provides comprehensive, affordable, culturally-responsive healthcare through a Patient-Centered Medical Home (PCMH) model accredited by The Joint Commission. Services are delivered as an integrated portfolio of twelve core clinical services including Primary Care, Dental, Behavioral Health, Women's Health, School-Based Health/Teen Clinic, Lifestyle Medicine, Substance Use Disorder Treatment, Pharmacy (via the SunRx 340B program), Lab, Health Education, Specialty Care, and Telehealth. These services are supported by patient-facing tools including an online Patient Portal and bill payment system, and the Sliding Fee Discount Program which ensures access regardless of ability to pay. The organization employs over 450 staff and served over 53,000 individuals and families as of 2018.

Differentiator

Problem solved

Functional benefit

Brands

• Best Life First Choice: Lifestyle Medicine program that helps patients make changes to prevent, treat and often reverse chronic conditions using evidence-based lifestyle interventions.

Products and services

• Primary Care Comprehensive primary medical care delivered by a team of providers who create personalized care plans for each patient, providing the right care at the right time under the PCMH model.
• Dental Dental care services provided by a team of dentists and dental professionals offering comprehensive oral health care across FCCH locations.
• Behavioral Health Integrated behavioral health services including therapy, psychiatric care, and mental health support delivered by licensed clinicians and psychiatric nurse practitioners.
• Women's Health Women's health services including prenatal care, gynecological services, and reproductive health care.
• School-Based Health / Teen Clinic Healthcare services provided directly in schools through the Rio Grande School-Based Medical Center, offering medical care for students and teens during the school year.
• Lifestyle Medicine Evidence-based lifestyle intervention program focused on six pillars of lifestyle medicine to prevent, treat, and reverse chronic conditions like high blood pressure and diabetes, including health coaching, nutritionist consultations, and weekly classes.
• Substance Use Disorder Treatment Comprehensive substance abuse treatment including Medications for Opioid Use Disorder (MOUD), individual and group therapy, and community health worker support for recovery.
• Pharmacy (SunRx 340B Program) On-site pharmacy services with the SunRx 340B Drug Pricing Program providing discounted medications to qualified low-income and uninsured patients through participating retail pharmacies.
• Lab On-site CLIA Waived In-House Point of Care Testing including urinalysis, pregnancy testing, blood sugar tests, with samples sent to outside labs for specialized testing.
• Health Education Patient education programs including diabetes education, healthy cooking classes, breastfeeding support groups, and chronic disease management training.
• Specialty Care Specialty services including Hepatitis C treatment through Project ECHO, connecting primary care providers with specialists at UNM Hospital for complex case management.
• Telehealth Virtual healthcare visits conducted by telephone only or with video and audio, expanding healthcare accessibility and equity while saving travel time for patients.
• Sliding Fee Discount Program Federally-supported discount program that adjusts healthcare costs based on household income and size, enabling access to care for uninsured and underinsured patients with self-pay minimum co-pay of $30 for medical visits.
• Patient Portal Secure online portal allowing patients to access health records, communicate with providers, and manage healthcare information.
• Online Bill Payment Secure online bill payment system (MySecureBill) for medical and behavioral health patients to pay bills without requiring a patient portal account.

Quantifiable outcome

• 53,000+ individuals and families served annually
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• New Mexico Primary Care AssociationcoreStrategic or Co-development PartnerPartnership with state primary care association supporting community health centers and advocating for healthcare access in New Mexico
• UNM Health Sciences CentercoreStrategic or Co-development PartnerAcademic partnership with University of New Mexico for Hepatitis C ECHO program and provider training through Project ECHO
• New Mexico Department of HealthcoreStrategic or Co-development PartnerPartnership for public health initiatives, WIC program, and Breast and Cervical Cancer Early Detection Program
• Bernalillo CountyminorStrategic or Co-development PartnerCounty government partnership for community health services and resources
• City of AlbuquerqueminorStrategic or Co-development PartnerCity partnership for community health initiatives and services
• Village of Los LunasminorStrategic or Co-development PartnerLocal government partnership for health services in Valencia County
• Town of EdgewoodminorStrategic or Co-development PartnerLocal government partnership for health services in Edgewood area
• Casa de SaludminorStrategic or Co-development PartnerPartnership with local health organization for complementary healthcare services
• First Nations Community HealthsourceminorStrategic or Co-development PartnerPartnership with Native American health organization for culturally responsive care
• Healthcare for the HomelessminorStrategic or Co-development PartnerPartnership providing healthcare services to homeless populations in Albuquerque
• American Red CrossminorStrategic or Co-development PartnerPartnership for emergency response and community health initiatives

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• First Nations Community Healthsource: Albuquerque-based FQHC serving urban Native American and underserved populations with primary care, dental, behavioral health, and pharmacy services. Listed as an FCCH partner and a directly comparable community health center serving overlapping populations.
• El Centro Family Health: FQHC serving northeastern New Mexico with primary care, dental, behavioral health, and pharmacy across multiple sites. Directly comparable sliding-fee, multi-site community health center operating model to FCCH.
• Casa de Salud: Albuquerque-based community health organization offering primary care and complementary services to underserved populations. Identified as an FCCH partner and operates with a directly comparable mission and target population.
• La Casa Family Health Center: FQHC operating multiple sites across eastern and southern New Mexico delivering primary care, dental, and behavioral health on a sliding-fee basis. Comparable FQHC operating model and payer mix to FCCH, with a regional rather than single-metro footprint.
• Presbyterian Medical Services: Large New Mexico-based FQHC network operating dozens of community health centers across rural and underserved areas, with a similar sliding-fee, integrated-care model and comparable target population. Closest large-scale operating analog to FCCH in the same state.
• Albuquerque Health Care for the Homeless: Albuquerque-based FQHC focused on serving homeless and underserved populations with primary care, behavioral health, and supportive services. Directly comparable mission, payer mix, and PCMH-style delivery model.
• Southwest CARE Center: Santa Fe- and Albuquerque-based FQHC providing primary care, behavioral health, and specialty services including HIV care and substance use treatment. Comparable FQHC/PCMH operating model with overlapping behavioral health and SUD service lines.

Regional players

• Healthcare for the Homeless - Houston (Texas-based FQHC analog): FQHC in a different state but a directly comparable operating model — primary care, behavioral health, and case management for homeless and underserved populations on a sliding-fee basis. Useful regional analog for benchmarking FQHC unit economics outside New Mexico.

Broad incumbents

• Presbyterian Healthcare Services: Largest private not-for-profit health system in New Mexico, operating hospitals and a broad primary care network statewide. A broader incumbent with overlapping primary care capabilities and significant influence on Medicaid contracting in FCCH's geography.
• UNM Health Sciences Center: Academic health system and the largest provider in New Mexico, listed as an FCCH partner for Project ECHO. Not a direct FQHC competitor, but a broader incumbent shaping primary care, specialty referral, and workforce supply across the state.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FirstChoiceHealthNM
• Facebookfacebook.com/profile.php?id=100092189512555
• LinkedInlinkedin.com/company/first-choice-community-healthcare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Choice Community Healthcare