ACTIVE LifeStyle Marketing

Name

ACTIVE LifeStyle Marketing

Legal name

ACTIVE LifeStyle Marketing™

Website

https://theactiveagency.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industry

Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Brand development services
• Creative marketing agency
• Advertising consulting
• Web design services
• Integrated communications

Headquarters

HQ city

Gunnison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing Consulting Services: The agency generates revenue through consulting and creative services for brand development, including branding, creative design, web/technology, advertising, and integrated communications. Revenue is likely project-based or retainer arrangements typical of marketing agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ACTIVE LifeStyle Marketing is a consulting marketing agency and freelance creative firm that develops and executes strategic, sustaining business solutions for a variety of clients and industries. The agency delivers a comprehensive suite of brand development services spanning branding and identity, creative and design, web and technology, advertising and promotions, cross-media marketing, and integrated communications. It operates as a culturally and professionally diverse crew of consultants and freelancers who collectively address brand development needs for client companies.

Product overview

ACTIVE LifeStyle Marketing is a consulting marketing agency and freelance creative firm that provides a comprehensive suite of marketing and creative services. The company operates as a single integrated offering rather than a platform with separate modules, delivering Branding + Identity, Creative + Design, Web + Technology, Advertising + Promotions, Cross-Media Marketing, and Integrated Communications services. The agency emphasizes culturally and professionally diverse team composition to tackle brand development needs across various industries.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Edelman: Edelman is a global public relations and integrated marketing firm. Comparable at the category level (advertising/PR/services) but far broader and larger than ACTIVE's boutique lifestyle agency positioning.
• 72andSunny: 72andSunny is a large independent creative agency with cultural marketing and brand storytelling expertise. Overlaps with ACTIVE's brand/creative offering but operates at substantially larger scale and serves enterprise brand clients.

Direct peers

• Anomaly: Anomaly is an independent creative and brand strategy agency operating without a traditional agency-of-record structure, similar in spirit to ACTIVE's flexible consultant model. Serves comparable consumer and lifestyle brand clients.
• BPCM: BPCM is a lifestyle-focused PR and marketing agency serving fashion, beauty, food/beverage, and active brands. Comparable in lifestyle vertical focus and integrated communications service offering aligned with ACTIVE's scope.
• MKG: MKG is a boutique lifestyle marketing and experiential agency that designs campaigns for lifestyle, hospitality, and consumer brands. Directly comparable to ACTIVE in its lifestyle/active-brand focus and integrated creative-plus-experiential offering.
• Mekanism: Mekanism is an independent creative agency blending advertising, content, and brand storytelling for consumer brands. Comparable as an integrated creative-plus-media agency serving similar mid-market brand clients.
• Barkley: Barkley is an independent creative agency offering brand strategy, advertising, and integrated marketing for consumer brands. Comparable as an independent full-service alternative serving similar mid-market brand mandates.
• The Marketing Arm: The Marketing Arm is a brand activation and sponsorship marketing agency with deep sports and lifestyle expertise. Comparable in lifestyle/active-sector client base and integrated campaign delivery model.
• Sparks: Sparks is an experiential marketing and brand experience agency focused on live events, product launches, and consumer activations. Comparable to ACTIVE's advertising/promotions and integrated communications work for brand clients.
• Factory 360: Factory 360 is an experiential marketing agency delivering events, brand activations, and integrated campaigns. Comparable in integrated communications and advertising/promotions service lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/activeagency
• Xx.com/ACTIVEagency
• Facebookfacebook.com/ACTIVEagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACTIVE LifeStyle Marketing