What Nu Colombia does

Nu Colombia Compañía de Financiamiento S.A. is a Bogotá-based digital neobank and wholly-owned subsidiary of Nubank (NYSE: NU). Founded in 2020 and commencing operations with its first credit card in 2021, the company operates as a 100% digital financial institution regulated by the Superintendencia Financiera de Colombia with deposits insured by Fogafín up to 50 million pesos. It has scaled to approximately 4 million customers—roughly 10% of Colombia's adult population—and ranks among the five largest financial institutions in Colombia by deposits.

The company's product suite is delivered entirely through a proprietary mobile application and includes the Tarjeta de Crédito Nu (Mastercard credit card with adjustable limits at 28.79% E.A.), the Tarjeta Abre Caminos secured card for credit builders, the Cuenta de Ahorros Nu digital savings account with interest-bearing Cajitas sub-accounts, CDT Nu term deposits, Préstamo Personal loans up to $45M COP, and Préstamo Ligero small loans up to $5.55M COP. Notable technical features include the NuPlaca 6-character peer-to-peer identifier, free instant inter-bank transfers via Llaves en Nu, Modo Tranqui security controls, and integration with Apple Pay, Google Pay, and the Mastercard network.

Nu Colombia monetizes primarily through interest income on credit card balances and personal loans, fixed cash advance fees ($6,800 COP per transaction), foreign exchange fees on international purchases (0.45%), and fees on additional ATM withdrawals. Its go-to-market is product-led and digital-first with no physical branches, leveraging content marketing, social media, and recent flagship sports partnerships with Atlético Nacional and Inter Miami. Target segments include mainstream consumers, credit beginners, and underserved populations in a Colombian market where traditional banks historically charged high fees and underserved thin-file customers.

Name

Nu Colombia

Legal name

Nu Colombia Compañía de Financiamiento S.A.

Website

https://nu.com.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Nu Colombia is a Bogotá-based digital neobank and Nubank subsidiary offering credit cards, savings accounts, personal loans, and term deposits through a mobile app to Colombian consumers, serving 4 million customers (~10% of the adult population).

Ownership category

akta.pro rank

Product category

Digital Banking / Consumer Neobank

NAICS

Credit Card Issuing (52221), Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Virtual / Digital-First Credit Cards (FSAKABAK)

Keywords

• Digital banking
• Credit cards
• Savings accounts
• Personal loans
• Neobank services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Credit card interest: Interest charged on credit card balances not paid in full, with rates at 28.79% effective annual as of June 2026. Purchases at 1 installment are interest-free. Interest begins the day after cash advances are made.
2. Cash advance fees: Fixed fee of $6,800 Colombian pesos per cash advance at ATMs, in addition to any fees charged by international ATM networks
3. International transaction fees: 0.45% fee on foreign exchange rate applied by Mastercard for international purchases not in Colombian pesos
4. Personal loan interest: Interest from personal loans up to $45,000,000 COP with terms up to 60 months. Rates are personalized based on customer profile and always below the legal maximum usury rate.
5. Light loan interest (Préstamo Ligero): Interest from small consumer loans up to $5,550,000 COP for customers building credit history. Maximum rate of 62.10% E.A. as of June 2026.
6. Account services revenue: Fees for additional ATM withdrawals beyond the free monthly limit ($6,800 per additional withdrawal). Revenue also from various financial products and services offered through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nu Colombia is a 100% digital neobank that issues Mastercard credit cards (standard, secured Abre Caminos, and NuControl variants), operates a fee-free digital savings account with interest-bearing Cajitas sub-accounts and CDTs, and provides personal and light loans, all distributed and managed through a single mobile app. The company serves both credit-experienced borrowers and credit-builders with no physical branches, transparent pricing, and deposit insurance through Fogafín.

Product overview

Nu Colombia is a digital financial services company (Compañía de Financiamiento) offering a suite of financial products through a mobile-first platform. The core product portfolio includes the Tarjeta de Crédito Nu (standard credit card with adjustable limits and competitive rates), paired with the Cuenta de Ahorros Nu (fee-free savings account with Cajitas sub-accounts for goal-based saving and CDT Nu for term investments). The company serves credit-building customers through the Tarjeta Abre Caminos (secured card) and Préstamo Ligero (small loan), while experienced borrowers access larger Personal Loans up to $45 million COP. A fee-based NuControl credit card variant serves customers requiring an alternative product. All products integrate with Apple Pay and Google Pay for mobile payments, operate on the Mastercard network, and are managed entirely through the Nu mobile application with 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Tarjeta de Crédito Nu Mastercard credit card issued to Colombian consumers with no hidden fees, adjustable credit limits, 0% interest on single-installment purchases, 28.79% E.A. interest rate as of June 2026, cash advance option, and the ability to change installment plans directly from the mobile app.
• Tarjeta Abre Caminos Secured Mastercard credit card designed for individuals without credit history or rebuilding credit, where users define their own credit limit by placing a backup deposit in their Nu savings account. Backup funds earn 0.1% E.A. and the product includes missions to help users qualify for unsecured credit.
• Cuenta de Ahorros Nu Digital savings account with no monthly fees, free unlimited transfers to any bank, one free ATM withdrawal per month, NuPlaca identifier for instant transfers between Nu accounts, and interest-bearing Cajitas sub-accounts at 0.1% E.A. Eligible for the 4x1000 tax exemption and insured by Fogafín up to 50 million pesos.
• Préstamo Personal Personal loan for experienced borrowers offering up to $45,000,000 COP with terms up to 60 months, with instant disbursement to the Nu account, customizable payment amounts and dates, ability to make additional principal payments, and a personalized interest rate always below the legal usury rate. No mandatory insurance.
• Préstamo Ligero Small consumer loan for borrowers building or rebuilding credit history, offering up to $5,550,000 COP with terms up to 48 months. Interest rate capped at the legal usury rate (62.10% E.A. as of June 2026) but typically lower based on customer profile. No mandatory insurance.
• CDT Nu Certificate of deposit (term deposit) product that allows users to invest funds from their Cajitas savings sub-account with customizable maturity periods. Investment growth can be tracked daily and proceeds are deposited back to the Cajita upon maturity. Protected by Fogafín deposit insurance.
• Tarjeta de Crédito NuControl Fee-based credit card variant offered to customers who do not qualify for the standard Nu Credit Card. Includes monthly management fees ranging from $3,000 to $31,000 COP, 28.79% E.A. interest rate, one free cash advance per month, and Mastercard Gold benefits. No mandatory insurance.

Quantifiable outcome

• 4 million customers served, representing 10% of Colombia's adult population
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Atlético NacionalflagshipGTM or Marketing Partner · 1 January 2026Nu Colombia announced partnership with Atlético Nacional as part of landmark football event in Medellín scheduled for January 2026. This represents a major sports marketing and brand visibility initiative in Colombia, leveraging football's popularity to reach new customers.
• Inter MiamiflagshipGTM or Marketing Partner · 1 January 2026Partnership with Inter Miami CF for landmark football event in Medellín in January 2026, creating cross-border sports event visibility and brand association with major international football brand.
• MastercardcoreTechnology or IntegrationMastercard is the payment network partner for all Nu credit and debit cards, providing global payment processing infrastructure, contactless payment capabilities, and Mastercard Gold benefits to cardholders.
• Fogafín (Fondo de Garantías de Instituciones Financieras)coreOthersGovernment-backed deposit insurance entity that protects Nu Colombia customer deposits up to 50 million pesos. Required regulatory relationship for operating as a financial institution in Colombia.
• ApplecoreTechnology or IntegrationApple Pay integration allowing Nu cardholders to make contactless payments with iPhone and Apple Watch at any contactless terminal worldwide.
• GooglecoreTechnology or IntegrationGoogle Pay and Google Wallet integration enabling Nu cardholders to add their cards and pay with Android devices at contactless terminals.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Davivienda: Major Colombian bank offering credit cards, savings, and personal loans. Parent of Daviplata and a key competitor for digital-first customers.
• Nubank: Parent company operating the largest neobank in Latin America with 100M+ customers in Brazil. Same business model, tech stack, and product suite as Nu Colombia at much larger scale.
• Bancolombia: Largest traditional bank in Colombia. Operates Nequi as digital arm and competes with Nu for deposits, credit cards, and loans across all customer segments.

Direct peers

• Nequi: Bancolombia-owned mobile wallet and digital bank in Colombia. Direct competitor for everyday payments, transfers, and digital banking among Colombian consumers.
• Daviplata: Davivienda-owned digital wallet in Colombia offering payments, transfers, and microcredit. Competes with Nu in the mass-market digital banking segment.
• Lulo Bank: Colombian digital bank offering savings accounts, credit cards, and personal loans via mobile app. Targets similar underbanked and digitally-engaged Colombian consumers as Nu.

Emerging players

• RappiPay: Fintech arm of Rappi offering digital accounts, cards, and credit products in Colombia. Competes with Nu for digital-native consumers and gig workers.
• Powwi: Colombian neobank (formerly Movii) targeting unbanked and underbanked consumers via mobile-only accounts and basic credit products.

Regional players

• Ualá: Latin American neobank operating across Argentina and Mexico with prepaid cards, credit, and savings. Comparable LATAM digital-bank business model in adjacent geographies.
• Klar: Mexican digital bank offering credit cards, savings, and personal loans via mobile app. Comparable LATAM neobank serving a similar underbanked and credit-builder customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NuColombia
• LinkedInlinkedin.com/company/nucolombia
• Instagraminstagram.com/nu.co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nu Colombia