What Kids News does

Kids News is an Australian educational news platform operated by Nationwide News Pty Ltd, a subsidiary of News Corp Australia, delivering daily current-events content adapted for school-aged readers in Years 3-12. The product is organized into three reading levels — Green (Years 3-12), Orange (Years 5-12), and Red (Years 7-12) — supporting differentiated literacy instruction across primary and secondary classrooms. The core offering is supplemented by themed Education Kits (covering topics such as Gold Rush, Climate Change, Moon Landing, Greek Myths, Recycling, and the Olympics), with a mix of free downloads and paid units priced at approximately A$20.

The platform is built on WordPress.com VIP infrastructure and reaches Australian classrooms through institutional partnerships, including the Prime Minister's Spelling Bee, HarperCollins Book Club, and Life Education's Ask Healthy Harold health-and-wellbeing series. Additional sub-brands include Newshound Hub (media literacy, classroom activities, and AI news coverage) and News Cartoons featuring Mark Knight's editorial cartoons. The Newshound Hub explicitly publishes 'AI updates' as editorial content, indicating passive coverage rather than proprietary AI deployment.

Monetization combines digital advertising routed through the News Corp network, transactional Education Kit sales (free and paid tiers), and newsletter subscriptions. Distribution is single-country (Australia only) via direct website access and email. The platform serves Australian schools, teachers, and students as its primary audience, with parents and homeschool use cases as a secondary segment. No external funding, headcount, or standalone financial disclosures are available; Kids News operates as a branded educational division within News Corp Australia's broader media portfolio.

Name

Kids News

Legal name

Nationwide News Pty Ltd

Website

https://kidsnews.com.au

Company type

Private

Operating status

Operating

Short description

Kids News is an Australian educational news platform, operated by Nationwide News Pty Ltd (News Corp Australia), delivering daily age-differentiated news content, education kits, and literacy resources for students in Years 3-12 and their teachers across Australian schools.

Ownership category

akta.pro rank

Product category

Children's Educational News and Literacy Content

NAICS

Newspaper Publishers (513110), Book Publishers (513130)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Children’s Nonfiction Publishing (MPAJAFAE)

akta.pro secondary industries

Children’s Activity & Workbook Publishing (MPAJAFAG), Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ), Kids & Family Curated Content Platforms (MPACAKAL)

Keywords

• Children's news content
• Educational literacy resources
• Classroom news curriculum
• Age-differentiated reading
• Education kits

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising: Kids News displays targeted advertising and collects information about content and ad usage across the site to make advertising more relevant, generating advertising revenue from the News Corp network.
2. Education Kits Sales: Sale of digital inquiry kits including the 25-activity Recycling kit ($20), Moon Landing 50th anniversary kit, and Greek Myths kit. Some kits like Health of the Nation, Climate Change, Giving, and Voice Referendum are free.
3. Newsletter Subscriptions: Email newsletter distribution to subscribers, with promotional banners for enewsletters on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Kids News delivers daily news content, educational worksheets, literacy tools, learning kits, and interactive media competitions targeted at Australian school children aged 8-18 (Years 3-12). The platform organizes all news stories into three age-differentiated reading levels (Green, Orange, Red) and supplements daily news with themed Education Kits, the Prime Minister's Spelling Bee competition, a HarperCollins Book Club, Ask Healthy Harold health education content, the Newshound media literacy hub, and News Cartoons.

Product overview

Kids News is a single unified digital news literacy platform providing age-appropriate daily news content for Australian students across three reading levels (Green/Orange/Red). The core offering is supplemented by themed Education Kits for classroom curriculum support, the Prime Minister's Spelling Bee competition, a Book Club with HarperCollins partnerships, Ask Healthy Harold health education content, the Newshound Hub for media literacy, and a News Cartoons feature with Mark Knight's political cartoons. The platform operates as part of News Corp Australia's network and is powered by WordPress.com VIP infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Prime Minister's Spelling Bee: Annual national spelling competition for Australian primary school students
• Book Club
• Ask Healthy Harold
• Newshound Hub

Products and services

• Kids News Platform

Quantifiable outcome

• Daily news stories across multiple topics and reading levels

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HarperCollins (Book Club)coreStrategic or Co-development Partner · 1 January 2026HarperCollins Book Club partnership provides seasonal reading guides for Kids News readers. The winter reading guide offers book recommendations during school holidays, with the Book Club providing curated content for young readers.
• Prime Minister's Spelling BeecoreStrategic or Co-development PartnerThe Prime Minister's Spelling Bee is a flagship annual spelling competition for Australian school students. Kids News promotes the event (opens July 20 annually) and hosts dedicated content about the spelling bee on its platform, with The Bee returning in Term 3 each year.
• Healthy Harold (Life Education)coreStrategic or Co-development PartnerHealthy Harold from Life Education has been educating Australian students about health and wellbeing for 40 years. Kids News features monthly Ask Healthy Harold content covering topics like online safety, vaping awareness, NAIDOC Week, and social media literacy.
• Australia PostminorGTM or Marketing PartnerAustralia Post collaboration on Bluey merchandise (new $2 Bluey coins released after sellout success), which generates promotional content on Kids News.
• Nationwide News Pty Ltd (News Corp Australia)coreOthersOwned and operated by Nationwide News Pty Ltd, part of the News Corp Australia network. Provides access to News Corp's news content adapted for children, including coverage of current events, sport, and breaking news stories.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BBC Newsround: Long-running BBC children's news brand with TV, web, and app distribution adapted for UK primary-aged audiences. A larger incumbent offering similar current-events-for-kids coverage; not Australia-focused but a clear category benchmark.
• National Geographic Kids: Long-running kids' science/nature/exploration brand with classroom resources. Overlapping audience and curriculum-aligned educational publishing, though more topical/niche than general news.
• CNN10: CNN's 10-minute daily news show for middle and high school students, distributed free online. Same audience (Years 5–12) and daily current-events-for-kids format but video-first and US-anchored.

Direct peers

• Newsela: US-based educational news platform that adapts real-world news articles to multiple reading levels for classroom use. Closest direct competitor in the differentiated-news-for-schools model Kids News operates.
• TIME for Kids: Tiered magazine and digital product that delivers current-events content adapted to grade bands for K–6 classrooms. Comparable business model (subscription plus classroom licensing) and audience.
• Scholastic News: Scholastic's classroom current-events magazine franchise serving US elementary and middle schools with grade-level editions. Directly comparable product, customer (teachers), and curriculum-aligned distribution.
• DOGO News: Free online current-events site aimed at K–8 students with reading-level tagging and classroom integration features. Closest freemium direct peer in the kids news category.

Emerging players

• ReadWriteThink: Classroom-focused literacy resource hub providing lesson plans and reading materials, including current-events content. Adjacent rather than direct peer, but competes for the same teacher budget on literacy tools.
• News-O-Matic: Subscription-based daily news service for K–8 classrooms with multiple reading levels and assessment tools. Closest emerging SaaS-style competitor to Newsela and direct overlap with Kids News' reading-level differentiation.

Regional players

• The Day (UK): UK-based news-for-schools service providing age-appropriate daily news, debate prompts, and classroom resources. Direct functional peer operating in a separate geography from Kids News.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kidsnews.com.au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids News