Roan Luxury Camping Holidays

What Roan Luxury Camping Holidays does

Roan Luxury Camping Holidays BV is a Dutch privately held travel company founded in 1986 and headquartered in Breda, Netherlands. The company operates as an intermediary booking platform that aggregates luxury camping accommodations at 117+ partner campings across seven European countries: France (48), Italy (38), Croatia (13), Spain (12), Netherlands (6), Austria, and Luxembourg. Its core products are static caravans (stacaravans), lodge tents (lodgetenten), and bungalow tents (bungalowtenten), offered in tiered configurations from Premium Plus Lounge (35 m², 3 bedrooms, 7 persons) up to Supreme Plus Lounge (40 m², 3 bedrooms, 2 bathrooms, 8 persons), with top tiers bundling air conditioning, satellite TV, dishwashers, Auping mattresses, covered verandas, and end-of-stay cleaning. The technology layer comprises a web-based booking engine, the 'Mijn Roan' self-service customer portal, an electronic SEPA deposit system, a preferred-spot selection tool (€99), and integration with the Wait digital-reading app and multiple EV charging networks at select campings.

The business is direct-to-consumer and sales-led across multiple channels: 10 localized country websites, telephone booking (088-2040000), email, live chat, WhatsApp, and on-site Dutch-speaking hosts deployed at partner campings. Revenue is generated primarily from accommodation rentals priced for 4 persons with tiered surcharges for additional guests (5th €5/night, 6th €6/night, 7th-8th €7/night), supplemented by mandatory reservation fees (€30 reservation cost, €10 SGR contribution, €2.50 calamities fund), extra services (cleaning €60-€75, preferred spot €99, next-to-each-other €30, pet fee €9/night, insurance 5% of travel sum, bicycle/baby equipment), and group bookings (20+ persons). The customer base is roughly 70% Dutch with the remainder from Denmark, Germany, Switzerland, the UK, and Belgium, anchored in the families-with-children segment.

Roan is a member of the European Camping Group (ECG) and holds ANVR (no. 2322) and SGR (no. 1843) memberships, which provide statutory financial guarantees to travelers. The company scored 4.5/5 on Trustpilot and has received the Zoover 'Best Camping Holiday Provider' award for multiple years. In 2023, Roan migrated to a new reservation system. In March 2026, a data breach at an external technology partner exposed guest booking data, prompting regulatory notification. The company celebrated its 40th anniversary in 2026 and continues to add new campings and adjacent services (EV charging, Zorgeloos Boeken assurance package) to its portfolio.

Name

Roan Luxury Camping Holidays

Legal name

Roan Luxury Camping Holidays BV

Website

https://roan.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Roan Luxury Camping Holidays is a Dutch booking platform, founded in 1986, that aggregates luxury mobile homes and tents at 117+ partner campings across seven European countries, primarily serving Dutch families seeking premium outdoor holidays.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality & Camping Holiday Bookings

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industries

Cabin & Cottage Campgrounds (THAMAJAD), Cabin & Cottage Campgrounds (THAGAOAD)

Keywords

• Luxury camping holidays
• Mobile home rentals
• Holiday park bookings
• Family camping vacations
• European camping packages

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accommodation Rental: Roan generates primary revenue through renting luxury mobile homes (stacaravans), lodge tents, and bungalow tents on partner campings across Europe. Prices are based on 4 persons with surcharges for additional guests (5th person €5/night, 6th €6/night, 7th-8th €7/night).
2. Extra Services: Additional revenue from optional services including final cleaning (€75 for mobile homes, €60 for tents), preferred spot selection (€99), next-to-each-other guarantee (€30/accommodation), bicycle rental, baby equipment, linen packages, pet fees (€9/night), and travel/annulation insurance.
3. Reservation Fees: Mandatory fees including €30 reservation costs and €10 SGR consumer contribution per booking, plus €2.50 calamities fund.
4. Group Bookings: Specialized service for group holidays with 20+ persons, providing custom quotations for families, friends, sports teams, colleagues, or associations traveling together.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Roan Luxury Camping Holidays operates a Dutch-based booking platform that rents furnished luxury mobile homes (stacaravans), lodge tents (lodgetenten), and bungalow tents (bungalowtenten) at 117+ partner campings across France, Italy, Croatia, Spain, the Netherlands, Austria, and Luxembourg. The company bundles accommodations with optional add-ons such as preferred pitches, end-of-stay cleaning, travel and cancellation insurance, bike rentals, and baby equipment, and provides on-site Dutch-speaking hosts at partner campings.

Product overview

Roan Luxury Camping Holidays is a Dutch luxury camping holiday booking platform offering a curated portfolio of partner campings across Europe. The core offering centers on booking luxury accommodations — primarily static caravans (stacaravans), lodge tents (lodgetenten), and bungalow tents (bungalowtenten) — across 127 campings in France (48), Italy (38), Croatia (13), Spain (12), the Netherlands (6), Austria (1), and Luxembourg (1). Accommodation tiers range from the entry-level Premium Plus Lounge to the top-tier Supreme Plus Lounge, which includes premium amenities such as air conditioning, satellite TV, dishwashers, covered verandas, and inclusive end-of-stay cleaning. The platform sells packages bundled with add-on services including preferred pitches, travel/cancellation insurance, bike rentals, children's equipment, and the Zorgeloos Boeken assurance package. Supplementary digital services include the Wait App for digital reading and the Mijn Roan customer portal. The company operates as a booking intermediary, not a campsite operator, connecting travellers with partner campings across European destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Stacaravans (Mobile Homes) Static caravan accommodations rented at partner campings across Europe, available in multiple tiers (Premium, Premium Plus, Supreme, Supreme Plus) with amenities including air conditioning, satellite TV, dishwashers, covered verandas, and lounge furniture. Base price is for 4 persons with surcharges for additional guests.
• Lodgetenten (Lodge Tents) Lodge tent accommodations providing a luxury camping experience with complete kitchens, sturdy beds, and gas heaters, available at partner campings across Europe. Pet-friendly options available.
• Bungalowtenten (Bungalow Tents) Bungalow tent accommodations with full amenities for a comfortable camping holiday at partner campings across Europe. Pet-friendly options available.
• Premium Plus Lounge Mobile Home Premium-tier mobile home measuring 35 m² with 3 bedrooms, accommodating up to 7 persons, including air conditioning, covered veranda, satellite TV, dishwasher, Nespresso machine, and end-of-stay cleaning.
• Supreme Lounge Mobile Home High-tier mobile home measuring 37 m² with 3 bedrooms for up to 7 persons, featuring an extra-large covered veranda (24 m²), two luxury sun loungers, hammock chair, XL grill plate, gas barbecue, Auping mattress, made-up beds on arrival, towels, and end-of-stay cleaning.
• Supreme Plus Lounge Mobile Home Top-tier mobile home measuring 40 m² with 3 bedrooms, 2 bathrooms, accommodating up to 8 persons, with large covered veranda and additional sun deck, two luxury sun loungers, hammock chair, two relaxation chairs, Nespresso or Dolce Gusto coffee machine, Auping mattress, made-up beds, and end-of-stay cleaning.
• Roan Camping Holiday Packages Curated luxury camping holiday booking service at partner campings across Europe (48 in France, 38 in Italy, 13 in Croatia, 12 in Spain, 6 in the Netherlands, plus Austria and Luxembourg), bundling choice of stacaravan, lodge tent or bungalow tent with optional add-ons including preferred pitches, end-of-stay cleaning, travel and cancellation insurance, bike rentals, and children's equipment.
• Zorgeloos Boeken (Carefree Booking) Package Booking assurance package offering free rebooking until 1 day before arrival, money-back guarantee for quarantine situations, and flexible payment terms (15% deposit, balance due 8 weeks before departure), with free changes up to 7 days before arrival for quarantine-related modifications.
• Group Bookings Service (20+ persons) Specialized booking service for groups of 20 or more persons, providing custom quotations for families, friend groups, sports teams, colleagues, or associations traveling together, coordinated via [email protected].

Quantifiable outcome

• 40 years of experience in luxury camping holidays
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• European Camping Group (ECG)coreStrategic or Co-development PartnerRoan Luxury Camping Holidays is part of the European Camping Group (ECG), a larger camping holiday organization operating across Europe. This affiliation provides scale benefits and access to a broader network of partner campings.
• ANVRcoreOthersRoan is a member of ANVR (member number 2322, GFG in Belgium), the Dutch travel association that ensures fair conditions and optimal consumer protection for travelers.
• SGR (Stichting Garantiefonds Reizen)coreOthersRoan is a member of SGR (member number 1843), the Dutch guarantee fund for travel that protects consumers by ensuring 100% refund of prepaid travel sums in case of financial insolvency.
• CalamiteitenfondsminorOthersRoan participates in the Calamiteitenfonds, which provides additional protection - covering extra costs if a vacation needs adjustment due to unforeseen calamities at the destination.
• Mutuaide AssistanceminorOthersRoan offers cancellation insurance through Mutuaide Assistance, which reimburses cancellation costs or unused vacation days if the trip must be terminated early. Cost is 5% of the travel sum.
• Allianz Global AssistanceminorOthersRoan offers short-term travel insurance through Allianz Global Assistance, suitable for vacations under 15 days. Insurance automatically ends when the vacation concludes.
• Marvilla ParksminorChannel Partner/ Reseller/ DistributorRoan partners with Marvilla Parks campings including Kaatsheuvel and Friese Meren in Netherlands. Special arrangements exist for towel service and linen at these properties.
• Various European Campings (Valamar, Bi Village, Union Lido, Marina di Venezia, etc.)coreChannel Partner/ Reseller/ DistributorRoan partners with 117+ campings across Europe including Valamar Camping Lanterna, Bi Village, Union Lido Mare, Marina di Venezia, Bella Italia, and many others in France, Italy, Croatia, Spain, Netherlands, Austria, and Luxembourg.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunweb Group: Large Dutch tour operator with packaged summer holidays including camping and park-based accommodation. Broader portfolio than Roan but directly competes for Dutch family Mediterranean holiday spend.
• Corendon: Dutch tour operator and airline with packaged holidays across the Mediterranean, including camping-adjacent and self-catering park product. Competes with Roan for Dutch family holiday budgets rather than on identical glamping product.
• TUI Group: Global travel conglomerate with significant European camping and resort offerings under brands such as TUI Blue and TUI Family Life. Overlaps with Roan's family Mediterranean holiday customer and competes on adjacent park and self-catering product.

Direct peers

• Vacansoleil: Direct European competitor offering camping holidays in furnished mobile homes and tents at campgrounds across France, Italy, Spain, Croatia and beyond. Targets the same Dutch, German and UK family segment with comparable accommodation tiers and pricing structure.
• Homair Vacances: Another ECG-owned camping holiday operator with mobile homes and chalets at European campings. Competes with Roan for Mediterranean family-camping demand and shares group-level inventory and commercial levers.
• Al Fresco Holidays: UK-based camping holiday specialist offering mobile homes and tents at European campgrounds. Direct overlap with Roan's mobile-home/lodge-tent categories and similar family-camping customer base.
• Canvas Holidays: UK-focused camping holiday operator offering mobile homes and lodge tents at European campgrounds, with overlapping park network and product tiers. Targets family camping with a similar premium-lodge value proposition.
• Eurocamp: Sister brand within European Camping Group offering mobile-home and lodge-tent camping holidays across Europe with comparable product tiers and park network. Most direct operational and inventory peer given shared parent ownership.

Emerging players

• Landal GreenParks: Dutch-origin holiday-park operator with bungalow and lodge accommodations across Northwestern Europe. Adjacent 'outdoor family' positioning to Roan, with overlap in Dutch customers and a similar premium-family value proposition.
• Pierre & Vacances Center Parcs: European vacation-rental and holiday-park operator with a strong Dutch and German family-park presence. Not a direct camping intermediary but competes for the same 'outdoor-with-comfort' family holiday demand in similar European geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Roan_campings
• Facebookfacebook.com/Roancampingholidays
• Instagraminstagram.com/roan
• LinkedInlinkedin.com/company/european-camping-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roan Luxury Camping Holidays