Sunset Primary Care
Sunset Primary Care is a nurse practitioner-owned, self-pay primary care clinic in West Columbia, SC serving uninsured and value-conscious patients with visits starting at $60, individual and corporate membership subscriptions, weight loss programs including semaglutide, and telemedicine.
- Company typePrivate
- Founded-
- HeadquartersWest Columbia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sunset Primary Care does
Sunset Primary Care is a nurse practitioner-owned, self-pay primary care clinic operating from a single location at 2379 Augusta Rd, West Columbia, South Carolina. The practice delivers a full primary care scope — acute and chronic disease treatment, annual checkups, preventive care, mental health, men's and women's health, weight loss programs including semaglutide and adjunct medications, and in-house laboratory testing — without accepting insurance, Medicare, or Medicaid. All services are offered at transparently published flat-rate prices starting at $60 per visit, with the practice claiming 50% savings versus local urgent care facilities. Care is delivered by a single Acute Care Nurse Practitioner, Scottie Shelley, supported by a five-person staff (one medical assistant, one office manager, and two support staff); service delivery relies on standard clinical workflows plus a standard secure video platform for telemedicine visits, with no proprietary technology platform disclosed.
The business model combines fee-for-service visits ($30-$200 per encounter depending on complexity) with two recurring revenue tiers. Individual memberships are priced at $60 (Basic) and $85 (Advanced) per month, offering unlimited visits, priority scheduling, and direct provider communication; corporate memberships are priced at $300-$1,200 per month depending on employee count (5 to 20). A medical weight loss program bundles semaglutide ($225-450/month) with monthly visits and B12 injections, creating a high-ticket recurring line. Go-to-market is direct-to-consumer, targeting uninsured patients, high-deductible households, and value-conscious buyers, with content marketing through a website blog, organic social media on Facebook, Instagram, TikTok, and Yelp, and word-of-mouth referrals. The corporate segment is sold via direct outreach to local small and mid-sized employers. There are no funding rounds, no parent company, no partnerships, and no disclosed financial figures in the available data.
Sunset Primary Care firmographics
Firmographics- Name
- Sunset Primary Care
- Legal name
- Sunset Primary Care
- Website
- https://sunsetprimarycare.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sunset Primary Care is a nurse practitioner-owned, self-pay primary care clinic in West Columbia, SC serving uninsured and value-conscious patients with visits starting at $60, individual and corporate membership subscriptions, weight loss programs including semaglutide, and telemedicine.
- Ownership category
- akta.pro rank
Sunset Primary Care industry classification
Industry- Product category
- Primary Care Clinics
- NAICS
- Offices of Physicians (6211), Ambulatory Health Care Services (621)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Retail & Walk-In Primary Care Clinics (HLAFAGAC)
- akta.pro secondary industries
- Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN), After-Hours & Walk-In Primary Care Clinics (HLAFADAH), Primary Care & General Medicine Virtual Care (HLALAAAA)
Keywords
Where Sunset Primary Care is headquartered
LocationHeadquarters
- HQ city
- West Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sunset Primary Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Fee-for-Service Visits: One-time payment for individual medical visits ranging from $30 to $200 depending on service complexity. Includes acute care, chronic disease management, mental health, preventive care, physical exams, and diagnostic tests.
- Individual Membership Plans: Monthly subscription plans offering discounted rates on services (average 40% savings), unlimited doctor appointments, priority scheduling, electronic visits, and direct provider communication. Basic Membership at $60/month and Advanced Membership at $85/month.
- Corporate Membership Plans: Monthly subscription plans for businesses providing employee health benefits with same-day priority appointments, electronic visits, and direct provider communication. Priced at $300/month (up to 5 employees), $600/month (up to 10 employees), and $1200/month (10-20 employees).
- Weight Loss Program - Semaglutide: Monthly bundled packages for medical weight loss including medication, supplies, monthly visits, and B12 injections. Semaglutide program priced at $225-450/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Visit Fees |
| Subscription | Monthly | Basic Membership - $60/month |
| Subscription | Monthly | Advanced Membership - $85/month |
| Subscription | Monthly | Small Business Corporate Membership - $300/month |
| Subscription | Monthly | Medium Business Corporate Membership - $600/month |
| Subscription | Monthly | Large Business Corporate Membership - $1,200/month |
| Subscription | Monthly | Semaglutide Weight Loss Program |
| Unit Pricing | Pay-as-you-go | Weight Loss Services |
| Unit Pricing | Pay-as-you-go | Lab and Diagnostic Tests |
| Unit Pricing | Pay-as-you-go | Men's Health Services |
| Unit Pricing | Pay-as-you-go | Medical Weight Loss Consultation |
| Unit Pricing | Pay-as-you-go | Administrative Fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sunset Primary Care product offering
Product offeringCore offering
Sunset Primary Care is a Nurse Practitioner-owned, self-pay primary care clinic in West Columbia, SC that delivers in-person and telemedicine visits without requiring insurance, Medicare, or Medicaid. Services span acute disease treatment, chronic disease management, preventive care, annual physicals, men's and women's health, mental health care, and medical weight loss programs including semaglutide. The clinic also sells individual memberships ($60-$85/month) and corporate memberships ($300-$1,200/month) that bundle unlimited visits, priority scheduling, and direct provider communication.
Product overview
Sunset Primary Care operates as a Nurse Practitioner-owned self-pay primary care clinic offering a comprehensive suite of medical services without insurance requirements. The core offering includes primary care visits, acute and chronic disease treatment, preventive care, telemedicine, and specialized programs. The portfolio centers on Medical Weight Loss featuring semaglutide, Phentermine, Qsymia, Topiramate, Contrave, and B-12 injections, alongside dedicated Men's Health (Low T, ED, BPH), Women's Health, and Mental Health services. Membership plans (Basic at $60/month, Advanced at $85/month) and Corporate Memberships provide ongoing care with discounted services. In-house laboratory testing complements clinical services. All offerings operate on a transparent flat-rate pricing model with no insurance involvement.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 50% cost savings compared to local urgent care facilities
- +2 more outcomes
Companies that use Sunset Primary Care
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Sunset Primary Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sunset Primary Care partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Sunset Primary Care competitors and assessment
Company assessmentDirect peers
- Crossover Health: Employer-sponsored primary care provider offering membership-based health centers to companies — directly comparable to Sunset's corporate membership tiers and B2B GTM motion.
- MDVIP: National concierge primary care network with annual membership fees providing personalized, accessible primary care. Directly comparable in retaining recurring-revenue membership economics over traditional fee-for-service.
- SteadyMD: Membership-based virtual primary care practice with concierge-style access to a dedicated clinician — directly comparable as a recurring-revenue, relationship-based primary care model without insurance intermediaries.
- Parsley Health: Membership-based primary care practice combining conventional and functional medicine with chronic disease, hormone, and gut health focus. Comparable direct-pay primary care model targeting uninsured/underinsured and self-pay consumers.
- Forward Health: Tech-enabled primary care provider operating on a monthly membership model with in-house labs, preventive screenings, and app-based access — directly comparable in cash-pay primary care philosophy, though at much larger scale.
- Amazon One Medical (formerly One Medical): Membership-based primary care platform with transparent pricing and virtual visits; while One Medical also accepts insurance, its consumer-facing membership model and same-day access philosophy are directly comparable to Sunset's positioning.
- Sesame: Cash-pay healthcare marketplace offering transparent flat-rate primary care, urgent care, and specialty visits — directly comparable to Sunset's no-insurance, transparent-pricing consumer model.
Broad incumbents
- Agilon Health: Value-based primary care platform partnering with physicians to manage senior populations — broader incumbent in the primary care operating space, comparable as a competitor for chronic care management contracts with employer groups and payers.
- CVS MinuteClinic: Walk-in retail clinic offering low-cost primary and urgent care visits with transparent pricing — broadly comparable as a competing source of affordable, accessible primary care for cash-paying consumers.
Emerging players
- Hint Health: Direct Primary Care (DPC) enablement platform providing software and infrastructure for cash-pay primary care practices. Comparable as an emerging enabler of the same DPC business model Sunset operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunset Primary Care social profiles
Digital presenceSunset Primary Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunset Primary Care leadership team
Management profileNumber of profiles
Profiles5 records
Sunset Primary Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunset Primary Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunset Primary Care
What does Sunset Primary Care do?
Sunset Primary Care is a Nurse Practitioner-owned, self-pay primary care clinic in West Columbia, SC that delivers in-person and telemedicine visits without requiring insurance, Medicare, or Medicaid. Services span acute disease treatment, chronic disease management, preventive care, annual physicals, men's and women's health, mental health care, and medical weight loss programs including semaglutide. The clinic also sells individual memberships ($60-$85/month) and corporate memberships ($300-$1,200/month) that bundle unlimited visits, priority scheduling, and direct provider communication.
Is Sunset Primary Care a public or private company?
Sunset Primary Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sunset Primary Care founded?
Sunset Primary Care was founded in -1. It employs 1 to 10 people.
Where is Sunset Primary Care based?
Sunset Primary Care is headquartered in West Columbia, United States, in the North America region.
How does Sunset Primary Care make money?
Four revenue lines are on record. Fee-for-Service Visits are the primary driver. The others are individual Membership Plans, corporate Membership Plans and weight Loss Program - Semaglutide.
Who are Sunset Primary Care's main competitors?
Direct peers on record are Crossover Health, MDVIP, SteadyMD, Parsley Health, Forward Health, Amazon One Medical (formerly One Medical) and Sesame. Broad incumbents are Agilon Health and CVS MinuteClinic. Hint Health is listed as an emerging player.
Does Sunset Primary Care have an API?
No public API is recorded for Sunset Primary Care.
What industry is Sunset Primary Care in?
Sunset Primary Care's product category is Primary Care Clinics. Its primary akta.pro industry code is HLAFAGAC, Retail & Walk-In Primary Care Clinics, with a secondary code of HLAFAGAN, Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics). Its NAICS code is 6211 and its SIC code is 8011.