Wellness First

What Wellness First does

Wellness First is a physician-owned, membership-based integrative primary care practice headquartered at 13901 US Hwy 1, Ste 4 in Juno Beach, Florida, serving the affluent Palm Beach County market. The practice delivers a hybrid model that combines board-certified family medicine with functional and integrative medicine principles, offering root-cause diagnostic approaches and a broad therapeutic menu that includes bioidentical hormone replacement therapy (BHRT/TRT), peptide therapy, osteopathic manipulative therapy (OMT), ultrasound-guided joint injections, prolozone/ozone therapy, and an in-house IV therapy suite featuring NAD+, IV Methylene Blue, and IV nutrient therapy.

The core product is the Full Spectrum Primary Care membership priced at $4,000 annually, providing 24/7 physician access, same-day appointments, telemedicine, 30-90 minute extended visits, specialist coordination, hospital affiliation with Jupiter Medical Center, and the full suite of integrative services. The practice operates two sub-brands: Wellness First Plus Center, which extends IV therapies and advanced functional diagnostics (including Vibrant Wellness's Gut Zoomer at $600 and extended lab review consultations at $350) to members and non-members including pediatric care; and Orchard Apothecary, an in-house supplement dispensary stocking products like DaVinci's GI Benefits.

The go-to-market is direct-to-consumer and content-led, using The Wellness First Journal as a top-of-funnel SEO and educational engine supplemented by patient referrals and complimentary meet-and-greet sessions. Two founding board-certified physicians (George A. Christakis, DO and C. Danielle DiPiero, DO) anchor clinical delivery alongside additional providers (Holly W. Hadley, MD; Yasmany Dominguez, DO; Joey DeSantis, ND, RN). Revenue derives primarily from annual membership fees (subscription recurring), with secondary professional-services revenue from IV therapy, hormone therapy, functional testing, and supplement sales. The company is privately held with no disclosed external funding.

Name

Wellness First

Legal name

Wellness First

Website

https://wellnessfirstjunobeach.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellness First is a physician-owned, membership-based integrative primary care practice in Juno Beach, Florida, serving affluent Palm Beach County consumers with functional medicine, BHRT, IV therapies, and concierge primary care at $4,000/year.

Ownership category

akta.pro rank

Product category

Concierge Integrative Primary Care

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

akta.pro secondary industry

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)

Keywords

• Concierge primary care
• Integrative medicine
• Functional medicine
• Bioidentical hormone therapy
• IV nutrient therapy

Headquarters

HQ city

North Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Membership Fees: Annual membership-based primary care model providing comprehensive concierge services including 24/7 access, same-day appointments, telemedicine, specialist coordination, and all integrative services included in membership.
2. Functional Diagnostic Testing: Revenue from specialized functional medicine tests such as Gut Zoomer ($600) and extended lab review consultations ($350).
3. IV Therapy Services: Revenue from IV nutrient therapy, NAD+ IV therapy, IV Methylene Blue, and other IV treatments offered in the Wellness First Plus Center.
4. Bioidentical Hormone Replacement Therapy: BHRT services including creams, injectables, and pellet therapy for hormone balancing.
5. Supplements: Sale of health supplements including GI Benefits by DaVinci through Orchard Apothecary.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wellness First operates a membership-based integrative primary care practice that combines conventional family medicine with functional and root-cause medicine. The annual membership ($4,000) provides extended 30–90 minute appointments, 24/7 physician access, same-day visits, telemedicine, specialist coordination, and hospital affiliation, plus integrative services such as IV therapy, bioidentical hormone replacement, OMT, ultrasound-guided joint injections, peptide therapy, prolozone/ozone therapy, and comprehensive functional testing. Advanced IV therapies and diagnostic tests are also available to non-members through the Wellness First Plus Center.

Product overview

Wellness First is a membership-based integrative primary care practice offering a comprehensive suite of healthcare services combining conventional medicine with functional medicine principles. The core offering is the Integrative Membership program ($4,000 annually) providing extended appointments (30-90 minutes), 24/7 physician access, same-day appointments, telemedicine, specialist referrals, and hospital affiliation. The practice operates the Wellness First Plus Center for advanced services including IV therapies (NAD+, Methylene Blue, nutrient therapy) and functional testing (Gut Zoomer). Key therapeutic services include hormone replacement therapy (BHRT, TRT), peptide therapy, osteopathic manipulative therapy (OMT), ultrasound-guided joint injections, and prolozone/ozone therapy. The practice also provides educational content through The Wellness First Journal. Services are delivered by board-certified family medicine physicians with additional training at the Institute for Functional Medicine.

Differentiator

Problem solved

Functional benefit

Brands

• Wellness First Plus Center: Extended services center offering functional testing, IV therapies including IV Methylene Blue, NAD+ IV therapy, and specialized treatments. Available to both members and non-members.
• Orchard Apothecary

Products and services

• Wellness First Integrative Membership Annual membership program ($4,000/year) providing integrative primary care for individuals and families, including 24/7 physician access, same-day appointments, telemedicine, specialist referrals and coordination, hospital affiliation, 30–90 minute appointments, integrative and root-cause medicine, comprehensive functional testing, in-house lab and rapid testing, women's health and gynecological care, hormone replacement and pellet therapy, OMT, ultrasound-guided joint injections, prolozone and ozone therapy, and peptide therapy.
• Wellness First Plus Center Extended services center offering functional tests, advanced IV therapies (including IV Methylene Blue and NAD+ IV therapy), and consultations with Dr. Joey DeSantis (ND, RN) to both Wellness First members and non-members, including pediatric care.
• IV Nutrient Therapy Intravenous administration of vitamins, minerals, amino acids, and micronutrients to replenish deficiencies, balance immune function, reduce inflammation, and support cellular function, delivered at the in-house IV suite.
• NAD+ IV Therapy IV therapy delivering nicotinamide adenine dinucleotide (NAD+) directly into the bloodstream to support mitochondrial energy production, DNA repair, cognitive function, neurotransmitter function, cellular regeneration, and healthy aging.
• IV Methylene Blue Therapy IV therapy using methylene blue at the Wellness First Plus Center to improve mitochondrial function, increase cellular energy production, reduce systemic inflammation, and stimulate autophagy.
• Bioidentical Hormone Replacement Therapy (BHRT) BHRT using hormones structurally identical to those naturally produced (derived from yams or soy), available in topical creams, injectables, and pellet implants, to replace or supplement declining estrogen, progesterone, and testosterone levels in women during perimenopause, menopause, and postmenopause.
• Testosterone Replacement Therapy (TRT) Testosterone replacement therapy for men with clinically diagnosed hypogonadism, addressing symptoms including reduced libido, erectile dysfunction, weight gain, mood changes, and difficulty concentrating, with comprehensive evaluation and ongoing monitoring.
• Executive Physicals Comprehensive health assessments providing thorough evaluation beyond standard primary care visits to identify health risks and optimize wellness for executives and high-performing individuals.
• Gut Zoomer Test by Vibrant Wellness Comprehensive stool analysis priced at $600 by Vibrant Wellness that maps microbiome composition, identifies imbalances, detects pathogens (viruses, parasites, yeast), measures digestive function, and identifies inflammatory markers, with recommendations.
• Extended Lab Review Consultation 60-minute consultation priced at $350 to review patient test results and deliver a personalized integrative treatment plan including nutritional guidance, supplement recommendations, IV therapies, and lifestyle modifications.
• GI Benefits Supplement (via Orchard Apothecary) Davinci's GI Benefits digestive health supplement sold through the in-office Orchard Apothecary to support gut microbiome balance, digestive function, and gut lining integrity; available in-office or shipped directly to patients.

Quantifiable outcome

• Gut Zoomer testing identifies microbiome imbalances, pathogens, and digestive issues for targeted treatment
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Institute for Functional Medicine (IFM)coreStrategic or Co-development PartnerWellness First physicians have completed or are obtaining additional training through IFM for functional medicine certification. IFM is a leading organization providing functional medicine education and training programs.
• American Osteopathic Association (AOA)coreOthersOsteopathic physician certification and continuing education through AOA, representing the professional organization for osteopathic physicians in the US.
• American Academy of Family Physicians (AAFP)coreOthersBoard certification through AAFP for family medicine physicians, representing the professional organization for family medicine in the US.
• Jupiter Medical CentercoreStrategic or Co-development PartnerHospital affiliation for patient care coordination, emergency referrals, and inpatient care management. Jupiter Medical Center is a leading healthcare facility in Palm Beach County, Florida.
• Orchard ApothecaryminorChannel Partner/ Reseller/ DistributorIn-office supplement dispensary offering health supplements including GI Benefits by DaVinci. Supplements can be picked up in office or shipped directly to patients.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Parsley Health: Parsley Health operates a membership-based functional medicine primary care model combining conventional and holistic approaches, with extended visits and root-cause protocols. Closest direct competitor in the integrative/functional medicine subscription primary care space.
• SignatureMD: SignatureMD partners with primary care physicians to transition practices into concierge models, providing operational and administrative infrastructure. Comparable membership concierge model targeting similar physician practices and patient demographics.
• UltraWellness Center (Dr. Mark Hyman): UltraWellness Center, founded by Dr. Mark Hyman, is a functional medicine clinic offering root-cause, systems-based primary care. Highly comparable functional/integrative medicine positioning and similar chronic-condition patient focus.
• Castle Connolly Private Health Partners: Castle Connolly Private Health Partners provides concierge medicine programs for top-rated physicians, including preventive executive health programs. Comparable high-end concierge primary care membership model targeting affluent patients.
• Forward Health: Forward offers a membership-based preventive primary care experience with extended visits, in-office diagnostics, and tech-enabled care. Comparable subscription primary care model with a strong focus on preventive screening and patient experience.
• Concierge Choice Physicians: Concierge Choice Physicians offers flexible concierge and hybrid membership models to primary care practices, often targeting physicians looking to convert part of their panel. Comparable concierge primary care business model with similar patient demographic focus.

Broad incumbents

• One Medical (Amazon One Medical): One Medical (now part of Amazon) operates a membership-based primary care platform with same-day appointments, telemedicine, and multi-specialty coordination. Comparable subscription primary care positioning with far broader geographic reach and digital infrastructure.
• Cleveland Clinic Center for Functional Medicine: Cleveland Clinic's Center for Functional Medicine is a hospital-affiliated functional medicine program offering root-cause consultations and integrative care. Comparable functional medicine clinical model with the credibility and scale of an academic medical center.
• MDVIP: MDVIP is the largest U.S. concierge medicine network, partnering with primary care physicians who maintain smaller patient panels for an annual fee. Directly comparable membership-based concierge primary care model, but operating at much greater national scale than Wellness First.

Emerging players

• SteadyMD: SteadyMD delivers membership-based primary care with a focus on functional and integrative medicine via telehealth. Comparable subscription primary care with functional medicine orientation, though primarily virtual rather than brick-and-mortar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wellnessfirstjb
• Facebookfacebook.com/WellnessFirstJunoBeach

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness First