Passable
Passable sh.p.k is a Kosovo-based, privately held B2B distributor of food, hygiene, and cosmetic consumer goods, supplying retail and wholesale buyers across Kosovo from its Pristina headquarters.
- Company typePrivate
- Founded1992
- HeadquartersPrishtinë
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Passable does
Passable (legally Passable sh.p.k) is a privately held Kosovo-incorporated limited liability company headquartered in Pristina, specifically at the Magjistralja Prishtine-Shkup highway junction in the Marigona neighborhood area. The company operates as a B2B distributor of consumer goods, supplying three product categories — food (Ushqimore), hygiene (Higjienike), and cosmetics (Kozmetike) — to retail and wholesale buyers operating in Kosovo. Its website features a "Furnitoret & Brendet" (Suppliers & Brands) page, indicating that Passable connects international consumer-goods suppliers with the domestic market through its distribution network.
The business is structured as a single unified distribution operation rather than a modular or technology-enabled platform. There is no proprietary technology stack, no disclosed software products, no API, and no integrations in the public record. The website (passable-ks.com) is described in the company's own privacy policy as "static and primarily informative," functioning as a marketing and contact channel rather than a transactional or operational system. GTM motion is direct B2B sales supported by organic social media presence on Facebook and Instagram. No pricing models, contract terms, or unit economics are publicly disclosed.
Ownership is independent and founder-operated with no disclosed parent company, external investors, or venture capital backing. The company maintains an active hiring/careers page, indicating ongoing organizational activity, but no management team, headcount, or revenue figures are publicly available. No funding rounds, acquisitions, partnerships, certifications, awards, or regulatory actions are documented. Kosovo is identified as the sole served market, with no global footprint claim.
Passable firmographics
Firmographics- Name
- Passable
- Legal name
- Passable sh.p.k
- Website
- https://passable-ks.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Passable sh.p.k is a Kosovo-based, privately held B2B distributor of food, hygiene, and cosmetic consumer goods, supplying retail and wholesale buyers across Kosovo from its Pristina headquarters.
- Ownership category
- akta.pro rank
Passable industry classification
Industry- Product category
- Consumer Goods Distribution
- NAICS
- Merchant Wholesalers, Nondurable Goods (424)
- SIC
- Wholesale-Groceries, General Line (5141), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)
- akta.pro secondary industries
- Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Traditional Cash & Carry Wholesalers (No/Low Membership) (CRAEAEAA)
Keywords
Where Passable is headquartered
LocationHeadquarters
- HQ city
- Prishtinë
Offices1 record
Markets served
Passable business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Distribution channels1 record
Marketing channels3 records
Passable product offering
Product offeringCore offering
Passable operates as a B2B distribution company that supplies food, hygiene, and cosmetic consumer goods to retail and wholesale buyers in Kosovo. The company connects international suppliers and brands with the local Kosovo market through its distribution network, operating from a headquarters in Pristina. Revenues are derived from the sale of distributed products across three product categories.
Product overview
Passable (Passable sh.p.k) is a Kosovo-based distribution company operating as a single unified business rather than a modular platform. The company distributes consumer goods across three product categories: food products (Ushqimore), hygiene products (Higjienike), and cosmetic products (Kozmetike). The company connects international suppliers and brands with the Kosovo market through its distribution network, as evidenced by the "Furnitoret & Brendet" (Suppliers & Brands) page. Passable operates as a B2B distributor rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Passable Distribution Services Distribution services supplying food, hygiene, and cosmetic consumer products to retail and wholesale buyers in Kosovo, connecting international suppliers and brands with the local market through Passable's distribution network.
- Food Products (Ushqimore) Food products distributed by Passable to retail and wholesale buyers in Kosovo, presented in the gallery section under the Ushqimore category.
- Hygiene Products (Higjienike) Hygiene products distributed by Passable to retail and wholesale buyers in Kosovo, presented in the gallery section under the Higjienike category.
- Cosmetic Products (Kozmetike) Cosmetic products distributed by Passable to retail and wholesale buyers in Kosovo, presented in the gallery section under the Kozmetike category.
Companies that use Passable
Customer profileSegments1 record
Ideal customer profiles1 record
Passable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Passable partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Passable competitors and assessment
Company assessmentBroad incumbents
- Atlantic Grupa: Croatian FMCG conglomerate with a significant distribution arm serving the Balkans and CEE. Comparable as a multi-category consumer goods distributor with retail, food, and personal-care exposure across the same regional footprint Passable targets.
- Sarantis Group: Greek multinational FMCG company with owned distribution across Southeastern Europe covering cosmetics, hygiene, and household products. Comparable as a multi-category consumer goods company with an established distribution infrastructure in the Balkans.
- Podravka: Croatian food and pharmaceutical company with extensive distribution across the Balkans and CEE. Comparable as a multi-category food and consumer goods company with a regional distribution network overlapping Passable's supplier-to-retailer value chain.
Regional players
- Bambi: Serbian branded food and confectionery company with regional distribution reach across the Balkans. Comparable as a food and consumer goods company with established retail distribution infrastructure in markets adjacent to Kosovo.
- Dukat: Croatian dairy and beverage company with regional distribution across the Western Balkans. Comparable as a branded consumer goods producer/distributor serving retail customers in markets adjacent to Kosovo.
- Imlek: Serbian dairy and beverage company with national and regional distribution across the Balkans. Comparable as a branded consumer goods company that runs a large-scale B2B distribution operation into retail customers in the same geography.
- Strauss Adriatic: Regional FMCG company operating across Croatia and the Western Balkans with branded coffee, food, and beverage distribution. Comparable as a multi-category branded consumer goods distributor serving the same regional retail channel as Passable.
Direct peers
- Orbico Group: One of the largest pre-distribution and brand-management companies in Central and Eastern Europe and the Balkans. Directly comparable as a multi-category FMCG distributor that connects international brands with retail customers across the same regional geography as Passable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Passable social profiles
Digital presencePassable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passable leadership team
Management profileNumber of profiles
Profiles1 record
Passable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passable
What does Passable do?
Passable operates as a B2B distribution company that supplies food, hygiene, and cosmetic consumer goods to retail and wholesale buyers in Kosovo. The company connects international suppliers and brands with the local Kosovo market through its distribution network, operating from a headquarters in Pristina. Revenues are derived from the sale of distributed products across three product categories.
Is Passable a public or private company?
Passable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Passable founded?
Passable was founded in 1992. It employs 101 to 250 people.
Where is Passable based?
Passable is headquartered in Prishtinë.
Who are Passable's main competitors?
Broad incumbents on record are Atlantic Grupa, Sarantis Group and Podravka. Regional players are Bambi, Dukat, Imlek and Strauss Adriatic. Orbico Group is listed as a direct peer.
Does Passable have an API?
No public API is recorded for Passable.
What industry is Passable in?
Passable's product category is Consumer Goods Distribution. Its primary akta.pro industry code is CRAEAEAD, Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail), with a secondary code of CRAOAAAK, Natural, Organic & Health Foods Wholesale Distribution. Its NAICS code is 424 and its SIC code is 5141.