Tierra Verde

What Tierra Verde does

Tierra Verde s.r.o. is a privately held Czech-Slovak manufacturer of ecological cleaning products (ekodrogerie) and eco-cosmetics, headquartered in Popůvky u Brna, Czech Republic, with approximately 51–100 employees. The company designs, formulates, and produces its own branded SKU range — including dishwasher tablets, soap-nut-based laundry powders, sports laundry gels, sodium percarbonate bleach, citric-acid descalers, stain removers, and BIO dishwashing gels — using plant-based ingredients (soap nuts, olive oil, coconut surfactants, natural enzymes, essential oils) and avoiding petroleum derivatives, phosphonates, chlorine, and synthetic fragrances. Manufacturing incorporates a restored 1989 tablet press ("Láskatož") capable of producing over 1,000 dishwasher tablets per hour, and the majority of the range is Ecogarantie certified.

The business operates through three coordinated channels: direct-to-consumer e-commerce on tierraverde.cz (Czech Republic) and tierraverde.sk (Slovakia); a B2B partner portal at partner.tierraverde.cz serving zero-waste stores, health food shops, retail chains, and schools; and a closed-loop physical network of more than 300 refill stations (stáčírny) across both countries. Pricing is unit-based in Czech koruna across a tiered packaging structure (small consumer packs, returnable bottles with deposits, and bulk 5–25 L containers), with a 15% promotional discount active mid-2026 (code LETO15).

Monetization is purely transactional (no subscription or SaaS layer): customers buy consumer packs one-off, refill returnable containers, or wholesalers procure bulk at wholesale rates. The zero-waste packaging system, whereby empty bottles and canisters are returned free of charge via Zásilkovna for sanitization and refilling, is central to both unit economics and the True Eco brand philosophy. The company has no disclosed funding rounds, is opening ownership to community investors as of 2026, and maintains a partnership with the Pharmaceutical Faculty of Masaryk University for cosmetology education.

Name

Tierra Verde

Legal name

TIERRA VERDE s. r. o.

Website

https://tierraverde.cz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Tierra Verde is a privately held Czech-Slovak manufacturer of eco-friendly cleaning products and eco-cosmetics, selling Ecogarantie-certified household and personal-care SKUs direct-to-consumer across the Czech Republic and Slovakia, through B2B wholesale partners, and via a network of 300+ refill stations under the True Eco zero-waste concept.

Ownership category

akta.pro rank

Product category

Eco-friendly household cleaning products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Natural/Eco All-Purpose Cleaners (CRAJAMAM), Eco-Friendly & Plant-Based Dishwashing Products (CRAJABAJ), Kitchen & Countertop Cleaners & Degreasers (CRAJACAA)

Keywords

• Eco-friendly cleaning products
• Zero-waste packaging
• Ecological laundry detergents
• Natural dishwashing tablets
• Refill station network

Headquarters

HQ city

Popuvky

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: The company sells its eco-détergence and eco-cosmetics products directly to consumers through its Czech (tierraverde.cz) and Slovak (tierraverde.sk) e-commerce platforms. Products are available in multiple packaging formats including returnable bottles, canisters, and bulk containers. The company offers a loyalty program with points convertible to discounts.
2. B2B Wholesale: Wholesale distribution to business partners including zero-waste stores, health food shops, specialized e-shops, retail chains, schools, and other commercial customers. Partners receive wholesale pricing and dedicated support.
3. Refill Station Network: Products sold at over 300 refill stations (stáčírny) across Czech Republic and Slovakia where customers can bring their own containers or purchase products in reusable packaging.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Tierra Verde manufactures and sells eco-certified cleaning products and eco-cosmetics, including dishwasher tablets, laundry powders and gels, stain removers, household cleaners, and dishwashing gels, formulated with plant-based ingredients and packaged in zero-waste containers. The company sells directly to consumers through its Czech and Slovak e-commerce platforms and to wholesale partners through a dedicated B2B portal, supplemented by a network of 300+ refill stations across the Czech Republic and Slovakia.

Product overview

Tierra Verde is a Czech-Slovak manufacturer of eco-drogerie and eco-cosmetics operating under the 'True Eco' philosophy with zero-waste manufacturing and package-free sales concept. The product portfolio centers on ecological cleaning and laundry products including: dishwasher tablets (2026 formula), laundry powders (soap nuts-based for colored/white laundry), laundry gels (including sports formula with BIO eucalyptus), bleach powder (PUER sodium percarbonate), stain removers (bile soap flakes, olive oil soap), laundry rinse, and citric acid limescale remover. Home cleaning line includes universal cleaners, glass cleaners, orange degreasers, bathroom cleaners, kitchen cleaners, WC cleaners, cleaning sand, white vinegar, and disinfectants. Personal care includes dishwashing gel (BIO lemon). Products are sold individually or in bundle sets, with accessories like coconut fiber brushes. All products are Eco Garantie certified, feature natural ingredients without petroleum derivatives, and support package-free/returnable bottle programs.

Differentiator

Problem solved

Functional benefit

Brands

• True Eco: The company's overarching philosophy and certification concept aligned with circular economy, zero-waste production, and consistent packaging strategies that minimize environmental impact.

Products and services

• Tablets do myčky nádobí 2026 (Dishwasher Tablets 2026) Eco-certified dishwasher tablets effective from 30°C, formulated with natural enzymes (amylases and proteases) for superior grease and food residue removal. Vegan-friendly, phosphate-free, without petroleum derivatives or GMO ingredients. Produced using the restored 1989 Láskatož tablet press at over 1,000 tablets per hour.
• PUER – perkarbonát sodný (Sodium Percarbonate Bleach Powder) 100% sodium percarbonate bleach powder and oxygen-based stain remover. Biologically fully degradable, suitable for whitening laundry, soaking stained items, and household cleaning including drain unclogging. Avalable in 1 kg paper sack (185 Kč), 1 kg returnable bottle (739 Kč), and 5 kg returnable bottle (2,090 Kč). 71% customer recommendation rate with 4.8/5 average rating.
• Prací gel na sportovní textil s BIO eukalyptovou silicí (Sports Laundry Gel with BIO Eucalyptus Essential Oil) Plant-based laundry gel with enhanced effectiveness for sports clothing from synthetic and natural fibers. Contains 6 pure ingredients including coconut oil potassium soap, sugar surfactants, and MGDA water softener. Certified Eco Garantie. Targeted at users of synthetic and natural fiber sportswear.
• Prací prášek z mýdlových ořechů na barevné prádlo (Soap Nuts Laundry Powder for Colored Laundry) Ecological laundry powder for colored textiles suitable for infants, allergy sufferers, and eczema patients. Contains soap nuts powder with natural saponin and olive oil soap flakes. Free from petroleum derivatives, optical brighteners, synthetic perfumes, dyes, and enzymes. Available in 250 g paper sack (51.80 Kč), 850 g paper sack (199 Kč), 1.1 kg returnable bottle (249 Kč), 5 kg paper bag (950 Kč), and 15 kg bucket (2,490 Kč).
• Vločky ze žlučového mýdla (Bile Soap Flakes) Soap flakes for soaking and washing heavily soiled and greasy laundry. Effective for organic stains (oils, fruit, blood, grass, red wine) due to beef bile enzymes. Suitable for white and colorfast textiles from natural and synthetic fibers. The only Tierra Verde product line not fully vegan due to animal-based enzymes from beef bile (a by-product of meat production).
• Máchadlo prádla s BIO levandulovou silicí (Laundry Rinse with BIO Lavender Essential Oil) Laundry rinse that neutralizes washing bath and removes residue of washing detergents. Based on citric acid, recommended for allergy sufferers, eczema patients, and children with sensitive skin. Previously sold as 'L'vandu love'. Eco Garantie certified. Available in 1 l bottle (159 Kč), 1 l returnable bottle (159 Kč), and 25 l canister (2,990 Kč).
• Kyselina citronová – Odstraňovač vodního kamene (Citric Acid – Limescale Remover) 100% citric acid powder for cleaning and maintaining dishwashers, washing machines, kettles, coffee makers, and toilets. Eco Garantie certified. Does not leave odor like vinegar and is gentler on plastic and rubber parts. Available in 1 kg paper sack.
• Čisticí prostředky (Cleaning Products Line) Complete line of ecological cleaning products including Universal Cleaner, Glass Cleaner (BIO orange and citronella), Orange Degreaser spray/concentrate, Bathroom Cleaner (BIO mint), Kitchen Cleaner (BIO lemongrass), WC Cleaner (rosemary and citron), Cleaning Sand, White Vinegar 10%, and Disinfectant Spray. Eco Garantie certified.
• Gel na nádobí – BIO citron (Dishwashing Gel – BIO Lemon) Dishwashing gel containing more than 99% natural ingredients with Italian lemon fragrance. Contains coconut oil-derived surfactants, suitable for sensitive skin with optimal pH 5.5 and natural glycerin. Eco Garantie certified, 100% vegan. Available in 100 ml bottle (69 Kč), 500 ml bottle (89 Kč), 1 l bottle (149 Kč), 5 l canister (699 Kč), and 25 l canister (2,790 Kč).
• Dezinfekční prostředek na omyvatelné povrchy s citronovou a levandulovou silicí (Disinfectant for Washable Surfaces with Lemon and Lavender Essential Oil) Biologically degradable disinfectant based on plant alcohol (614 g/kg ethanol). Kills bacteria, viruses, and fungi. Suitable for all solid surfaces in households and food service operations. Chlorine-free, no residue. Scented with BIO lemon and lavender essential oils. Eco Garantie certified.
• Zvýhodněná sada – Voňavý úklid kuchyně (Advantageous Set – Fragrant Kitchen Cleaning) Bundle of popular products for kitchen cleaning at discounted price (sada za 624 Kč, savings of up to 15% vs regular prices). Contains: Cleaning Sand (500 g canister), Orange Degreaser Spray (750 ml), Bottle Cleaner (1 kg paper sack), Dish Brush, Small Oval Luffa, and Dishwashing Gel BIO Lemon (1 L).
• Zvýhodněná sada – Voňavý úklid domova (Advantageous Set – Fragrant Home Cleaning) Eco-cleaning bundle for home cleaning with BIO essential oil fragrances. Contains: Glass Cleaner BIO Orange and Citronella (750 ml spray), Universal Surface Cleaner (1 L bottle), and Orange Degreaser Spray (750 ml).
• Kartáč na sklenice a šálky s madlem (Coconut Brush for Glasses and Cups with Handle) Brush made from coconut fibers with wooden handle for cleaning glasses and cups. Dimensions: 22 cm length. Made in China.
• Olivové mýdlo s citronovým extraktem na skvrny (Olive Soap with Lemon Extract for Stains) Laundry soap made from 100% olive oil with lemon extract for natural bleaching effect. Vegan alternative to bile soap, suitable for organic stains on white and colorfast textiles. Palm oil free. Comes in 200 g box.
• Čisticí písek z mýdlových ořechů (Soap Nuts Cleaning Sand) Fine cleaning sand with natural orange essential oil scent for cleaning ceramic, porcelain, enamel, chrome, stainless steel, and glass-ceramic surfaces in kitchen and bathroom. Eco Garantie certified.
• Osvěžovač vzduchu – BIO Pomeranč (Air Freshener – BIO Orange) Air freshener with sweet ripe orange scent from BIO orange essential oil (Citrus sinensis). Natural formulation without chemical additives, aerosols, or synthetic fragrances. Naturally neutralizes unwanted odors. Available in 100 ml bottle.

Quantifiable outcome

• Products can be purchased at over 300 refill stations across Czech Republic and Slovakia
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Masarykova univerzita (Farmaceutická fakulta)coreStrategic or Co-development PartnerTierra Verde is a partner of the Pharmaceutical Faculty of Masaryk University in Brno for professional practice in Cosmetology. The company supports educational events and provides industry expertise to students.
• ZásilkovnaminorChannel Partner/ Reseller/ DistributorPartnership for collecting returnable packaging. Customers can send back empty bottles, canisters, and buckets free of charge through Zásilkovna using code 94639227. The company collects over 6 returnable bottles, over 3 five-liter canisters, or 1 twenty-five-liter canister per shipment.
• Heureka.czminorOthersProduct review platform where Tierra Verde products are rated. The company maintains a rating of 100% recommendation based on 602 reviews.
• B2B Partners (zero-waste stores, health food shops, retail chains, schools)coreChannel Partner/ Reseller/ DistributorBusiness partners including zero-waste stores, health food shops, specialized e-shops, retail chains, and schools that purchase products wholesale for resale or use. Partners receive wholesale pricing, discounts, product news, and technical support. Contact: [email protected] or +420 725 186 711.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ecover: Belgian-origin pioneer in plant-based, biodegradable cleaning products now owned by SC Johnson. Overlaps with Tierra Verde across laundry, dishwashing, and surface cleaners, and represents the multinational eco-CPG competitive threat.
• Seventh Generation: North American plant-based cleaning and laundry brand owned by Unilever. Comparable eco-cleaning product mix and certified-ingredient positioning, representing a multinational benchmark for category strategy.
• Method Products: US-originated design-led eco-cleaning brand (Ecover-owned) with plant-based formulations and design-forward packaging. Comparable in eco-product philosophy and design-led brand strategy, though at much larger scale.
• Frosch (Werner & Mertz): Established German eco-cleaning brand owned by Werner & Mertz. Competes in the same plant-based, recyclable-packaging category and is widely distributed in CEE retail — a direct incumbent benchmark for Tierra Verde's premium eco positioning.

Direct peers

• Bio-D: UK-based independent manufacturer of eco-friendly, hypoallergenic cleaning products. Comparable as a mid-sized, mission-driven brand focused on sensitive-skin and allergy-friendly formulations in laundry and household cleaning.
• Sonett: German manufacturer of ecological detergents and cleaning agents with a similar philosophy of plant-based ingredients, biodegradable formulations, and certified eco-production. Highly comparable in product range, certification use, and brand positioning.
• AlmaWin: German mid-sized manufacturer of ecological laundry and cleaning products with vegan formulations and EcoGarantie certification. Highly comparable in scale, certification strategy, and product mix to Tierra Verde.
• Etamine du Lys: French specialist in certified ecological household cleaning and laundry products with a comparable product portfolio (laundry powders, surface cleaners, stain removers) and Eco-cert positioning.
• Yellow & Blue (Tierra Verde's Czech peer): Czech-Slovak manufacturer of natural cleaning and laundry products under the Yellow & Blue brand, based in the same region. Directly comparable in geography, product range, and zero-waste/eco philosophy.

Emerging players

• Attitude: Canadian eco-friendly household and personal care brand with EWG-verified, plant- and mineral-based formulations. Comparable in natural-ingredient positioning and sensitive-skin targeting, though focused more on personal care than household cleaning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Tierra.verde.s.r.o
• LinkedInlinkedin.com/company/tierra-verde-s.r.o.

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tierra Verde