What Second Wind Media does

Second Wind Media is a full-service media and entertainment agency launched in June 2026 in New York, co-founded by Joe Germanotta and Gabby Gabriel. The firm operates under the broader GAB INC. corporate umbrella, which was established in Shanghai in 2019, and offers strategic marketing, communications, brand management, and partnership services for entertainment, fashion, and lifestyle clients. The firm maintains physical operating geographies in New York, Las Vegas, and Shanghai, with an employee count reported in the 11-50 range and no external institutional investors disclosed.

The agency's service architecture is built around three modules — Strategy Intensive (a focused sprint engagement to define public narrative and audience mapping), Full-Service Execution (comprehensive outsourced marketing leadership covering social media, media placements, partnerships, paid advertising, SEO, and live events), and Strategic Advisory (high-level counsel for reputation-sensitive transitions and relationship-led growth). Beyond pure agency services, Second Wind Media operates the Joanne entertainment venue on the Upper West Side, hosting the Emerging Artist Showcase and Joanne Discovered artist development programs. The agency also manages affiliated client brands including Natali Alexander (a ready-to-wear fashion brand that debuted in December 2025 with the Lumina silk scarf collection of 350 units) and On Stage Essentials (a Las Vegas performer supply store launched in July 2025).

The business model is professional services revenue generated through direct enterprise engagements with fashion designers, celebrity clients, entertainment professionals, families, cultural figures, and institutions. Revenue is supplemented by strategic marketing partnership fees from the Las Vegas Fashion Council and Vegas Fashion Week, and by the operational economics of the Joanne venue and affiliated retail brands. No public technology platform, proprietary software, or AI capability has been disclosed in the source materials; the agency's value proposition rests on founder relationships, cultural fluency across U.S. and Chinese markets, venue infrastructure, and curated industry partnerships rather than on technology differentiation.

Name

Second Wind Media

Legal name

GAB INC.

Website

https://secondwindmedia.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Agency Services: Full-service media and entertainment agency providing marketing, communications, and brand management services to entertainment and fashion clients.
2. Venue Management: Management and operation of entertainment venues including artist development programs and showcases.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Second Wind Media is a full-service media and entertainment agency that provides strategic marketing, communications, brand management, and partnership services for entertainment, fashion, and lifestyle clients. The agency also operates an entertainment venue (Joanne) on the Upper West Side featuring artist development programs including the Emerging Artist Showcase and Joanne Discovered.

Product overview

Second Wind Media operates as a full-service media and entertainment agency offering a portfolio of services including strategic marketing, communications, brand management, and live entertainment venue operations. The agency manages client brands including Natali Alexander (ready-to-wear fashion), On Stage Essentials (performer supply retail), and operates the Joanne entertainment venue featuring artist development programs (Emerging Artist Showcase, Joanne Discovered). Service offerings include Strategy Intensive, Full-Service Execution, and Strategic Advisory modules for brands, founders, cultural figures, families, and institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Second Wind Media Agency Services Full-service media and entertainment agency providing strategic marketing, communications, brand management, and partnership services for entertainment, fashion, and lifestyle clients.
• Strategy Intensive Focused sprint engagement to define public narrative, map audience, and build a revenue-ready roadmap for clients seeking clarity before investing in marketing execution.
• Full-Service Execution Comprehensive outsourced marketing leadership covering social media, media placements, partnerships, paid advertising, SEO, and live events, accountable to revenue outcomes.
• Strategic Advisory High-level counsel service for major transitions, reputation moments, or relationship-led growth requiring discretion and precision in public relations.
• Emerging Artist Showcase Artist development program hosted at the Joanne entertainment venue, designed to discover and promote emerging talent in the entertainment industry.
• Joanne Discovered Artist development initiative focused on identifying and supporting new performers and creative talent through the Joanne venue platform.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Las Vegas Fashion CouncilcoreGTM or Marketing Partner · 3 June 2026Second Wind Media serves as strategic marketing and communications partner for the Las Vegas Fashion Council, providing PR, marketing strategy, and communications support for fashion industry initiatives and events.
• Vegas Fashion Week®coreGTM or Marketing Partner · 3 June 2026Second Wind Media serves as strategic marketing and communications partner for Vegas Fashion Week, supporting event promotion and brand positioning for the annual fashion industry event.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Purple PR: Fashion and lifestyle communications agency with global offices serving luxury and contemporary brands. Comparable boutique-fashion agency positioning to Second Wind Media.
• KCD Worldwide: Global fashion consultancy and PR firm working with designers, fashion weeks, and luxury brands. Comparable to Second Wind Media's fashion-week partnership and luxury/fashion client positioning.
• The Lede Company: Entertainment and lifestyle PR/communications agency serving fashion, talent, and brands. Closely comparable to Second Wind Media in service mix (PR, brand management, strategic advisory) and fashion/entertainment client focus.
• ID PR: Entertainment, fashion, and lifestyle PR and communications firm offering strategy, talent, and brand services. Direct peer in fashion/entertainment vertical and full-service agency model.
• LaForce: Entertainment and fashion PR/communications agency providing brand strategy, talent representation, and event activations. Comparable in celebrity/brand positioning and artist/showcase programming analogous to Second Wind's Emerging Artist Showcase.
• Factory PR: Fashion-focused PR and communications agency representing designers and lifestyle brands. Direct peer in fashion-vertical specialization and brand-development services.
• BPCM: Full-service communications agency for fashion, lifestyle, and entertainment brands. Direct peer in service modules, client mix, and agency model that Second Wind Media follows.
• Sunshine Sachs: Celebrity and brand-focused PR firm with deep entertainment and fashion client roster. Comparable to Second Wind Media in founder-driven positioning, premium client pipeline, and entertainment/fashion vertical expertise.

Emerging players

• SHADOW (Shadows Group): Creative communications agency combining PR, influencer strategy, and live events for fashion, beauty, and lifestyle clients. Emerging peer with overlapping event-based and content-driven services comparable to Second Wind Media's venue + agency model.

Broad incumbents

• Rogers & Cowan (PMK*BNC): Established entertainment, sports, and lifestyle PR/network offering talent representation and brand communications. Larger incumbent covering similar fashion/entertainment territory as Second Wind Media but at much greater scale and across broader verticals.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Second Wind Media