Vaxjo Elektriska

What Vaxjo Elektriska does

Växjö Elektriska is a Swedish specialty retail company founded in 1944, headquartered in Växjö, operating a single physical showroom on Storgatan 19 and a nationwide e-commerce site at vaxjoelektriska.se. The company sells designer lighting — indoor, outdoor, and bathroom fixtures plus light sources (LED, halogen), lampshades, and electrical accessories — alongside complementary interior décor items such as vases, candle holders, mirrors, side tables, armchairs, and storage. Its catalog spans 80+ premium brands including Artemide, Flos, Ferm Living, Wästberg, Louis Poulsen, Vipp, Tom Dixon, Northern, Nuura, and DCW éditions, with prices ranging from approximately 89 kr for entry-level LED bulbs up to 46,475 kr for statement designer pendants.

The business model is direct-to-consumer specialty retail supported by value-added services: in-store and online expert advice on lighting design (ljussättning) for homes and workplaces, lamp repair services, and home delivery across Sweden. The primary customer segment is individual consumers and homeowners seeking design lighting for living rooms, bedrooms, bathrooms, and outdoor spaces; a secondary segment comprises interior designers, architects, and lighting consultants sourcing premium fixtures for client projects. Marketing is conducted through a newsletter, Facebook and Instagram (@vaxjoelektriska) organic social channels, and an educational content library covering topics such as color temperature, hallway lighting, rechargeable lamps, and lampshade selection. The e-commerce site supports Klarna buy-now-pay-later payments.

The firm employs between 11 and 50 people, has no disclosed revenue or funding history, carries no patents or trademarks in the data set, and has no recorded M&A, partnerships, leadership changes, or restructuring events. Johannes Nilsson is listed as the founder. The company has been operating independently since 1944, and its e-commerce and lamp-repair offerings represent the most material recent extensions of the original retail proposition.

Name

Vaxjo Elektriska

Legal name

Växjö Elektriska

Website

https://vaxjoelektriska.se

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Växjö Elektriska is a Swedish specialty lighting and interior décor retailer founded in 1944 in Växjö, operating one physical showroom and a nationwide e-commerce site selling 80+ premium designer brands to consumers and interior design professionals.

Ownership category

akta.pro rank

Product category

Lighting and Home Decor Retail

akta.pro primary industry

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Indoor Lighting Fixture Installation (Ceiling/Wall) (HSAOAFAA)

Keywords

• Lighting fixtures retail
• Interior decor products
• Lamp shade supplies
• LED light sources
• Lighting design consulting

Headquarters

HQ city

Växjö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated through the sale of lighting products (indoor, outdoor, bathroom fixtures, light sources, accessories) and interior decoration items (vases, candle holders, mirrors, side tables, armchairs, storage). Products are sold both in the physical Växjö store and through the e-commerce website.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Växjö Elektriska is a Swedish specialty retailer selling designer lighting fixtures (indoor, outdoor, and bathroom), light sources (LED, halogen, filament bulbs), lamp shades, electrical accessories, and interior decoration products (vases, candle holders, mirrors, side tables, armchairs, storage). The company operates a physical showroom in Växjö and an e-commerce platform delivering across Sweden, and provides complementary services including expert lighting placement advice ("ljussättning") and lamp repair.

Product overview

Växjö Elektriska is a Swedish lighting and interior design retail company established in 1944, operating physical stores in Växjö and an e-commerce platform. The company offers design lighting and interior accessories from internationally recognized brands including Artemide, Ferm Living, Wästberg, Flos, and DCW éditions, among others. Their product portfolio spans indoor lighting (table lamps, floor lamps, wall lamps, pendant lamps, chandeliers, ceiling lamps, spotlights), outdoor and bathroom lighting, light sources (LED, halogen), lamp shades, electrical accessories, and interior décor items such as clocks, vases, candle holders, mirrors, and side tables. The company provides expert consultation services for lighting solutions for homes and workplaces, along with lamp repair services.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Lighting Collection Comprehensive range of indoor lighting fixtures including table lamps, floor lamps, wall lamps, pendant lamps, chandeliers, ceiling lamps (plafonds), spotlights, rechargeable lamps, bed lamps, lamp shades, and children's lamps — offered to residential customers across Sweden.
• Outdoor Lighting Collection Outdoor-rated lighting fixtures including outdoor table lamps, floor lamps, wall lamps, ceiling lamps, bollards (pollare), and light strings, designed for residential exterior spaces.
• Bathroom Lighting Collection Bathroom-specific lighting fixtures including bathroom spotlights, ceiling lamps, and wall lamps, suited to humid residential environments.
• LED and Halogen Light Sources Replacement bulbs and light sources in LED, halogen, and filament types, including dimmable variants and specific socket fittings (E14, G9), sold to consumers needing replacement or new bulbs for existing fixtures.
• Lamp Shades Replacement and decorative lamp shades (including fabric, rattan, and structured shades) with E27 ring socket fittings, sold to consumers updating or customizing existing lamps.
• Electrical Accessories and Spare Parts Installation materials, spare parts, ceiling cups (takkåpor), batteries, and wall socket dimmers supporting installation and repair of lighting fixtures, sold to residential consumers.
• Interior Decoration Products Home interior decor items including clocks, vases and pots, candle holders and candles, oil lamps, ornaments, wooden figures, side and coffee tables, mirrors, armchairs, storage, and shelving — sold to consumers complementing lighting purchases.
• Lighting Consultation (Ljussättning) Tailored expert advice on lighting placement and light design ("ljussättning") for homes and workplaces, delivered by specialist staff — for residential homeowners and interior design professionals who need expert guidance on creating the right ambiance and lighting layout.
• Lamp Repair Service In-house lamp repair service for customers' existing lamps, providing after-sales support that extends the usable life of fixtures and differentiates the retailer from purely transactional competitors.
• Portable and Rechargeable Lamps (select products) Curated range of rechargeable, portable table lamps (including IP44/IP54 indoor-outdoor rated models with dimmers and timers) for residential and patio use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Designtorget: Swedish multi-category design retail chain selling Scandinavian-designed home objects including lighting — overlapping customer base (design-conscious Swedish consumers) but with a broader merchandise mix.

Direct peers

• By Rydéns: Swedish lighting brand offering decorative pendants, table and floor lamps; competes with Växjö Elektriska's assortment in the modern Scandinavian design segment, including through its own retail channels.
• Pholc: Swedish lighting brand producing designer pendants, table and floor lamps in a Scandinavian design language, directly comparable to the premium designer assortment carried by Växjö Elektriska.
• Markslöjd: Swedish lighting brand and retailer with a broad assortment of decorative indoor and outdoor lighting, overlapping with Växjö Elektriska across price points and categories (pendants, table lamps, wall fixtures).
• Konsthantverk: Swedish decorative lighting brand with handmade fixtures targeting the same Scandinavian design-conscious consumer; competes in the curated assortment of pendant and table lamps.
• Belid: Swedish lighting manufacturer/brand with a portfolio of indoor and outdoor decorative fixtures — overlapping product mix (pendants, wall, table lamps) and Swedish market focus.
• Lampan: Swedish online and physical lighting retailer offering a multi-brand assortment of designer and consumer lighting fixtures — directly comparable in assortment, pricing tier (mid-to-premium), and multi-channel distribution model.

Others

• Flos: Iconic Italian architectural and designer lighting brand and one of Växjö Elektriska's key suppliers; comparable in the premium lighting category it operates in, with growing D2C that may shape Växjö Elektriska's distribution dynamics.

Broad incumbents

• Nordlux: Larger Nordic lighting company offering a broad range of indoor and outdoor lighting across price tiers, with own-brand retail and distribution — overlapping customer segments but at a meaningfully larger scale.
• Svenskt Tenn: Iconic Swedish design retailer with curated premium home assortment including lighting fixtures; comparable in premium positioning and Swedish design-led curation rather than direct lighting-specialist focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VaxjoElektriska
• Instagraminstagram.com/vaxjoelektriska
• Xx.com/vaxjoelektriska

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaxjo Elektriska