Reviso
Reviso is a Croatian wet wipe manufacturer (founded 1998) that produces private-label and contract-manufactured wipes and runs four own brands (Aseptol, Bibo, Blista, Vaf) sold through major domestic retailers.
- Company typePrivate
- Founded1998
- HeadquartersLekenik, Croatia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Reviso does
Reviso d.o.o. is a Croatian manufacturer of wet wipes, founded in 1998 and headquartered in Lekenik near Sisak. It is the only wet wipe producer operating in Croatia, running a dual business model that combines private-label and contract manufacturing with a portfolio of four owned consumer brands (Aseptol, Bibo, Blista, and Vaf). The company pivoted away from diaper production in 2004 to concentrate on wet wipe converting for personal care, household, and pet hygiene use cases.
Operations run from a modern 3,600 m² facility occupied since 2021, with disclosed nameplate capacity of approximately 2.463 million wet wipes. Production is governed by an EU-aligned compliance stack covering ISO 9001 (quality), ISO 22716 (cosmetics GMP), ISO 14001 (environmental), FSC (fiber sourcing), and IFS (private-label retail standard), which collectively make Reviso eligible to supply major European retailers and brand owners. The company employs around 35 staff.
The commercial model rests on two engines. The first is B2B contract manufacturing and private label, monetized via per-unit pricing and contract terms with retailer and brand customers. The second is shelf-based sale of own brands through Croatian retail chains — Konzum, Kaufum (Kaufland), Lidl, SPAR, and Plodine — distributing volume across the major domestic banners. The company is family-owned under director Rusmir Ajanović, with no disclosed institutional capital, and its website is published in Croatian, English, and German, indicating some cross-border outreach.
Reviso firmographics
Firmographics- Name
- Reviso
- Legal name
- REVISO, proizvodnja, trgovina i usluge, d.o.o.
- Website
- https://reviso.hr
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reviso is a Croatian wet wipe manufacturer (founded 1998) that produces private-label and contract-manufactured wipes and runs four own brands (Aseptol, Bibo, Blista, Vaf) sold through major domestic retailers.
- Ownership category
- akta.pro rank
Reviso industry classification
Industry- Product category
- Personal Care Wet Wipes Manufacturing
- NAICS
- Sanitary Paper Product Manufacturing (322291), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Wet Wipes & Flushable Wipes (Nonwoven-based) (IMAMAGAC)
Keywords
Where Reviso is headquartered
LocationHeadquarters
- HQ city
- Lekenik
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Reviso business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Private Label Manufacturing: Manufacturing wet wipes under customer brands (private label) for large number of retailers and brands in Croatia and potentially beyond
- Own Brand Sales: Production and distribution of own branded wet wipe products (Aseptol, Bibo, Blista, Vaf) through retail chains and drugstores
- Turnkey Production Services: Complete manufacturing service from product development to production for various purposes from simple to premium solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Private Label MOQ starting at 10,000 units |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Reviso product offering
Product offeringCore offering
Reviso manufactures wet wipes and related paper-based hygiene products, producing both its own consumer brands (Aseptol, Bibo, Blista, Vaf) for sale through Croatian retail chains and drugstores, and offering turnkey private label/contract manufacturing services for retailers and brands with low minimum order quantities. Production takes place at a modern 3,600 m² facility in Lekenik, supported by in-house formulation R&D and quality control laboratories, and the company holds ISO 9001, ISO 22716, ISO 14001, FSC, and IFS certifications.
Product overview
Reviso is a Croatian manufacturer of wet wipes operating since 1998, producing both proprietary brands (Aseptol, Bibo, Blista, Vaf) and private label/contract manufacturing services. Aseptol offers personal hygiene and disinfection wipes; Bibo provides baby care and sensitive skin products including biodegradable options and wet toilet paper; Blista covers household and automotive cleaning products; Vaf serves pet care. The company's turnkey manufacturing service enables retailers to create custom branded wet wipe products with flexible minimum orders starting at 10,000 pieces and capacity of 2.463 million wipes.
Differentiator
Problem solved
Functional benefit
Brands
- Aseptol: Wet wipes for everyday use for the whole family, especially developed for daily skin and hand cleaning. Contains biocidal products, available with or without alcohol. Dermatologically tested.
- Bibo
- Blista
- Vaf
Products and services
- Aseptol Brand of wet wipes for daily use and disinfection designed for the whole family. Products include Aseptol FRESH in a 20-piece biodegradable pack for everyday skin and hand cleaning, Aseptol forte in 20 and 40-piece packs for hand disinfection, and Aseptol alc in a single pocket edition with alcohol. Dermatologically tested.
- Bibo Brand of wet wipes for personal hygiene, skin care and cleansing, especially for babies. Dermatologically tested, alcohol- and paraben-free, with chamomile extract and olive oil variants, biodegradable options, wet toilet paper, and make-up remover products.
- Blista Brand of cleaning products and wet wipes for household and automotive use. Includes universal wipes with apple and lavender/vanilla scents, saniclean disinfection wipes with bactericidal and fungicidal action, office wipes, wood care wipes, cockpit cleaning wipes, floor wipes, and cleaning liquids for universal, glass, and furniture applications.
- Vaf Brand of wet wipes specially designed for pet care. Alcohol-free, with a mild non-irritating lotion and mild scent, suitable for daily use. Can be used to clean pet paws when bathing is not possible and neutralizes unpleasant odors.
- Private Label Wet Wipe Manufacturing Turnkey contract manufacturing service for retail chains and brands producing custom wet wipe products under their own private labels. Includes formulation development, artwork and packaging design, quality control, MOQ from 10,000 pieces, and total production capacity of approximately 2.463 million wet wipes.
Quantifiable outcome
- Production capacity of approximately 2.463 million wet wipes
- +2 more outcomes
Companies that use Reviso
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Reviso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Reviso partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- KonzumcoreMajor Croatian retail chain distributing Reviso branded wet wipe products
- KauflandcoreInternational retail chain operating in Croatia, distributing Reviso branded products
- LidlcoreInternational discount retail chain distributing Reviso branded products in Croatia
- SPARcoreInternational retail chain operating in Croatia, distributing Reviso branded products
- PlodinecoreCroatian retail chain distributing Reviso branded wet wipe products
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Reviso competitors and assessment
Company assessmentEmerging players
- Pigeon Corporation: Asian-headquartered baby and personal care products manufacturer with wipes offerings. Comparable specifically to Reviso's Bibo baby care line in product positioning (sensitive skin, baby hygiene).
Broad incumbents
- Essity: Global hygiene and health company (TENA, Libero, Tork) with significant wet wipe and personal care product lines. Operates broadly across tissues, hygiene, and wipes — overlapping with Reviso's categories including baby wipes and household cleaning wipes.
- Reckitt Benckiser: Global consumer health and hygiene company (Dettol, Lysol, Veet) with disinfection and personal care wipe brands. Overlaps with Reviso's Aseptol disinfection and Bibo personal care categories.
- Kimberly-Clark: Global consumer products giant with major wet wipe brands (Kleenex, Huggies, Cottenelle, Wet Ones). Overlaps with Reviso's baby, personal care, and disinfection wipe categories at much larger scale.
- Ontex: European personal hygiene manufacturer (baby diapers, adult incontinence, wet wipes) with significant private label operations across Europe. Highly comparable as a European-focused private label wipes/hygiene competitor to Reviso.
- SC Johnson: Family-owned global cleaning products manufacturer (Windex, Mr. Muscle). Comparable in the household cleaning wipes segment where Reviso's Blista brand competes.
Direct peers
- Nice-Pak Products: One of the world's largest private label wet wipe manufacturers serving global consumer brands and retailers. Directly comparable in B2B private label/contract manufacturing of wet wipes — same category, same customers (brands and retailers), same low-MOQ-on-demand model at greater scale.
- Rockline Industries: US-headquartered private label wet wipe and personal care wipe manufacturer. Closely comparable to Reviso's turnkey private label wet wipe production model for retailer-owned brands.
- Diamond Wipes International: Private label wet wipe manufacturer specializing in personal care, baby, and household wipes. Direct comparison on private label wet wipes for retail brands, including low-MOQ/SKU flexibility.
Regional players
- Becutan / Kemika (Croatian personal care producers): Croatian/regional personal care and hygiene product manufacturers operating in the same Balkan/Central European market as Reviso. Regional competitive context for both own-brand and private label wet wipe production.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Reviso social profiles
Digital presenceReviso compliance and trust
Trust signalCompliance5 records
Reviso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reviso leadership team
Management profileNumber of profiles
Profiles1 record
Reviso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reviso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reviso
What does Reviso do?
Reviso manufactures wet wipes and related paper-based hygiene products, producing both its own consumer brands (Aseptol, Bibo, Blista, Vaf) for sale through Croatian retail chains and drugstores, and offering turnkey private label/contract manufacturing services for retailers and brands with low minimum order quantities. Production takes place at a modern 3,600 m² facility in Lekenik, supported by in-house formulation R&D and quality control laboratories, and the company holds ISO 9001, ISO 22716, ISO 14001, FSC, and IFS certifications.
Is Reviso a public or private company?
Reviso is a private company. It is classified as family owned and is currently operating.
When was Reviso founded?
Reviso was founded in 1998. It employs 11 to 50 people.
Where is Reviso based?
Reviso is headquartered in Lekenik, Croatia, in the Europe region.
How does Reviso make money?
Three revenue lines are on record. Private Label Manufacturing is the primary driver. The others are own Brand Sales and turnkey Production Services.
Who are Reviso's main competitors?
Pigeon Corporation is listed as an emerging player. Broad incumbents are Essity, Reckitt Benckiser, Kimberly-Clark, Ontex and SC Johnson. Direct peers are Nice-Pak Products, Rockline Industries and Diamond Wipes International. Becutan / Kemika (Croatian personal care producers) is listed as a regional player.
Does Reviso have an API?
No public API is recorded for Reviso.
What industry is Reviso in?
Reviso's product category is Personal Care Wet Wipes Manufacturing. Its primary akta.pro industry code is IMAMAGAC, Wet Wipes & Flushable Wipes (Nonwoven-based). Its NAICS code is 322291 and its SIC code is 2842.