Platfor.ma

What Platfor.ma does

Platfor.ma is a Kyiv-based Ukrainian multi-platform media and creative services company founded in 2010 that operates a content-led journalism platform covering Ukrainian culture, society, war reporting, and identity, alongside a creative communications agency, a direct-to-consumer e-commerce shop selling Ukraine-themed merchandise (with a portion of proceeds donated to charity), a recruitment job board for the creative industry (Crezume), and an education platform. The company serves three overlapping customer bases: Ukrainian readers and culture enthusiasts (consuming media content and purchasing merchandise), business clients (purchasing agency services such as communication products, design, consulting, and training), and creative industry professionals and employers (using the Crezume marketplace). It is led by co-founder Oleksandr Akymenko, with the shop legally operated by individual entrepreneur Yuliia Salizhenko.

The underlying technology is deliberately non-proprietary: all properties — main media, shop (shop.platfor.ma), Crezume (cresume.platfor.ma), Education (education.platfor.ma), and special projects — run on WordPress, with no disclosed API, SDK, or AI/ML capabilities. The company maintains a multi-channel distribution footprint across Facebook, Instagram, Twitter/X, YouTube, Telegram, TikTok, and an email newsletter, and has signed distribution and content partnerships with Nova Poshta (logistics), Yakaboo (books), and Woolkrafts (charitable merchandise). Headcount is in the 11-50 range and social audience reach is modest (1.4k Instagram, 2.4k Facebook), with single-article engagement peaks around 23k-40k views for flagship editorial projects such as "Професія — воїн".

Platfor.ma monetizes through four discrete revenue streams: media advertising, e-commerce merchandise sales (with charitable donations layered in), creative agency professional services, and recruitment marketplace transactions on Crezume. Marketing is content-led: editorial work drives traffic to the shop and surfaces the agency and recruitment offerings. The company positions itself inside the wartime Ukrainian cultural and informational ecosystem rather than as a global consumer brand, with all disclosed primary operations and partnerships focused on Ukraine.

Name

Platfor.ma

Legal name

Саліженко Юлія Сергіївна

Website

https://platfor.ma

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Platfor.ma is a Kyiv-based Ukrainian multi-platform media company operating a journalism site, creative communications agency, Ukraine-themed merchandise e-commerce shop, and creative-industry job board (Crezume), serving Ukrainian readers, businesses, and creative professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Media Advertising: Revenue generated through advertising on the media platform, reaching Ukrainian audiences with journalism and content.
2. E-commerce Merchandise Sales: Sale of branded merchandise including books, clothing, Ukraine-themed products through shop.platfor.ma. Part of proceeds donated to charity.
3. Creative Agency Services: Professional services including communication products, design, consulting and training for businesses and organizations.
4. Recruitment Platform: Crezume platform connecting creative professionals with employers, likely monetized through job postings or subscriptions.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Platfor.ma is a Ukrainian multi-platform media company that runs an editorial news and culture portal, a creative communications agency offering design, consulting, and training, an online shop selling Ukrainian-themed merchandise and books with charitable donations, and a job platform connecting creative professionals with employers. Its content is produced in Ukrainian and covers culture, society, war, education, and regional topics.

Product overview

Platfor.ma is a multi-platform Ukrainian media company consisting of a main online media portal (Медіа) providing editorial content across topics including war, culture, society, and education; a creative agency (Агенція) offering communications, design, and training services; an e-commerce store (Магазин) selling themed merchandise with charitable donations; a job platform (Крезюме) for the creative industry; and an education platform (Education Platfor.ma). Special projects (Спецпроєкти) deliver themed editorial series on topics like food guides and regional heritage.

Differentiator

Problem solved

Functional benefit

Brands

• Платформа Медіа: Main media/news platform covering Ukrainian culture, war, social issues
• Агенція
• Магазин
• Крезюме
• Education Platfor.ma

Products and services

• Platfor.ma Media (Медіа) Ukrainian online media platform and editorial content site covering Ukrainian culture, society, war reporting, education, and identity topics through articles and special projects; aimed at Ukrainian readers.
• Platfor.ma Agency (Агенція) Creative communications agency offering design development, communications consulting, and communications training services to business clients and organizations.
• Platfor.ma Shop (Магазин) Online store selling Ukrainian-themed merchandise, books, and culturally meaningful products, with part of proceeds donated to charity; operated by individual entrepreneur Yuliia Salizhenko and delivered via Nova Poshta.
• Crezume (Крезюме) Self-service job board and recruitment platform connecting creative organizations (employers) with creative professionals (designers, writers, marketers) in Ukraine.
• Education Platfor.ma Educational platform offering learning resources and courses under the Platfor.ma brand.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• WoolkraftsminorStrategic or Co-development Partner · 10 October 2024Collaborative charitable collection of sweaters dedicated to Ukrainian regions. The partnership created themed merchandise that promotes Ukrainian identity while supporting charitable causes through the Platfor.ma shop platform.
• YakaboominorGTM or Marketing PartnerUkrainian national book platform partnered with Platfor.ma for book recommendations and reviews. Articles feature Yakaboo book collections, providing cross-promotion and affiliate-style marketing between the platforms.
• Nova PoshtaminorChannel Partner/ Reseller/ DistributorUkrainian logistics company Nova Poshta provides delivery services for the Platfor.ma e-commerce shop, enabling product delivery across Ukraine to customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tokareva & Partners: Ukrainian creative and branding agency with a cultural focus. Comparable to Platfor.ma's agency offering in the Ukrainian creative services market with a similar boutique positioning.

Direct peers

• Hromadske: Independent Ukrainian public-interest media covering society, war, and politics. Comparable to Platfor.ma's journalism platform addressing Ukrainian audiences.
• Banda Agency: One of Ukraine's most prominent creative agencies, offering branding, design, and communications services. Directly comparable to Platfor.ma's agency arm in Ukrainian creative services market.
• Fedoriv: Leading Ukrainian creative agency specializing in branding, design, and digital communications. Comparable to Platfor.ma's agency offering in the same Ukrainian market.
• DOU.ua: Ukraine's largest job board and professional community for tech and creative workers. Comparable to Platfor.ma's Crezume recruitment platform serving the Ukrainian creative industries.
• The Village Ukraine: Ukrainian media outlet covering urban culture, lifestyle, and society. Comparable to Platfor.ma's cultural journalism and content-led audience model.
• AIN.ua: Ukrainian online media covering technology, culture, and business. Direct comparable to Platfor.ma's editorial media platform targeting Ukrainian audiences.
• DTF: Ukrainian media and community platform focused on creative industries, gaming, and pop culture. Comparable to Platfor.ma's media and recruitment ecosystem, serving the same creative professional audience.

Broad incumbents

• Work.ua: Ukraine's leading generalist job board. Comparable to Crezume as a recruitment platform, though covering a broader professional base rather than the creative niche.
• Rozetka: Ukraine's largest e-commerce marketplace. Comparable to Platfor.ma's shop in the Ukrainian online retail space, though at vastly larger scale and broader category coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/platfor_ma
• YouTubeyoutube.com/channel/UC0bqwiUgI1M_1Bs8-ax5BhQ
• Facebookfacebook.com/platformaua
• Instagraminstagram.com/platfor.ma
• TikToktiktok.com/@platfor.ma
• LinkedInlinkedin.com/company/platfor-ma

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platfor.ma