Woolkrafts

What Woolkrafts does

Woolkrafts is a Ukrainian design-forward knit textiles brand founded in 2014 and headquartered in Kyiv, operating as FOP Yakovenko D.Yu. (a sole proprietorship). The company manufactures and sells 100% wool throw blankets alongside scarves, knitted hats, and warm socks, using its proprietary KnitString™ three-layer knitting technology that is designed to prevent stretching and maintain shape over time. The product portfolio spans Classic, Twin, Limited, Gradient, and Illustrations blanket series, plus Merino (premium wool) and Kids sub-brands, and a deep catalog of limited-edition artist collaborations with names including Waone Interesni Kazki, EL MAC, Viktor Grudakov, Sergiy Maidukov, and Platfor.ma that double as collectible items and charitable drop products.

The company runs a three-channel go-to-market: (1) direct-to-consumer e-commerce at woolkrafts.com with global shipping, (2) physical retail through premium Kyiv partners including Vsi.Svoi, Goodwine, Home Ideas Supply, and Ukrzaliznytsia railway station stores, and (3) a corporate/B2B gifting division at business.woolkrafts.com offering custom-branded blankets with 3,600+ color combinations and 50-unit minimum orders, with a logo roster including BMW, Maersk, Grammarly, Deloitte, REHAU, and AVIS. Pricing is unit-based: throw blankets start at $99, limited editions reach $149, scarves are $39, hats $19, and socks 2-packs $19. International shipping is calculated manually after order placement.

Revenue mechanics rest on three streams: one-time DTC product sales, one-time corporate custom orders with multi-year repeat relationships, and limited-edition charitable drops where a portion of proceeds funds Ukrainian military, rehabilitation, and cultural-restoration causes (documented outcomes include 1.2M+ UAH for FPV drones, 550,000+ UAH for the Unbroken Center, and 60,000+ UAH for military in the Kharkiv area). The business is bootstrapped with no disclosed venture or institutional funding, registered as an individual entrepreneur in Ukraine, and operates internationally with sales across many countries and Paris Design Week participation.

Name

Woolkrafts

Legal name

Woolkrafts (FOP Yakovenko D.Yu.)

Website

https://woolkrafts.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Woolkrafts is a Ukrainian knit textiles brand founded in 2014 that designs and sells premium wool throw blankets, scarves, hats, and socks using proprietary KnitString™ technology, serving global DTC consumers, Kyiv retail partners, and corporate gifting clients through custom-branded B2B orders.

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Apparel Knitting Mills (315120), Knit Fabric Mills (31324), Apparel Knitting Mills (3151)

SIC

Knitting Mills (2250), Knit Outerwear Mills (2253), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Knitwear & Sweaters Manufacturers (CRAAAAAJ)

akta.pro secondary industries

Knitted Fabric Mills (IMAOABAB), Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD)

Keywords

• Knitted throw blankets
• Wool home textiles
• Corporate branded blankets
• Limited edition artist blankets
• Knitted scarves and hats

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Consumer Product Sales: E-commerce sales of blankets, throws, scarves, hats, and socks directly to consumers worldwide through the online store. Products include various series (Classic, Twin, Limited, Gradient, Illustrations) with different price points and customization options.
2. Corporate/B2B Custom Blankets: Custom branded blankets for corporate clients with minimum orders starting at 50 units. Includes logo embroidery, jacquard labels, and branded packaging for client gifts, employee gifts, and promotional items.
3. Charitable Limited Edition Products: Limited edition collaborative products with artists and partners where a portion of proceeds supports Ukrainian causes including military support and cultural restoration projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Woolkrafts designs, manufactures, and sells 100% wool knitted throw blankets, scarves, knitted hats, and warm sock sets, produced in Ukraine using proprietary KnitString™ three-layer knitting technology. The brand combines core comfort product lines with limited edition artist collaborations and a corporate gifting program offering custom-branded blankets with personalized embroidery and embroidery of logos.

Product overview

Woolkrafts is a Ukrainian home textiles brand founded approximately 10 years ago, specializing in knitted throw blankets as its core product line. The company offers a portfolio spanning multiple product categories: throw blankets (available in Classic, Twin, Limited, Gradient, and Specials series), scarves, knitted hats, and warm socks sets. The product range includes both mass-market offerings and exclusive artist collaborations (notably with Waone Interesni Kazki, Viktor Grudakov, EL MAC, and Saint Javelin), as well as regional Ukraine-themed collections created with Platforma. The company also operates a corporate/enterprise division (business.woolkrafts.com) offering custom-branded blankets with minimum order quantities starting at 20-50 units. All products are manufactured in Ukraine using proprietary Knitstring technology, and feature premium gift packaging. The brand has participated in Paris Design Week and been recognized among top 100 Ukrainian brands.

Differentiator

Problem solved

Functional benefit

Brands

• Woolkrafts Corporate: Corporate blankets division offering custom branded blankets for business clients with minimum orders of 50 units
• Woolkrafts Business

Products and services

• Throw Blankets (Classic, Twin, Gradient, Illustrations, Limited series) Knitted throw blankets available in multiple series (Classic, Twin, Limited, Gradient, Illustrations) with various color and design options, featuring KnitString™ technology for shape retention. Starting from $99; Limited edition up to $149.
• Scarves Knitted scarves approximately 20 x 200 cm, made from cotton/acrylic blend, featuring soft texture and various color options, priced at $39.
• Knitted Hats One-size knitted hats made from soft cotton blend material, designed for comfort and warmth without causing skin irritation, priced at $19.
• Warm Socks Sets Two-pair sock sets in sizes 36-39 and 40-43, made from 90% semi-wool, 5% polyamide, 5% elastane, available in various pattern combinations, priced at $19 for 2-pack.
• Merino Collection Blankets Throw blankets made from merino wool, positioned as a premium product line within the blanket category.
• Kids Collection Blankets and accessories designed specifically for children within the Woolkrafts assortment.
• Corporate Blankets (Custom Branded) Custom-branded blankets for corporate clients, featuring logo embroidery or jacquard labels, with minimum order quantities starting at 20-50 units depending on customization type, 3,600+ color combinations, free samples, and 3-day design visualization.
• Crimea Beach Party Blanket (Saint Javelin collaboration) Limited edition blanket featuring Ukraine-themed design in collaboration with Saint Javelin social enterprise, with proceeds supporting Ukrainian defense forces.
• Karpaty Collection Sweaters (Saint Javelin collaboration) Limited edition sweaters and socks featuring Carpathian mountain designs in collaboration with Saint Javelin, with proceeds supporting Ukrainian Armed Forces.
• Leopard Blanket (Viktor Grudakov collaboration) Limited edition blanket featuring Viktor Grudakov's leopard print design symbolizing German Leopard tank deliveries to Ukraine, with proceeds supporting the Ukrainian army.
• Mystical Rose Blanket (EL MAC collaboration) Limited edition blanket featuring world-renowned American artist EL MAC's mystical rose design, created to support Ukrainian production.
• Levitate Blanket (Waone Interesni Kazki collaboration) Limited edition blanket (50 units produced) featuring Ukrainian artist Waone Interesni Kazki's levitating figure artwork, with partial proceeds supporting Armed Forces of Ukraine.
• MOT Blanket (Sergiy Maidukov collaboration) Limited edition blanket created with artist Sergiy Maidukov for Module of Temporality art space, with proceeds supporting restoration of Ukrainian cultural heritage sites.
• Ukryttia Blanket (Projector Institute collaboration) Limited edition blanket with minimalist design featuring Ukrainian text, with 30% of profits supporting Projector Foundation scholarships for Ukrainian women displaced by war.
• Ukraine Sweaters (Platfor.ma collaboration) Limited edition sweaters depicting 15 Ukrainian historical and ethnographic regions, with proceeds supporting FPV drone purchases for Ukrainian defenders.
• Ukraine Blankets (Platfor.ma collaboration) Limited edition blanket collection (14 designs) celebrating Ukrainian regional landscapes, with proceeds supporting the National Rehabilitation Center Unbroken for bionic prostheses.
• Brave Blanket (Ukrainian Bravery collaboration) Commemorative blanket featuring 'BE BRAVE LIKE UKRAINE' message created in collaboration with Ukrainian Bravery initiative.
• Reunion Throw Blanket (Derega collaboration) Charity blanket featuring Lviv artist Derega's design about family gatherings, with proceeds strengthening evacuation capabilities of 67th OMB medics.
• Ohortay Throw Blanket (SENSE bookstore collaboration) Throw blanket featuring cozy reading and comfort imagery designed in collaboration with SENS bookstores for the reading community.
• Live Life Throw Blanket (Vidro.ua collaboration) Life-affirming throw blanket created with Vidro.ua featuring Taras Shevchenko-inspired design as a daily reminder to live in the moment.

Quantifiable outcome

• 3,600+ color combination options for custom corporate blankets
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Vidro.uaminorStrategic or Co-development Partner · 1 January 2025Lviv bookstore collaboration on Live Life throw blanket featuring Taras Shevchenko imagery. Creates daily reminder that the best moment is now; design combines Woolkrafts warmth with Vidro.ua's bold, provocative voice.
• Sense BookstoresminorStrategic or Co-development Partner · 1 January 2025Collaboration with Sense bookstore chain creating Ohortay throw blanket designed for reading and cuddling. Features cozy day imagery including autumn leaves, warm socks, tea, books. Target audience is reading community.
• Derega / Grateful FoundationminorStrategic or Co-development Partner · 1 January 2025Lviv artist collaboration on Reunion blanket. Proceeds support evacuation capabilities of 67th OMB medics through equipment and transport adaptation for safe wound evacuation.
• Saint JavelincoreStrategic or Co-development Partner · 1 April 2023Charitable collaboration creating limited edition blankets supporting Ukrainian military. Saint Javelin is a social enterprise founded by Canadian journalist Christian Borys that has donated over $2 million to Ukraine. Collaborations include Crimea Beach Party blankets and Karpaty Collection sweaters. Part of proceeds support Ukrainian Armed Forces.
• Module of Temporality (MOT) / Don't Take FakeminorStrategic or Co-development Partner · 1 February 2023Triple collaboration with artist Sergiy Maidukov and MOT cultural space. Blanket created during winter 2022 blackouts; sold at Kyiv exhibition with proceeds supporting restoration of cultural heritage sites damaged by Russian aggression.
• EL MAC (Miles MacGregor)coreStrategic or Co-development Partner · 1 January 2023Collaboration with Los Angeles-based artist EL MAC to create Mystical Rose blanket. Artist deliberately wanted to support Ukrainian production. Rose symbolizes love, beauty, and transience of life; also poetic name for Holy Mother.
• Platfor.macoreStrategic or Co-development Partner · 1 January 2023Social projects agency collaboration on Ukraine collection celebrating 15 Ukrainian regions. Includes blankets (raised 550,000+ UAH for Unbroken Center) and sweaters (raised 1,200,000+ UAH for FPV drones). Collection sold out in three drops totaling 1,220 units.
• Ukrzaliznytsia (Ukrainian Railways)coreChannel Partner/ Reseller/ Distributor · 1 November 2022Branded blanket collection sold through Zalizna Kramnytsia store at Kyiv Central Station and Lviv Railway Station. Features nostalgic train compartment window design blanket and other Ukrainian Railways themed products.
• Waone Interesni KazkicoreStrategic or Co-development Partner · 1 April 2022Ukrainian artist collaboration creating Levitate throw blanket - limited edition of 50 pieces with proceeds supporting Armed Forces of Ukraine. Raised over 60,000 UAH for military in Kharkiv area. Artist is internationally known with murals in France, Poland, Germany, Spain, Canada.
• Projector Institute (Projector Foundation)coreStrategic or Co-development Partner · 1 January 2022Collaboration on Ukryttia blanket project with minimalist design featuring Ukrainian text. 30% of profits donated to Projector Foundation for scholarships training 5,000 Ukrainian women displaced by war in creative & tech industries.
• Vsi.Svoi Retail ChainminorChannel Partner/ Reseller/ DistributorRetail partner with locations at Blockbuster Mall, Khreshchatyk, and Respublika Park in Kyiv. Daily hours 10:00-22:00.
• Home Ideas Supply (Domosfera)minorChannel Partner/ Reseller/ DistributorRetail partner at Domosfera shopping center, Kyiv. Daily hours 10:00-20:00.
• GoodwineminorChannel Partner/ Reseller/ DistributorRetail partner with locations at Home (Mechnykova 9, 08:00-22:00) and Obolon (Volodymyr Ivasyuk 16B, 10:00-21:00).
• Viktor GrudakovminorStrategic or Co-development PartnerArt director and illustrator created iconic leopard print blanket replicating Leopard tank silhouettes. Design gained viral attention during Germany's Leopard tank decision period; raised 30,000 UAH for army within one week.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brooklinen: Premium DTC home textile brand selling blankets, throws, and bedding with strong design-forward positioning. Comparable to Woolkrafts on premium DTC GTM, design-driven marketing, and gift-buyer customer base.
• Woolrich: Heritage wool-focused apparel and home textile brand offering wool blankets, outerwear, and accessories. Competes with Woolkrafts in the wool throw and accessory category with international DTC distribution.
• Boll & Branch: Premium DTC home textile brand specializing in ethically-sourced bedding, throws, and blankets. Comparable to Woolkrafts on premium pricing, DTC e-commerce focus, and emphasis on craftsmanship and origin story.
• Pendleton Woolen Mills: Iconic American heritage brand making wool blankets, throws, and apparel with proprietary weaving/knitting constructions and artist collaborations. Direct competitor in premium wool blanket space with similar DTC + wholesale GTM.
• Parachute Home: Premium DTC home essentials brand with curated blankets, throws, and bedding. Overlaps with Woolkrafts on premium DTC positioning and design-led brand storytelling.
• Barefoot Dreams: Premium DTC brand known for ultra-soft throw blankets, socks, and loungewear sold at $99+ price points. Closest direct competitor on premium DTC blanket positioning and gift-occasion customer overlap.
• Faribault Woolen Mill: Heritage American woolen mill producing premium wool throws, blankets and home textiles sold through DTC e-commerce and specialty retail. Closest analog to Woolkrafts in product category, premium positioning, and mill-to-customer heritage brand model.
• ChappyWrap: Premium DTC blanket brand with signature cotton-blend woven throws and artist/designer collaborations. Comparable to Woolkrafts on premium throw positioning and collaboration-led limited editions.

Broad incumbents

• Loro Piana: Luxury Italian textile maison producing premium cashmere/wool throws, scarves, and apparel. Comparable to Woolkrafts on premium wool/cashmere knit accessory and home textile category, but at a much higher price tier and global luxury scale.

Emerging players

• Saint Javelin: Ukrainian-cause social enterprise selling apparel and accessories (including co-developed blankets and Karpaty sweaters with Woolkrafts) supporting Ukrainian military. Comparable to Woolkrafts as a charitable Ukraine-themed merchandise brand and current collaboration partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/woolkrafts
• Instagraminstagram.com/woolkrafts
• Xx.com/woolkrafts
• LinkedInlinkedin.com/company/woolkrafts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woolkrafts