Oncash

What Oncash does

Oncash Private Limited is an Indian private company founded in 2023 and headquartered in Coimbatore, Tamil Nadu, that operates a device-buyback marketplace connecting individual sellers of used electronics with a network of third-party vendor partners. Consumers list smartphones, tablets, smartwatches, and headphones (across 25+ brands including Apple, Samsung, OnePlus, Google, Xiaomi, Vivo, Oppo, Realme, Nothing, and others) through the website or native iOS and Android apps, complete a 10-point condition questionnaire, receive an instant quote, and schedule free doorstep pickup with payment on collection. The company does not purchase or take title to devices; instead it facilitates the transaction between seller and partner vendor.

The underlying platform is structured as a two-sided marketplace. On the supply side, more than 600 active partners — predominantly mobile shops and electronics resellers — use a dedicated partner mobile application to receive qualified leads (3,500+ per day according to the company), accept pickup requests in their assigned service areas, and collect devices from customers. On the demand side, individual consumers engage through self-serve digital channels (website, mobile apps, WhatsApp, live chat) in a PLG motion with no in-person inspection required. Core technology components include the smart-valuation questionnaire engine, partner-app order management, and social-login/OTP authentication; no proprietary AI/ML models are disclosed.

Oncash earns revenue via commission from vendors on each completed buyback transaction (marketplace-commission / transaction-fee model) and does not appear to take spread risk on device resale. The company is bootstrapped with no disclosed institutional funding, operates with 1–10 employees, and serves four cities (Coimbatore, Chennai, Madurai, Bangalore). Its claimed differentiation rests on transparent pricing, a best-price guarantee, doorstep convenience, and instant payment rather than on technology IP.

Name

Oncash

Legal name

Oncash Private Limited

Website

https://oncash.in/

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Oncash operates a device-buyback marketplace in India, connecting individual sellers of used smartphones, tablets, smartwatches, and headphones with a 600+ partner network that performs free doorstep pickup. The Coimbatore-based company earns commission per completed transaction across four Indian cities.

Ownership category

akta.pro rank

Product category

Device Buyback Marketplace

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL)

Keywords

• Device buyback marketplace
• Used electronics resale
• Smartphone trade-in
• Refurbished device resale
• E-waste recycling platform

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Commission from Vendors: Oncash operates a marketplace model where third-party vendors collect devices from customers. Oncash earns commission only from vendors. Oncash does not purchase or resell devices directly.
2. Device Buyback Transactions: Partners pay the confirmed sale amount to the customer and acquire the device, then sell in the aftermarket for profit. Oncash facilitates the transaction and takes a commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Oncash is an online device buyback marketplace that enables individual consumers in India to sell their used smartphones, tablets, smartwatches, and headphones. The platform matches sellers with a network of third-party vendor partners who provide doorstep pickup, instant AI-driven valuation, on-the-spot device inspection, and immediate payment after device grading.

Product overview

OnCash is a device buyback marketplace platform connecting sellers of used electronics with third-party vendor partners. The core offering includes four product categories for selling devices: Sell Phone, Sell Tablet, Sell Smartwatch, and Sell Headphones. The platform operates through a web portal and mobile apps (iOS/Android), facilitating device valuation, pickup scheduling, and instant payment transactions between sellers and partner vendors. The OnCash Partner Program extends the marketplace by enabling partners to fulfill pickup requests, completing the transaction ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Sell Old Mobile Phone Buyback service that lets Indian consumers sell their used/old smartphones for instant cash. Customers select brand and model on the website/app, receive an instant quote using Smart Valuation Technology, schedule doorstep pickup by a partner vendor, and receive immediate payment after on-the-spot device inspection using the 10-Point Rating System.
• Sell Old Tablet Buyback service for used tablets. Consumers select tablet make and model, receive an instant price quote via Smart Valuation Technology, and arrange a same-day doorstep pickup with a partner vendor who inspects and pays on the spot.
• Sell Old Smartwatch Buyback service for used smartwatches. Consumers obtain an instant quote, schedule doorstep pickup of the device, and receive payment after partner-vendor inspection using the standardized 10-Point Rating System.
• Sell Old Headphones Buyback service for used headphones and earphones. Consumers get an instant valuation, free doorstep pickup by a partner vendor, and immediate cash payment once the device is inspected and graded.
• OnCash Mobile App Companion mobile application for the Oncash marketplace. Allows consumers to enter device details, receive instant Smart Valuation quotes, book doorstep pickups, and track the status of their device sale end-to-end.

Quantifiable outcome

• 98% partner satisfaction rate
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• 600+ Marketplace PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of 600+ active business partners including mobile shops and electronics resellers who use the OnCash marketplace platform to receive pickup requests, access device inventory, and expand their business. Partners receive 3,500+ daily qualified leads from their service areas.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Back Market: Back Market is a global refurbished-electronics marketplace operating in Europe and the US with category-leader brand recognition. It is a broader incumbent in the consumer-electronics recommerce space where Oncash operates.
• EcoATM: EcoATM is a US-based kiosk and online device trade-in platform operated by Outerwall, processing millions of used smartphones annually. It is a broad incumbent in the device buyback category Oncash serves, though its geography and kiosk model differ.
• Gazelle: Gazelle (an ecoATM company brand) is a US-based online trade-in platform for used smartphones, tablets and laptops with instant quotes and mail-in or drop-off fulfillment, comparable to Oncash's instant-quote, doorstep-pickup flow.
• Apple Trade-In: Apple's official Trade-In program lets consumers in India and globally exchange eligible devices for credit toward new purchases. As an OEM-direct buyback, it competes with Oncash's iPhone trade-in flow on trust and brand.
• Samsung Trade-In:

Direct peers

• Cashify: Cashify is India's largest phone and electronics trade-in / recommerce marketplace with doorstep pickup and instant payment, operating in 200+ cities. It is the most directly comparable competitor to Oncash on product, model and target customer.
• Yaantra: Yaantra is an Indian recommerce and device-repair player offering used-device buyback, doorstep pickup and refurbished resale. It overlaps with Oncash on the buyback flow and partner-led fulfillment model.
• MobiGarage: MobiGarage operates a used-mobile buyback and resale business in India, including doorstep service in select metros, making it a direct adjacent competitor to Oncash's device-buyback marketplace.
• Budli: Budli is an Indian recommerce platform that buys and resells used electronics including smartphones, laptops, tablets and gaming devices, with doorstep pickup in multiple Indian cities. It competes directly with Oncash's seller-side proposition.
• Recommerce (India): Recommerce India is a refurbished-and-recommerce marketplace offering buyback and resale of used smartphones and electronics with pan-India logistics, mirroring Oncash's core instant-cash, doorstep-pickup model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oncash