What The Gamifiers does

The Gamifiers is a Morocco-headquartered gamification services firm founded in 2009 by Slimane Benjelloun, operating with a 1-10 person team across offices in Casablanca (HQ) and Paris. The company designs and delivers experiential team-building, assessment and training, marketing activation, change management, and corporate event programs for enterprise clients, leveraging game mechanics, augmented reality, escape-room formats, and phygital (hybrid online/in-person) delivery. Its product portfolio spans 25+ customizable activities, including "Secret of the Pyramids" and "Pandora's Box" escape games, "Baby Face AR" and "Corporate Storytelling" AR experiences, "Treasure Hunt" urban scavenger hunts, "Mind Body & Soul" well-being workshops, coaching/speaker sessions, and a "Free Spirit Experience" for fully bespoke engagements, each adaptable to specific client objectives, group size, and duration.

The business model is professional services with custom quote-based pricing; clients submit quote requests that are processed within 24 hours, and engagement scope varies across in-person, online, and hybrid formats with multi-year contract billing. Sales are direct enterprise field sales, with bilingual (English/French) capability and a downloadable corporate presentation supporting prospect conversion. The client base skews to multinational corporations across pharmaceutical (Pfizer, Pharma5, Hikma, Zenith Pharma, Sothema, Innovative Medicine), consulting (Deloitte, Oceane Consulting, Intelcia), construction (Sika), energy (Siemens Energy), aerospace (Safran), F&B (Danone/Centrale Danone, ECCBC), logistics (Geodis), real estate (Azura), finance (Eqdom), education (UM6P), and hospitality (Radisson Blu), with secondary targeting of SMEs, travel/events agencies, and HR/communication departments.

The firm positions itself as a specialist in "collective intelligence" gamification, claiming 30,000+ cumulative participants served, a 95% user satisfaction rate, 15,000+ social media followers, and 15+ years of industry experience. No public pricing tiers are disclosed, no funding rounds have been reported, and the disclosed operating geographies are limited to Morocco and France despite an "International" coverage claim. Marketing relies on a bilingual website with an interactive secret-code game used as a lead-generation tool, email outreach, video content, and client testimonials.

Name

The Gamifiers

Legal name

The Gamifiers

Website

https://thegamifiers.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Gamifiers is a Morocco-headquartered gamification services firm designing experiential team-building, training, change management, and corporate engagement solutions for multinational enterprises, using customizable in-person, online, and hybrid game formats across 25+ activities.

Ownership category

akta.pro rank

Product category

Corporate Team Building & Gamified Events Services

NAICS

Professional, Scientific, and Technical Services (54)

SIC

Services-Amusement & Recreation Services (7900), Services-Management Consulting Services (8742)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Interactive Learning Games & Gamified Courseware (EDAGALAL)

Keywords

• Gamification services
• Corporate team building
• Employee engagement programs
• Change management consulting
• Corporate event management

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Team Building Services: Gamified team building experiences including escape games, treasure hunts, and adventure activities delivered in-person, online, or hybrid formats for corporate groups
2. Assessment & Training Programs: Gamified training and assessment solutions for employee onboarding, skills development, and compliance training with interactive simulations, quizzes, and challenges
3. Marketing Activation Campaigns: Gamified marketing campaigns that leverage game design principles to captivate audiences, drive user participation, and boost brand awareness through interactive experiences
4. Change Management Consulting: Gamified change management solutions including interactive games, simulations, and challenges to facilitate organizational change adoption and reduce resistance
5. Corporate Events Management: Full-service corporate event management including conferences, kick-offs, annual summits, networking events, seminars, and themed corporate events with preferred accommodation venues in Morocco

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Gamifiers designs and delivers gamified corporate experiences spanning team building, assessment and training, marketing activation, change management, and corporate event management. Services are delivered through customizable formats (online, in-person, or hybrid/phygital) using proprietary activities such as escape games, treasure hunts, augmented reality experiences, wellness workshops, and bespoke experiential concepts tailored to client objectives.

Product overview

The Gamifiers is a gamification company offering a portfolio of experiential team-building services organized into five core service categories: Team Building, Assessment & Training, Marketing Activation, Change Management, and Corporate Events. These services are delivered through multiple formats (100% online, 100% in-person, hybrid/phygital, individual or team-based). The core activities include escape games (Secret of the Pyramids, Pandora's Box), treasure hunts, augmented reality experiences (Baby Face, Corporate Storytelling), interactive challenges (Marshmallow Challenge, Sports Challenge), creative workshops (Acting Studio, Corpo-paint), entertainment (Mentalism, Lip Dub, Master Chef), well-being programs (Mind Body & Soul), travel experiences (Hot Air Balloon, Travel Coupons), professional coaching, and custom-designed experiences (Free Spirit Experience). The company leverages technologies such as augmented reality to create immersive experiences and positions itself as a partner for corporate talent retention, transformation support, and memorable brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Secret of the Pyramids An Indiana Jones-inspired escape room experience designed to help corporate groups disconnect from the workplace while promoting team cohesion; delivered as a gamified team building activity.
• Pandora's Box A customizable escape game where simultaneous teams work to unravel the mystery of Pandora's Box; adaptable to specific corporate training and engagement objectives.
• Treasure Hunt An urban scavenger hunt adventure designed to build team cohesion while exploring the city's hidden treasures; customizable to client needs and deliverable as a gamified team activity.
• Heroines of the World A gamified operation designed to raise awareness of female leadership, encouraging empowerment, collaboration, and exploration through an immersive gaming experience aimed at corporate groups.
• Green Planet An environmental awareness game with ecological challenges and puzzles designed to shift employee mindsets toward greater environmental consciousness; used as a CSR-themed gamified engagement.
• Baby Face — Augmented Reality An augmented-reality activity in which employees scan baby photos to identify colleagues, creating fun interactions during coffee breaks to strengthen interpersonal relationships.
• Corporate Storytelling An augmented-reality experience that reviews company milestones and projects by revealing interactive clues, using storytelling to highlight products, services, and corporate heritage.
• Mind Body & Soul A series of well-being workshops including meditation, massage, pranic healing, naturopathy, laughter yoga, and bibliotherapy delivered by certified practitioners for corporate groups.
• Coaches & Speakers Professional coaching and keynote sessions covering positive thinking, law of attraction, personal development, stress management, communication, decision-making, time management, goal setting, and self-confidence; interactive and results-focused.
• Master Chef A culinary team-building competition where participants collaborate to plan, prepare, and present cooking creations, promoting cooperation, leadership, decision-making, and stress management.
• Lip Dub A collaborative video production activity where teams synchronize movements and expressions with music, culminating in a compiled spectacular lip dub video for corporate groups.
• Acting Studio Dramatic exercises and games designed to strengthen communication, trust, and collaboration through role play, improvisation, and theatrical scene creation.
• Mentalism An interactive corporate entertainment featuring a professional mentalist/magician, focused on understanding non-verbal communication, perception, and cooperation to solve complex challenges.
• Parents — Children Family-oriented outdoor experiences sharing professional environments with children, developing communication, problem-solving, and cooperation skills among participants.
• Everything is Allowed A comfort-zone-breaking team activity stimulating creativity, collaboration, and laughter, designed for teams at all hierarchical levels.
• Company Birthday Corporate anniversary events that strengthen team bonds and promote company culture, creating pride and a sense of belonging through gamified celebrations.
• Corpo-paint A creative team activity in which teams paint sections of a puzzle featuring the client's logo and slogan, then assemble the finished artwork for office display.
• In The Hands Of The Team Manual team-building activities designed for total disconnection, including sewing, leatherwork, pottery, street art, gardening, and Lego building.
• Travel Coupons Organized monthly trips with different destinations, offering excursions, discoveries, wellness yoga experiences, or team-building encounters.
• Sports Challenge Outdoor adventure challenges in Morocco combining physical challenges with helping remote populations through responsible travel.
• Head In The Clouds A customizable evening experience where company values, objectives, and logos are displayed across the sky via illuminated balloons, reinforcing pride and belonging.
• Hot Air Balloon An aerial team-building experience with multiple groups crossing among hot air balloons, aligned to highlight company values, with video montage documentation.
• Free Spirit Experience A 100% tailor-made team experience designed according to client specifications for gaming activities or travel engagements.
• Marshmallow Challenge A team-building exercise where groups build the tallest freestanding structure using spaghetti, tape, string, and a marshmallow, encouraging collaboration and creative thinking.
• CE Business Option A long-term employee access program offering discounted rates on activities through annual subscriptions or coupon packages.
• Team Building Services Core service category offering gamified team-building experiences including escape games, treasure hunts, and interactive challenges delivered in multiple formats (online, in-person, hybrid, phygital, individual, or team-based).
• Assessment & Training Services Gamified employee assessment and training programs including interactive simulations, quizzes, and challenges for onboarding, skills development, and compliance training.
• Marketing Activation Services Gamified marketing campaigns and brand activation experiences designed to captivate audiences, drive participation, and boost brand awareness through interactive games.
• Change Management Services Gamified change management solutions that transform organizational change processes into engaging, inclusive experiences with data-driven insights and reward systems.
• Corporate Events Management Full-service corporate event management including conferences, kick-offs, summits, networking events, seminars, and private cocktails, with preferred accommodation venues in Morocco.

Quantifiable outcome

• 95% satisfied users
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Actionbound: Gamified scavenger-hunt and interactive-experience platform used by corporate trainers and team-building facilitators worldwide. Comparable as a digital/AR-driven gamification engine for team engagement and learning experiences.
• Let's Roam: US-based operator of team-building scavenger hunts, escape games, and virtual team activities sold to corporate clients. Comparable product set (hunts, escape games, virtual/hybrid delivery) and buyer profile (HR, L&D, event teams).
• TeamBonding: Long-established US corporate team-building and team-event provider with a broad menu of in-person and virtual programs. Comparable in catalog breadth and enterprise customer profile to The Gamifiers' team-building vertical.
• Wildgoose: UK-based provider of gamified team-building events, scavenger hunts, and corporate challenges delivered in-person, virtually, or hybrid. Closely comparable to The Gamifiers in product format (team-based scavenger hunts and challenges) and target market (corporate engagement).

Emerging players

• Bunch.ai: AI-driven team analytics and culture platform used by enterprise L&D and HR teams. Overlaps with The Gamifiers' assessment & training and change management offerings, though delivered as software rather than experiential service.
• LevelEleven: Gamification and performance-engagement platform used by enterprises for sales training, onboarding, and employee engagement. Comparable on the gamified assessment & training and change management service lines.
• Outlife by Offbeat: Gamified outdoor team-building and experiential learning provider serving corporate clients across Europe. Overlaps with The Gamifiers' phygital/AR outdoor activities and adventure-based team events.

Broad incumbents

• BI WORLDWIDE: Global employee engagement, incentive, and loyalty solutions provider offering gamified experiences at scale. Comparable on the corporate engagement, change management, and training outcomes The Gamifiers pursues, but with vastly greater resources.
• Sparks: Global experiential marketing agency that designs brand activations and corporate events using gamification, AR, and immersive technology. Comparable on marketing activation, AR-driven experiences, and enterprise client base.
• Jack Morton Worldwide: Large global experiential brand and communications agency producing events and activations for multinationals. Comparable on the corporate events and marketing activation verticals where The Gamifiers competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/the-gamifiers-revealing-personnalities

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gamifiers