Vimage

What Vimage does

Vimage Srl is an Italian experiential-technology integrator founded in 2006 and headquartered in Mirano (Venice). The company designs and installs custom immersive and interactive environments for enterprise clients, museums and cultural institutions, retail and hospitality operators, trade-show and corporate-event organizers, and public-sector bodies. Its core technical offering combines proprietary hardware-software systems — IMUV (touchless gesture-based interaction), Next.Carpet (walkable reactive LED/projection floor), Airdraw (glasses-free 3D holographic projection), SensAir (professional scent diffusion) and Next.Space (multiprojection immersive environments) — with third-party computer-vision sensors, transparent LED/OLED displays, and AI models from Anthropic, OpenAI, Google and self-hosted Ollama to deliver AI avatars, virtual mirrors, and AI chat assistants.

Vimage operates exclusively on a project-based revenue model: every installation is custom-designed from concept through fabrication, with no standardized off-the-shelf products. Pricing is bespoke per project, and the company offers a free initial consultation, dedicated project teams, and ongoing remote content updates and technical support under multi-year contracts. It generates two streams — custom experiential project delivery (professional services) and post-installation integration/maintenance (managed services) — and targets named enterprise customers including TIM, Adidas, Hugo Boss, Luxottica, DAB Pumps and Casino di Venezia, alongside cultural institutions such as MUSE Trento, Museo Egizio Torino, Museo Olimpico Losanna, and the Natural History Museum of Venice. A dedicated Museum Division has been operating since 2009, and the company has completed more than 200 projects across its five-sense (visual, auditory, olfactory, tactile, gustatory) immersive framework.

Name

Vimage

Legal name

Vimage Srl

Website

https://vimage.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Vimage Srl is an Italian experiential-technology integrator that designs and installs custom immersive, interactive, and sensory installations for museums, retail/hospitality brands, trade shows, and public-sector clients, using proprietary systems such as IMUV, Next.Carpet, Airdraw, and SensAir.

Ownership category

akta.pro rank

Product category

Experiential Technology Services

NAICS

Indoor and Outdoor Display Advertising (541850), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Experiential technology installations
• Interactive multimedia solutions
• Sensory marketing systems
• Immersive projection environments
• 3D holographic displays

Headquarters

HQ city

Mirano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Experiential Projects: End-to-end project delivery from concept to installation and ongoing technical support. Solutions include immersive rooms, interactive walls/floors, holographic displays, sensory marketing systems, and gamification installations. Pricing varies by dimensions, technologies, and complexity. No standardized products - each solution is designed to client objectives.
2. Technology Integration and Installation: Installation services including hardware procurement, software customization, calibration, and ongoing maintenance. Remote content updates and technical support included post-installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vimage designs and builds custom immersive and interactive installations for enterprise brands, museums, and public administration. Its offering spans four solution categories—Esperienze Immersive, Gamification Interattiva, Marketing Sensoriale, and Comunicazione Interattiva—powered by proprietary technologies such as IMUV touchless walls, Next.Carpet interactive floors, Airdraw holography, SensAir scent diffusion, Next.Space immersive environments, and AI avatars. Each project is delivered end-to-end from concept through installation and ongoing technical support, with no standardized off-the-shelf products.

Product overview

Vimage is an 'Experience Maker' company that designs and delivers custom immersive and interactive experiences for businesses, museums, and public administration. Their portfolio consists of four interconnected solution categories: Esperienze Immersive (multisensory environments with immersive projections, interactive floors/walls), Gamification Interattiva (branded games and competitive installations), Marketing Sensoriale (virtual mirrors, scent marketing, interactive windows), and Comunicazione Interattiva (digital signage, holograms, AI avatars). These solutions are powered by proprietary technologies including Next.Carpet (walkable interactive LED floor), IMUV (touchless interactive walls), Airdraw (3D holographic projections), and SensAir (scent marketing). The company operates across museums/culture, retail/hospitality, trade shows/events, and corporate sectors, with over 200 projects completed over 20 years.

Differentiator

Problem solved

Functional benefit

Brands

• Vimage Museum Division: Dedicated division for museum and cultural institution projects, established 2009
• IMUV
• SensAir
• Airdraw
• Next.Carpet
• Next.Space

Products and services

• Esperienze Immersive (Immersive Experiences) Custom multisensory immersive environments featuring 360° projections, interactive floors and walls, olfactory/sound/haptic stimuli, and immersive scenarios that engage visitors emotionally; delivered as bespoke projects for enterprises, museums, and public administration.
• Gamification Interattiva (Interactive Gamification) Custom interactive gamification solutions including branded advergames, quiz games, competitive challenges on interactive floors, and game mechanics applied to marketing to actively engage audiences; designed for events, trade shows, retail, and corporate spaces.
• Marketing Sensoriale (Sensory Marketing) Custom sensory marketing solutions including virtual mirrors, smart mirrors, magic mirrors with augmented reality, interactive shop windows, scent marketing, and sensory digital signage that engage all five senses for retail, hospitality, and brand environments.
• Comunicazione Interattiva (Interactive Communication) Custom interactive communication solutions including multimedia kiosks, transparent LED/OLED displays, 3D holograms, holographic fans, AI avatars, digital wayfinding, and interactive digital signage for museums, retail, corporate, and public spaces.
• Next.Carpet Vimage's proprietary walkable interactive LED floor system with anti-slip tempered glass modules that detect footsteps and display reactive content, connectable in unified projections up to 12x3 meters; delivered as part of custom gamification and immersive installations.
• IMUV Vimage's proprietary touchless interactive wall technology that lets users interact with content via natural gestures without touching surfaces; used for games, advergames and product presentations and integrated within custom Vimage projects.
• Airdraw Vimage's proprietary professional 3D holographic projection technology that creates floating volumetric images visible without glasses; used for product launches, shop windows, showrooms and events and integrated within custom Vimage projects.
• SensAir Vimage's proprietary professional fragrance diffusion system that creates a controlled, branded scent identity across spaces via synchronized diffusion; integrated within custom sensory marketing installations for retail, hospitality, museums and events.
• Next.Space Vimage's proprietary immersive environment system using multiprojections, spatial audio, and interactive surfaces to create complete sensory experiences; designed for museums and experiential areas and integrated within custom Vimage projects.

Quantifiable outcome

• Seven out of ten people make decisions driven by emotion, not rational comparison
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

One partnership is on record.

• FutureBrandminorStrategic or Co-development PartnerCreative agency partnership for the TIM Gigi Buffon penalty game project at Fiumicino Airport. Vimage worked with FutureBrand of Milan to design and develop the immersive advergame experience.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Meptik: Atlanta-based experiential marketing studio producing branded immersive activations, projection mapping, and interactive environments for enterprise brands. Comparable custom project model serving large brand owners.
• Ideum: New Mexico-based interactive exhibit developer specializing in multitouch tables, kiosks, and immersive installations for museums and brands. Comparable focus on interactive hardware/software for cultural institutions.
• Float4: Montreal/Paris-based experiential design firm specializing in interactive media, projection mapping, and immersive environments for museums, retail, and events. Highly comparable project-based custom offering and customer mix.
• Culturespaces (Atelier des Lumières): French operator of immersive digital art centers (e.g., Atelier des Lumières, Bassins de Lumières) creating immersive cultural experiences. Comparable museum-sector immersion focus, though primarily an operator rather than integrator.
• Moment Factory: Montreal-based multidisciplinary studio creating immersive multimedia environments for museums, public spaces, and brands. Closely comparable to Vimage in combining proprietary projection/interactive technology with custom project delivery for cultural and enterprise clients.
• Studio NAND: Berlin-based studio designing immersive and interactive installations for museums, brands, and cultural institutions across Europe. Comparable European footprint and museum/brand installation focus.
• ESI Design: New York-based experience design firm creating interactive exhibits, digital storytelling, and immersive environments for cultural institutions and corporate clients. Comparable service portfolio and museum/brand client base.
• Kraftwerk Living Technologies: Austrian experiential technology integrator building immersive rooms, multi-projection spaces, and themed attractions for museums, brand centers, and events. Directly comparable in European footprint and immersive-environment focus.

Broad incumbents

• Electrosonic: Global AV systems integrator delivering immersive environments, control rooms, and experience technology for museums, theme parks, and corporate spaces. Comparable AV/integration capabilities but operates at much broader scope and scale.
• teamLab: Japan-based digital art collective producing large-scale immersive installations and permanent experiential venues globally. Operates at significantly larger scale with permanent venue assets rather than custom installations only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vimage