Aplix Japan
Aplix Corporation is a Tokyo Stock Exchange-listed IoT solutions provider offering BLE beacons, cloud platforms (BRIDGE AD, Neutrix Cloud, box), AI dashcams (AORINO), and MVNO services to enterprise customers across manufacturing, mobility, smart home, and public-sector verticals.
- Company typePublic
- Founded1986
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Aplix Japan does
Aplix Corporation (株式会社アプリックス) is a Tokyo-headquartered, Tokyo Stock Exchange-listed IoT solution provider founded in 1986, operating through two reporting segments: a Stock Business (recurring-revenue services) and a System Development Business (custom embedded, cloud, and mobile engineering). The company offers an end-to-end IoT stack spanning BLE beacons (MyBeacon and Omotenashi Beacon), an IoT platform for sensor-to-cloud connectivity (HARPS), a retail media platform (BRIDGE AD with BA Boost push and BA Insight analytics), multi-cloud storage (Neutrix Cloud, box), AI-enabled dashcams (AORINO and AORINO Biz), an MVNO mobile service (SMAMOBA and THE WiFi), and a low-cost IoT data SIM (unio). Its underlying proprietary technology base historically includes the JBlend Java execution environment, which shipped in over 800 million devices worldwide through licensing to Sony, Motorola, Samsung, DoCoMo, and Vodafone.
Aplix serves enterprise customers across diversified verticals — manufacturing, mobility/transportation, smart home/consumer electronics, healthcare, infrastructure/utilities, and public sector/education — with named engagements including Franke, OurPet's, Digmesa, Nestlé Japan, and Aqua Clara. In 2015 the company restructured away from legacy game/animation and IP licensing to focus on IoT. Recent strategic activity (2024-2026) centers on inorganic growth and vertical expansion: the H2 Inc. acquisition (Feb 2024), the Global Cast acquisition (Apr 2026), the establishment of a Public Solutions Department for municipalities and education (May 2026), partnerships with MediaForce, EPARK, e-Grid, and HUMANLIFE, and product launches including Roadify (road anomaly detection) and BA Boost/BA Insight. Aplix Corporation of America (Burlingame, CA) supports North American operations.
The company is publicly traded on the Tokyo Stock Exchange (JASDAQ), reported consolidated revenue of ¥3,504 million (~US$23M) as of December 31, 2021, and had 46 consolidated employees at the same date. Capital is ¥50 million as of April 7, 2022. The business model blends hardware sales (beacon modules, IoT sensors, dashcams), recurring subscriptions (dashcam, cloud storage, IoT SIM, MVNO), advertising-mediated retail media (BRIDGE AD), and project-based system development services.
Aplix Japan firmographics
Firmographics- Name
- Aplix Japan
- Legal name
- Aplix Corporation
- Website
- https://aplix.co.jp
- Company type
- Public
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aplix Corporation is a Tokyo Stock Exchange-listed IoT solutions provider offering BLE beacons, cloud platforms (BRIDGE AD, Neutrix Cloud, box), AI dashcams (AORINO), and MVNO services to enterprise customers across manufacturing, mobility, smart home, and public-sector verticals.
- Ownership category
- akta.pro rank
Aplix Japan industry classification
Industry- Product category
- IoT Platform Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Communications Services, Nec (4899)
- akta.pro primary industry
- IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)
- akta.pro secondary industries
- Smart Home Hubs & Home Gateways (IoT Edge) (HDAFAIAL), Application Performance Engineering & Observability (APM) (BPAEAFAK)
Keywords
Where Aplix Japan is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Aplix Japan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Stock Business (Stock Services): Recurring revenue from IoT platform services, cloud storage, MVNO telecom services, and subscription-based products including AORINO dashcams and beacon services. Provides predictable recurring revenue streams.
- Hardware Product Sales: Sale of IoT sensor modules, beacon devices, and related hardware. Products include MyBeacon series, IoTIZR add-on devices, and water flow sensors. Hardware includes both one-time product sales and accompanying subscription services.
- System Development Services: Custom software development, cloud development, firmware development, embedded software development, and smartphone application development services provided as engineering services to corporate clients.
- MVNO/Mobile Services: Mobile virtual network operator services through Smamoba (budget mobile/SIM) and THE WiFi (mobile WiFi router rental). Revenue from voice/data plans and mobile services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AORINO dashcam subscription service |
| Subscription | Monthly | unio IoT data communication service |
| Subscription | Monthly | Smamoba mobile plans |
| Subscription | Monthly | THE WiFi mobile router |
| Usage-based | Monthly | Neutrix Cloud multi-cloud storage |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Aplix Japan product offering
Product offeringCore offering
Aplix is an IoT solutions company that provides devices, applications, and cloud services together through two business segments: (1) Stock Business — recurring-revenue services including the HARPS IoT platform, MyBeacon and Omotenashi Beacon BLE products, BRIDGE AD retail media platform, Neutrix Cloud/box cloud storage, AORINO AI dashcams (consumer and AORINO Biz enterprise), unio IoT data communication service, SMAMOBA MVNO, and THE WiFi mobile router; and (2) System Development — custom embedded, cloud, firmware, and smartphone application engineering services delivered to enterprise clients.
Product overview
Aplix operates two main business segments: Stock Business and System Development. The Stock Business provides an IoT platform portfolio including retail media platform BRIDGE AD with BA Boost and BA Insight modules, cloud services (Neutrix Cloud, box), communication services (AORINO dashcam, unio IoT data, SMAMOBA mobile, THE WiFi), and beacon technology (MyBeacon, Omotenashi Beacon). The System Development segment offers embedded software, cloud development, smartphone app development, firmware development, Amazon Dash Replenishment support, and research technologies including image recognition and machine learning services. Key AI-enabled products include AORINO/AORINO Biz dashcams with video analysis capabilities and Roadify road inspection system.
Differentiator
Problem solved
Functional benefit
Brands
- BRIDGE AD: Retail media platform connecting beacon-equipped locations with advertising delivery apps
- Neutrix Cloud
- box
- AORINO
- unio
- SMAMOBA (スマスモバ)
- THE WiFi
- MyBeacon
Products and services
- BRIDGE AD (ブリッジアド) Retail media platform that connects beacon-equipped locations with advertising delivery apps, enabling advertisers to deliver targeted advertising at the optimal combination of target audience, region, location, and timing based on consumer location and visit data.
- Neutrix Cloud (ニュートリックスクラウド) Multi-cloud storage service connecting to major hyperscale cloud providers, offering enterprise data storage with high security, high quality, and low cost for the large volumes of data enterprises accumulate.
- box (ボックス) Cloud storage service with unlimited capacity, shareable from anywhere, compliant with the ISO 27001 international information-security standard and the U.S. FedRAMP moderate baseline for high reliability.
- AORINO (アオリノ) Communication-enabled AI dashcam for consumer use that records incidents and supports trouble response and prevention through advanced safety technology, offered on a monthly subscription starting from JPY 1,680 including tax.
- AORINO Biz (アオリノビズ) Enterprise AI dashcam with communication and driver-safety features including drowsiness detection, look-away alerts, alcohol-checker integration, real-time location, and emergency 110-call capability, designed for commercial fleet operators and local government transportation departments.
- unio (ユニオ) IoT data communication service usable across a variety of applications including equipment monitoring, location tracking, caregiving/watching services, monitoring, and security cameras, offered on monthly subscription from JPY 220 including tax.
- スマMob@ (SMAMOBA) Budget mobile phone and SIM service offering voice-enabled plans in 3GB, 6GB, and 30GB options, available as SIM-only or smartphone bundles for individual consumers in Japan.
- THE WiFi (ザワイファイ) Mobile WiFi router rental service with 100GB data allowance, major carrier network coverage, same-day shipping availability, no installation requirement, and zero device rental fees.
- MyBeacon (マイビーコン) Bluetooth Low Energy compliant beacon product line supporting the iBeacon protocol, allowing data transmission and reprogramming of beacon signals via compatible iOS applications, with models for retail, facility management, and proximity marketing use cases.
- HARPS IoT platform / all-in-one solution package for connecting sensors and devices to cloud services, supporting water flow sensors, environmental monitoring, pet healthcare devices, and other industrial IoT applications.
- Omotenashi Beacon (おもてなしビーコン) Beacon service that enables store guidance in over 40 languages for international visitors without requiring custom app development, targeted at retail and tourism-facing facilities.
- hubea Application software with administrator tools for managing beacon-based services and delivering content to end users, paired with Aplix cloud services.
- Amazon Dash Replenishment Development Support Service Development-support service that helps customers build products compatible with Amazon Dash Replenishment, enabling their devices to automatically reorder consumables when supplies run low.
- System Development Services (Embedded / Cloud / Firmware / Mobile App engineering) Custom engineering services covering embedded software, firmware, cloud development, and smartphone application development, delivered under contract to enterprise clients as Aplix's one-stop development offering from edge to cloud.
Quantifiable outcome
- Over 800 million mobile devices shipped with JBlend technology
- +2 more outcomes
Companies that use Aplix Japan
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
Aplix Japan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature8 records
Aplix Japan partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and key account.
- EPARKcoreIntegration of BRIDGE AD functionality into EPARK app. EPARK has approximately 59 million members and 70,000+ store locations. Enables stores to access customer behavior data and location-based marketing without developing their own apps.
- MediaForce (株式会社メディアフォース)coreCollaboration for DX promotion in public sector and education markets. MediaForce brings data management consulting and data integration platform expertise. Combined with Aplix's public sector sales capabilities to provide integrated DX solutions for municipalities and educational institutions.
- Global Cast (株式会社グローバルキャスト)coreGlobal Cast became a wholly-owned subsidiary of Aplix in April 2026. Provides nursing care facility operations (Hartful Cast Kuwana opened June 2026) and expands Aplix's presence in public sector services.
- e-Grid (株式会社イーグリッド)coreJoint development of road patrol DX solution 'Roadify' using AORINO Biz AI dashcams with AI image analysis. e-Grid provides AI image recognition for automated road damage detection, automated report generation, and route optimization. Aplix provides hardware and cloud infrastructure.
- Aqua Clara (アクアクララ株式会社)key accountLong-term development partner for Aqua Clara's digital services. Multiple projects including MyAqua membership portal redesign, AquaPost delivery locker service, Happit Aqua water server portal, and Reward Program point exchange system.
- HUMANLIFE (株式会社HUMANLIFE)key accountBusiness partnership agreement for collaboration in health/wellness IoT services.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Aplix Japan competitors and assessment
Company assessmentDirect peers
- Kontakt.io: Kontakt.io produces BLE beacons, gateways, and a cloud platform for indoor location and asset tracking. Comparable to Aplix's MyBeacon hardware and HARPS IoT platform use cases in facilities, healthcare, and logistics.
- Estimote: Estimote manufactures Bluetooth beacons and provides a location-aware software platform for retail and workplace proximity applications. Overlaps directly with Aplix's MyBeacon hardware line and BRIDGE AD retail-media platform in beacon-driven in-store engagement.
- Soracom: Soracom provides a global IoT connectivity platform with cellular data plans, SIM/eSIM management, and cloud integration. It is the closest pure-play comparison to Aplix's HARPS IoT platform and MVNO/IoT connectivity stack, both targeting developers and enterprises needing managed cellular IoT.
- 1NCE: 1NCE offers managed cellular IoT connectivity with flat-rate global data plans and an IoT platform layer. Directly comparable to Aplix's unio IoT data service and Smamoba/THE WiFi connectivity offerings for low-bandwidth device fleets.
Emerging players
- Pebblebee: Pebblebee is a smaller US-based company producing BLE trackers and beacons for consumer and enterprise asset tracking. Competes with Aplix's MyBeacon line in Bluetooth-based proximity and tracking use cases, though Aplix is more diversified into IoT platforms and MVNO.
Broad incumbents
- Yokowo Co., Ltd. Yokowo is a Japanese manufacturer of antennas, connectors, and IoT-related components including telematics and connected-vehicle devices. It is comparable to Aplix in the IoT hardware and connected-device space but operates at larger scale with automotive OEM customers.
- Advantech: Advantech provides industrial IoT platforms, edge gateways, and embedded computing solutions. Comparable to Aplix's HARPS IoT platform and system development services in industrial/enterprise IoT deployments, though at much larger global scale.
- Murata Manufacturing: Murata is a dominant Japanese manufacturer of electronic components including wireless communication modules and IoT sensors. It competes with Aplix in the BLE module and IoT connectivity module space but at vastly greater scale and with a much broader product portfolio.
- Rakuten Mobile: Rakuten Mobile is a major Japanese MNO that also operates aggressive MVNO/sub-brand pricing. Directly comparable to Aplix's Smamoba MVNO business as both compete for price-sensitive Japanese mobile subscribers, though Rakuten Mobile is orders of magnitude larger.
- IIJ (Internet Initiative Japan): IIJ is a leading Japanese MVNO and IoT connectivity provider offering mobile data, IoT platforms, and managed network services. Comparable to Aplix's MVNO business and HARPS/unio connectivity layer, with a much broader enterprise network services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Aplix Japan social profiles
Digital presenceAplix Japan compliance and trust
Trust signalCompliance2 records
Aplix Japan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aplix Japan leadership team
Management profileNumber of profiles
Profiles9 records
Aplix Japan subsidiaries and ownership
Company hierarchySubsidiaries4 records
Aplix Japan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aplix Japan M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aplix Japan
What does Aplix Japan do?
Aplix is an IoT solutions company that provides devices, applications, and cloud services together through two business segments: (1) Stock Business — recurring-revenue services including the HARPS IoT platform, MyBeacon and Omotenashi Beacon BLE products, BRIDGE AD retail media platform, Neutrix Cloud/box cloud storage, AORINO AI dashcams (consumer and AORINO Biz enterprise), unio IoT data communication service, SMAMOBA MVNO, and THE WiFi mobile router; and (2) System Development — custom embedded, cloud, firmware, and smartphone application engineering services delivered to enterprise clients.
Is Aplix Japan a public or private company?
Aplix Japan is a public company. It is classified as public and is currently operating.
When was Aplix Japan founded?
Aplix Japan was founded in 1986. It employs 51 to 100 people.
Where is Aplix Japan based?
Aplix Japan is headquartered in Tokyo, Japan, in the Asia region.
How does Aplix Japan make money?
Four revenue lines are on record. Stock Business (Stock Services) is the primary driver. The others are hardware Product Sales, system Development Services and MVNO/Mobile Services.
Who are Aplix Japan's main competitors?
Direct peers on record are Kontakt.io, Estimote, Soracom and 1NCE. Pebblebee is listed as an emerging player. Broad incumbents are Yokowo Co., Ltd., Advantech, Murata Manufacturing, Rakuten Mobile and IIJ (Internet Initiative Japan).
Does Aplix Japan have an API?
Yes. Aplix provides development tools and services that include software development kits (SDKs) and licensed applications for IoT solutions. The HARPS Terms of Service references the App (mobile application) available on Google Play, Apple iTunes App Store, Amazon, and other platforms. The hubea Terms of Service mentions cloud services and administrator tools that developers can use. Developer documentation is at www.aplix.co.jp/en/legal/terms_harps.php.
What industry is Aplix Japan in?
Aplix Japan's product category is IoT Platform Services. Its primary akta.pro industry code is HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity), with a secondary code of HDAFAIAL, Smart Home Hubs & Home Gateways (IoT Edge). Its NAICS code is 518 and its SIC code is 7370.