Hopewell

What Hopewell does

Align WX, LLC (doing business as Align) is a US-based private company that provides a workplace experience (WX) optimization platform for enterprise organizations. Its core offering is the WX Assessment, a proprietary research-backed instrument designed by consumer research experts that measures how, when, and where employees do their best work and identifies retention risk driven by misalignment between workforce needs and the actual work experience. The platform is delivered as a four-module suite: WX Assessment (core assessment and retention risk identification), Workforce Profile (insights and performance), WX Alignment (design and installation of customized work environments), and Org Effectiveness (training and growth courses). The company positions its offering as a technology-enabled alternative to traditional workplace consulting, condensing what incumbents take months to deliver into a 7-day process surfaced through a workforce insights dashboard.

Align sells primarily to enterprise clients undergoing real estate consolidation, reconfiguration, or new environment development, as well as to HR/People leaders responsible for retention and engagement, and secondarily to office design and consulting firms. Its go-to-market is direct enterprise sales with quote-based subscription pricing on an annual billing cadence; no public pricing tiers are disclosed. Revenue derives from recurring subscription fees for the platform plus included consulting support. The company maintains a content-driven marketing engine anchored by the 'What's Working' newsletter and a thought leadership presence, with Continental Office (CEO Ira Sharfin) cited as a public customer reference. Brian Zuercher serves as Chief Executive Officer. The firm is privately held with no disclosed funding rounds, no subsidiaries, no public patents, and no AI/ML claims in the input data.

Name

Hopewell

Legal name

Align WX, LLC

Website

https://hopewell.works

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Align WX is a US-based enterprise SaaS company that sells a workplace experience optimization platform, led by the WX Assessment, to enterprise real estate, HR, and people leaders, replacing traditional consulting with a 7-day data-driven process.

Ownership category

akta.pro rank

Product category

Workplace Experience Optimization Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPABAFAF

Workplace/Occupancy Data, Utilization & IWMS Administration

Business & Public Services/Facilities Management & Building Services/Space Planning, Moves/Adds/Changes (MAC) & Workplace Services

SECONDARYBPACAPAJ

Employee Engagement, Surveys & EX

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

Keywords

• Workforce experience assessment
• Workplace experience optimization
• Employee retention analytics
• Real estate portfolio optimization
• Workforce profile platform

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Workplace Experience Optimization Services: Subscription-based platform providing workforce experience assessment, optimization recommendations, and ongoing monitoring for enterprise clients. Includes WX Assessment, workforce profiling, and retention risk identification services delivered through a dashboard and consulting support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hopewell provides a workplace experience (WX) optimization platform built around its WX Assessment, a 7-day workforce survey and analytics process that produces a Workforce Insights Dashboard, workforce profile segmentations, and real estate/space optimization recommendations. The offering combines employee-experience data with real estate portfolio data to help enterprises reduce attrition risk, redesign work environments, and align physical space with workforce behaviors. Adjacent paid offerings include WX Alignment (customized work-experience design and installation) and Org Effectiveness (training and growth programs for work habits).

Product overview

Align WX is a unified workplace experience optimization platform that combines four core modules: the WX Assessment for measuring work experience alignment and identifying retention risks; Workforce Profile (Insights & Performance) for understanding workforce characteristics; WX Alignment (Design & Installation) for customizing and documenting physical work environments; and Org Effectiveness (Training & Growth) for developing effective work habits. The platform bridges the gap between associate experience and resource investments, condensing months of consultant work into a 7-day process.

Differentiator

Problem solved

Functional benefit

Brands

• WX Assessment: Workforce Experience assessment designed by consumer research experts to elicit insights about how, when, and where people do their best work.

Products and services

• WX Assessment A workforce experience assessment product that surveys employees and, in a 7-day cycle, produces analytics on workforce behavior, retention risk, and space/real estate optimization opportunities; sold to enterprise HR, people experience, and corporate real estate leaders.
• Workforce Profile (Insights & Performance) An expert-developed workforce profiling offering that categorizes employees into profiles to inform workplace design, talent, and management decisions; used by enterprise HR, people analytics, and workplace strategy teams.
• WX Alignment (WX Design & Installation) A professional service that customizes and documents the client's work experience based on the WX Assessment, including the design and installation of work-experience programs tailored to the assessed workforce.
• Org Effectiveness (Training & Growth) A training and enablement offering that builds the work habits, rituals, and management practices required to sustain improvements identified by the WX Assessment; delivered to enterprise workforces and managers.

Quantifiable outcome

• 7-day process completion (vs months for traditional consultants/design firms)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Density: Density builds people-counting sensors and analytics for workplace and real-estate teams to measure space utilization, similar to Align WX's workplace utilization insights.
• Envoy: Envoy delivers workplace management software (visitor, desk, room) with hybrid-work and employee-experience analytics targeting enterprise occupiers — a comparable workplace-experience platform for hybrid enterprises.
• Serraview: Serraview provides workplace and portfolio optimization software for corporate real estate, including space utilization and occupancy planning — overlapping on the data-driven real-estate ROI narrative.
• HqO: HqO is a workplace experience platform serving commercial real estate operators with tenant-experience apps, analytics, and real-time insights — overlapping with Align WX on enterprise-grade workplace experience measurement for real estate owners.
• Robin: Robin offers a hybrid workplace platform covering desk booking, room scheduling, and workplace analytics for enterprise occupiers — directly comparable as a data-driven workplace optimization solution.
• VergeSense: VergeSense provides workplace occupancy sensors and space-utilization analytics that help enterprises right-size real estate and improve employee experience — closely comparable data-driven workplace optimization play.
• Leesman: Leesman operates the Leesman Index, a workplace experience assessment used by enterprises to measure how well physical environments support employee work — directly comparable to Align WX's WX Assessment methodology and target buyer.

Broad incumbents

• Workday Peakon Employee Voice: Workday Peakon is the employee-listening arm of Workday's HCM suite, providing continuous engagement and retention analytics — comparable to Align WX's workforce experience measurement but bundled into a much larger enterprise platform.
• Qualtrics (EmployeeXM): Qualtrics EmployeeXM is a broad enterprise employee-experience and survey platform with deep resources across engagement, retention, and EX measurement — a much larger incumbent that competes with Align WX's retention-risk and WX Assessment capabilities.
• Eptura: Eptura (combining iOFFICE, Archibus, and Condeco) provides workplace experience, space management, and CRE optimization software for large enterprises — a broad incumbent with overlapping workplace-data capabilities targeting the same buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hopewell_works

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopewell