Betterplace
Betterplace is a Spanish SaaS platform that aggregates and deduplicates property listings from across Spain, providing automated valuation, market intelligence, and lead capture tools to over 5,000 real estate agents and agencies.
- Company typePrivate
- Founded2015
- HeadquartersOviedo, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Betterplace does
Betterplace (legally PLACE ANALYTICS, S.L.) is a Spanish SaaS company founded in April 2015 and headquartered in Oviedo, Asturias. The company operates a cloud-based real estate data and intelligence platform that aggregates, normalizes, and deduplicates property listings from across the Spanish national real estate market. Betterplace serves real estate agencies and independent agents — primarily in Spain but extending into other European markets through a multilingual interface (Spanish, English, Italian, French, Portuguese). The platform reports more than 5,000 agent users across a customer base spanning major franchise brands (RE/MAX, Century 21, Keller Williams, Engel & Völkers, Coldwell Banker, Tecnocasa, Habitat, Gilmar) and independent agencies (Urbenia, Percent, Comprarcasa, Balcó immobiliària).
The core technology stack is anchored on three proprietary data assets: (i) a deduplicated national property database tracking over 20,000 listings per day from major Spanish portals with historical price and listing history per property; (ii) an Automated Comparable Method (ACM) valuation engine referencing over 5 million comparable properties (testigos), supporting customizable comparable selection and price adjustment; and (iii) a market studies module generating real-time price evolution, demand, and competition metrics by geographic zone. The platform is delivered through four primary modules — property acquisition (Captación de Inmuebles), ACM valuation, market studies, and an embeddable Web Valuator widget — supplemented by a Properties REST API enabling CRM and website integration. Stated technical differentiators include the duplicate-detection algorithm, white-label branded valuation reports, automated lead capture through the web widget, and competitor/exclusivity monitoring.
Betterplace operates a subscription-based SaaS revenue model with a product-led, self-serve go-to-market motion. Customers register for a free trial at betterplaceapp.com without entering credit card details and are quoted on pricing upon engagement; specific tiers and per-seat costs are not publicly disclosed. Multi-seat agency plans support team deployments. Distribution is exclusively digital — direct website and app access — with no resellers, VARs, or offline partner channels. Marketing combines a multilingual content blog, organic social presence (Facebook, LinkedIn, X, Instagram), SEO targeting location-specific Spanish keywords, paid Facebook Ads tutorials, and customer testimonial content. The company was co-founded by Pablo López Garcia (CEO), Alfonso Maestro Lira (CTO), and Celestino González García (COO), with subsequent additions of a Chief Product and Technology Officer and a Head of Product. No institutional funding rounds have been disclosed.
Betterplace firmographics
Firmographics- Name
- Betterplace
- Legal name
- PLACE ANALYTICS, S.L.
- Website
- https://betterplaceweb.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Betterplace is a Spanish SaaS platform that aggregates and deduplicates property listings from across Spain, providing automated valuation, market intelligence, and lead capture tools to over 5,000 real estate agents and agencies.
- Ownership category
- akta.pro rank
Betterplace industry classification
Industry- Product category
- Real Estate Software
- NAICS
- Offices of Real Estate Appraisers (531320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)
- akta.pro secondary industry
- Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate) (FSAGAHAG)
Keywords
Where Betterplace is headquartered
LocationHeadquarters
- HQ city
- Oviedo
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Betterplace business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Software Platform Access): Betterplace operates primarily as a subscription-based SaaS platform. Real estate agencies and independent agents pay recurring subscription fees to access the platform's property database, valuation tools, market studies, and lead generation features. The company targets both individual agents and agency teams (multiple user seats can be purchased). No public pricing is disclosed; prospective customers sign up for a free trial and are quoted on pricing upon engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial — no credit card required |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Betterplace product offering
Product offeringCore offering
Betterplace is a cloud-based SaaS platform that aggregates, deduplicates, and indexes property listings from across the Spanish real estate market (20,000+ listings/day) and provides automated valuation modeling (ACM) using 5M+ comparables. It delivers four integrated modules — property acquisition search, ACM valuation, zone-based market studies, and an embeddable white-label web valuator — plus a REST Properties API, automated private-seller lead alerts, and competitor/portfolio monitoring for real estate agencies and independent agents.
Product overview
Betterplace is a unified real estate data and property acquisition software platform designed for agencies and independent real estate agents. The core offering consists of four integrated modules: Captación de Inmuebles (property search and acquisition), Valoración ACM (professional property valuation with 5M+ comparables), Estudios de Mercado (market studies and zone intelligence), and the Valorador en tu Web (embeddable web estimator widget). These are complemented by API access for CRM/site integration, portfolio tracking, automated property alerts, and duplicate detection. The platform aggregates Spain's national real estate inventory into a clean, deduplicated database and serves over 5,000 agents.
Differentiator
Problem solved
Functional benefit
Products and services
- Captación de Inmuebles (Property Acquisition)
Quantifiable outcome
- Over 5,000 agents actively use Betterplace for property acquisition
- +4 more outcomes
Companies that use Betterplace
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
Betterplace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Betterplace partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
Betterplace competitors and assessment
Company assessmentDirect peers
- Casafari: Portugal-headquartered real estate data aggregator that compiles, deduplicates, and analyzes listings across European markets. Like Betterplace, it serves real estate professionals with property intelligence, market analytics, and a clean dataset — directly comparable in product, customer base, and business model.
- Inmovilla: Spanish real estate management software for agencies and agents, offering CRM, property management, valuation, and web publishing. Inmovilla is a domestic competitor for Spanish agency tooling, with overlapping customers and similar product scope.
- Engine: UK-based automated valuation and property analytics platform for agents, lenders, and investors. Provides comparable-AVM, market insights, and APIs — a direct functional peer to Betterplace's ACM valuation engine in an adjacent geographic market.
- RealAdvisor: Swiss real estate valuation and analytics platform offering automated property valuations and market data. Targets agents and consumers in Europe and competes in the same AVM/data-intelligence category as Betterplace.
- GeoPhy: Netherlands-based AVM provider for residential and commercial real estate, using comparable data and machine learning. Comparable to Betterplace in its AVM-capability focus and B2B distribution to real estate professionals.
- CompStak: US-based commercial real estate data platform providing lease and sale comparables, market analytics, and APIs. Comparable to Betterplace in its data-aggregation, comparable-analysis, and B2B SaaS model for real estate professionals.
- Reonomy: US-based commercial real estate data and intelligence platform aggregating property records, ownership data, and market analytics. Comparable in data aggregation, deduplication, and analytics approach, though focused on commercial rather than residential.
- Witei: Spain-based CRM and operations platform for real estate agencies, including lead capture, property management, and website tools. Targets the same SMB agency segment as Betterplace with a complementary (rather than fully overlapping) feature set.
- Houseprice: UK-based automated valuation and property analytics company offering AVM, market insights, and lead-generation tools to estate agents and lenders. Direct functional competitor to Betterplace's ACM and market-study modules.
Broad incumbents
- Idealista: Spain's largest real estate marketplace and a dominant listing portal. While not a direct SaaS competitor, Idealista controls the upstream listing data Betterplace partially depends on and offers adjacent tools (valuations, agency software) that overlap with Betterplace's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Betterplace social profiles
Digital presenceBetterplace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betterplace leadership team
Management profileNumber of profiles
Betterplace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betterplace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betterplace
What does Betterplace do?
Betterplace is a cloud-based SaaS platform that aggregates, deduplicates, and indexes property listings from across the Spanish real estate market (20,000+ listings/day) and provides automated valuation modeling (ACM) using 5M+ comparables. It delivers four integrated modules — property acquisition search, ACM valuation, zone-based market studies, and an embeddable white-label web valuator — plus a REST Properties API, automated private-seller lead alerts, and competitor/portfolio monitoring for real estate agencies and independent agents.
Is Betterplace a public or private company?
Betterplace is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Betterplace founded?
Betterplace was founded in 2015. It employs 11 to 50 people.
Where is Betterplace based?
Betterplace is headquartered in Oviedo, Spain, in the Europe region.
How does Betterplace make money?
One revenue line is on record: saaS Subscription (Software Platform Access).
Who are Betterplace's main competitors?
Direct peers on record are Casafari, Inmovilla, Engine, RealAdvisor, GeoPhy, CompStak, Reonomy, Witei and Houseprice. Idealista is listed as a broad incumbent.
Does Betterplace have an API?
Yes. Betterplace offers a Property API that allows developers to connect the platform to websites, CRMs, or internal tools. The API enables automation of data entry and property prospect alerts to be received directly in the user's workflow as properties enter the market. It also allows synchronization of portfolios with updated photos, characteristics, and prices in real-time. Developer documentation is at betterplaceweb.com/apis.
What industry is Betterplace in?
Betterplace's product category is Real Estate Software. Its primary akta.pro industry code is FSALALAJ, Automated Valuation Models (AVM) & Property Data/Analytics, with a secondary code of FSAGAHAG, Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate). Its NAICS code is 531320 and its SIC code is 7372.