Inmovilla
- Company typePrivate
- Founded2009
- HeadquartersElche, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Inmovilla firmographics
Firmographics- Name
- Inmovilla
- Legal name
- Inmovilla
- Website
- https://inmovilla.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Inmovilla industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Notary & Signing Agent Services (Remote/Onsite) (BPAJAOAF), CRM Strategy & Consulting (BPAFAFAA)
Keywords
Where Inmovilla is headquartered
LocationHeadquarters
- HQ city
- Elche
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Inmovilla business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription - Full Edition: Monthly subscription model at €79/month (excluding taxes) providing access to all CRM functionalities including unlimited properties, up to 7 users, real estate website, communications tools, and 50GB storage.
- Freemium Trial: Free 15-day trial with limited functionality (1 test user) to drive adoption and conversion to paid Full Edition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial - limited functionality for prospect evaluation |
| Subscription | Monthly | Full Edition - complete CRM with all features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Inmovilla product offering
Product offeringCore offering
Inmovilla sells a cloud-based CRM platform for real estate agencies in Spain, combining property management, client relationship management, marketing automation, multi-portal publishing to 200+ property portals, MLS collaboration, biometric digital signatures, and WhatsApp-based client communication. The platform serves over 4,500 agencies and has managed more than 5 million properties, sold on a monthly subscription basis (€79/month) with a 15-day free trial and no permanence contract.
Product overview
Inmovilla is a cloud-based real estate CRM platform offering a comprehensive suite of integrated modules for property management, client relationship management, and real estate operations. The core CRM platform is complemented by a website builder (Web Inmobiliaria), mobile app (iOS/Android), WhatsApp Business integration, biometric digital signature, virtual tour/video visit capabilities, MLS networking, and automatic portal publishing connectors. The platform serves over 4,500 agencies in Spain with claims of managing 5+ million properties. The product portfolio centers on the CRM as the central hub, with all modules integrated for seamless data flow between property management, client databases, marketing automation, and multi-portal distribution. Inmovilla operates as part of the Idealista group, providing exclusive integrations and features unavailable to other CRM providers.
Differentiator
Problem solved
Functional benefit
Products and services
- CRM Inmovilla (Core Platform) Cloud-based CRM platform for real estate agencies providing complete property management, client database, marketing automation, portal publishing, website builder, and MLS connectivity. The central platform used by over 4,500 agencies in Spain.
- Web Inmobiliaria Professional real estate website builder for agencies with 28+ templates, SEO optimization, responsive design for all devices, real-time property updates, and free domain with hosting, included with CRM subscription.
- App Inmobiliaria (Mobile App) Mobile application for iOS and Android enabling full CRM functionality on smartphones, including property management, client communication, agenda access, and push notifications for new properties, sales, and client updates.
- WhatsApp Inbox WhatsApp integration module connecting personal mobile devices via QR code, enabling mass property listing distribution to clients, automated appointment/visit notifications, document sharing, and per-agent WhatsApp line management.
- Gestión Inmobiliaria Property management module handling complete real estate operations from lead capture to transaction completion, including demand management, automatic property-client matching, client panels, and purchase reports.
- Firma Biométrica Proprietary biometric digital signature system for real estate contracts with legal evidence compliant with EIDAS regulation; claimed as the only in-house developed advanced digital signature system among real estate CRMs in Spain.
- Tours Virtuales y Vídeo Visitas Virtual tour and live video visit platform supporting team meetings, buyer/seller sessions, and virtual Open House events, with direct integration to YouTube for live broadcasting.
- MLS Inmobiliarios Multiple Listing Service module enabling agencies to create collaboration agreements, share listings within trusted networks, and manage MLS groups in a centralized platform, with claims of 90% penetration of Spanish MLS networks.
- Pasarelas Inmobiliarias (Portal Connectors) Real estate portal integration connectors enabling automatic publishing to 65+ portals for free and 60+ additional paid portals, including Idealista, Fotocasa, Yaencontre, Habitaclia, and Pisos.com, with automatic synchronization.
Quantifiable outcome
- Manages 4,500+ real estate agencies and 5+ million properties
- +4 more outcomes
Companies that use Inmovilla
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Inmovilla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability1 record
Feature6 records
Inmovilla partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IdealistacoreInmovilla is part of the Idealista group, providing exclusive advantages and functionalities unavailable elsewhere. This includes multimedia viewer integration with Idealista ads, ad quality scoring, alert systems, direct portal links, and featured property management features. This exclusive partnership is highlighted as a key differentiator.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Inmovilla competitors and assessment
Company assessmentRegional players
- Resales Online: Mediterranean-focused real estate technology platform offering CRM, portal, and lead-generation services across Spain, Portugal, and Southern Europe. Regionally comparable competitor with adjacent go-to-market dynamics in Spanish-speaking markets.
Direct peers
- BoldLeaft: Real estate CRM and IDX website platform offering lead management, marketing automation, and MLS integration. Competes in the same SMB-to-mid-market agency segment with comparable feature breadth and subscription pricing.
- Witei: Spanish cloud-based CRM and ERP for real estate agencies with portal publishing, MLS, and website builder capabilities. Most direct Spanish competitor to Inmovilla targeting the same SMB agency segment with similar pricing.
- kvCORE (Lone Wolf Technologies): Enterprise-grade real estate CRM, marketing, and back-office platform owned by Lone Wolf. Targets franchises and large brokerages, representing the higher-end competitor with deeper resourcing than Inmovilla's SMB focus.
- PropertyBase: Cloud CRM and marketing platform built exclusively for real estate brokerages, offering IDX websites, lead routing, and automation. Comparable vertical SaaS model targeting real estate agencies with similar subscription-based monetization.
- LionDesk: Real estate CRM with built-in dialer, video email, drip campaigns, and lead generation. Targets individual agents and small teams with a similar self-serve, PLG-style motion and comparable subscription pricing tier.
- Real Geeks: Real estate CRM and lead generation platform providing websites, CRM, and marketing tools for agents and brokerages. Comparable SMB-focused vertical CRM with similar self-serve onboarding and feature architecture.
Broad incumbents
- Salesforce: Generic enterprise CRM with real estate cloud vertical solutions and AppExchange ecosystem. Represents the broad incumbent threat if Salesforce deepens local market or vertical specialization that competes with Inmovilla's niche depth.
- HubSpot: General-purpose CRM with marketing automation hubs that real estate agencies use as an alternative to vertical platforms. Adjacent incumbent pressure if agencies adopt generic CRMs with marketing automation over specialized platforms.
Emerging players
- Apimo: European real estate back-office and CRM platform primarily active in France with growing Iberian presence. Comparable property management, client matching, and portal publishing functionality targeting agencies in adjacent geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Inmovilla social profiles
Digital presenceInmovilla compliance and trust
Trust signalCompliance1 record
Inmovilla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inmovilla leadership team
Management profileNumber of profiles
Profiles2 records
Inmovilla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inmovilla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inmovilla
What does Inmovilla do?
Inmovilla sells a cloud-based CRM platform for real estate agencies in Spain, combining property management, client relationship management, marketing automation, multi-portal publishing to 200+ property portals, MLS collaboration, biometric digital signatures, and WhatsApp-based client communication. The platform serves over 4,500 agencies and has managed more than 5 million properties, sold on a monthly subscription basis (€79/month) with a 15-day free trial and no permanence contract.
Is Inmovilla a public or private company?
Inmovilla is a private company. It is classified as corporate owned and is currently operating.
When was Inmovilla founded?
Inmovilla was founded in 2009. It employs 11 to 50 people.
Where is Inmovilla based?
Inmovilla is headquartered in Elche, Spain, in the Europe region.
How does Inmovilla make money?
Two revenue lines are on record. Subscription - Full Edition is the primary driver. The others are freemium Trial.
Who are Inmovilla's main competitors?
Resales Online is listed as a regional player. Direct peers are BoldLeaft, Witei, kvCORE (Lone Wolf Technologies), PropertyBase, LionDesk and Real Geeks. Broad incumbents are Salesforce and HubSpot. Apimo is listed as an emerging player.
Does Inmovilla have an API?
No public API is recorded for Inmovilla.
What industry is Inmovilla in?
Inmovilla's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 513210 and its SIC code is 7372.