Betterplace

What Betterplace does

Betterplace (legally PLACE ANALYTICS, S.L.) is a Spanish SaaS company founded in April 2015 and headquartered in Oviedo, Asturias. The company operates a cloud-based real estate data and intelligence platform that aggregates, normalizes, and deduplicates property listings from across the Spanish national real estate market. Betterplace serves real estate agencies and independent agents — primarily in Spain but extending into other European markets through a multilingual interface (Spanish, English, Italian, French, Portuguese). The platform reports more than 5,000 agent users across a customer base spanning major franchise brands (RE/MAX, Century 21, Keller Williams, Engel & Völkers, Coldwell Banker, Tecnocasa, Habitat, Gilmar) and independent agencies (Urbenia, Percent, Comprarcasa, Balcó immobiliària).

The core technology stack is anchored on three proprietary data assets: (i) a deduplicated national property database tracking over 20,000 listings per day from major Spanish portals with historical price and listing history per property; (ii) an Automated Comparable Method (ACM) valuation engine referencing over 5 million comparable properties (testigos), supporting customizable comparable selection and price adjustment; and (iii) a market studies module generating real-time price evolution, demand, and competition metrics by geographic zone. The platform is delivered through four primary modules — property acquisition (Captación de Inmuebles), ACM valuation, market studies, and an embeddable Web Valuator widget — supplemented by a Properties REST API enabling CRM and website integration. Stated technical differentiators include the duplicate-detection algorithm, white-label branded valuation reports, automated lead capture through the web widget, and competitor/exclusivity monitoring.

Betterplace operates a subscription-based SaaS revenue model with a product-led, self-serve go-to-market motion. Customers register for a free trial at betterplaceapp.com without entering credit card details and are quoted on pricing upon engagement; specific tiers and per-seat costs are not publicly disclosed. Multi-seat agency plans support team deployments. Distribution is exclusively digital — direct website and app access — with no resellers, VARs, or offline partner channels. Marketing combines a multilingual content blog, organic social presence (Facebook, LinkedIn, X, Instagram), SEO targeting location-specific Spanish keywords, paid Facebook Ads tutorials, and customer testimonial content. The company was co-founded by Pablo López Garcia (CEO), Alfonso Maestro Lira (CTO), and Celestino González García (COO), with subsequent additions of a Chief Product and Technology Officer and a Head of Product. No institutional funding rounds have been disclosed.

Name

Betterplace

Legal name

PLACE ANALYTICS, S.L.

Website

https://betterplaceweb.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Betterplace is a Spanish SaaS platform that aggregates and deduplicates property listings from across Spain, providing automated valuation, market intelligence, and lead capture tools to over 5,000 real estate agents and agencies.

Ownership category

akta.pro rank

Product category

Real Estate Software

NAICS

Offices of Real Estate Appraisers (531320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)

akta.pro secondary industry

Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate) (FSAGAHAG)

Keywords

• Real estate software
• Property valuation
• Lead generation software
• Real estate analytics
• Property acquisition tools

Headquarters

HQ city

Oviedo

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Software Platform Access): Betterplace operates primarily as a subscription-based SaaS platform. Real estate agencies and independent agents pay recurring subscription fees to access the platform's property database, valuation tools, market studies, and lead generation features. The company targets both individual agents and agency teams (multiple user seats can be purchased). No public pricing is disclosed; prospective customers sign up for a free trial and are quoted on pricing upon engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Betterplace is a cloud-based SaaS platform that aggregates, deduplicates, and indexes property listings from across the Spanish real estate market (20,000+ listings/day) and provides automated valuation modeling (ACM) using 5M+ comparables. It delivers four integrated modules — property acquisition search, ACM valuation, zone-based market studies, and an embeddable white-label web valuator — plus a REST Properties API, automated private-seller lead alerts, and competitor/portfolio monitoring for real estate agencies and independent agents.

Product overview

Betterplace is a unified real estate data and property acquisition software platform designed for agencies and independent real estate agents. The core offering consists of four integrated modules: Captación de Inmuebles (property search and acquisition), Valoración ACM (professional property valuation with 5M+ comparables), Estudios de Mercado (market studies and zone intelligence), and the Valorador en tu Web (embeddable web estimator widget). These are complemented by API access for CRM/site integration, portfolio tracking, automated property alerts, and duplicate detection. The platform aggregates Spain's national real estate inventory into a clean, deduplicated database and serves over 5,000 agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Captación de Inmuebles (Property Acquisition)

Quantifiable outcome

• Over 5,000 agents actively use Betterplace for property acquisition
• +4 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Casafari: Portugal-headquartered real estate data aggregator that compiles, deduplicates, and analyzes listings across European markets. Like Betterplace, it serves real estate professionals with property intelligence, market analytics, and a clean dataset — directly comparable in product, customer base, and business model.
• Inmovilla: Spanish real estate management software for agencies and agents, offering CRM, property management, valuation, and web publishing. Inmovilla is a domestic competitor for Spanish agency tooling, with overlapping customers and similar product scope.
• Engine: UK-based automated valuation and property analytics platform for agents, lenders, and investors. Provides comparable-AVM, market insights, and APIs — a direct functional peer to Betterplace's ACM valuation engine in an adjacent geographic market.
• RealAdvisor: Swiss real estate valuation and analytics platform offering automated property valuations and market data. Targets agents and consumers in Europe and competes in the same AVM/data-intelligence category as Betterplace.
• GeoPhy: Netherlands-based AVM provider for residential and commercial real estate, using comparable data and machine learning. Comparable to Betterplace in its AVM-capability focus and B2B distribution to real estate professionals.
• CompStak: US-based commercial real estate data platform providing lease and sale comparables, market analytics, and APIs. Comparable to Betterplace in its data-aggregation, comparable-analysis, and B2B SaaS model for real estate professionals.
• Reonomy: US-based commercial real estate data and intelligence platform aggregating property records, ownership data, and market analytics. Comparable in data aggregation, deduplication, and analytics approach, though focused on commercial rather than residential.
• Witei: Spain-based CRM and operations platform for real estate agencies, including lead capture, property management, and website tools. Targets the same SMB agency segment as Betterplace with a complementary (rather than fully overlapping) feature set.
• Houseprice: UK-based automated valuation and property analytics company offering AVM, market insights, and lead-generation tools to estate agents and lenders. Direct functional competitor to Betterplace's ACM and market-study modules.

Broad incumbents

• Idealista: Spain's largest real estate marketplace and a dominant listing portal. While not a direct SaaS competitor, Idealista controls the upstream listing data Betterplace partially depends on and offers adjacent tools (valuations, agency software) that overlap with Betterplace's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/betterplaceapp
• Facebookfacebook.com/betterplaceapp
• LinkedInlinkedin.com/company/betterplace

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betterplace