Past Tense
- Company typePrivate
- Founded2009
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Past Tense firmographics
Firmographics- Name
- Past Tense
- Legal name
- Past Tense
- Website
- https://pasttensestudio.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Past Tense industry classification
Industry- Product category
- Yoga and Movement Studio Services
- NAICS
- Educational Services (61)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)
- akta.pro secondary industry
- Kids & Family Yoga (HSADACAK)
Keywords
Where Past Tense is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Past Tense business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Studio Memberships: Monthly subscription memberships with three tiers: Community ($110/month for 7 classes), Sustaining ($140/month unlimited), and Share-the-Love ($175/month unlimited with additional benefits). All memberships include access to on-demand video library.
- Class Passes: Single drop-in classes and multi-class passes (5-class and 10-class passes) with per-class pricing that decreases with volume. Senior discounts available.
- Gift Cards: Electronic gift cards available in any amount, redeemable for classes, workshops, series, or retail items.
- Video Library Subscription: Monthly subscription for unlimited access to pre-recorded video classes of all lengths, levels, and styles.
- Workshops and Specials: Revenue from specialized workshops, series, and retreats with pre-payment required at registration.
- Merchandise: Sale of studio merchandise including mats, blocks, straps, TuneUp balls, and other yoga props.
- Kids and Family Programs: Revenue from kids yoga classes, Baby + Me, Toddler + Me, and family fitness classes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Community Membership - $110/month for 7 classes |
| Subscription | Monthly | Sustaining Membership - $140/month unlimited |
| Subscription | Monthly | Share-the-Love Membership - $175/month unlimited |
| Unit Pricing | Pay-as-you-go | Single Drop-in Class |
| Unit Pricing | Pay-as-you-go | 5-Class Pass - $135 |
| Unit Pricing | Pay-as-you-go | 10-Class Pass - $260 |
| Unit Pricing | Pay-as-you-go | Senior 10-Class Pass - $180 |
| Subscription | Monthly | Video Library Monthly - $30/month |
| Freemium | Pay-as-you-go | 2-Week Intro Trial - $50 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Past Tense product offering
Product offeringCore offering
Past Tense is a yoga and movement studio selling in-person classes, livestream sessions, an on-demand video library, and teacher training at its Mt. Pleasant (Washington DC) studio. Customers buy individual classes, multi-class passes, monthly memberships, gift cards, and merchandise. The studio also runs workshops, kids and family programs, and a 200-hour teacher training certification.
Product overview
Past Tense is a yoga and movement studio offering a multi-format fitness platform centered around in-studio and virtual classes. The core offering consists of live in-person yoga classes at their Mt. Pleasant, DC studio (Vinyasa Flow, Beginner, Advanced, Restorative, Prenatal, and specialty formats), supplemented by livestream and on-demand video library access for remote participation. The studio also provides a 200-hour Teacher Training program, specialized workshops, and kids/family classes. Revenue streams include tiered memberships (Community $110/mo, Sustaining $140/mo, Share-the-Love $175/mo), class passes (5-class, 10-class, Senior), single drop-ins, and a 2-week intro offer. Additional offerings include gift cards, merchandise, and a scholarship program. The business uses Walla for scheduling and account management, and Bonfire for merchandise sales.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Studio Yoga Classes Live in-person yoga and movement classes taught by trained instructors at the Mt. Pleasant studio location, covering Vinyasa Flow, Beginner Vinyasa, Advanced Vinyasa, Restorative, Prenatal, Pilates, and specialty formats. Open to adult students in the Washington DC area.
- Livestream Classes Live online yoga classes streamed in real time, allowing students to participate remotely. Registration confirmation includes a link to access the virtual class. Priced at $15 per livestream class.
- Video Library / On-Demand Classes Pre-recorded library of yoga and movement classes available for streaming anytime at $30/month. Includes Vinyasa Flow, Beginner, MindBody Fitness, Restorative, Kids Yoga, Prenatal Yoga, Pilates, Foam Rolling, and specialty classes such as Yoga for Runners and Yoga for a Good Night's Sleep.
- 200-Hour Teacher Training Program Comprehensive yoga teacher training program covering movement, anatomy, bodywork, and teaching methodology, intended for aspiring yoga instructors seeking a 200-hour certification credential.
- Workshops and Specials Specialized workshops and series offering deeper dives into specific yoga styles, techniques, or themes beyond regular class offerings. Pre-payment is required at registration.
- Kids and Family Classes Age-specific classes including Baby + Me Yoga, Baby + Me Fitness, Toddler + Me Yoga, Mini Movers (ages 3-5), Kids Yoga (ages 9-12), and Yoga Dance (ages 9-12). Some classes require a separate child account for registration.
- Gift Cards Electronic gift cards available in any amount, redeemable for classes, workshops, series, or retail merchandise. Delivered as e-gift certificates.
- Past Tense Branded Merchandise Branded merchandise available through the Bonfire online store including apparel and accessories bearing the Past Tense brand.
Companies that use Past Tense
Customer profileSegments6 records
Ideal customer profiles7 records
Past Tense technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Past Tense partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chelsea Ritter-SoronenminorArtist contracted to create trompe l'oeil library and garden wall murals at original studio (Summer 2020) and wisteria mural on doors at Alley studio (May 2021). Creative collaboration for studio aesthetic and ambiance.
Scale indicators4 records
Recent moves11 records
Expansion highlights4 records
Past Tense competitors and assessment
Company assessmentDirect peers
- Sky Ting Yoga: Independent NYC-based yoga studio brand with a strong community and cultural identity, offering classes, workshops, and digital content. Comparable to Past Tense's boutique, community-rooted positioning and digital extension.
- YogaWorks: Multi-location yoga studio chain offering group classes, teacher training, workshops, and digital content. Directly comparable to Past Tense on the mix of in-studio classes, teacher training programs, and video/on-demand offerings.
- Hot 8 Yoga: Boutique hot yoga chain offering unlimited membership pricing and teacher training in multiple US cities. Comparable to Past Tense on the unlimited membership model and teacher training program, though at greater scale.
- CorePower Yoga: Largest US yoga studio chain offering multi-format heated and non-heated yoga, signature teacher training programs, and membership tiers. Closely comparable to Past Tense in core offering (group yoga classes, memberships, teacher training) but operates at national scale.
- Modo Yoga: Boutique hot yoga studio chain with strong community and sustainability orientation, offering memberships, teacher training, and workshops. Comparable to Past Tense's community-led positioning and tiered membership structure.
- Y7 Studio: Boutique yoga studio brand known for hip-hop influenced heated flow classes and culturally-driven community identity in urban markets. Comparable to Past Tense as a brand-forward, community-centric boutique studio targeting similar urban wellness consumers.
- Pure Yoga: Premium urban yoga studio chain offering a wide variety of class formats, teacher training, and multi-tier memberships in dense metro markets. Closely comparable to Past Tense's variety of formats (Vinyasa, Restorative, Pilates, prenatal) and tiered membership.
Others
- ClassPass: Multi-studio fitness class aggregator offering credits-based access to yoga, pilates, and other classes across studios. Comparable to Past Tense as an enabling/distribution channel that affects member acquisition economics and loyalty for local yoga studios.
Emerging players
- Glo: Online yoga and Pilates platform with on-demand classes from notable teachers worldwide. Comparable to Past Tense's on-demand video library subscription and livestream classes as a digital-only yoga alternative.
Broad incumbents
- Peloton: Connected fitness platform offering cycling, strength, yoga, and meditation content via subscription. Comparable to Past Tense's digital yoga offerings as a broad incumbent in the at-home wellness subscription space that competes for the same discretionary consumer dollar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Past Tense social profiles
Digital presencePast Tense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Past Tense leadership team
Management profileNumber of profiles
Profiles4 records
Past Tense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Past Tense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Past Tense
What does Past Tense do?
Past Tense is a yoga and movement studio selling in-person classes, livestream sessions, an on-demand video library, and teacher training at its Mt. Pleasant (Washington DC) studio. Customers buy individual classes, multi-class passes, monthly memberships, gift cards, and merchandise. The studio also runs workshops, kids and family programs, and a 200-hour teacher training certification.
Is Past Tense a public or private company?
Past Tense is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Past Tense founded?
Past Tense was founded in 2009. It employs 11 to 50 people.
Where is Past Tense based?
Past Tense is headquartered in Washington, United States, in the North America region.
How does Past Tense make money?
Seven revenue lines are on record. Studio Memberships are the primary driver. The others are class Passes, gift Cards, video Library Subscription, workshops and Specials, merchandise and kids and Family Programs.
Who are Past Tense's main competitors?
Direct peers on record are Sky Ting Yoga, YogaWorks, Hot 8 Yoga, CorePower Yoga, Modo Yoga, Y7 Studio and Pure Yoga. ClassPass is listed as an others. Glo is listed as an emerging player. Peloton is listed as a broad incumbent.
Does Past Tense have an API?
No public API is recorded for Past Tense.
What industry is Past Tense in?
Past Tense's product category is Yoga and Movement Studio Services. Its primary akta.pro industry code is HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions, with a secondary code of HSADACAK, Kids & Family Yoga. Its NAICS code is 61 and its SIC code is 7997.