Shine Medical Asthetics

What Shine Medical Asthetics does

Shine Medical Aesthetics is a privately held, single-location medical aesthetics practice founded by Dr. Charles Moon, MD and based in Cape Girardeau, Missouri. The practice serves individual consumer clients across southeast Missouri with an integrated portfolio spanning medical-grade aesthetic procedures, spa-style aesthetician services, massage therapy, and salon services, all delivered under one roof with physician oversight.

The technical core of the business is a multi-modality aesthetic device platform. Shine operates FDA-cleared platforms including Sciton BBL (broadband light / Forever Young BBL phototherapy), Vanquish (non-invasive RF fat reduction), miraDry (microwave-based permanent sweat-gland elimination), HydraFacial (vortex-based resurfacing), Cutera laser hair removal, Moxi and Skintyte laser skin remodeling, Laser Genesis, and the VISIA Skin Analysis computer-vision imaging system. Treatments are complemented by injectables (Dysport/Daxxify/Jeuveau neurotoxins, Restylane and other hyaluronic acid fillers, Sculptra, Kybella) and a proprietary Moonshine skincare line developed by Dr. Moon, alongside retail of Obagi, Elta MD, Neocutis, SkinCeuticals, Jane Iredale, and Latisse.

The business model is direct-to-consumer professional services plus retail. Revenue is generated from individual appointments (pricing primarily quote-based, with package pricing for treatment series and promotional offers,) and skincare product sales fulfilled in-office or by phone with free shipping. Distribution is omnichannel but local: in-person appointments, online booking via the Booker platform, and a phone-order product channel serve the Cape Girardeau catchment. Marketing relies on educational blog content, seasonal promotions, community open-house events, the Pink Up Cape breast cancer awareness partnership, and an extensive before/after result gallery. The practice has no disclosed external funding, no parent company, and no second location in the source data.

Name

Shine Medical Asthetics

Legal name

Shine Medical Aesthetics

Website

https://shinesemo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Shine Medical Aesthetics is a Cape Girardeau, MO medical aesthetics practice serving individual consumers with physician-supervised laser, injectable, body-contouring, facial, massage, and salon services, plus a proprietary skincare line.

Ownership category

akta.pro rank

Product category

Medical Aesthetics Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHSALADAN

Medical-Grade / Clinical Facials (Dermatology & Med Spa)

Home & Personal Services/Personal Care & Beauty Services/Skincare & Facial Services

SECONDARYCRABAKAI

Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning)

Consumer Products & Retail/Beauty & Personal Care/Beauty Tools & Accessories

SECONDARYCRABALAF

Professional Skincare & Facial Treatments

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

SECONDARYCRABALAG

Spa Body Treatments & Massage (Oils, Scrubs, Wraps)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

Keywords

• Medical aesthetics services
• Laser skin treatments
• Injectable treatments
• Body contouring services
• Medical spa services

Headquarters

HQ city

Cape Girardeau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Medical Aesthetic Services: Revenue from medical-grade aesthetic treatments including laser therapies (BBL, Laser Genesis, Skintyte, laser hair removal), injectables (Botox/Dysport/Jeuveau, fillers, Sculptra), body contouring (Vanquish), and skin rejuvenation (Moxi, microneedling, chemical peels). Treatments provided by licensed medical professionals under Dr. Moon's supervision.
2. Aesthetician Services: Revenue from spa-style treatments including facials (Shine Bright, Shine Brilliance, Shine Blitz), HydraFacials, dermaplaning, microdermabrasion, microblading, and waxing services.
3. Salon Services: Hair services including cuts, color, highlights, extensions (Great Lengths), perms, styling, makeup application, and conditioning treatments provided by salon stylists.
4. Retail Products: Sale of skincare products including Moonshine (proprietary), Obagi, Elta MD, Neocutis, SkinCeuticals, Jane Iredale makeup, and Latisse. Free shipping on product orders.
5. Massage Services: Swedish, deep tissue, hot stone, and prenatal massage therapy services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Shine Medical Aesthetics is a single-location medical aesthetics practice in Cape Girardeau, MO that provides laser and light-based skin therapies (Sciton BBL, Laser Genesis, Moxi, Skintyte, Phototherapy), injectables (neurotoxins, dermal fillers, Sculptra, Kybella), body contouring (Vanquish, miraDry), skin rejuvenation (HydraFacial, microneedling, chemical peels, microblading), salon hair services, and massage therapy under the medical direction of Dr. Charles Moon. It also retails its own proprietary Moonshine skincare line and professional brands including Obagi, Elta MD, Neocutis, SkinCeuticals, Jane Iredale, and Latisse.

Product overview

Shine Medical Aesthetics is a medical spa offering integrated aesthetic, medical, and salon services. The company provides a comprehensive portfolio of skincare and beauty treatments including HydraFacial, laser treatments (Laser Genesis, Forever Young BBL, Skintyte, Moxi, Phototherapy), injectables (neurotoxins and dermal fillers), body contouring (Vanquish, Kybella), and permanent makeup (microblading). They operate their own branded skincare line called Moonshine and retail professional skincare products including Obagi, Elta MD, Neocutis, SkinCeuticals, Jane Iredale, and Latisse. The practice also offers VISIA Skin Analysis for personalized treatment planning. Salon services include hair cutting, coloring, styling, extensions, waxing, and makeup application.

Differentiator

Problem solved

Functional benefit

Products and services

• HydraFacial Non-invasive, non-surgical resurfacing procedure that cleanses, exfoliates, extracts, and hydrates skin while infusing beneficial antioxidants and moisturizing agents, available in Signature and Deluxe variants with optional boosters (Britenol, Growth Factor, Dermabuilder, Sente) and LED Light Therapy.
• miraDry FDA-cleared non-invasive treatment that permanently reduces or eliminates underarm sweat and odor glands using controlled microwave/thermal (miraWave) energy.
• Vanquish Non-invasive, non-surgical fat reduction procedure using multi-focused radiofrequency to permanently eliminate fat cells from stomach, flanks, back, and thighs.
• Forever Young BBL Sciton Broadband Light (BBL) phototherapy targeting redness, blood vessels, brown spots, rosacea, and skin aging; clinically demonstrated to alter gene expression associated with youthfulness.
• Laser Genesis Non-ablative laser treatment that stimulates the skin's natural processes to diminish signs of aging and sun damage, delivering gentle laser energy to improve fine lines, wrinkles, and redness with no downtime.
• Microneedling Procedure that creates thousands of micro-injuries to trigger the body's natural wound healing process, resulting in collagen and elastin formation for skin remodeling.
• Moxi Gentle fractionated laser designed to effectively treat visible signs of aging and produce evenly toned, radiant skin.
• Skintyte Laser procedure that delivers wavelengths of light energy to stimulate collagen production and tighten skin from the inside out, ideal for loose skin around eyes, cheeks, and neck.
• Phototherapy/IPL IPL laser treatment using Sciton BBL to target redness, blood vessels, and brown spots caused by aging, genetics, and sun exposure, with no downtime.
• Neurotoxin Injectables Prescription injectables (Dysport, Daxxify, Jeuveau) that relax facial muscles to reduce frown lines, forehead wrinkles, and crow's feet for 4-6 months.
• Dermal Fillers Injectable fillers (Restylane Lyft, Kysee, Defyne, Refyne, Contour, Eyelight, Restylane) that add volume and smoothness to correct facial wrinkles and volume loss, lasting up to 12 months.
• Sculptra Collagen stimulator that helps restore skin's foundation by stimulating natural collagen production to firm and smooth the cheek region and tighten the jawline, with results lasting up to 24 months.
• Kybella Injectable treatment for chin fullness that eliminates fat cells beneath the chin to improve the side profile; treatments administered at least one month apart, up to six total.
• Laser Hair Removal Hair removal using the Cutera Excell HR platform, safe and effective for all skin and hair types; series of 6-8 treatments recommended, spaced 4-6 weeks apart.
• Microblading Permanent makeup procedure using a manual pen with a thin blade to draw crisp, natural-looking hair-like strokes for brow recreation, correction, and improvement, with results lasting 9-18 months.
• Salon Services Hair and beauty services including cuts, styling, coloring, highlights, lowlights, perms, straightening, Great Lengths extensions, facial waxing, makeup application, and conditioning treatments.
• Massage Services Massage therapy including Swedish, deep tissue, hot stone, and prenatal massage services.
• Moonshine Skincare Shine's own proprietary clinically advanced skincare line developed by Dr. Moon, including daily skincare, anti-aging, and pre/post treatment care products such as HQRA+ (7% Hydroquinone and 0.1% Tretinoin compound).

Quantifiable outcome

• Sweat glands eliminated permanently with miraDry - results are lasting as glands do not regenerate
• +6 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• SEV Laser: Medspa operator offering laser hair removal, injectables, body contouring, and skin rejuvenation — comparable service menu with a membership-driven, smaller-box retail approach relevant to a single-location operator.
• Milan Laser Hair Removal: Specialty laser hair removal provider with unlimited-treatment membership model — directly comparable on Shine's Cutera laser hair removal service line but focused exclusively on hair removal.

Direct peers

• Sona MedSpa: Mid-size medspa chain offering injectables, laser treatments, body contouring, and skin rejuvenation — closely comparable service mix and physician-supervised model at a regional scale.
• Massage Heights: Franchised therapeutic massage and skincare chain with membership model — comparable massage and facial services with a subscription-style revenue approach, serving as a like-for-like on Shine's wellness side.
• Woodhouse Spa: Full-service spa offering facials, massage, body treatments, and select wellness services — comparable day-spa component of Shine's offering with a multi-location retail-style presence.
• SkinSpirit: Multi-location boutique medical spa offering injectables, laser, body contouring, and facials — directly comparable service mix and physician-supervised model to Shine, with a broader geographic footprint.
• Hand & Stone Massage and Facial Spa: Franchised spa chain combining massage, facials, and select aesthetic services — comparable facial/massage service category with similar membership and package-driven revenue model, though lighter on medical aesthetics.

Broad incumbents

• LaserAway: National medspa chain heavily focused on laser hair removal, skin rejuvenation, and injectables — comparable core device-based services but with mass-market positioning and chain-level marketing spend.
• Advanced Dermatology and Cosmetic Surgery: Multi-location dermatology practice with significant medical aesthetics offerings (Botox, fillers, lasers, body contouring) — comparable medically-supervised aesthetic service mix but anchored to a dermatology clinical platform.
• Ideal Image: Large national medspa chain offering Botox, fillers, laser hair removal, and body contouring across 150+ locations — comparable service menu but operates as a scaled chain rather than a single-site practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ShineSemo
• Facebookfacebook.com/shinemedicalaesthetics
• LinkedInlinkedin.com/company/shine-medical-aesthetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shine Medical Asthetics