Watergate Dental Associates

What Watergate Dental Associates does

Watergate Dental Associates is a private, independently operated group dental practice founded approximately in 1980 and headquartered at 2506 Virginia Avenue NW in Washington, D.C. The practice operates from a single location serving the Washington Metropolitan area and is owned and managed by partner dentists including Dr. Thomas E. Gluck, Dr. Margo J. Robinson (partner since 2009), and Dr. Donald W. Kreuzer, alongside associate Dr. Jackie Cheng. The firm is classified as a small practice with 1-10 employees and has no disclosed external investment, parent company, or funding activity.

The practice delivers a multi-specialty dental service offering organized around five core areas: general and restorative dentistry (including CEREC one-visit ceramic restorations), cosmetic dentistry (veneers, crowns, bonding, whitening), dental implants (surgical placement through restoration in-office), Invisalign clear aligner therapy, and airway/sleep apnea management. Specialty services include TMJ and craniofacial pain therapy, periodontal therapy, myofunctional therapy, and pediatric craniofacial growth and development (including laser tongue tie release and Myobrace/Healthy Start appliances). The technology stack includes CEREC CAD/CAM, CBCT 3D imaging, iTero intraoral scanning, VELScope oral cancer screening, and MSE/MARPE skeletal expanders, enabling same-visit restorations and advanced airway diagnostics uncommon in practices of this size.

Revenue is generated on a fee-for-service basis supplemented by dental insurance processing. The practice is in-network with Aetna, Cigna, and United Healthcare, processes claims for all dental insurance plans, and accepts online appointment bookings through Zocdoc. New patient acquisition relies primarily on 40+ years of brand reputation and patient referrals, supported by SEO presence and digital scheduling. Strategic affiliations include The Breathe Institute (Dr. Robinson serves as ambassador) and Sleep Group Solutions for sleep apnea device technology. Dr. Gluck has been recognized as a Washingtonian Top Dentist every year since 2010, and Dr. Robinson as a Washingtonian Top Doctor since 2021.

Name

Watergate Dental Associates

Legal name

Watergate Dental Associates

Website

https://watergatedental.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Watergate Dental Associates is a private multi-specialty group dental practice in Washington, D.C., serving the Washington Metropolitan area for over 40 years with general, cosmetic, implant, orthodontic, and airway/sleep dentistry services.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• General dentistry services
• Cosmetic dentistry services
• Dental implant placement
• Clear aligner therapy
• Airway sleep dentistry

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dental Services Revenue: The practice generates revenue through providing comprehensive dental services including general dentistry, cosmetic procedures, implants, orthodontics, and specialized airway/sleep treatments. Services are provided on a fee-for-service basis with insurance processing support.
2. Dental Insurance Processing: The practice accepts all dental insurance plans and processes claims on behalf of patients. They are in-network with Aetna, Cigna, and United Healthcare. Revenue is collected through insurance reimbursements and patient copays.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Watergate Dental Associates is a multi-specialty dental practice in Washington, D.C., delivering comprehensive general, restorative, cosmetic, implant, periodontal, airway, TMJ/craniofacial pain, myofunctional, and pediatric craniofacial dental care to individual patients. Its offering combines routine preventive dentistry with advanced clinical services such as same-visit CEREC restorations, Invisalign clear aligner therapy, dental implants, sleep apnea/airway management, and orofacial pain therapy under partner-dentist oversight.

Product overview

Watergate Dental Associates is a group dental practice offering a comprehensive suite of dental services organized around five core areas: general and preventive dentistry, cosmetic and restorative dentistry (including CEREC one-visit ceramic restorations), dental implant placement and restoration, clear aligner orthodontic therapy (Invisalign), and airway/sleep medicine. The practice also provides specialty services including periodontal therapy, TMJ and craniofacial pain management, pediatric craniofacial growth and development, and myofunctional therapy. Key diagnostic technologies include digital 2D and 3D radiography, VELScope oral cancer screening, iTero 3D intraoral scanning, and CEREC CAD/CAM in-office restoration manufacturing. The practice is structured as a multi-specialty group model, combining general practitioners with advanced specialists to deliver total care within one office, including surgical implant services, orthodontic treatment, and airway management.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Dentistry Aesthetic dental services for adult patients in the Washington, D.C. area, delivered as part of the practice's general and cosmetic specialty lines under partner-dentist oversight.
• Dental Implants Surgical placement and restoration of dental implants for patients with missing teeth, delivered within the practice's implant and periodontal service lines.
• Invisalign Clear Aligner Therapy Orthodontic treatment using Invisalign clear aligners for adults and older teens seeking teeth straightening, performed at the Washington, D.C. practice.
• General and Restorative Dentistry Routine preventive, diagnostic, and restorative dental services for individual patients, including cleanings, fillings, same-visit CEREC restorations, and general dental maintenance.
• Airway Management and Sleep Apnea Treatment Evaluation and management of airway and sleep-related breathing disorders, including adult maxillary expansion (MSE/MARPE), for patients with snoring and sleep apnea concerns.
• Pediatric Craniofacial Growth and Development Dental care focused on craniofacial growth and development for pediatric patients, addressing early orthodontic and functional development needs.
• TMJ and Craniofacial Pain Therapy Diagnosis and therapeutic management of temporomandibular joint disorders and craniofacial pain for adult patients.
• Myofunctional Therapy Therapeutic exercise-based treatment for orofacial muscle dysfunction, supporting airway, speech, and oral function improvements.
• Periodontal Therapy Specialty treatment of gum disease and periodontal conditions for patients with gingival or supporting-bone concerns.

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Six partnerships are on record, tiered minor and core.

• ZocdocminorChannel Partner/ Reseller/ DistributorWatergate Dental partners with Zocdoc to offer online appointment scheduling for new and existing patients. The Zocdoc booking widget is featured on their website, allowing patients to request appointments online through the platform.
• AetnaminorChannel Partner/ Reseller/ DistributorWatergate Dental is in-network with Aetna dental insurance plans.
• CignaminorChannel Partner/ Reseller/ DistributorWatergate Dental is in-network with Cigna dental insurance plans.
• United HealthcareminorChannel Partner/ Reseller/ DistributorWatergate Dental is in-network with United Healthcare dental insurance plans.
• The Breathe InstitutecoreStrategic or Co-development PartnerDr. Margo J. Robinson is an ambassador for The Breathe Institute after completing their training. The partnership involves airway health and sleep dentistry education and certification.
• Sleep Group SolutionscoreTechnology or IntegrationDr. Robinson is a member of Sleep Group Solutions, which uses cutting-edge technology to determine ideal jaw positioning for dental sleep apnea devices to decrease respiratory disturbances while sleeping.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marquee Dental Partners: Marquee Dental Partners is a regional DSO supporting affiliated dental practices in the Southeast and Mid-Atlantic U.S. with general and specialty services. Its multi-specialty group model overlaps with Watergate's integrated care offering.
• Pacific Dental Services: Pacific Dental Services supports a large nationwide network of dental practices with modern technology, billing, and operational infrastructure. It is a comparable DSO incumbent competing for the same multi-specialty, technology-enabled dentistry positioning as Watergate.
• Smile Brands: Smile Brands is a multi-brand DSO operating affiliated dental practices across the U.S. with general, specialty, and cosmetic services. It represents the broader DSO competitive set that pressures independent group practices like Watergate in mid-to-large metro markets.
• Sonrava Health: Sonrava Health (parent of Western Dental and other brands) operates a large multi-brand DSO network offering general, specialty, orthodontic, and cosmetic dental services. Its scale and broad service portfolio represent the type of competitive structure Watergate faces in metropolitan markets.
• Heartland Dental: Heartland Dental is the largest U.S. dental support organization, providing non-clinical support to thousands of affiliated practices nationwide. It represents the DSO consolidation model that independent multi-specialty practices like Watergate must compete against for patients and clinicians.
• Aspen Dental: Aspen Dental is a nationally branded DSO offering general, cosmetic, implant, and denture services through owned and supported practices. It competes directly with Watergate's general-plus-specialty service mix, especially on implants and full-mouth rehabilitation.
• 42 North Dental: 42 North Dental is a DSO supporting affiliated dental practices across the Northeast with general, specialty, and cosmetic services. Its multi-location, multi-specialty operating model is comparable to Watergate's integrated care positioning.
• Dental365: Dental365 is a multi-location dental group operating across the Northeast U.S. offering general, specialty, and cosmetic services in modern office formats. Its group-practice, multi-specialty model with strong brand building is directly comparable to Watergate's positioning.
• Comfort Dental: Comfort Dental is a long-established dental franchise/Dso offering general dentistry services with a focus on accessibility and broad insurance participation. Its insurance-driven, multi-clinic operating model parallels the in-network, fee-for-service structure Watergate relies on.

Direct peers

• Tend: Tend operates a multi-location, multi-specialty dental group practice with a technology-forward, patient-experience-led model and in-network insurance participation. It is comparable to Watergate in combining general dentistry with cosmetic, orthodontic, and specialty services under one brand, though at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wgatedental
• Facebookfacebook.com/watergatedental

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watergate Dental Associates