Remade Industry

What Remade Industry does

Remade Industry B.V. is a Dutch circular-economy business founded in 2016 by designer Janine Nieuwkoop after 25 years in European retail. The company upcycles decommissioned textiles and waste materials — primarily firefighter suits, ambulance uniforms, police gear, defense materials, fire hoses, car tires, and leather remnants — into a catalog of 85+ products including bags, backpacks, travel bags, shoppers, toiletry bags, keychains, first-aid kits, work socks, and home accessories. Production is performed manually across the founder's Tilburg headquarters and a network of certified Dutch social ateliers operating under the company's own 'Remade Approved' certification, which requires social employment, youth apprenticeship provision, and MVO Nederland membership.

The business operates a dual-channel model. Direct-to-consumer sales run through a Shopify e-commerce storefront (remadeindustry.com) with unit prices ranging from approximately €11 to €175, free shipping above €75, and a custom 'Eigen Kleding' service that lets customers send personal work uniforms for bespoke upcycling at premium pricing. B2B sales are conducted directly to Dutch emergency services organizations and other institutions (regions, fire brigades, hospitals, police departments) for bulk orders with volume discounts above 25 items, used as corporate gifts, farewell gifts, and event merchandise. A portion of proceeds from fire-related products is donated to the Nederlandse Brandwonden Stichting and from ambulance-related products to Stichting Ambulance Wens.

The company is privately held, bootstrapped with no external funding rounds, headcount of 1-10, and explicitly not yet profitable. Distribution is single-country (Netherlands) with opportunistic international shipping. Marketing relies on the company's own e-commerce platform, email newsletters, and organic social presence across Facebook, Instagram, Pinterest, Twitter, and YouTube, anchored by 6,684+ Shopify customer reviews averaging 4.9/5. The core value proposition is the material provenance story, local Dutch social production, and charitable cause alignment rather than technology or scale.

Name

Remade Industry

Legal name

Remade Industry B.V.

Website

https://remadeindustry.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Remade Industry B.V. upcycles decommissioned firefighter suits, ambulance uniforms, police gear, and other waste textiles into bags, accessories, work socks, and home goods, sold D2C via Shopify and B2B bulk to Dutch emergency services organizations, with production through certified Dutch social ateliers.

Ownership category

akta.pro rank

Product category

Upcycled Sustainable Fashion Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Apparel Alterations, Repair & Circular Manufacturing (Remake/Upcycle) (CRAAAAAO)

akta.pro secondary industry

Repair, Refurbishment & Remanufacturing Services (EUAIANAB)

Keywords

• Upcycled fashion accessories
• Sustainable textile manufacturing
• Circular economy products
• Workwear upcycling services
• Recycled material bags

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct product sales through own Shopify e-commerce platform. One-time purchase model for upcycled products including bags, accessories, socks, and home goods. Products made from repurposed emergency services clothing, defense materials, and other discarded textiles.
2. Custom Clothing Transformation: Transforming customers' personal clothing items (old work jackets, uniforms) into unique products. Premium pricing for personalized items due to special process requirements.
3. B2B Bulk Orders: Large quantity orders for organizations (regions, fire brigades, hospitals, police departments) for corporate gifts, staff presents, and event merchandise. Volume-based pricing with attractive discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Remade Industry upcycles and recycles surplus and decommissioned textiles from Dutch emergency services (firefighter suits, ambulance uniforms, fire hoses), police and defence organisations, plus car tyres and leather remnants, into high-quality consumer goods including bags, backpacks, travel bags, keychains, first-aid kits, work socks and home accessories. The company also offers a custom 'Eigen Kleding' service that transforms customers' own work clothing into unique personalised products, with all production carried out by certified 'Remade Approved' Dutch social ateliers providing employment to people with barriers to the labour market.

Product overview

Remade Industry is a circular economy business that transforms waste materials (decommissioned firefighter suits, ambulance uniforms, fire hoses, car tires, leather remnants) into high-quality consumer products. Their product portfolio includes bags and travel accessories (backpacks, travel bags, shoppers, toiletry bags, keychains), first aid products (first aid kits, first aid keychains), functional work socks, and home accessories (coasters). They offer a custom clothing transformation service (Eigen Kleding) where customers can send their own work uniforms to be converted into unique products. Products are organized into themed collections: Brandweer (firefighter), Ambulance, Police, Defensie (defense), Leer (leather), Autobanden (car tires), Buitenbeentjes (outliers), and Remade Sokken (socks). Production takes place in Dutch social ateliers with Remade Approved certification, and a portion of proceeds support charitable causes including the Dutch Burn Foundation and Stichting Ambulance Wens.

Differentiator

Problem solved

Functional benefit

Products and services

• Brandweerwant (Firefighter Oven Mitt) Heat-resistant oven mitt made from decommissioned fire-fighting suits, with leather band for hanging and 100% recycled cotton and felt interior; each sale supports the Dutch Burn Foundation. Target buyers: consumers seeking sustainable kitchenware and emergency-services personnel looking for memorabilia.
• Ambulance EHBO-set (Ambulance First Aid Kit)

Quantifiable outcome

• 100% of materials sourced from existing waste streams - no new raw materials used
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• MVO NederlandcoreOthersMember of MVO Nederland, a group of entrepreneurs working together toward a new circular economy. Committed to climate neutrality, circular practices, and fair chains.
• Nederlandse Brandwonden Stichting (Dutch Burn Foundation)coreOthersCharitable partnership where a portion of proceeds from fire-related products (oven mitts, keychains made from fire hoses) is donated to support burn prevention and treatment.
• Stichting Ambulance Wens (Ambulance Wish Foundation)coreOthersCharitable partnership supporting an organization with 270+ medically trained volunteers who fulfill last wishes of immobile, terminal patients using specially equipped ambulances. Portion of ambulance-related product proceeds donated.
• Remade Approved Partner WorkshopscoreStrategic or Co-development PartnerNetwork of social workshops meeting strict criteria: providing jobs for people with barriers to employment, recognized training companies for youth apprenticeships, and commitment to sustainable/circular production.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Reformation: US-based sustainable fashion brand with broader product portfolio and significantly larger scale. Comparable mission-driven positioning around sustainability, though operating in mass-market fashion rather than upcycled specialty goods.
• Eileen Fisher Renew: Take-back and resale program from established US womenswear brand Eileen Fisher. Operates in circular apparel at much larger scale, providing both a competitor and a benchmark for how circular fashion can integrate with a broader apparel portfolio.
• Patagonia: Global outdoor apparel leader with deep circular-economy practices including Worn Wear resale and repair programs. Sets the benchmark for circularity in apparel at scale; Remade's upcycling model sits adjacent to Patagonia's broader sustainability ecosystem.

Direct peers

• Elvis & Kresse: UK-based luxury accessories brand that famously upcycles decommissioned fire hoses into bags, belts, and wallets. Closely comparable to Remade Industry — both transform retired emergency-services materials into premium consumer goods with circular-economy storytelling.
• The R Collective: Hong Kong-based upcycled fashion brand rescuing surplus luxury fabrics and textile waste. Comparable circular-fashion D2C model with strong storytelling, though focused on luxury deadstock rather than emergency-services uniforms.

Emerging players

• Rothy's: US-based shoe brand producing footwear from recycled plastic bottles and other reclaimed materials. Comparable use of recycled/upcycled inputs at scale via D2C, though focused on footwear rather than bags/accessories.
• Retraced: German supply-chain traceability platform enabling brands to communicate sustainability and circularity claims. Adjacent infrastructure provider serving circular-fashion brands like Remade that need to prove sustainable sourcing.
• Recover Brands: US-based apparel brand making t-shirts and basics from recycled cotton. Comparable circular-fashion D2C operator using recycled textile inputs, though at a different price point and product category.
• Petit Pli: UK-based award-winning startup designing garments with pleated, recyclable materials. Comparable circular-fashion emerging player focused on innovative materials, but operating in technical clothing rather than emergency-services upcycling.

Others

• Loop Rocks / Looper Textile: European textile-recycling and circular-materials company. Adjacent infrastructure/enabler in the textile circularity value chain where Remade operates, useful for sourcing and material-recovery partnerships.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RemadeIndustry
• YouTubeyoutube.com/channel/UCPsi0jbPpwwTf1pEHCiD60Q
• Facebookfacebook.com/remadeindustry
• Instagraminstagram.com/remadeindustry
• Pinterestnl.pinterest.com/remade_industry/?etslf=8715&eq=remade%20ind
• LinkedInlinkedin.com/company/remade-industry

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remade Industry