Velison Wonen
Velison Wonen is a Dutch non-profit social housing corporation managing approximately 3,800 regulated rental homes in the municipality of Velsen, serving lower-income households, seniors, and young adults through social and mid-rent housing.
- Company typePrivate
- Founded-
- HeadquartersIjmuiden, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Velison Wonen does
Velison Wonen is a Dutch non-profit social housing corporation (woningcorporatie) structured as a stichting (foundation) under Dutch housing law. The corporation manages approximately 3,800 social and mid-rent rental homes across the municipality of Velsen, concentrated in IJmuiden, Velsen-Noord, Velserbroek, and Santpoort-Noord. It serves lower- and moderate-income households, seniors aged 65 and older, and young adults aged 18-27 seeking affordable rental housing, with units allocated through the regional Stichting Woonservice Kennemerland platform based on registration duration. Named customer groups include residents of the Velsen municipality, senior citizens benefiting from the priority housing scheme, and young housing seekers.
The corporation's primary digital product is the MijnVelison tenant portal, a 24/7 online self-service environment where tenants can report repairs, view payment information, update contact details, terminate leases, request payment arrangements, submit complaints, and access property valuations. Surrounding the portal is an integrated service layer comprising a Kennisbank knowledge base, the Wonenplus Velsen partnership for senior support, the cross-municipality Ouder worden & prettig wonen priority housing scheme, and a sustainability renovation program covering 1,164 homes (203 completed, 231 in execution, 730 planned) targeting energy label A. The technology stack is conventional: Keycloak-backed authentication through Embrace Cloud, Microsoft ADFS integration, DocuFiller for newsletter subscription, and a standard cookie/consent layer.
Revenue is generated almost exclusively through regulated residential rental income, with rents subject to Dutch government-imposed annual ceilings of 3.75% maximum on social housing in 2026 (versus a 4.1% statutory cap) and 4.4% on mid-rent (versus a 6.1% cap). Velison does not pursue profit; rents fund maintenance, sustainability improvements, new construction, and livability investments. The corporation employs approximately 53 staff across three offices (IJmuiden HQ, Velserbroek, and the Velsen-Noord wijkkantoor opened September 10, 2024), is governed by a Raad van Commissarissen chaired by Marc Zonneveld, and operates under a directeur-bestuurder model. Chris Pettersson is being succeeded by Marc Fischer effective August 1, 2026.
Velison Wonen firmographics
Firmographics- Name
- Velison Wonen
- Legal name
- Velison Wonen
- Website
- https://velisonwonen.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Velison Wonen is a Dutch non-profit social housing corporation managing approximately 3,800 regulated rental homes in the municipality of Velsen, serving lower-income households, seniors, and young adults through social and mid-rent housing.
- Ownership category
- akta.pro rank
Velison Wonen industry classification
Industry- Product category
- Social Housing
- NAICS
- Rental and Leasing Services (532)
- SIC
- Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where Velison Wonen is headquartered
LocationHeadquarters
- HQ city
- Ijmuiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Velison Wonen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Others
Revenue model
- Residential Rental Income: Primary revenue stream from renting approximately 3,800 social and mid-rent sector homes to tenants in the municipality of Velsen. Rents are regulated under Dutch housing law with annual adjustments on July 1st. The corporation does not make profit; rents cover maintenance, sustainability improvements, new construction, and investments in livability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Social rental housing - maximum 3.75% increase in 2026 |
| Subscription | Annual | Mid-rent sector housing - maximum 4.4% increase in 2026 |
| Subscription | Annual | Parking, garage, storage, or non-independent living spaces |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Velison Wonen product offering
Product offeringCore offering
Velison Wonen is a Dutch social housing corporation (woningcorporatie) that owns and rents approximately 3,800 social and mid-rent sector homes to tenants in the municipality of Velsen (IJmuiden, Velsen-Noord, Velserbroek, and Santpoort-Noord). It provides affordable rental housing under Dutch housing law, a 24/7 MijnVelison digital tenant portal for self-service, a major sustainability renovation program targeting energy label A for 1,164 homes, senior priority housing schemes, and neighborhood livability services through community partnerships.
Product overview
Velison Wonen is a Dutch social housing corporation (woningcorporatie) managing approximately 3,800 rental properties in the municipality of Velsen, serving tenants in IJmuiden, Velsen-Noord, Velserbroek, and Santpoort-Noord. The company's primary product is MijnVelison, an integrated tenant portal enabling 24/7 self-service for repairs, payments, contract management, and complaints. Supporting services include property search via regional partners, sustainability/renovation programs for energy efficiency, senior care services through Wonenplus, and priority housing arrangements for elderly residents. The portfolio operates as a unified platform with the MijnVelison portal as the central hub for tenant interactions.
Differentiator
Problem solved
Functional benefit
Products and services
- MijnVelison Tenant Portal Online self-service tenant portal enabling residents to manage rental-related tasks including repair reporting, payment management, contract adjustments, lease termination, payment arrangements, and complaint submission. Available 24/7 via web and mobile for Velison tenants in the Velsen municipality.
- Social and Mid-Rent Rental Housing Rental of approximately 3,800 social and mid-rent sector homes to tenants in the municipality of Velsen (IJmuiden, Velsen-Noord, Velserbroek, Santpoort-Noord). Rents are regulated under Dutch housing law with annual adjustments on July 1st. Rents cover maintenance, sustainability improvements, new construction, and investments in livability; the corporation does not make profit.
- Sustainability Renovation Program Major sustainability program for energy-efficient renovations covering 1,164 homes, including roof and facade insulation, new window frames, mechanical ventilation, and solar panels. Targets energy label A after renovation. Status: 203 homes completed, 231 in execution, 730 planned for upcoming years.
- Wonenplus Velsen Senior Support Service Partnership service through Welzijn Velsen providing practical support for Velison tenants aged 65+ and people with disabilities. Services include help with tax returns, groceries, light garden work, administration, and transportation. Velison tenants aged 65+ receive a free basic subscription. Volunteer relocation coaches are also available for seniors.
- Ouder worden & prettig wonen (Aging & Comfortable Living) Priority Housing Scheme Priority housing arrangement for seniors aged 65+ enabling relocation to ground-floor accessible residences across the Zuid-Kennemerland-IJmond region while potentially retaining their current rent level through rent transfer. Operated jointly with nine regional housing corporations. Maximum qualifying annual income for 2026: €51,537 (single-person) or €56,910 (two-person).
- Property Search and Housing Allocation Housing allocation service connecting prospective tenants with available social rental properties through the regional Mijn Woonservice platform in the Zuid-Kennemerland-IJmond region. Housing seekers register through the platform and respond to available units from Velison and nine other housing corporations; allocation is based on registration duration.
Quantifiable outcome
- 203 homes completed, 231 in progress, 730 more planned for sustainability renovation
- +2 more outcomes
Companies that use Velison Wonen
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Velison Wonen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Velison Wonen partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- HemubocoreConstruction contractor executing major sustainability renovation projects for Velison. Hemubo handles renovation work on properties including balcony reinforcement (Planetenweg) and sustainability projects at Duinwijk (98 homes) and De Planeet in IJmuiden. Provides both construction services and resident coordination during works.
- Gemeente Velsen (Municipality of Velsen)coreLocal government partner. Signed Prestatieafspraken (Performance Agreements) 2025-2026 together with other housing corporations. Cooperates on housing policy, livability, sustainability, and neighborhood development including Actieplan Velsen-Noord.
- Brederode WonencoreRegional housing corporation partner in Prestatieafspraken Velsen 2025-2026. Cooperates on housing issues including youth housing solutions and broader regional housing strategy.
- Woningbedrijf VelsencoreMunicipal housing corporation partner in Prestatieafspraken Velsen 2025-2026. Cooperates on housing, livability, sustainability, and new construction. Visitation commission expects the collaboration to strengthen capacity.
- CognitumminorIndependent visitation commission conducting external review of Velison's societal performance for 2020-2023. Reviewed housing shortage solutions, neighborhood coexistence, and housing sustainability.
- Coen HagedoorncoreConstruction contractor for sustainability renovation projects. Executing work on Heuvelwijk I project (54 homes) and other renovation projects. Manages resident communication during construction including organizing cleanup days.
- AtriensiscoreAdvisory bureau with extensive knowledge of housing renovation. Plays a significant role in preparation and aftercare of sustainability projects. Handles much of the resident communication on behalf of Velison during renovation projects.
- Equipe AdviseursminorEcological advisory firm conducting flora and fauna surveys before renovation projects to ensure compliance with environmental regulations. Specializes in surveys for swifts, bats, and house sparrows which are protected species in Europe.
- Wonenplus Velsen (Welzijn Velsen)coreSocial welfare organization providing practical services to help elderly and people with disabilities live independently. Velison tenants aged 65+ receive free basic subscription. Services include help with tax returns, groceries, light garden work, administration, and transportation. Also provides volunteer relocation coaches for seniors.
- HVCminorWaste management company partnering in neighborhood cleanup actions. Participated in 'Schone Straat' action in Pendorp (Velsen-Noord) with veegwagens (sweeping vehicles) and other equipment. Also involved in neighborhood cleanup events.
- Stichting Woonservice KennemerlandcoreRegional housing allocation service (mijnwoonservice.mijndak.nl) managing housing applications across the Zuid-Kennemerland-IJmond region. Housing seekers register through this platform and can respond to available social housing from Velison and 9 other housing corporations.
- JINCminorOrganization facilitating the 'Baas van Morgen' (Boss of Tomorrow) program, connecting children from disadvantaged backgrounds with companies to shadow executives. Velison participated by having two students shadow director Chris Pettersson for a day.
- Other Regional Housing Corporations (Elan Wonen, Pré Wonen, Rosehaghe, Woonopmaat, Woonzorg Nederland, Ymere)coreNine regional housing corporations participating in the 'Ouder worden & prettig wonen' priority housing scheme, allowing seniors to move to ground-floor homes across the region with possible rent transfer.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Velison Wonen competitors and assessment
Company assessmentBroad incumbents
- Portaal: Large Dutch social housing corporation operating across multiple regions including North Holland. Comparable business model and tenant base but at significantly larger scale (~55,000 units), making it a relevant incumbent benchmark rather than a direct competitor.
- Eigen Haard: One of the largest Dutch social housing corporations, operating primarily in Amsterdam and surrounding regions. Comparable product mix (social rental housing) at much larger scale (~58,000 units), offering a benchmark for what a scaled-up Velison could look like.
Regional players
- Rosehaghe: Regional Dutch housing corporation operating in the IJmond area. Partner in Velison's cross-municipal senior scheme and a fellow Woonservice Kennemerland member, comparable in regional focus and product offering.
- Ymere: Large Dutch social housing corporation operating across North Holland, including parts of the Zuid-Kennemerland region. Listed partner in Velison's 'Ouder worden & prettig wonen' cross-municipal senior scheme and participated in the Woonservice Kennemerland allocation pool.
- Woonzorg Nederland: Dutch housing corporation specializing in housing for seniors and people with care needs, operating nationwide. Partner in Velison's senior priority scheme and offers an interesting comparable for the 'Ouder worden & prettig wonen' program Velison participates in.
- Woonopmaat: Regional Dutch social housing corporation in the Zuid-Kennemerland area. Partner in Velison's senior priority scheme and fellow participant in the regional Woonservice Kennemerland allocation platform, with similar mid-sized portfolio characteristics.
- Elan Wonen: Regional Dutch housing corporation operating in the Haarlem/Zuid-Kennemerland region. Partner in Velison's senior priority scheme and member of the same regional Woonservice allocation system, sharing similar scale, product mix, and tenant demographics.
- Pré Wonen: Regional Dutch housing corporation active in the Haarlem/IJmond area. Partner in Velison's senior priority scheme and a fellow Woonservice Kennemerland participant, making it a comparable regional social housing operator with similar product mix and regulatory exposure.
Direct peers
- Brederode Wonen: Regional Dutch social housing corporation operating in the Zuid-Kennemerland area. Directly co-signed the Prestatieafspraken Velsen 2025-2026 with Velison and operates in the same regional Woonservice Kennemerland allocation pool, making it the closest operational peer.
- Woningbedrijf Velsen: Municipal housing corporation operating in the same Velsen municipality as Velison. Co-signatory to Prestatieafspraken Velsen 2025-2026, sharing identical local geography, tenant pool, and regulatory obligations — the most directly comparable peer by both territory and product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Velison Wonen social profiles
Digital presenceVelison Wonen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velison Wonen leadership team
Management profileNumber of profiles
Profiles6 records
Velison Wonen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velison Wonen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velison Wonen
What does Velison Wonen do?
Velison Wonen is a Dutch social housing corporation (woningcorporatie) that owns and rents approximately 3,800 social and mid-rent sector homes to tenants in the municipality of Velsen (IJmuiden, Velsen-Noord, Velserbroek, and Santpoort-Noord). It provides affordable rental housing under Dutch housing law, a 24/7 MijnVelison digital tenant portal for self-service, a major sustainability renovation program targeting energy label A for 1,164 homes, senior priority housing schemes, and neighborhood livability services through community partnerships.
Is Velison Wonen a public or private company?
Velison Wonen is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Velison Wonen founded?
Velison Wonen was founded in -1. It employs 11 to 50 people.
Where is Velison Wonen based?
Velison Wonen is headquartered in Ijmuiden, Netherlands, in the Europe region.
How does Velison Wonen make money?
One revenue line is on record: residential Rental Income.
Who are Velison Wonen's main competitors?
Broad incumbents on record are Portaal and Eigen Haard. Regional players are Rosehaghe, Ymere, Woonzorg Nederland, Woonopmaat, Elan Wonen and Pré Wonen. Direct peers are Brederode Wonen and Woningbedrijf Velsen.
Does Velison Wonen have an API?
No public API is recorded for Velison Wonen.
What industry is Velison Wonen in?
Velison Wonen's product category is Social Housing. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 532 and its SIC code is 6513.