Elan Wonen
Elan Wonen is a Dutch non-profit social housing corporation operating in Haarlem and Heemstede, providing affordable rental housing, new construction, renovation, and sustainability upgrades for low- and middle-income households, seniors, and people with disabilities.
- Company typePrivate
- Founded2004
- HeadquartersHaarlem, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Elan Wonen does
Elan Wonen is a Dutch non-profit social housing corporation (woningcorporatie) headquartered in Haarlem, with operations exclusively in the municipalities of Haarlem and Heemstede. Founded in 2004 and employing 51–100 staff, the company manages and develops affordable rental housing for low- and middle-income households, with an explicit social mandate anchored in Dutch woningcorporatie regulation. Its portfolio spans sociale huurwoningen (social rental), middenhuur (mid-market rent), vrije sector (free-sector), seniorenwoningen (senior housing with priority allocation via the Ouder Worden & Prettig Wonen scheme), and zorgwoningen (care-integrated housing through partnerships with Zorgbalans, Stichting SIG, and Philadelphia Zorg). The majority of revenue derives from recurring monthly residential rents, with a small contribution from one-time sales of renovated casco kluswoningen to promote neighborhood tenure mix.
The company's underlying technology stack centers on sustainable building methods and a managed digital tenant interface. Flagship Project Pasteur deploys modular timber construction (322 prefabricated wooden modules by Finch Buildings, 179 apartments) with documented 1,900 tonnes of CO2 savings versus traditional methods and 1,600 tonnes of CO2 sequestered in timber. New-build units are gas-free with electric cooking, floor heating, and per-unit solar panels; renovations systematically raise properties from energy labels E/F/G to A or B through facade, roof, and floor insulation plus HR++ glazing. Properties such as Hof van Leijh and Slottuin use heat/cold storage installations and, in the latter case, achieve Nul Op de Meter (zero net energy consumption). Tenant-side, Elan Wonen operates through the regional MijnWoonservice allocation platform (mijn.woonservice.nl), the DAK digital tool for property management, and a multi-channel service interface spanning its physical woonwinkel, phone, email, online portal, and WhatsApp (launched January 2026), with payment via Wero (formerly iDEAL).
The business model is geographically constrained by social housing regulation to Haarlem and Heemstede, and capital flows are dominated by long-cycle new-build and renovation programs executed with recurring co-development partners (HBB Groep, Hoorne Vastgoed, Hillen & Roosen, BAM Wonen, Slokker Bouwgroep, AM, and architectural firms LEVS, Rijnboutt, Arons en Gelauff, FARO, and Dam & Partners). Pricing is regulated: social rents are capped at €932.93/month (kale huur, 2026), with middenhuur and free-sector rents priced above that threshold and allocated via Woonservice registration. Revenue is supplemented by point-in-time municipal fees (leges of €91.40 in Haarlem, €64.35 in Heemstede for new tenancy) and a small book of property divestitures (e.g., the Baden Powellstraat land sale to Thunnissen in July 2025). The company is led by a single statutair directeur-bestuurder (CEO), Marieke Heilbron (reappointed 1 May 2024), and operates without disclosed external institutional, PE, or VC ownership.
Elan Wonen firmographics
Firmographics- Name
- Elan Wonen
- Legal name
- Elan Wonen
- Website
- https://elanwonen.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Elan Wonen is a Dutch non-profit social housing corporation operating in Haarlem and Heemstede, providing affordable rental housing, new construction, renovation, and sustainability upgrades for low- and middle-income households, seniors, and people with disabilities.
- Ownership category
- akta.pro rank
Elan Wonen industry classification
Industry- Product category
- Social Housing
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131), Services to Buildings and Dwellings (5617)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340), Real Estate (6500)
- akta.pro primary industry
- HOA / Condominium Association Management (BPAJAFAH)
- akta.pro secondary industries
- Association Maintenance, Vendor & Capital Project Management (BPAJAHAM), Real Estate ESG / Sustainability & Resilience Advisory (Decarbonization, Climate Risk) (BPAJANAI), Performance Contracting & Energy-as-a-Service (EaaS) for Buildings (BPABAGAN), Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Elan Wonen is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Elan Wonen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Residential Rental Income: Elan Wonen generates the majority of its revenue from monthly rental income from residential properties. Social housing rents are regulated (up to €932.93/month in 2026), with mid-housing and free-sector rents above this threshold. Rental income funds property maintenance, sustainability improvements, and new construction investments.
- Property Sales (Casco Kluswoningen): Elan Wonen sells selected renovated properties (casco kluswoningen) to create income mix and promote socioeconomic diversity in neighborhoods, while maintaining the majority of units as social rental.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social rental housing: regulated rents up to €932.93/month (2026) |
| Subscription | Monthly | Middenhuur and vrije sector (free sector): rents above €932.93/month |
| One time/ perpetual license | Pay-as-you-go | Leges (administrative fees for new tenancy) |
| Subscription | Monthly | Slottuin eengezinswoningen: €737.14/month (2020 price level) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Elan Wonen product offering
Product offeringCore offering
Elan Wonen is a non-profit Dutch social housing corporation (woningcorporatie) that owns, develops, rents, and manages affordable residential properties in Haarlem and Heemstede. Its portfolio spans regulated social rental housing (up to €932.93/month in 2026), mid-range and free-sector rentals, senior and care-integrated housing, plus a small number of property sales. The company invests in new construction (including modular timber projects), energy-efficiency renovations, and 24/7 maintenance and tenant services, allocating units through the regional Woonservice platform.
Product overview
Elan Wonen is a Dutch social housing corporation (woningcorporatie) operating in Haarlem and Heemstede. The company offers a portfolio of rental housing products including social housing (sociale huurwoningen) for low-income households, mid-range rent (middenhuur), free-sector housing (vrije sector), senior housing (seniorenwoningen), and care housing (zorgwoningen). Supporting services include online rent payment via Wero/iDEAL, repair request submission, and multi-channel customer service via phone, email, WhatsApp, and physical walk-in locations. The company also develops new housing through construction projects and maintains existing properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Social rental housing (sociale huurwoningen) Rental housing for households with qualifying low incomes at regulated rents up to €932.93 per month (kale huur, 2026 threshold), available in Haarlem and Heemstede; allocated through the regional Woonservice platform.
- Mid-range rental housing (middenhuur)
- Free-sector rental housing (vrije sector)
- Senior housing (seniorenwoningen)
- Care housing (zorgwoningen)
- Property sales (casco kluswoningen / koopwoningen)
- Rent payment service (huur betalen)
- Repair request service (reparatie melden)
- Customer service and Woonwinkel (housing shop) Multi-channel customer support via phone ((023) 515 98 59), email ([email protected]), WhatsApp, online contact form, and physical walk-in location (Houtplein 29, Haarlem, relocating to Floris van Adrichemkade 20 in August 2026).
Quantifiable outcome
- Project Pasteur achieved 1,900 tonnes CO₂ savings versus traditional construction methods, plus 1,600 tonnes CO₂ stored in timber
- +2 more outcomes
Companies that use Elan Wonen
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Elan Wonen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Elan Wonen partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Hoorne VastgoedcoreHoorne Vastgoed is a key development partner for multiple Elan Wonen projects including Stephensonstraat (96 apartments, 68 for Elan Wonen), HIGH5 (569 apartments, 114 for Elan Wonen), and Schoterkwartier. They develop and co-invest in new residential projects across Haarlem.
- Slokker BouwgroepcoreSlokker Bouwgroep is the construction contractor for the Stephensonstraat project in Haarlem Zuidwest, where Elan Wonen is acquiring 68 social rental apartments.
- Stichting SIGcoreSIG supports people with intellectual disabilities to live independently. SIG and Elan Wonen signed a collaboration agreement in September 2023 for housing 20 clients in new construction at the Schipholweg (Hof van Leijh area) in Haarlem, with a SIG-supported residential group on the ground floor.
- HBB GroepcoreHBB Groep serves as developer and builder for several Elan Wonen projects including HIGH5, Project Pasteur, and Schoterkwartier. They are a long-term construction and development partner across multiple Haarlem projects.
- ZorgbalanscoreZorgbalans is a senior care organization operating from the ground floor of Hof van Leijh, providing care and support services to residents. Elan Wonen partners with Zorgbalans to integrate housing with elderly care at multiple properties including Slottuin.
- DockminorDock organizes community activities including open dining tables (open eettafels) at Hof van Leijh, contributing to the social fabric of the mixed-use housing complex.
- Philadelphia ZorgminorPhiladelphia Zorg supports people with disabilities to live according to their own wishes. Some of their clients have moved into Hof van Clothilde, a new Elan Wonen development.
- BuurtsminorBuurts is a neighborhood support organization offering free walk-in consultations for housing, finances, and administrative matters. They co-host neighborhood offices with Elan Wonen and other housing corporations in Meerwijk and Slachthuisbuurt.
- Stichting DUWOminorDUWO develops student housing. Elan Wonen collaborates with DUWO at the Koepelterrein where DUWO is building 165 student residences alongside Elan Wonen's 96 social rental units.
- Stichting PanopticonminorStichting Panopticon is the owner of the historic Koepel (prison) building. Elan Wonen is developing 96 social rental units on the Koepelterrein in Haarlem Oost, with Panopticon as the landowner.
- YmereminorYmere is another social housing corporation in the region. Elan Wonen collaborates with Ymere and other corporaties on joint initiatives including the regional Woonservice platform, the 'Ouder Worden & Prettig Wonen' senior relocation scheme, and neighborhood development in Hart voor Oostpoort.
- Pré WonenminorAnother regional social housing corporation collaborating with Elan Wonen on the senior relocation scheme 'Ouder Worden & Prettig Wonen', joint neighborhood initiatives in Meerwijk, and the regional Woonservice platform.
- ThunnissenminorThunnissen is a project developer to whom Elan Wonen sold land at the Baden Powellstraat in Haarlem (Meerwijk). Thunnissen is building approximately 30 owner-occupied homes on this land.
- Gemeente Haarlem (Municipality of Haarlem)coreThe municipality of Haarlem is a key strategic partner for Elan Wonen, collaborating on neighborhood renewal (Hart voor Oostpoort), the Schalkwijk Centrum development, warmtenet (heat network) development in Meerwijk, the Ouder Worden & Prettig Wonen senior relocation scheme, and providing €1,250 moving allowances for seniors.
- Gemeente HeemstedeminorThe municipality of Heemstede collaborates with Elan Wonen on projects within Heemstede including Kennemerduin, Talma/Kadijk, and Thorbeckelaan e.o.
- Museum van de GeestminorMuseum van de Geest (along with Buurts) organized a mural art project in Meerwijk, placing murals on buildings of Elan Wonen and Pré Wonen as part of mental health and community wellbeing initiatives.
- AM (gebiedsontwikkelaar)minorAM is the area developer for the Schoterkwartier transformation of the former Deli terrain in Haarlem, where Elan Wonen purchases 50 social rental apartments in phase 2 of the 108-unit development.
- Hillen & RoosenminorHillen & Roosen built 297 new homes along the Schipholweg in Haarlem for Elan Wonen (J.J. Hamelinkstraat project, including Hof van Clovis, Hof van Clothilde, and Hamelinkveste).
- Provincie Noord-HollandminorThe Province of Noord-Holland has a counter at Houtplein 33, adjacent to Elan Wonen's previous office at Houtplein 29 in Haarlem.
Scale indicators1 record
Recent moves7 records
Expansion highlights6 records
Elan Wonen competitors and assessment
Company assessmentDirect peers
- Stadgenoot: Stadgenoot is an Amsterdam-based Dutch social housing corporation. Comparable in being a woningcorporatie managing social and mid-market rental housing, executing sustainability renovations, and serving similar tenant demographics in the Randstad.
- Portaal: Portaal is a Dutch social housing corporation with operations across multiple regions. Comparable as a woningcorporatie with similar business model: regulated social rents, new construction, sustainability upgrades, and partnership-based project delivery.
- Ymere: Ymere is one of the largest Dutch social housing corporations operating in the Amsterdam metropolitan area, including Haarlem. Direct peer because both operate as woningcorporaties in the same region with overlapping portfolios, and Ymere previously sold the Kennemerduin property to Elan Wonen.
- Mitros: Mitros is a Dutch social housing corporation based in Utrecht. Comparable as a woningcorporatie with the same regulatory framework, tenant segments, and emphasis on sustainability and renovation programs across an aging housing stock.
- Rosehaghe: Rosehaghe is a Dutch social housing corporation operating in the IJmond region that shares the regional Woonservice allocation platform with Elan Wonen. Direct peer given shared geographic footprint and joint regional housing allocation infrastructure.
- Eigen Haard: Eigen Haard is a large Amsterdam-based Dutch social housing corporation. Comparable as a woningcorporatie with similar regulated rental operations, sustainability programs, and tenant service model, though operating at significantly larger scale.
- Pré Wonen: Pré Wonen is a regional Dutch social housing corporation collaborating directly with Elan Wonen on the senior relocation scheme 'Ouder Worden & Prettig Wonen' and joint neighborhood initiatives in Meerwijk. Direct peer due to overlapping operating geography and shared tenant platform.
- De Alliantie: De Alliantie is a major Dutch social housing corporation operating in the Randstad region. Comparable to Elan Wonen in regulatory framework, target tenant segments (social housing, mid-market, care housing), and ongoing sustainability renovation programs.
Broad incumbents
- Woonzorg Nederland: Woonzorg Nederland is a Dutch housing corporation specializing in senior and care housing nationally. Comparable to Elan Wonen's care-housing segment (Hof van Leijh, Slottuin) but operating at national scale with a dedicated focus on elderly housing rather than general social housing.
Emerging players
- DUWO: DUWO is a Dutch student housing corporation that is co-developing 165 student residences alongside Elan Wonen's 96 social rental units at the Koepelterrein. Comparable as a woningcorporatie but specializing in the student segment rather than general social housing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Elan Wonen social profiles
Digital presenceElan Wonen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elan Wonen leadership team
Management profileNumber of profiles
Profiles1 record
Elan Wonen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elan Wonen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elan Wonen
What does Elan Wonen do?
Elan Wonen is a non-profit Dutch social housing corporation (woningcorporatie) that owns, develops, rents, and manages affordable residential properties in Haarlem and Heemstede. Its portfolio spans regulated social rental housing (up to €932.93/month in 2026), mid-range and free-sector rentals, senior and care-integrated housing, plus a small number of property sales. The company invests in new construction (including modular timber projects), energy-efficiency renovations, and 24/7 maintenance and tenant services, allocating units through the regional Woonservice platform.
Is Elan Wonen a public or private company?
Elan Wonen is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Elan Wonen founded?
Elan Wonen was founded in 2004. It employs 51 to 100 people.
Where is Elan Wonen based?
Elan Wonen is headquartered in Haarlem, Netherlands, in the Europe region.
How does Elan Wonen make money?
Two revenue lines are on record. Residential Rental Income is the primary driver. The others are property Sales (Casco Kluswoningen).
Who are Elan Wonen's main competitors?
Direct peers on record are Stadgenoot, Portaal, Ymere, Mitros, Rosehaghe, Eigen Haard, Pré Wonen and De Alliantie. Woonzorg Nederland is listed as a broad incumbent. DUWO is listed as an emerging player.
Does Elan Wonen have an API?
No public API is recorded for Elan Wonen.
What industry is Elan Wonen in?
Elan Wonen's product category is Social Housing. Its primary akta.pro industry code is BPAJAFAH, HOA / Condominium Association Management, with a secondary code of BPAJAHAM, Association Maintenance, Vendor & Capital Project Management. Its NAICS code is 531311 and its SIC code is 6513.