Mint ICT
Mint ICT is a Banja Luka-based IT retailer and e-commerce operator selling laptops, components, peripherals, consumer electronics, and security equipment through its own website, two physical stores, and the OLX.ba marketplace, serving primarily Bosnian individual consumers and SMBs.
- Company typePrivate
- Founded2020
- HeadquartersBanja Luka, Bosnia & Herzegovina
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mint ICT does
Mint ICT is a privately held IT retailer and e-commerce operator headquartered in Banja Luka, Bosnia and Herzegovina, operating as a sole proprietorship (Mint ICT SP). The company sells a broad assortment of computing hardware and consumer electronics — including laptops, desktops, processors, memory, keyboards, mice, webcams, headphones, USB drives, monitors, smart TVs, smartphones, smartwatches, and electric scooters — across 18+ product categories, with notable SKU breadth in mice (161 variants), headphones (132), and keyboards (78). It has also extended into adjacent categories such as security and video surveillance equipment (sirens, motion sensors, control panels). Mint ICT does not develop proprietary technology; it functions as a multi-category reseller running a standard WooCommerce/WordPress e-commerce site and provides complementary services including IT repair, web development, and short- and long-term IT equipment rental.
The business generates revenue through three streams: (1) one-time hardware/IT equipment sales priced individually in Bosnian Marka (KM), with a 365-day warranty and free delivery for orders over 100 KM; (2) professional services covering IT repair and web development; and (3) recurring rental of IT equipment. Distribution is multi-channel within Bosnia and Herzegovina: a direct-to-consumer e-commerce storefront at mintict.com, two physical retail locations in Banja Luka (Nova Varoš at I Krajiskog korpusa bb, and Centar at Jevrejska 28), and a Platinum PIK Shop on OLX.ba with 1,582 active listings and 940+ completed fast deliveries. The primary customer segment is individual consumers purchasing for personal, gaming, and home use, with a secondary, smaller business/enterprise segment purchasing workstations, professional equipment, and rental solutions.
The company employs 11-50 people, operates exclusively within Bosnia and Herzegovina, and shows no evidence of institutional funding, M&A activity, AI/ML capabilities, or geographic expansion beyond its home market. Its strategic posture is that of a regional full-service IT partner — combining hardware resale, repair, rental, and light web development under one brand — competing on multi-channel reach, warranty support, and local brand trust rather than on proprietary technology.
Mint ICT firmographics
Firmographics- Name
- Mint ICT
- Legal name
- Mint ICT SP
- Website
- https://mintict.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mint ICT is a Banja Luka-based IT retailer and e-commerce operator selling laptops, components, peripherals, consumer electronics, and security equipment through its own website, two physical stores, and the OLX.ba marketplace, serving primarily Bosnian individual consumers and SMBs.
- Ownership category
- akta.pro rank
Mint ICT industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Computer and Peripheral Equipment Manufacturing (3341), Electronic Computer Manufacturing (334111), Audio and Video Equipment Manufacturing (3343)
- SIC
- Computer & Office Equipment (3570), Electronic Computers (3571), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Consumer Laptops (Mainstream & Premium) (HDACAAAF)
- akta.pro secondary industries
- Consumer Desktops (Home & Family PCs) (HDACAAAA), Business Desktops (Commercial PCs) (HDACAAAB)
Keywords
Where Mint ICT is headquartered
LocationHeadquarters
- HQ city
- Banja Luka
- HQ country
- Bosnia & Herzegovina
- HQ region
- Europe
Offices3 records
Markets served
Mint ICT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware/IT Equipment Sales: One-time sales of IT hardware including laptops, desktops, phones, TVs, peripherals (mice, keyboards, webcams, headphones, USB drives), monitors, smartwatches, and accessories. Revenue generated through direct consumer transactions at listed prices in Bosnian Marka (KM).
- IT Services: Repair/service offerings for IT equipment, web development services, and IT equipment rental/leasing services.
- IT Equipment Rental: Short-term and long-term rental of IT equipment to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with free delivery threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Mint ICT product offering
Product offeringCore offering
Mint ICT is an IT retail and e-commerce company based in Banja Luka, Bosnia and Herzegovina. It sells laptops, desktops, mobile phones, TVs, monitors, smartwatches, electric scooters, security systems, and computer peripherals (processors, memory, mice, keyboards, webcams, headphones, USB drives) via its own e-commerce site and physical stores. It also offers IT repair/maintenance, web development, and IT equipment rental services.
Product overview
Mint ICT is an IT retail and e-commerce company based in Banja Luka, Bosnia and Herzegovina, operating as a multi-category electronics retailer and IT services provider. The company offers a broad consumer electronics product portfolio including processors (3 products), RAM memory (15 products), computer mice (161 products), keyboards (78 products), webcams (8 products), headphones (132 products), USB drives (19 products), laptops, desktop computers, TVs (Philips, Samsung, Sony, Xiaomi), mobile phones, monitors, smartwatches, electric scooters, and security systems. The product lineup is organized into major categories spanning computing hardware, consumer electronics, and smart home devices. Additionally, Mint ICT provides complementary IT services including repair/maintenance services, web development, and IT equipment rental. The company operates multiple retail locations in Banja Luka and maintains both its own e-commerce platform and OLX marketplace presence.
Differentiator
Problem solved
Functional benefit
Products and services
- Laptopi (Laptops)
- Desktop računari (Desktop Computers)
- Procesori (CPUs)
- Memorija (RAM)
- Televizori (Televisions)
- Mobilni uređaji (Mobile Devices)
- Monitori (Monitors)
- Miševi (Computer Mice)
- Tastature (Keyboards)
- Slušalice (Headphones and Earphones)
- Web kamere (Web Cameras)
- USB memorije (USB Flash Drives)
- SmartWatch/Pametni satovi (Smartwatches)
- Alarmi i video nadzor (Alarm and Surveillance)
- Električni romobili (Electric Scooters)
- Audio i video oprema (Audio and Video Equipment)
- IT Servis (Repair and Maintenance)
- Web Development
- Iznajmljivanje IT opreme (IT Equipment Rental)
Companies that use Mint ICT
Customer profileSegments2 records
Ideal customer profiles2 records
Mint ICT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mint ICT partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mint ICT competitors and assessment
Company assessmentDirect peers
- WinWin: Serbian consumer electronics and IT retail chain with broad assortment across computing, mobile, and home electronics. Operates a comparable omnichannel model (physical stores + e-commerce) and serves the same B2C/SMB customer segments as Mint ICT, making it a direct regional peer in retail format and category mix.
- Gigatron: Leading Serbian IT/CE retailer with both physical retail and e-commerce presence selling laptops, components, peripherals, and consumer electronics. Mirrors Mint ICT's product taxonomy, store-plus-online distribution model, and reliance on multi-brand (HP, Lenovo, Asus, Apple) assortment — making it the closest functional analog in the Western Balkans.
- Tehnomanija: One of the largest consumer electronics and IT retail chains in Serbia, operating physical stores and an e-commerce platform across laptops, desktops, phones, TVs, and peripherals. Directly comparable to Mint ICT in product mix, customer segment (B2C/B2B), and omnichannel go-to-market, but operating at significantly larger scale in a neighboring Balkan market.
Regional players
- HGspot: Croatian e-commerce and retail player selling IT equipment, consumer electronics, and appliances. Matches Mint ICT's horizontal multi-category CE/IT approach and serves the same SMB and consumer end-market, though anchored in Croatia rather than BiH.
- Eponuda: Croatian online consumer electronics and IT retailer with a broad catalog spanning laptops, components, peripherals, and home electronics. Comparable to Mint ICT's mintict.com e-commerce and product breadth, but primarily serves the Croatian market rather than BiH.
- Chipoteka: Croatian online IT retailer focused on computing, components, peripherals, and networking gear. Similar to Mint ICT in its e-commerce-first go-to-market and component/peripheral SKU depth, but serves Croatian rather than Bosnian consumers.
- CoolStyle: Serbian e-commerce retailer specializing in laptops, phones, and consumer electronics with online-first distribution. Comparable to Mint ICT in direct-to-consumer electronics retail model and product taxonomy, operating in the adjacent Serbian market.
- iStyle: Apple Premium Reseller and authorized service provider operating across Central and Eastern Europe, including the Balkans. Comparable to Mint ICT as a multi-brand IT retailer with strong service/repair attach and physical retail presence, but focused specifically on the Apple ecosystem and serving higher-income consumer and B2B segments.
Others
- KimTec: German-based IT accessories and peripherals wholesaler/distributor serving Eastern European resellers. Relevant to Mint ICT as a potential upstream supplier relationship for keyboards, mice, webcams, and headsets, rather than a direct competitor — illustrating the wholesale ecosystem Mint ICT participates in.
Broad incumbents
- Comtrade: Large regional technology group based in Serbia covering IT distribution, retail, software, and services. Overlaps with Mint ICT in hardware distribution and IT services and operates its own retail/e-commerce channels, but on a much broader portfolio scale across the Western Balkans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mint ICT social profiles
Digital presenceMint ICT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mint ICT leadership team
Management profileNumber of profiles
Profiles2 records
Mint ICT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mint ICT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mint ICT
What does Mint ICT do?
Mint ICT is an IT retail and e-commerce company based in Banja Luka, Bosnia and Herzegovina. It sells laptops, desktops, mobile phones, TVs, monitors, smartwatches, electric scooters, security systems, and computer peripherals (processors, memory, mice, keyboards, webcams, headphones, USB drives) via its own e-commerce site and physical stores. It also offers IT repair/maintenance, web development, and IT equipment rental services.
Is Mint ICT a public or private company?
Mint ICT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mint ICT founded?
Mint ICT was founded in 2020. It employs 11 to 50 people.
Where is Mint ICT based?
Mint ICT is headquartered in Banja Luka, Bosnia & Herzegovina, in the Europe region.
How does Mint ICT make money?
Three revenue lines are on record. Hardware/IT Equipment Sales are the primary driver. The others are IT Services and IT Equipment Rental.
Who are Mint ICT's main competitors?
Direct peers on record are WinWin, Gigatron and Tehnomanija. Regional players are HGspot, Eponuda, Chipoteka, CoolStyle and iStyle. KimTec is listed as an others. Comtrade is listed as a broad incumbent.
Does Mint ICT have an API?
No public API is recorded for Mint ICT.
What industry is Mint ICT in?
Mint ICT's product category is Consumer Electronics Retail. Its primary akta.pro industry code is HDACAAAF, Consumer Laptops (Mainstream & Premium), with a secondary code of HDACAAAA, Consumer Desktops (Home & Family PCs). Its NAICS code is 3341 and its SIC code is 3570.