Rafael Angel H.

What Rafael Angel H. does

Rafael Angel H. Y Cía S.A.S., commercially known as Inmobiliaria Rafael Angel, is a traditional Colombian real estate brokerage founded in 1949 and headquartered in Bogotá's Centro Internacional area. The firm intermediates the sale, rental, and ongoing administration of residential, commercial, and industrial properties, serving individual owners and tenants, buyers and sellers, and a smaller corporate client segment across Bogotá and eight surrounding Cundinamarca municipalities (Chía, Cota, Cajicá, Madrid, Mosquera, Sopó, Tabio, Tocancipá, and Zipaquirá). Its core product lines are property sales intermediation, rental intermediation, and recurring rental property administration — the last of which the company reports having delivered for more than 6,000 properties and which it backs with contract guarantees of up to 36 months, covering tenant screening, rent collection, contract enforcement, and maintenance coordination. Supporting offerings include appraisals and consulting and a dedicated Corporate Real Estate Services line for office, warehouse, and retail portfolios.

The underlying operating model is field-and-office sales-led rather than software-native: agents work directly with clients at two physical offices (Bogotá headquarters at Av Calle 40A and a Cajicá branch) and on-site property viewings, complemented by an online property-search portal. The technical stack is modest and largely third-party: a website built on SkuallStudio, a Maya virtual assistant chatbot for inbound inquiry handling, PSE-based online payment collection via e-collect, and a Simi Inmobiliarias integration that powers the owner (Acceso Propietarios) and tenant (Acceso Arrendatarios) portals along with listing syndication. No proprietary real-estate software platform, API surface, or mobile app is offered.

The company earns revenue through two principal streams: transaction commissions on property sales intermediated by its agents (transaction-fee model) and recurring monthly administration fees on managed rental properties (subscription-like recurring model). Pricing varies materially by property type, size, and location, with disclosed administration fees ranging from COP 230,000 to COP 2,846,900 per month; commission rates are not publicly disclosed. Customer acquisition combines the website/portal and Maya bot as a top-of-funnel entry point with traditional printed property promotion and referral-based client capture, while distribution remains domestic and concentrated in Colombia.

Name

Rafael Angel H.

Legal name

Rafael Angel H. Y Cía S.A.S.

Website

https://rafaelangel.com.co

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

Rafael Angel H. is a Bogotá-based real estate brokerage founded in 1949 that intermediates the sale, rental, and ongoing administration of residential, commercial, and industrial properties for individual owners, buyers, tenants, and corporate clients across Bogotá and the Cundinamarca corridor.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Multifamily Apartment Property Management (BPAJAFAA), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Property management
• Residential rentals
• Commercial property sales
• Property appraisals

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from property sales transactions intermediated by the company
2. Property Rental Management: Ongoing property administration services including tenant placement, rent collection, contract management, and maintenance oversight. The company guarantees contracts up to 36 months and handles all rental management tasks for property owners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Rafael Angel H. is a traditional Colombian real estate brokerage founded in 1949 that intermediates the buying, selling, and renting of residential, commercial, and industrial properties in Bogotá and surrounding municipalities. Its core offerings include property sales intermediation, rental intermediation, and full-service rental property administration (tenant placement, rent collection, contract management up to 36 months, and maintenance oversight). The firm also provides property appraisals, corporate real estate services, and a digital property search portal supported by an AI chatbot named Maya.

Product overview

Rafael Angel H. is a traditional real estate company (inmobiliaria) offering a unified suite of real estate intermediation services rather than a software platform. The core offerings consist of Property Sales (Venta de Inmuebles), Property Rentals (Arriendo de Inmuebles), and Rental Property Management (Administración de Arriendos) which manages over 6,000 properties. Supporting services include Appraisals and Consulting (Avaluos y Consultoría) and Corporate Real Estate Services (Servicios Corporativos). The company operates a Property Search Tool (Buscador de Inmuebles) for clients to browse available properties across residential, commercial, and industrial categories. The company also provides a Virtual Assistant called Maya for customer interactions. All services are delivered through their physical offices in Bogotá (Av Calle 40A) and Cajicá, with operations spanning multiple municipalities including Chía, Cota, Madrid, Mosquera, Sopó, Tabio, Tocancipá, and Zipaquirá.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Administered more than 6,000 properties in Bogotá
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Metrocuadrado: Major Colombian real estate listings platform focused on apartments and houses in Bogotá. Competes head-on with traditional brokerages by aggregating listings and connecting buyers/tenants directly with owners.
• FincaRaíz: Colombia's largest online real estate marketplace, enabling direct listing and search for sales and rentals in Bogotá and nationwide. Directly competitive with Rafael Angel H.'s intermediation model by reducing reliance on traditional agents.
• RE/MAX Colombia: Global real estate franchise with strong presence in Colombia offering sales, rentals and property management. Competes for the same agents, listings and Bogotá clients with a similar franchise-driven model.
• Century 21 Colombia: International franchise with broad Colombian footprint offering residential and commercial brokerage plus management services. Directly comparable in service mix and target customer base.
• Coldwell Banker Colombia: International real estate franchise operating in Colombia with brokerage and property management services. Directly comparable full-service offering (sales, rentals, management) targeting similar premium segments in Bogotá.

Emerging players

• Habi: Colombian proptech that buys and resells homes directly, offering instant liquidity to homeowners. Competes with the firm's sales intermediation by providing a faster, iBuyer-style alternative for property owners.
• Properati: LATAM online real estate platform active in Colombia with strong data and listing tools. Comparable as a digital-native alternative for both consumers and agents, applying pressure on traditional listings flow.
• La Haus: Proptech operating across Colombia and Mexico with tech-enabled brokerage and developer services. Comparable as a tech-forward alternative to traditional brokerages serving the same buyer/seller segments.

Broad incumbents

• Lonja de Propiedad Raíz de Bogotá: Traditional Bogotá real estate association and broader real estate services institution providing appraisals, registry and brokerage-adjacent services. Comparable as a long-established Bogotá real estate intermediary with adjacent service overlap.

Regional players

• Inmobiliaria Bolívar (or similar traditional Colombian brokerages): Established traditional Colombian real estate firms operating across major cities with full-service brokerage and management. Comparable in business model, target customer and reliance on local agent networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RafaelAngelHyCia
• LinkedInlinkedin.com/company/rafael-angel-h-y-cia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rafael Angel H.